Taiba Investments
Taiba Investments is a publicly-listed Saudi hospitality and real estate company operating 40+ hotels, residential communities, and Hajj/Umrah services across 7 Saudi cities through proprietary brands and global partnerships with Hilton, Marriott, IHG, Accor, and Millennium.
- Company typePublic
- Founded1976
- HeadquartersAl Madinah, Saudi Arabia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Taiba Investments does
Taiba Investments Company (Tadawul: 4090) is a publicly-listed Saudi hospitality and real estate company operating since 1976, headquartered in Riyadh's Diplomatic Quarter with operational presence across 7 Saudi cities. The company develops, owns, and operates 40+ properties encompassing more than 8,000 keys, including hotels, resorts, residential communities, retail centers, and specialized Hajj/Umrah services. Its brand architecture combines proprietary labels — Makarem, Nur by Makarem, Aqeeq Hotels, Dur Communities, and Dur Hajj & Umrah — with management and franchise partnerships across the global hospitality spectrum: Hilton (including Waldorf Astoria), Marriott, IHG, Accor, and Millennium. The technology and operating stack includes smart hotel features, a digital transformation partnership with Trax Group, the Dur Hajj & Umrah integrated pilgrim-journey platform, and a purpose-built 55,677 sqm Madinah logistics campus supporting central kitchens, laundry, warehousing, and staff accommodation.
Revenue is generated through four primary streams: hotel operations and management fees (room bookings, F&B, property management across the 40+ property portfolio), real estate development (own-portfolio and JV arrangements including the SAR 2.4 billion Osool joint venture), Hajj and Umrah services delivered via the Dur platform, and equity participation in development joint ventures. The customer base spans religious travelers (pilgrims performing Hajj and Umrah), business and corporate travelers, leisure and family guests, and residential community occupants. The company is led by CEO Sultan Bin Bader Al-Otaibi with Chairman Badr bin Abdullah Alissa overseeing the board, and recently appointed Tareq Derbas (3+ decades at FAENA, Ritz-Carlton, St. Regis, Four Seasons) as VP of Hospitality Operations to operationalize an integrated platform strategy aligned with Saudi Vision 2030.
The business operates under a hybrid GTM combining direct property operations, global brand distribution (loyalty programs, booking platforms), event-driven business development (Future Hospitality Summit, Umrah & Ziyarah Forum, Real Estate Future Forum), and partnership-driven development (Osool JV, Ministry of Hajj and Umrah, Al Khozama). The development pipeline of 8 projects — including flagship ultra-luxury (Waldorf Astoria Madinah), premium global-brand (Sheraton Madinah, Marriott stc Square Riyadh), and upscale (Novotel Madinah, Crowne Plaza Takhassusi) assets — combined with the 2023 Dur Hospitality acquisition has positioned Taiba as one of the largest integrated hospitality platforms in Saudi Arabia, serving over 2.5 million guests annually with a 91% employee engagement index and 89% guest satisfaction rate.
Taiba Investments firmographics
Firmographics- Name
- Taiba Investments
- Legal name
- Taiba Investments Company
- Website
- https://taiba.com.sa
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Taiba Investments is a publicly-listed Saudi hospitality and real estate company operating 40+ hotels, residential communities, and Hajj/Umrah services across 7 Saudi cities through proprietary brands and global partnerships with Hilton, Marriott, IHG, Accor, and Millennium.
- Ownership category
- akta.pro rank
Taiba Investments industry classification
Industry- Product category
- Hospitality and Real Estate Services
- NAICS
- Real Estate and Rental and Leasing (53)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Luxury & Estate Rentals (THAGANAF)
- akta.pro secondary industries
- Hajj & Umrah Travel Agencies (THAKAHAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)
Keywords
Where Taiba Investments is headquartered
LocationHeadquarters
- HQ city
- Al Madinah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices7 records
Markets served
Taiba Investments business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Operations & Management: Operating and managing a portfolio of 40+ properties including hotels, resorts, residential communities, and retail centers across 7 Saudi cities. Revenue generated through room bookings, F&B services, and property management fees.
- Real Estate Development: Developing hotels, residential communities, and commercial properties for own portfolio and potential sale or joint venture arrangements. Includes 8 projects under development.
- Hajj & Umrah Services: Specialized services for pilgrims through Dur Hajj & Umrah brand, including accommodation, transportation, and spiritual guidance services
- Joint Venture Investments: Strategic joint ventures with partners for hotel development projects, generating returns through equity participation and development fees
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Taiba Investments product offering
Product offeringCore offering
TAIBA develops, operates, and manages a diversified portfolio of hospitality and real estate assets across Saudi Arabia. The portfolio includes 40+ properties with 8,000+ keys spanning hotels (under proprietary brands such as Makarem, Nur by Makarem, and Aqeeq, as well as franchises with Hilton, Marriott, IHG, Accor, and Millennium), residential communities under the Dur brand, commercial centers, and specialized Hajj & Umrah pilgrim services. The company operates across 7 Saudi cities and is actively developing 8 new projects aligned with Saudi Vision 2030.
