Mr. LongArm
Mr. LongArm is a US manufacturer of telescoping extension poles, painting tools, cleaning equipment, light bulb changers, and related accessories, serving DIY consumers, professional contractors, janitorial accounts, and OEM private-label partners through e-commerce, wholesale, and white-label channels as a division of Gordon Brush Mfg. Co.
- Company typePrivate
- Founded1958
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mr. LongArm does
Mr. LongArm is a US-based manufacturer of telescoping extension poles and attachments for painting, staining, window washing, exterior cleaning, light bulb changing, sign maintenance, and specialty applications such as RV/marine cleaning and equine care. The company was the first to commercialize telescoping extension poles and remains a category leader, offering a portfolio that ranges from 1–2 ft to 8–23 ft poles using proprietary locking mechanisms (Smart-Lok push-button, Super Tab-Lok positive lock, Twist-Lok bi-directional, and Hydro-Soar water-fed) built around fiberglass, aluminum, and steel materials. Its technology moat rests on seven registered trademarks covering its brand and locking systems, with complementary products including flow-through brushes, the Smart Painter System, ProDesign solar panel and window cleaning kits, a Trim Smart Painter edger, light bulb and letter changer cups, and replacement parts.
The business operates through three distribution channels: direct-to-consumer e-commerce via mrlongarm.com with 30-day return policies and US-only shipping; B2B wholesale accepting NET 30 terms with a $550 minimum opening order and $150 subsequent minimum; and an OEM/private-label program for global white-label manufacturing partners. Pricing is unit-based for retail and perpetual license-based for wholesale/OEM, with credit card and bank wire payment acceptance. Customer segmentation is horizontal, spanning DIY homeowners, professional painting and cleaning contractors, janitorial and industrial accounts, and sign/letter-shop buyers, with 741+ website reviews indicating an active long-tail B2C base.
The company is a division of Gordon Brush Mfg. Co., Inc., a privately held Missouri corporation, and shares its Greenwood, Missouri headquarters and manufacturing facility with the parent. It maintains 11–50 employees and holds RoHS 3, REACH, and Conflict Minerals compliance certifications through Gordon Brush's corporate filings. There is no public ownership, venture funding, or disclosed revenue in the available data.
Mr. LongArm firmographics
Firmographics- Name
- Mr. LongArm
- Legal name
- Gordon Brush Mfg. Co., Inc.
- Website
- https://mrlongarm.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. LongArm is a US manufacturer of telescoping extension poles, painting tools, cleaning equipment, light bulb changers, and related accessories, serving DIY consumers, professional contractors, janitorial accounts, and OEM private-label partners through e-commerce, wholesale, and white-label channels as a division of Gordon Brush Mfg. Co.
- Ownership category
- akta.pro rank
Where Mr. LongArm is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr. LongArm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Extension Poles and Attachments (B2C): Direct-to-consumer sales of telescoping extension poles and attachments through mrlongarm.com e-commerce platform. One-time product purchases with various shipping options.
- Wholesale B2B Sales: B2B wholesale distribution with NET 30 payment terms, minimum opening order $550, subsequent minimum $150. Accepts Visa, MasterCard, Discover, American Express.
- Private Label / OEM Manufacturing: Custom manufacturing and private labeling services for other brands through OEM Product and Private Label Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wholesale B2B pricing with NET 30 payment terms |
| Unit Pricing | Pay-as-you-go | Online retail pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Mr. LongArm product offering
Product offeringCore offering
Mr. LongArm manufactures telescoping extension poles and a broad ecosystem of attachments for painting, staining, window and solar panel cleaning, light bulb changing, letter changing, and general cleaning applications. Pole lengths range from 1-2 feet to 8-23 feet, using proprietary locking mechanisms such as Smart-Lok, Super Tab-Lok, and Twist-Lok across fiberglass, aluminum, and steel constructions. The company sells through B2C e-commerce, B2B wholesale accounts, and an OEM/Private Label manufacturing program.
Product overview
Mr. LongArm is a manufacturer of extension poles and attachments. The product portfolio centers on telescoping extension poles (ranging from 1-2 feet to 8-23 feet) as the core platform, with various locking mechanisms (Smart-Lok, Super Tab-Lok, Twist-Lok) and materials (fiberglass, aluminum, steel). The ecosystem includes specialized attachments organized by application: painting tools (rollers, edgers, Smart Painter System), exterior cleaning (Hydro-Soar flow-through poles, Tele-Wash brushes, flow-through brushes), light bulb changers, letter changers for signs, window washing kits, solar panel cleaning kits, and general-purpose brushes and dusters. Supporting products include tool storage racks and replacement parts. The company also offers OEM/private label manufacturing services. Products are primarily sold through e-commerce and distributed via a dealer network, with a B2B sales operation requiring minimum orders.
