Name

PwC Denmark

Legal name

PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab

Website

https://pwc.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Audit and Assurance Services: Statutory audit services, financial statement audits, and assurance engagements for companies of all sizes in Denmark.
2. Tax Advisory: Corporate tax, VAT, customs and excise duties, international tax, transfer pricing, and tax compliance services.
3. Consulting Services: Business transformation, digital transformation, finance transformation, cyber transformation, and M&A consulting services.
4. Corporate Finance and Deals: M&A advisory, corporate finance, valuations, and transaction support services.
5. Legal Business Solutions: Legal advisory services including employment law, entity governance, corporate and commercial law, and M&A legal support.
6. Family Office Services: Comprehensive wealth management advisory for family offices including governance, investment strategy, risk management, and administrative functions.
7. Academy and Training: Professional courses and training programs for clients and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

PwC Denmark is the Danish member firm of the global PwC network, delivering professional services in audit and assurance, tax advisory, consulting (business, digital and finance transformation, cyber, M&A), corporate finance and deals, risk assurance, legal solutions, family business and family office advisory, interim/CFO services, sustainability, and academy training. The firm works with over 20,000 small and medium-sized enterprises plus large corporates, financial institutions, energy companies, public sector, defense, healthcare, and pharma clients in Denmark through ten local offices.

Product overview

PwC Denmark offers a comprehensive professional services portfolio centered on audit, tax advisory, and consulting services. The firm operates as a multi-service advisory practice organized around core offerings: audit and assurance, tax services, consulting (including business, digital, and finance transformation), corporate finance and M&A, risk assurance, legal solutions, and family business services. Key specialized offerings include IFRS advisory with downloadable Excel-based tools for IFRS 2 (share-based payments) and IFRS 16 (leases), Family Office services featuring the Formuekompas digital wealth management tool, and cybersecurity tailored for family businesses. The portfolio also includes industry-specific services across sectors such as energy, financial services, public sector, healthcare, and pharma/life sciences, supported by an academy offering professional courses. The firm operates across multiple Danish cities with local presence while leveraging the global PwC network.

Differentiator

Problem solved

Functional benefit

Brands

• PwC Denmark: The Danish member firm of the global PwC network providing audit, tax, and advisory services.

Products and services

• Revision og erklæringer (Audit and Assurance) Statutory audit, voluntary audit, and audit opinion services for companies of all sizes in Denmark, led by state-authorized public accountants (statsautoriserede revisorer). Covers IFRS and Danish annual accounts law audits.
• Skat (Tax Advisory) Tax advisory services covering corporate tax, personal tax, VAT (Moms), excise duties (Afgifter), international tax, transfer pricing, and compliance & wealth.
• Consulting Services Multi-disciplinary consulting covering business transformation, digital transformation, finance transformation, cyber, risk & regulations, fit for growth, and M&A consulting services.
• Corporate Finance / Deals M&A advisory, transaction advisory, valuations, capital markets advisory, and deals support for corporate finance transactions.
• Risk Assurance Services Risk management, internal audit, digital trust, trust & transparency, and compliance advisory services.
• Legal Business Solutions Legal advisory services including employment law, corporate and commercial law, entity governance, and M&A legal support.
• Family Business Services Audit and advisory services for family-owned businesses including succession planning, governance, family office solutions, and generational transitions.
• Interim- og CFO Services Interim management and CFO outsourcing services provided to companies needing experienced finance leadership on a temporary or fractional basis.
• Bæredygtighed (Sustainability) ESG advisory, sustainability reporting, climate risk, and corporate social responsibility services.
• Academy (Kurser) Professional training courses and educational programs for clients and professionals covering accounting, tax, IFRS, and other technical subjects.
• Ejerledere Services (Owner-Managed Business) Audit and advisory services specifically designed for owner-managed businesses and SMEs, including bookkeeping, accounting, tax, VAT, and administrative support.
• Family Office Services Comprehensive family office advisory covering the Formuekompas digital wealth overview, legal advisory, function outsourcing, cybersecurity, and ESG advisory for family offices.
• PwC IFRS 2 Excel Solution Excel-based solution for handling share-based payment accounting under IFRS 2, providing employee databases, automatic note disclosures, and quality-assured data inputs with validations.
• PwC IFRS 16 Leasing Model Excel-based model for managing leasing agreements under IFRS 16, capable of handling up to 300-500 leasing contracts per file with variable lease payments, rent-free periods, extension/termination options, and modification calculations.
• Formuekompas (Wealth Compass) Digital overview tool providing real-time visibility of financial and non-financial assets for family office clients, supporting informed wealth management decisions.

Quantifiable outcome

• Over 20,000 SME clients served in Denmark

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• KPMG Denmark: Danish member firm of KPMG, offering the same Big 4 audit, tax, and advisory suite as PwC Denmark and competing for the same Danish SME, family business, and large enterprise clients.
• RSM Denmark: Danish member of RSM International, providing audit, tax, and consulting to mid-market companies — a direct competitor to PwC Denmark in the Danish SME and middle-market audit space.
• Deloitte Denmark: Danish member firm of Deloitte, the closest direct Big 4 competitor to PwC Denmark across audit, tax, consulting, and advisory services for the same Danish corporate, SME, and public-sector clients.
• EY Denmark: Danish operations of Ernst & Young, a direct Big 4 peer competing head-to-head with PwC Denmark on statutory audit, tax advisory, and transaction services for Danish enterprises.
• BDO Denmark: Mid-tier accounting and advisory network in Denmark, directly competing with PwC Denmark in the SME and middle-market audit, tax, and bookkeeping segments where PwC has its largest client base.
• Grant Thornton Denmark: Danish member of Grant Thornton International, providing audit, tax, and advisory services to mid-market and SME clients — directly overlapping PwC Denmark's owner-managed and family business segments.
• Mazars Denmark: Danish arm of Mazars, an international audit and advisory firm targeting similar mid-market and SME clients with comparable audit, tax, and consulting offerings to PwC Denmark.

Regional players

• PwC Sweden: Swedish sister member firm within the PwC global network; provides the closest cross-Nordic reference point for PwC Denmark in terms of service portfolio, methodology, and client mix, and a key collaborator on Nordic engagements.
• Beierholm: One of Denmark's largest domestically owned audit and advisory firms with strong penetration among Danish SMEs and owner-managed businesses, competing with PwC Denmark's core customer segment on price and local presence.

Broad incumbents

• Deloitte Sweden: Swedish member firm of Deloitte and Nordic Big 4 peer, comparable in scale and service mix to PwC Denmark; relevant because Nordic cross-border mandates often flow between the Danish and Swedish firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PwCDenmark
• Facebookfacebook.com/pwcdanmarkkarriere
• LinkedInlinkedin.com/company/pwc-danmark
• Instagraminstagram.com/pwcdk
• Xx.com/PwCDanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PwC Denmark