Product overview
TAIBA is a hospitality and real estate company operating a diversified portfolio across three core segments: Hotels (40+ properties with 8,000+ keys under proprietary brands Makarem, Nur by Makarem, and Aqeeq Hotels, plus international partnerships with Hilton, Marriott, IHG, Accor, and Millennium), Communities (Dur Communities residential properties across Riyadh and Jeddah), and Hajj & Umrah services (Dur brand). The company also develops new hospitality projects including Waldorf Astoria Madinah, Sheraton Madinah, and Marriott STC Square Riyadh. TAIBA positions itself as a fully integrated hospitality platform aligned with Saudi Vision 2030, operating across 7 cities in Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Brands
- Makarem: Signature hotel brand designed to serve the unique needs of religious travelers in the Holy Cities of Makkah and Madinah, offering thoughtfully designed spaces and culturally attuned services.
- Nur by Makarem
- Dur Communities
- Dur Hajj & Umrah
- Aqeeq Hotels
Products and services
- Hotels TAIBA develops, operates, and manages a portfolio of hotels across Saudi Arabia under both proprietary brands (Makarem, Nur by Makarem, Aqeeq Hotels) and international brand partnerships (Hilton, Marriott, IHG, Accor, Millennium). The portfolio includes luxury hotels, resorts, and extended-stay properties serving pilgrims, families, and business travelers across 7 Saudi cities.
- Dur Communities (Residential Communities) Integrated residential communities operated under the Dur Communities brand, including Dur Al-Safarat, Dur Al-Hada, Dur Al-Andalus, Dur Al-Rawdah, Dur Al-Wadi, Dur Al-Sharq, and Dur Al-Yasmeen. These provide premium villas and apartments across Riyadh and Jeddah with modern amenities for families, individuals, and expatriates.
- Hajj & Umrah Services (Dur) Specialized integrated services for Muslim pilgrims through the Dur Hajj & Umrah brand, providing end-to-end pilgrim journey management including accommodation, transportation, spiritual guidance, and culturally attuned hospitality experiences for Hajj and Umrah visitors to the Holy Mosques in Makkah and Madinah.
- Hospitality Development Projects Development of new hospitality and mixed-use projects including Waldorf Astoria Hotel Al Madinah (~300 rooms under Hilton management), Sheraton Hotel Al Madinah (~435 rooms), Marriott stc Square Hotel Riyadh (159 rooms), Novotel Madinah, Crowne Plaza Takhassusi Riyadh, and the Madinah Logistics Campus. Currently 8 projects are under development.
- Makarem Hotels Signature proprietary hotel brand designed to serve the unique needs of religious travelers in the Holy Cities of Makkah and Madinah, offering thoughtfully designed spaces, seamless check-in experiences, and culturally attuned services for pilgrims and Umrah visitors.
- Nur by Makarem Proprietary hotel brand under the Makarem portfolio offering spiritually-centered accommodations and services for Umrah and Ziyarah visitors to the Holy Mosques.
- Aqeeq Hotels Local proprietary hospitality brand operated by TAIBA alongside Makarem Hotels and other proprietary brands in the Saudi market.
- Dur Hajj & Umrah Services Platform Specialized proprietary arm providing an integrated system of services for Hajj and Umrah pilgrims, combining TAIBA's hospitality heritage with modern digital technologies to ease every step of the pilgrim's journey.
- Commercial Centers Retail and commercial centers offering contemporary destinations that bring together shopping, entertainment, and discovery as vibrant spaces for connection and renewed experiences, operated as part of TAIBA's diversified portfolio.
Quantifiable outcome
- 89% guest satisfaction rate with +1.6% YoY improvement
- +3 more outcomes
Companies that use Taiba Investments
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Taiba Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Taiba Investments partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and major.
- Osool Integrated Real Estate Co.coreJoint venture partnership for SAR 2.4 billion (US$633.4 million) development of three hotels in Madinah, Saudi Arabia. The project aims to add 1,500 hotel rooms, supported by growing tourism under Saudi Arabia's Vision 2030.
- Al Khozama Investment CompanystrategicHosted welcome reception at Future Hospitality Summit Saudi Arabia 2026, demonstrating collaborative approach to industry events and hospitality sector development.
- Hilton WorldwidecoreManagement contract for Waldorf Astoria Hotel Al Madinah, the first Waldorf Astoria property in Madinah. The luxury hotel will feature approximately 300 rooms overlooking the Prophet's Mosque.
- Ministry of Hajj and UmrahstrategicStrategic partnership as strategic partner in Umrah & Ziyarah Forum 2026, organized under the patronage of Prince Salman bin Sultan bin Abdulaziz, Governor of Madinah.
