Vistaprint Corporate
Vistaprint Corporate Solutions is the B2B division of VistaPrint (owned by Cimpress N.V.) that provides mid-market and enterprise businesses with branded print, promotional products, and custom packaging through its ProShop online storefront platform, serving 20+ employee companies across multiple verticals.
- Company typePrivate
- Founded1995
- HeadquartersWaltham, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vistaprint Corporate does
Vistaprint Corporate Solutions operates as the B2B division of VistaPrint, a brand wholly owned by Cimpress N.V. (AMS: CMPR), a Dutch publicly-traded company. Founded in 1995 and headquartered in Waltham, Massachusetts, the company serves mid-market to enterprise businesses with 20 or more employees who spend at least $3,000 annually on print and promotional products. Its customer base spans food and beverage, healthcare, travel and hospitality, nonprofit, government, education, real estate, and retail verticals, with named clients including Coca-Cola Bottling Company, TripAdvisor, Dana-Farber Cancer Institute, Golden State Dermatology, and Chalk Couture.
The company's core technology is the ProShop platform, a branded online storefront that enables customers to order custom print and promotional products through a centralized portal with corporate pricing, multiple user logins, template management, order approval workflows, and integrated Digital Asset Management (DAM) for version-controlled brand assets. ProShop is offered in two tiers — Standard ($99/year) for individual businesses and Custom (contact pricing) for franchises and distributed sales organizations. Supplementary offerings include CustomQuote for bulk orders of $500 or more and specialty product sourcing, and Creative Services for professional design work ranging from logo design ($80–$120) to full rebranding packages ($360) and 99designs Studio identity packages (starting at $2,999).
Vistaprint Corporate generates revenue through a hybrid model combining recurring ProShop subscription fees, transaction-based print and promotional product sales, professional design services fees, and CustomQuote project work. Go-to-market is multi-channel: a self-serve ProShop portal for mid-market accounts, dedicated account representatives for enterprise clients (with 24–48 hour follow-up), and a content-driven website with industry-specific landing pages and an Insights & Inspiration blog. The business is supported by an industry-leading fulfillment network capable of sourcing specialty items, white-label packaging to prevent brand confusion, and split-shipping to multiple locations, all positioned to replace fragmented local print vendor relationships with a single-vendor procurement solution.
Vistaprint Corporate firmographics
Firmographics- Name
- Vistaprint Corporate
- Legal name
- VistaPrint Corporate Solutions Incorporated
- Website
- https://vistaprintcorporate.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Vistaprint Corporate Solutions is the B2B division of VistaPrint (owned by Cimpress N.V.) that provides mid-market and enterprise businesses with branded print, promotional products, and custom packaging through its ProShop online storefront platform, serving 20+ employee companies across multiple verticals.
- Ownership category
- akta.pro rank
Vistaprint Corporate industry classification
Industry- Product category
- Commercial Printing & Promotional Products
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Greeting Card Publishers (513191)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Greeting Cards (2771)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Vistaprint Corporate is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vistaprint Corporate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ProShop Subscription: Annual subscription fee for access to branded storefront platform with corporate pricing on all products. ProShop subscription at $99/year for standard tier.
- Print and Promotional Products: Transaction-based revenue from ordering custom printed products including business cards, marketing materials, promotional products, and custom packaging. Includes bulk ordering and specialty product sourcing.
- Creative Services: Professional design services including logo design, rebranding packages, and product design at various price points
- CustomQuote/Bulk Orders: CustomQuote service for large bulk orders and specialty products with quotes starting at $500
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ProShop - Standard annual subscription for branded storefront |
| Subscription | Annual | ProShop Custom - For distributed sales models and franchises |
| Transaction based/ take rate | Pay-as-you-go | CustomQuote - Large bulk orders and specialty products |
| One time/ perpetual license | Pay-as-you-go | Creative Services - Design assistance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Vistaprint Corporate product offering
Product offeringCore offering
VistaPrint Corporate Solutions is a B2B division of VistaPrint that provides custom printed and promotional products to mid-market and enterprise businesses through its ProShop online branded storefront platform. The platform centralizes ordering of business cards, marketing materials, signage, apparel, and promotional items with corporate-level pricing, multiple user logins, brand-consistency controls, and template management. Complementary offerings include CustomQuote for specialty and bulk sourcing and Creative Services for professional design.
Product overview
VistaPrint Corporate operates as a B2B branded products and print solutions provider offering a unified platform centered on ProShop, its core branded storefront solution. The portfolio consists of ProShop (standard and Custom variants) as the primary ordering portal, supplemented by CustomQuote for specialty and bulk orders, and Creative Services for professional design assistance. The ProShop platform incorporates Digital Asset Management capabilities for centralized brand asset control. Together, these offerings provide mid-market to enterprise businesses with branded merchandise, print materials, and promotional products through a single trusted vendor with corporate-level pricing.
Differentiator
Problem solved
Functional benefit
Brands
- ProShop: Online branded storefront platform for ordering custom print and promotional products with corporate pricing, multiple user logins, and brand consistency controls.
- ProShop Custom
- CustomQuote
- Creative Services
Products and services
- ProShop Online branded storefront platform that lets mid-market and enterprise businesses with 20+ employees order custom print and promotional products at corporate pricing, with multiple user logins, order approval workflows, saved templates, and brand-consistency controls. Annual subscription at $99/year.