Differentiator
Problem solved
Functional benefit
Brands
- ProDesign: Product line including solar panel cleaning kits and window washing equipment
- Gordon Brush
- Smart-Lok
- Super Tab-Lok
- Pro-Pole
- ProDesign Advantage
- Tele-Wash
- Hydra-Soar
Products and services
- Smart-Lok Extension Poles
Quantifiable outcome
- Pole lengths range from 1-2 ft shortest to 8-23 ft longest
- +2 more outcomes
Companies that use Mr. LongArm
Customer profileSegments4 records
Ideal customer profiles4 records
Mr. LongArm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mr. LongArm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gordon Brush Mfg. CompanycoreMr. LongArm is a division of Gordon Brush Mfg. Company, headquartered at the same Greenwood, MO location. Gordon Brush handles corporate compliance including RoHS, Conflict Mineral, and REACH declarations. Gordon Brush has obtained information from vendors regarding hazardous substances compliance (RoHS 3 Directive 2015/863 EU).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Mr. LongArm competitors and assessment
Company assessmentDirect peers
- Gordon Brush Mfg. Co., Inc. Gordon Brush is the parent entity of Mr. LongArm and a parallel manufacturer of specialty industrial and consumer brushes (acid brushes, ESD brushes, custom brush products). Directly comparable as a US-based brush manufacturer sharing Greenwood, MO headquarters, regulatory compliance (RoHS/REACH/Conflict Minerals), and OEM/private label capabilities.
- Doca: Doca is a Norwegian manufacturer of telescoping extension poles and boat/RV cleaning tools primarily serving the marine market. Directly comparable as a specialty extension-pole maker competing for the same external-cleaning pole niches Mr. LongArm serves, though with a regional Nordic/European footprint.
- Ettore Products (Sterno Group): Ettore makes professional squeegees, scrubbers, extension handles, and window-cleaning kits under the Ettore and Sorbo brands. Comparable to Mr. LongArm in the pro window-washing attach ecosystem, particularly competing head-on with the ProDesign Window Washing Kit and water-fed pole offerings.
- Quickie (BISSELL): Quickie is a US mass-market brand of brooms, mops, and cleaning tools owned by BISSELL. Comparable to Mr. LongArm's brushes, dusters, and janitorial/cleaning accessories through overlapping consumer retail channels, though with broader household focus rather than a pole-platform specialist.
- Purdy (Sherwin-Williams): Purdy, owned by Sherwin-Williams, is one of the largest professional paint brush and applicator brands in North America. Comparable to Mr. LongArm's painting category (rollers, frames, painter accessories) with similar contractor/DIY channels and premium positioning.
- Unger Industries: Unger is a leading manufacturer of professional window cleaning, floor care, and high-reach tools including water-fed poles (HydroPower), squeegees, and scrubbers. Direct competitor to Mr. LongArm in flow-through extension pole cleaning systems and the broader pro-cleaning ecosystem, serving janitorial and contractor segments.
- Wooster Brush Company: Wooster is a 170+ year-old US-based manufacturer of premium paint applicators (brushes, rollers, frames, extension poles). Directly comparable as an American pro painting-tools maker serving contractors and DIYers, with overlapping lock-Joint extension pole and roller frame products.
Broad incumbents
- Werner Co. Werner is a large North American manufacturer of ladders and climbing equipment with extension ladders competing functionally with Mr. LongArm's high-reach poles. Broader incumbent in the same 'access high places' category but focuses on ladders rather than modular telescoping pole systems.
- Bahco (Snap-on): Bahco, a Snap-on owned brand, is a global hand-tool manufacturer with extension pole and tool-handle systems serving industrial trades. Broad incumbent in the hand-tool space that overlaps with Mr. LongArm's telescoping pole and locking-mechanism IP, though Bahco's portfolio extends far beyond reach tools.
Emerging players
- Homax Products: Homax makes cleaning, patching, and maintenance DIY products sold through retail channels. Partially overlapping peer to Mr. LongArm's janitorial and exterior cleaning SKUs, with comparable DIY retail strategy though less concentrated on the pole-platform category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mr. LongArm social profiles
Digital presenceMr. LongArm compliance and trust
Trust signalCompliance3 records
Mr. LongArm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. LongArm leadership team
Management profileNumber of profiles
Profiles2 records
Mr. LongArm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. LongArm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. LongArm
What does Mr. LongArm do?
Mr. LongArm manufactures telescoping extension poles and a broad ecosystem of attachments for painting, staining, window and solar panel cleaning, light bulb changing, letter changing, and general cleaning applications. Pole lengths range from 1-2 feet to 8-23 feet, using proprietary locking mechanisms such as Smart-Lok, Super Tab-Lok, and Twist-Lok across fiberglass, aluminum, and steel constructions. The company sells through B2C e-commerce, B2B wholesale accounts, and an OEM/Private Label manufacturing program.
Is Mr. LongArm a public or private company?
Mr. LongArm is a private company. It is classified as corporate owned and is currently operating.
When was Mr. LongArm founded?
Mr. LongArm was founded in 1958. It employs 11 to 50 people.
Where is Mr. LongArm based?
Mr. LongArm is headquartered in Greenwood, United States, in the North America region.
How does Mr. LongArm make money?
Three revenue lines are on record. Extension Poles and Attachments (B2C) is the primary driver. The others are wholesale B2B Sales and private Label / OEM Manufacturing.
Who are Mr. LongArm's main competitors?
Direct peers on record are Gordon Brush Mfg. Co., Inc., Doca, Ettore Products (Sterno Group), Quickie (BISSELL), Purdy (Sherwin-Williams), Unger Industries and Wooster Brush Company. Broad incumbents are Werner Co. and Bahco (Snap-on). Homax Products is listed as an emerging player.
Does Mr. LongArm have an API?
No public API is recorded for Mr. LongArm.