National Motorists Association
The National Motorists Association is a member-funded non-profit founded in 1982 and dedicated exclusively to protecting the rights of US motorists through engineering-based research, education, and legislative activism. It operates an annual $42 membership program supplemented by sub-brand advocacy websites and a state-level activist network.
- Company typePrivate
- Founded1982
- HeadquartersWaunakee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What National Motorists Association does
The National Motorists Association (NMA), founded in 1982 and headquartered in Waunakee, Wisconsin, is a member-funded non-profit advocacy organization that positions itself as the only national body dedicated exclusively to protecting the rights of US motorists. Its mission is centered on combating misguided traffic legislation and unfair enforcement practices using engineering science, research, and education, with named policy positions opposing automated speed and red-light cameras, arbitrary speed limits, restrictions on right turn on red, and school bus camera privacy concerns, while supporting motorist choice on electric vehicles and the 85th-percentile methodology for setting safe travel speeds.
NMA's product surface is service- and content-led rather than technology-led. The core offering is a single annual membership tier at $42/year, which bundles member legislative alerts and state bill tracking, a quarterly print magazine (Driving Freedoms), a $500 reimbursement benefit for qualifying speeding violations under the Traffic Justice Program, secured access to traffic attorneys and state activists, and NMA-curated research white papers. Adjacent services include a Traffic Attorney Directory across multiple states, the Motorists Action Center for state legislative engagement, a state-by-state Driving News aggregation, and an editorial blog featuring contributors such as Eric Peters and Lauren Fix. The organization also operates three sub-brand advocacy domains — SpeedTrap.org, ShortYellowLights.com, and Roadblock.org — each focused on a specific motorist issue (speed traps, short yellow lights, roadblocks/checkpoints).
The business model is a single recurring subscription stream with no enterprise or commercial tiers. Acquisition runs through self-serve website sign-up, a toll-free phone line, email, and organic content/social channels (blog, free monthly newsletter, Facebook, LinkedIn, YouTube), with donations as a secondary funding call-to-action. The organization explicitly states it is not aligned with any Political Action Committees, corporate investors, or special interests, supporting an independent, member-funded operating structure. Scale metrics (member count, traffic, camera-ticket dollars cited) are referenced on the site but specific figures are not visible in available data, and no revenue, headcount breakdown, or financial filings are disclosed.
National Motorists Association firmographics
Firmographics- Name
- National Motorists Association
- Legal name
- National Motorists Association
- Website
- https://ww2.motorists.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The National Motorists Association is a member-funded non-profit founded in 1982 and dedicated exclusively to protecting the rights of US motorists through engineering-based research, education, and legislative activism. It operates an annual $42 membership program supplemented by sub-brand advocacy websites and a state-level activist network.
- Ownership category
- akta.pro rank
National Motorists Association industry classification
Industry- Product category
- Motorist Advocacy Services
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
- akta.pro secondary industries
- Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)
Keywords
Where National Motorists Association is headquartered
LocationHeadquarters
- HQ city
- Waunakee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Motorists Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership Dues: The primary revenue stream is annual membership dues at $42 per year. Members receive legislative alerts, quarterly magazine, $500 speeding violation reimbursement benefit, access to state activists and traffic attorneys, and NMA-curated research and white papers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
National Motorists Association product offering
Product offeringCore offering
The National Motorists Association is a member-supported driver advocacy organization that sells an annual membership ($42/year) granting legislative alerts, state bill tracking, a quarterly magazine (Driving Freedoms), a $500 reimbursement for qualifying speeding violations through the Traffic Justice Program, and secured access to traffic attorneys, state activists, and NMA-curated research and white papers. It also maintains affiliate advocacy websites (SpeedTrap.org, ShortYellowLights.com, Roadblock.org) addressing speed traps, short yellow-light timing, and roadblocks. Its mission centers on opposing automated traffic enforcement (speed and red-light cameras), opposing Vision Zero policies, and promoting evidence-based speed limits using the 85th percentile engineering methodology.
Product overview
The National Motorists Association is a non-profit advocacy organization (not a technology product company) that offers membership-based services and maintains a network of advocacy-related websites. The core offering is the annual NMA Membership Program ($42/year) providing legislative alerts, a quarterly magazine (Driving Freedoms), $500 speeding violation reimbursement, and access to traffic attorneys and activists. The organization operates three subsidiary advocacy domains (SpeedTrap.org, ShortYellowLights.com, Roadblock.org) addressing specific motorist issues. Additional services include a Traffic Attorney Directory, Motorists Action Center for activism, state-by-state Driving News aggregation, and an editorial Blog featuring car reviews and automotive industry analysis. The portfolio is advocacy-focused rather than technology product-based, centered on protecting motorist rights through education, research, and policy advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- SpeedTrap.org: Affiliate website focused on speed trap information and resources for motorists.
- ShortYellowLights.com
- Roadblock.org
Products and services
- NMA Membership Program Annual membership program priced at $42 per year for individual licensed drivers in the United States, providing legislative alerts, state bill tracking, the quarterly Driving Freedoms magazine, a $500 reimbursement for qualifying speeding violations under the Traffic Justice Program, secured login access to state activists and traffic attorneys, and NMA-curated research and white papers.
- SpeedTrap.org Sub-brand affiliate website operated by NMA providing information and resources on speed traps for motorists.
