ManukaMed
ManukaMed develops and sells medical grade Manuka honey wound care dressings, including the Medicare-reimbursable Manuka Honey Fiber. Founded in 2012, it now operates as a wound care brand within parent company Gentell.
- Company typePrivate
- Founded2012
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ManukaMed does
ManukaMed is a medical device company that develops and sells medical grade Manuka honey wound care dressings. Founded in 2012 and headquartered in Franklin, United States, the company's flagship product is Manuka Honey Fiber, a dressing made from medical grade Manuka honey impregnated into a super absorbent gelling fiber. The patented honey blend is tested and certified under ISO 17025:2005, and the company cites clinical evidence spanning 17 randomized controlled trials and 1,965 patients (based on Dr. Peter Molan's body of research) supporting efficacy in closing difficult and chronic wounds. Products are manufactured near Manuka forests in New Zealand, providing vertical integration from honey source to finished dressing.
The company monetizes through two primary channels. First, direct-to-consumer and clinical sales of wound care dressings, with Manuka Honey Fiber sold both through Gentell's e-commerce platform and via physicians and wound healing specialists. Second, U.S. Medicare reimbursement, where Manuka Honey Fiber is positioned as the only Medicare-reimbursable Manuka honey wound care product for eligible U.S. residents. The portfolio also encompasses Advanced and Traditional Wound Care product categories alongside sub-brands ClaraVie Skin & Personal Care and ReStorell Liquid Nutrition.
ManukaMed is now a wholly-owned brand of Gentell, a privately held company described as the largest vertically-integrated wound care company in the world. The acquisition brought ManukaMed into a broader U.S. and international wound care distribution and services infrastructure, including insurance billing, enteral nutrition, and clinical education offerings. Customer segments include Medicare-eligible U.S. residents, wound care patients with chronic or non-healing wounds, and wound healing specialists who adopt and standardize clinical protocols for Manuka honey products.
ManukaMed firmographics
Firmographics- Name
- ManukaMed
- Legal name
- ManukaMed
- Website
- https://shop.manukamed.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ManukaMed develops and sells medical grade Manuka honey wound care dressings, including the Medicare-reimbursable Manuka Honey Fiber. Founded in 2012, it now operates as a wound care brand within parent company Gentell.
- Ownership category
- akta.pro rank
ManukaMed industry classification
Industry- Product category
- Advanced Wound Care Dressings
- akta.pro primary industry
- Advanced Wound Dressings (Foam, Hydrocolloid, Alginate, Hydrogel, Film) (HLAHALAA)
- akta.pro secondary industries
- Wound Healing & Skin Regeneration (advanced dressings, skin substitutes) (HLAAAGAG), Skin Substitutes & Biologic/Regenerative Wound Therapies (Matrices, Grafts) (HLAHALAE)
Keywords
Where ManukaMed is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ManukaMed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Medical Grade Honey Wound Care Products: Sale of Manuka honey wound care dressings including Manuka Honey Fiber and other medical grade honey products. Products sold directly to consumers and through healthcare channels. Unique positioning as the only Medicare-reimbursable Manuka honey product in the United States.
- Healthcare Reimbursement: Manuka Honey Fiber is reimbursable by Medicare for eligible US residents, providing revenue through healthcare insurance billing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ManukaMed product offering
Product offeringCore offering
ManukaMed develops and sells a line of medical grade Manuka honey wound care dressings, headlined by the Manuka Honey Fiber super absorbent gelling fiber dressing. Products are manufactured in New Zealand near Manuka forests using a patented, ISO 17025:2005-certified honey blend, and are sold through direct online retail and Medicare reimbursement channels for chronic and difficult-to-heal wounds.
Product overview
ManukaMed (now a Gentell company) offers a comprehensive line of medical grade Manuka honey wound care products, including the flagship Manuka Honey Fiber dressing—the only Manuka honey product reimbursable by Medicare for eligible U.S. residents. Products are sourced from Manuka forests near their factory in New Zealand and feature a patented blend of medical grade honey tested under ISO 17025:2005 standards. The portfolio includes Advanced Wound Care and Traditional Wound Care product lines, along with ClaraVie Skin & Personal Care and ReStorell Liquid Nutrition sub-brands. Products are available for purchase online and come from the Manuka forests near the company's factory in New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- ManukaMed: Medical grade Manuka honey wound care dressings for closing difficult and chronic wounds
Products and services
- Manuka Honey Fiber Medical grade Manuka honey wound care dressing made from super absorbent gelling fiber impregnated with Manuka honey; the only Manuka honey product reimbursable by Medicare for eligible U.S. residents. Designed for chronic and difficult-to-heal wounds with visible effect at first dressing change in most cases.
- Manuka Honey Products (product line) Comprehensive line of medical grade Manuka honey wound care dressings sourced from Manuka forests near the factory in New Zealand and tested for medical grade potency under ISO 17025:2005 standards.
Quantifiable outcome
- Visible effect at first dressing change in most cases
- +2 more outcomes
Companies that use ManukaMed
Customer profileSegments3 records
Ideal customer profiles3 records
ManukaMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ManukaMed partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
ManukaMed competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ManukaMed social profiles
Digital presenceManukaMed compliance and trust
Trust signalCompliance1 record
ManukaMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
ManukaMed leadership team
Management profileNumber of profiles
ManukaMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ManukaMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ManukaMed
What does ManukaMed do?
ManukaMed develops and sells a line of medical grade Manuka honey wound care dressings, headlined by the Manuka Honey Fiber super absorbent gelling fiber dressing. Products are manufactured in New Zealand near Manuka forests using a patented, ISO 17025:2005-certified honey blend, and are sold through direct online retail and Medicare reimbursement channels for chronic and difficult-to-heal wounds.
Is ManukaMed a public or private company?
ManukaMed is a private company. It is classified as corporate owned and is currently operating.
When was ManukaMed founded?
ManukaMed was founded in 2012. It employs 11 to 50 people.
Where is ManukaMed based?
ManukaMed is headquartered in Franklin, United States, in the North America region.
How does ManukaMed make money?
Two revenue lines are on record. Medical Grade Honey Wound Care Products are the primary driver. The others are healthcare Reimbursement.
Does ManukaMed have an API?
No public API is recorded for ManukaMed.
What industry is ManukaMed in?
ManukaMed's product category is Advanced Wound Care Dressings. Its primary akta.pro industry code is HLAHALAA, Advanced Wound Dressings (Foam, Hydrocolloid, Alginate, Hydrogel, Film), with a secondary code of HLAAAGAG, Wound Healing & Skin Regeneration (advanced dressings, skin substitutes).