- Marriott InternationalcoreLong-standing partnership operating multiple Marriott branded properties including Marriott Hotel Diplomatic Quarter Riyadh, Riyadh Airport Marriott, Marriott Courtyard, Marriott Executive Apartments, and Riyadh Marriott Hotel.
- IHG (InterContinental Hotels Group)corePartnership for Crowne Plaza properties including Crowne Plaza Riyadh Al Takhassusi and Crowne Plaza Riyadh Palace Hotel, operating under IHG brand standards.
- AccormajorPartnership with Accor operating properties under their brand portfolio in Saudi Arabia.
- Millennium Hotels and ResortsmajorPartnership with Millennium for operating hospitality properties in Saudi Arabia.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
Taiba Investments competitors and assessment
Company assessmentRegional players
- Aldar Properties: UAE-based real estate developer with hospitality and residential assets; comparable business model and product mix but primarily serving the UAE market rather than competing head-to-head in Saudi.
Broad incumbents
- Accor SA: Global hotel operator and one of Taiba's core brand partners; significant overlap in operating model, global distribution, and Saudi expansion footprint.
- Kingdom Holding Company: Major Saudi diversified holding company with significant hospitality and real estate investments (including Four Seasons, Fairmont, Riyadh Season); competes in luxury hospitality investment.
- Dar Al Arkan Real Estate Development: Larger Saudi-listed real estate developer with diversified residential and commercial exposure; overlapping end-markets with Taiba's communities and development segments but broader scope.
- Emaar Properties: UAE-based global real estate developer with significant hotel and residential operations; comparable scale and brand-driven hospitality model, though broader geographic reach.
Direct peers
- Jabal Omar Development: Saudi-listed real estate developer focused on hospitality and commercial projects in Makkah, directly competing with Taiba for prime religious-tourism sites and pilgrim accommodation demand.
- Saudi Hotels and Resorts Company (SHARCO): Saudi-listed hotel owner and operator with properties across the Kingdom, directly competing with Taiba in the domestic hospitality segment.
- Saudi Real Estate Company (SRECO): Saudi-listed real estate developer with hospitality and mixed-use assets, comparable domestic positioning and similar Vision 2030 exposure as Taiba.
- Knowledge Economic City (KEC): Saudi-listed developer of integrated cities with hospitality and residential components, overlapping with Taiba's diversified real estate and hospitality portfolio in Saudi Arabia.
Others
- Millennium & Copthorne Hotels: Global hotel operator and Taiba partner in Saudi Arabia; relevant as a key brand and distribution partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Taiba Investments social profiles
Digital presenceTaiba Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taiba Investments leadership team
Management profileNumber of profiles
Profiles11 records
Taiba Investments subsidiaries and ownership
Company hierarchySubsidiaries3 records
Taiba Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taiba Investments M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taiba Investments
What does Taiba Investments do?
TAIBA develops, operates, and manages a diversified portfolio of hospitality and real estate assets across Saudi Arabia. The portfolio includes 40+ properties with 8,000+ keys spanning hotels (under proprietary brands such as Makarem, Nur by Makarem, and Aqeeq, as well as franchises with Hilton, Marriott, IHG, Accor, and Millennium), residential communities under the Dur brand, commercial centers, and specialized Hajj & Umrah pilgrim services. The company operates across 7 Saudi cities and is actively developing 8 new projects aligned with Saudi Vision 2030.
Is Taiba Investments a public or private company?
Taiba Investments is a public company. It is classified as public and is currently operating.
When was Taiba Investments founded?
Taiba Investments was founded in 1976. It employs 251 to 500 people.
Where is Taiba Investments based?
Taiba Investments is headquartered in Al Madinah, Saudi Arabia, in the Middle East region.
How does Taiba Investments make money?
Four revenue lines are on record. Hotel Operations & Management is the primary driver. The others are real Estate Development, hajj & Umrah Services and joint Venture Investments.
Who are Taiba Investments's main competitors?
Aldar Properties is listed as a regional player. Broad incumbents are Accor SA, Kingdom Holding Company, Dar Al Arkan Real Estate Development and Emaar Properties. Direct peers are Jabal Omar Development, Saudi Hotels and Resorts Company (SHARCO), Saudi Real Estate Company (SRECO) and Knowledge Economic City (KEC). Millennium & Copthorne Hotels is listed as an others.
Does Taiba Investments have an API?
No public API is recorded for Taiba Investments.
What industry is Taiba Investments in?
Taiba Investments's product category is Hospitality and Real Estate Services. Its primary akta.pro industry code is THAGANAF, Luxury & Estate Rentals, with a secondary code of THAKAHAA, Hajj & Umrah Travel Agencies. Its NAICS code is 53 and its SIC code is 7000.