- ProShop Custom Specialized version of ProShop tailored for businesses with distributed sales models or franchises operating multiple locations or associates, with contact-for-pricing subscription.
- CustomQuote Service for sourcing specialty products, large bulk orders ($500+ minimum), and unique items not found in the standard catalog. Includes split shipping to multiple locations and flexible payment options including card-on-file or invoicing.
- Creative Services Professional design services including logo recreation ($80), new logo design ($120), social media posts ($80), rebranding package with logo plus three products ($360), apparel ($40), banners ($80), business cards ($60), and full-service brand identity packages through 99designs Studio starting at $2,999.
Companies that use Vistaprint Corporate
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles4 records
Vistaprint Corporate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Vistaprint Corporate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VistaPrint (parent company)coreVistaPrint Corporate Solutions operates as a division of Vista, leveraging VistaPrint's Atoms Library for AI-powered creative asset generation across global markets.
- 99designs StudiominorProvides full-service brand identity package matching businesses with Creative Directors to translate business goals into visual identity. Starting at $2,999.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vistaprint Corporate competitors and assessment
Company assessmentDirect peers
- 4imprint: One of the largest direct distributors of promotional products in North America, serving B2B buyers with branded merchandise across categories (apparel, drinkware, writing instruments, signage). Closest direct peer to VistaPrint Corporate's core transactional promo-products revenue stream.
- HALO: Major B2B distributor of branded merchandise and uniform programs, operating dedicated sales teams for enterprise accounts. Comparable to VistaPrint Corporate's enterprise field sales motion and CustomQuote-style bulk-order sourcing capability.
- Boundless (formerly BrandChamp): B2B platform combining branded merchandise sourcing with company-stores and marketing services for enterprise and SMB customers. Direct competitor to ProShop's branded storefront + digital asset management offering.
- Custom Ink: B2C/B2B custom apparel and promotional products platform with in-house decoration capacity. Direct competitor in custom-branded merchandise and overlapping customer base with VistaPrint Corporate's mid-market segment.
- SPOTLIGHT (formerly alphabroder / Prime Line): Large wholesale supplier of apparel and promotional products to distributors, decorators, and enterprise accounts. Comparable bulk sourcing and B2B distribution scale to VistaPrint Corporate's fulfillment network.
- Quality Logo Products: Mid-market online distributor of promotional products with significant B2B revenue. Comparable catalog breadth and transactional pricing model to VistaPrint Corporate's non-subscription revenue stream.
Broad incumbents
- Staples Business Advantage: B2B division of a large office-supply incumbent offering branded merchandise, print, and promotional products to enterprise accounts. Broader portfolio competitor overlapping VistaPrint Corporate's multi-location enterprise segment but not specialized in promo.
- Cimpress N.V. VistaPrint Corporate's publicly-traded parent and the operator of multiple print/personalization brands. Relevant for context as the corporate parent, but not a direct competitor since it owns the subject company.
Regional players
- Allegra Marketing Print Mail: Franchise-based print, marketing, and signage network in North America serving SMB and mid-market accounts with branded materials. Regional/format peer to VistaPrint Corporate's ProShop-distributed-sales model for franchises.
Emerging players
- Whollybrand!: B2B branded merchandise platform with branded online company stores, digital asset management, and fulfillment. Emerging direct competitor to ProShop's storefront and DAM capabilities for mid-market and enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vistaprint Corporate social profiles
Digital presenceVistaprint Corporate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vistaprint Corporate leadership team
Management profileNumber of profiles
Profiles2 records
Vistaprint Corporate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vistaprint Corporate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vistaprint Corporate
What does Vistaprint Corporate do?
VistaPrint Corporate Solutions is a B2B division of VistaPrint that provides custom printed and promotional products to mid-market and enterprise businesses through its ProShop online branded storefront platform. The platform centralizes ordering of business cards, marketing materials, signage, apparel, and promotional items with corporate-level pricing, multiple user logins, brand-consistency controls, and template management. Complementary offerings include CustomQuote for specialty and bulk sourcing and Creative Services for professional design.
Is Vistaprint Corporate a public or private company?
Vistaprint Corporate is a private company. It is classified as corporate owned and is currently operating.
When was Vistaprint Corporate founded?
Vistaprint Corporate was founded in 1995. It employs 5,001 to 10,000 people.
Where is Vistaprint Corporate based?
Vistaprint Corporate is headquartered in Waltham, United States, in the North America region.
How does Vistaprint Corporate make money?
Four revenue lines are on record. ProShop Subscription is the primary driver. The others are print and Promotional Products, creative Services and customQuote/Bulk Orders.
Who are Vistaprint Corporate's main competitors?
Direct peers on record are 4imprint, HALO, Boundless (formerly BrandChamp), Custom Ink, SPOTLIGHT (formerly alphabroder / Prime Line) and Quality Logo Products. Broad incumbents are Staples Business Advantage and Cimpress N.V.. Allegra Marketing Print Mail is listed as a regional player. Whollybrand! is listed as an emerging player.
Does Vistaprint Corporate have an API?
No public API is recorded for Vistaprint Corporate.
What industry is Vistaprint Corporate in?
Vistaprint Corporate's product category is Commercial Printing & Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 54143 and its SIC code is 7330.