What Goodwater does

Goodwater Ltd is a UK-based water hygiene and water treatment specialist founded in 1988 by Martin Hoar, headquartered in Finchampstead, Wokingham. The company provides legionella risk assessments (UKAS accredited since 2018 as only the 8th water treatment company in the UK), water hygiene monitoring, tank cleaning, disinfection services, training, and laboratory analysis. Its proprietary equipment portfolio includes the Orion SANIKILL monochloramine dosing unit (introduced via Sanipur partnership in 2023, the first specifically designed for UK building service drinking water systems), Dorado Dioxychlor IV chlorine dioxide dosing systems (WRAS/Regulation 4 approved), Phoenix Mediagon physical water conditioners, Tucana UV disinfection systems (independently validated to BS EN 14897 in 2013 — a first in the UK), Gemini IoT telemetry products, Cygnus filtration, and Aquarius chemical dosing. A new healthcare-specific product, Saniclean Drains, was launched in 2025 for hospital drain biofilm removal.

The company serves nine vertical sectors: healthcare, hotels & leisure, food & beverage, pharmaceuticals & cosmetics, education, facilities management, construction, data centres, and local authorities. GTM combines direct field engineer service delivery (for end-user clients), FM-company channel partnerships (where Goodwater is positioned as the specialist water treatment partner for FM providers), and direct equipment sales. Revenue is generated through recurring multi-year service contracts (professional services), one-time equipment sales with a 5-year extended warranty launched in 2022, and training/compliance services (HABC-approved training and CIBSE CPD courses). Pricing is quote-based and not publicly disclosed. Turnover has grown from £50,000 at founding to over £5 million by 2019/2021. The company became employee-owned via an Employee Ownership Trust formed by directors in October 2024, following the April 2019 transition to co-ownership by Martin King, Miguel Garcia, Chris King, and Frank Butterworth (Technical Director Frank Butterworth retired in October 2024).

Name

Goodwater

Legal name

Goodwater Ltd

Website

https://goodwater.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwater is a UK-based, employee-owned specialist in water hygiene, legionella risk assessment, and water treatment equipment, serving healthcare, hospitality, FM, pharmaceutical, and construction clients across the UK with both recurring services and proprietary dosing, UV, and IoT products.

Ownership category

akta.pro rank

Product category

Water Treatment Services

SIC

Services-Testing Laboratories (8734), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Legionella Risk Assessment & Compliance Audits (BPABAJAA)

akta.pro secondary industries

Water, Air Quality & Environmental Hygiene (Legionella/IAQ) (BPABAAAO), Water Sampling, Testing & Laboratory Analysis (Legionella/Microbiology) (BPABAJAB), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water Safety Plans, Training & Documentation (Logbooks, SOPs) (BPABAJAL)

Keywords

• Water treatment services
• Legionella risk assessment
• Water hygiene compliance
• Chemical dosing equipment
• Building water systems

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Water Hygiene and Treatment Services: Ongoing service contracts providing water hygiene management, legionella risk assessments, monitoring, tank cleaning, and disinfection. Delivered by field engineers to commercial, healthcare, and institutional clients. Revenue appears recurring in nature through multi-year service contracts.
2. Water Treatment Equipment Sales: Sale of proprietary water treatment equipment including Orion SANIKILL, Dorado Dioxychlor IV, Phoenix Mediagon, Tucana UV, Cygnus filtration, Aquarius dosing, and Gemini IoT products. Equipment sales include a 5-year extended warranty launched August 2022.
3. Training and Compliance Services: Goodwater is a HABC (Highfield Awarding Body of Compliance) approved training provider offering training programmes for duty holders and maintenance staff responsible for water systems in buildings. Also provides CIBSE CPD courses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Goodwater provides water hygiene management, legionella risk assessment and water treatment services for building water systems across commercial, healthcare, institutional and industrial sectors in the UK. The company complements its service delivery with proprietary water treatment equipment including chemical dosing systems, UV disinfection, monochloramine dosing, physical water conditioners, filtration, and IoT monitoring products, plus accredited training programmes for duty holders and maintenance staff.

