Santa Fe Group

What Santa Fe Group does

Santa Fe Relocation is a London-headquartered global mobility company that provides international and domestic moving services, corporate relocation program management, destination services, corporate immigration, and ancillary services such as visa support, storage, pet relocation, and auto transport. The company serves two principal customer segments: individual consumers paying privately for their own moves (via the Santa Fe Personal sub-brand) and corporate clients managing global employee mobility programs (via the Santa Fe Relocation for Corporate offering). Operational footprint spans 64 owned offices across 38 countries in 60 languages, complemented by a curated network of 15,000+ service partners that extend local execution capability. The company claims approximately 60 years of operating history (founded ~1965); the input data also references an 1884 lineage in firmographic fields and a more recently incorporated UK legal entity (Santa Fe Ltd, company number 12306892), and these dates should be reconciled by an acquirer during diligence.

The technology stack comprises cloud-based client and assignee portals (portals.santaferelo.com), an AI-powered shipment tracking system, a virtual Smart Home Survey capability for pre-move inventory and quoting, a mobile app for assignees, and the Sanelo Marketplace platform (marketplace.sanelo.com) through which third-party partners offer ancillary services. Revenue is generated primarily through transaction fees on moving and ancillary services across B2C and B2B customers, supplemented by commissions on marketplace transactions. Distribution combines an enterprise field-sales motion for corporate accounts (with a dedicated corporate sales line at +1 346 302 2710) and a self-serve digital journey for consumers (via personal.santaferelo.com). The company operates as part of the Mobilitas Group corporate family, is privately held, and has no disclosed venture or private equity investors.

Name

Santa Fe Group

Legal name

Santa Fe Ltd

Website

https://santaferelo.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Santa Fe Relocation is a London-headquartered global mobility company operating 64 offices in 38 countries, providing international and local moving, corporate relocation, and destination services to individual consumers and enterprise clients via its Personal and Corporate brands.

Ownership category

akta.pro rank

Product category

Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Door-to-Door Household Goods International Moving (HSAKACAA)

akta.pro secondary industries

Household Goods Move Management (Vendor Coordination) (HSAKAJAE), Relocation Benefits Administration & Vendor Management (THACALAK)

Keywords

• International moving services
• Corporate relocation services
• Global mobility management
• Destination services
• Household goods shipping

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. International Moving Services: Core revenue stream from door-to-door international relocation services including professional packing, logistics, customs clearance support, and unpacking. Revenue is transaction-based, generated per move.
2. Local Moving Services: Local and regional moving services within countries, complementing international relocations. Transaction-based pricing per move.
3. Additional Relocation Services: Ancillary services including visa and immigration support, storage solutions, currency exchange, school search, home search, pet relocation, and auto transport. Offered as add-on services to core moving packages.
4. Marketplace Commission: Santa Fe operates a marketplace (Sanelo Marketplace) where third-party partners offer services. Santa Fe earns commission (percentage of service prices) on transactions completed through the marketplace for Direct Booking and Request to Book models, and on referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Santa Fe Group is a global relocation services company operating two primary brands. Santa Fe Personal delivers door-to-door international and local moving services for individual consumers, including professional packing, customs clearance, dedicated relocation expert support, storage, pet relocation, and auto transport. Santa Fe Relocation for Corporate provides global mobility management for enterprise clients covering assignment management, corporate immigration, compensation and expenses, destination services, and commercial projects. Both brands are supported by the Sanelo Marketplace, an online intermediary platform where third-party partners offer ancillary relocation services.

Product overview

Santa Fe Relocation operates as a two-brand global mobility company. Santa Fe Personal serves individual consumers with do-it-yourself and assisted international and local moving services, including professional packing, freight (air and ocean), storage, customs clearance, pet relocation, and dedicated relocation experts. Santa Fe Relocation for Corporate is the enterprise division offering assignment management, corporate immigration, compensation and expenses, destination services, and commercial project solutions. Supporting both brands is the Santa Fe Marketplace, an online intermediary platform connecting third-party service Partners with customers for ancillary relocation services. AI-powered features include shipment tracking and smart home surveys for virtual pre-move assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Fe Marketplace: Online marketplace platform through which Partners display details of their Services and offer those Services to Customers. Operated by Santa Fe as an intermediary platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Mobilitas GroupcoreOthersSanta Fe Relocation is part of the Mobilitas Group, a larger corporate family providing global relocation and mobility services. This affiliation provides strategic backing and synergies within the global mobility industry.
• 15,000+ Global Service PartnerscoreChannel Partner/ Reseller/ DistributorExtensive network of over 15,000 carefully selected global partners who provide local moving and relocation services in various countries. These partners operate under Santa Fe's quality standards and brand, extending service delivery capabilities worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allied Pickfords: Allied Pickfords is a major international household goods mover operating across similar geographies, directly competing with Santa Fe Personal on international and local consumer moves.
• AGS Movers International: AGS is a global moving and relocation specialist operating across more than 90 countries, providing corporate mobility, international moving, and destination services — a close functional peer to Santa Fe.
• Asian Tigers Mobility: Asian Tigers Mobility is a well-established international moving and relocation company with strong presence in Asia, offering comparable household goods moving and corporate destination services to Santa Fe.
• Crown Relocations: Crown Relocations is one of the largest global moving and relocation services companies, offering international household goods moving, corporate mobility, and destination services — directly overlapping Santa Fe's core corporate and consumer offerings across multiple geographies.
• Sirva Worldwide Relocation: Sirva is a leading global mobility platform combining moving, relocation, and storage services for both enterprise and consumer customers — a direct competitor to Santa Fe in corporate assignment management and international household goods moving.
• Graebel Companies: Graebel is a major global relocation and move management provider for enterprise clients, with comparable service lines in international moving, destination services, and corporate mobility program management.
• Cartus: Cartus is a large corporate-focused global relocation and move management company, directly competing with Santa Fe Relocation's corporate division for multinational assignment and mobility program contracts.
• BGRS (Brookfield Global Relocation Services): BGRS is a leading provider of global mobility and relocation management services, competing head-to-head with Santa Fe's corporate division for enterprise relocation program RFPs.
• Move One: Move One provides international relocation, moving, and corporate mobility services with strong presence in emerging markets — competing with Santa Fe across international household goods shipments and destination services.

Broad incumbents

• Mobilitas Group: Mobilitas Group is the parent conglomerate of which Santa Fe is a part — operating multiple global mobility brands. It is a broader incumbent in the relocation and mobility services space and the closest related-party comparison for Santa Fe's portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@santaferelocation-official5397
• Facebookfacebook.com/santaferelocation
• LinkedInlinkedin.com/company/santa-fe-relocation
• Instagraminstagram.com/santaferelo
• TikToktiktok.com/@santaferelocation
• Xx.com/santaferelo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Group