- ShortYellowLights.com Sub-brand affiliate website operated by NMA dedicated to yellow-light timing issues and motorist advocacy.
- Roadblock.org Sub-brand affiliate website operated by NMA focused on roadblocks, checkpoints, and related traffic enforcement issues.
- Traffic Attorney Directory Directory of featured traffic attorneys across multiple states (including California, Maryland, and Virginia) providing legal representation for motorists facing citations and legal matters.
- Motorists Action Center Online portal for members and activists to take action on federal and state bills affecting motorist rights through legislative advocacy.
- Driving News Aggregation Aggregated news service curating motorist-relevant news and resources state by state.
- NMA Blog Editorial blog featuring car reviews, electric vehicle analysis, and commentary on automotive industry trends by NMA contributors including Eric Peters and Lauren Fix.
Quantifiable outcome
- Successfully repealed the federally mandated 55-mph speed limit
Companies that use National Motorists Association
Customer profileSegments1 record
Ideal customer profiles1 record
National Motorists Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Motorists Association partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
National Motorists Association competitors and assessment
Company assessmentOthers
- National Safety Council: The NSC is a long-established nonprofit focused on eliminating preventable deaths, including in road safety, and frequently advocates for the very measures (lower speed limits, Vision Zero, automated enforcement) that NMA opposes. It is comparable as the most prominent counter-position safety advocacy organization, which NMA's mission is defined against.
- American Civil Liberties Union (ACLU): The ACLU is the largest U.S. member-supported civil liberties organization, engaging in litigation, lobbying, and public education — including on issues like search-and-seizure at traffic stops. It is comparable as a model for how a dues-funded advocacy nonprofit can sustain national reach with broad issue coverage and member mobilization.
- Consumer Reports: Consumer Reports is a member-supported nonprofit that produces independent research and advocacy on consumer issues, including automotive safety and reliability. It is comparable to NMA in the dues/subscription-funded model and the editorial-blog publishing approach, though covering a much broader product portfolio.
- Insurance Institute for Highway Safety (IIHS): IIHS is the leading nonprofit scientific and educational organization researching highway safety, frequently producing data and lobbying positions aligned with stricter enforcement and speed-limit reductions. It is comparable as the most data-driven counterweight to NMA's 85th-percentile advocacy methodology.
- Public Citizen: Public Citizen is a member-funded consumer advocacy nonprofit that lobbies federal and state governments on a portfolio of issues. It is comparable to NMA as a similarly structured small-staff, dues-funded advocacy organization pursuing niche issue campaigns through grassroots mobilization.
- Electronic Frontier Foundation (EFF): EFF is a member-funded nonprofit that advocates on digital rights, privacy, and against surveillance overreach — including issues like automated license plate readers and surveillance cameras that overlap with NMA's privacy/auto-enforcement concerns. It is comparable in governance model, member-funded dues structure, and ideological-independent positioning.
Regional players
- National Motorists Association of Canada: Often referred to as the Canadian counterpart to NMA, this organization similarly advocates for fair speed limits and against automated enforcement in Canada. It is comparable to NMA as the directly analogous mission-driven motorists' advocacy organization operating in a neighboring geography.
Broad incumbents
- American Automobile Association (AAA): AAA is the largest U.S. motorist membership organization offering roadside assistance, insurance, and travel services while also engaging in policy advocacy on driver issues. It is comparable to NMA as the dominant direct competitor in the motorist-advocacy space, but with vastly broader commercial services and a less adversarial stance toward traffic enforcement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Motorists Association social profiles
Digital presenceNational Motorists Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Motorists Association leadership team
Management profileNumber of profiles
Profiles2 records
National Motorists Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Motorists Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Motorists Association
What does National Motorists Association do?
The National Motorists Association is a member-supported driver advocacy organization that sells an annual membership ($42/year) granting legislative alerts, state bill tracking, a quarterly magazine (Driving Freedoms), a $500 reimbursement for qualifying speeding violations through the Traffic Justice Program, and secured access to traffic attorneys, state activists, and NMA-curated research and white papers. It also maintains affiliate advocacy websites (SpeedTrap.org, ShortYellowLights.com, Roadblock.org) addressing speed traps, short yellow-light timing, and roadblocks. Its mission centers on opposing automated traffic enforcement (speed and red-light cameras), opposing Vision Zero policies, and promoting evidence-based speed limits using the 85th percentile engineering methodology.
Is National Motorists Association a public or private company?
National Motorists Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Motorists Association founded?
National Motorists Association was founded in 1982. It employs 1 to 10 people.
Where is National Motorists Association based?
National Motorists Association is headquartered in Waunakee, United States, in the North America region.
How does National Motorists Association make money?
One revenue line is on record: membership Dues.
Who are National Motorists Association's main competitors?
Others on record are National Safety Council, American Civil Liberties Union (ACLU), Consumer Reports, Insurance Institute for Highway Safety (IIHS), Public Citizen and Electronic Frontier Foundation (EFF). National Motorists Association of Canada is listed as a regional player. American Automobile Association (AAA) is listed as a broad incumbent.
Does National Motorists Association have an API?
No public API is recorded for National Motorists Association.
What industry is National Motorists Association in?
National Motorists Association's product category is Motorist Advocacy Services. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation), with a secondary code of TLAJAGAG, Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control). Its NAICS code is 8133 and its SIC code is 8600.