Product overview

Goodwater provides a comprehensive portfolio of water treatment products and services for buildings across the UK. The product offering includes equipment ranges (Orion SANIKILL Monochloramine Dosing, Dorado Chlorine Dioxide Dosing Systems including Dioxychlor IV, Phoenix Mediagon Physical Water Conditioners, Gemini IoT-enabled monitoring systems, Tucana UV Systems, Cygnus Filtration, Aquarius Chemical Dosing, and GLF Sidestream Filtration) complemented by specialized service offerings (Water Hygiene Services, Legionella Risk Assessment, Training & Compliance, Closed Recirculating Systems, Cooling Towers, Laboratory Services, and Chemicals). The company also offers digital services including a Customer Portal and Collabit CRM system. Services are delivered across multiple sectors including Healthcare, Hotels & Leisure, Pharmaceuticals & Cosmetics, Food & Beverage, Education, Retail, and Facilities Management.

Differentiator

Problem solved

Functional benefit

Brands

• Orion SANIKILL: Monochloramine water treatment unit specifically designed for building service drinking water systems
• Dorado
• Phoenix
• Gemini
• Tucana
• Cygnus
• Aquarius
• Sanipur
• Saniclean Drains

Products and services

• Water Hygiene Services Compliant water hygiene advice and treatment programmes delivered in accordance with HSG274, tailored to building water systems across healthcare, hotels, FM, food & beverage, pharmaceuticals and other commercial sectors.
• Legionella Risk Assessment Fully UKAS accredited service to evaluate water systems and processes for legionella risk, delivered to commercial and institutional clients across the UK.
• Training & Compliance Accredited training programmes for duty holders and maintenance staff responsible for building water systems, delivered as HABC approved programmes and CIBSE CPD courses.
• Closed Recirculating Systems Treatment Water treatment services for closed recirculating water systems used in building HVAC and industrial applications.
• Cooling Towers Treatment Water treatment and maintenance services for cooling tower systems, addressing legionella control, scale, corrosion and biological growth.
• Laboratory Services Water testing and laboratory analysis services supporting compliance monitoring, legionella testing and water quality assurance.
• Water Treatment Chemicals Water treatment chemicals supplied to clients for various building water system applications including chemical dosing programmes.
• Orion SANIKILL Monochloramine Dosing Unit Proprietary monochloramine water treatment dosing unit, the first specifically designed for building service drinking water systems, providing stable, non-corrosive disinfection with superior biofilm penetrating properties. Distributed in the UK via partnership with Sanipur.
• Dorado Dioxychlor IV Chlorine Dioxide Dosing System Proportional chlorine dioxide dosing unit for controlling bacteria, particularly legionella, in hot and cold water systems. Features coloured touchscreen, analogue dosing pumps, alarm logging for up to 12 events, pre-assembled manifold and WRAS/Regulation 4 approval.
• Phoenix Mediagon Physical Water Conditioners Physical water conditioners using Mediagon technology for non-chemical water treatment in building systems, offered with a Performance Guarantee.
• Gemini Range IoT Monitoring Products IoT-enabled monitoring products providing remote equipment telemetry and water temperature sensing for real-time monitoring of building water systems.
• Tucana Range UV Disinfection Systems UV disinfection systems for water treatment, independently validated to BS EN 14897 — the first and only such validation held by a UK water treatment company.
• Cygnus Range Filtration Systems Filtration systems for water treatment applications across building water systems.
• Aquarius Range Chemical Dosing Equipment Chemical dosing equipment for water treatment systems across building applications.
• GLF Sidestream Filtration Units Sidestream filtration units for water treatment applications, providing continuous filtration of building water systems.
• Saniclean Drains All-in-one foaming formulation designed to remove bacteria and biofilm build-up within sink and drainage systems in hospitals and healthcare facilities, penetrating U-bend and vertical sections of drain pipework.
• Customer Portal Web-based customer portal allowing clients real-time access to asset information, non-conformances dashboards, legislative guidance, service visit reports, contract schedules, engineer training records and an uploads area for RAMS and schematics.

Quantifiable outcome

• Revenue grew from £50,000 (1988) to over £5 million (2019 and 2021), representing over 100x growth over 30+ years
• +3 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SanipurcoreTechnology or Integration · 27 February 2023Goodwater is partnered with Sanipur to bring the Orion SANIKILL Monochloramine Dosing Unit to the UK market. The Orion SANIKILL is the first monochloramine water treatment unit specifically designed for building service drinking water systems. This partnership gives Goodwater exclusive or primary rights to distribute this innovative product in the UK.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwater-ltd

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwater