Repete Corporation
Repete Corporation is a third-generation, family-owned industrial automation software company founded in 1965 that designs and delivers PLC-based control systems, led by the FLX Automation Platform, for feed mills and processing plants across 38 countries.
- Company typePrivate
- Founded1965
- HeadquartersBrighton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Repete Corporation does
Repete Corporation is a third-generation, family-owned automation software company founded in 1965 and headquartered in Sussex, Wisconsin. The company designs and delivers automated control system solutions for feed mills, agribusiness operations, and food processing plants, with more than 1,400 systems deployed across 38 countries on five continents. Its flagship product is the FLX Automation Platform, a PLC-based control platform marketed as a 'thinking' system that enables lights-out operation—allowing facilities to run with minimal human intervention—complemented by process-specific modules for receiving, routing, grinding, batching, pelleting, load-out, and extrusion, plus the SMX Short-Mix Hand-Add System and the CNX Data Integrator for ERP connectivity (including SAP integrations deployed across seven Cargill Mexico plants).
Repete generates revenue through a diversified mix including one-time licensing of automation systems, recurring software platform subscriptions and support (including a Continuous Update Program and 24-hour customer support), professional services via Turnkey Services (full project delivery covering design, electrical, industrial IT, construction, and millwrighting), system upgrades and replacements, and flexible financing. Go-to-market is direct enterprise field sales supported by trade show presence at IPPE, Victam Asia, Pet Food Forum, California Grain & Feed Conference, and other industry events. Customers span animal nutrition (Cargill, Kent Nutrition, Alltech), pet food (Midwestern Pet Foods, Perfect Companion Group, Foster Farms), poultry (Butterball, Jennie-O Turkey Store), agribusiness (Scoular, Darling Ingredients, Farmers' Grain & Feed), and aquaculture, with the company citing that over 50% of AFIA Feed Facility of the Year winners in the past 30 years use Repete systems.
Operationally, Repete is privately held with no disclosed institutional ownership or external funding, holds UL 508A panel certification, and is a certified member of ISNetworld and Avetta. Recent activity through 2026 includes new customer startups at Foster Farms (Delhi, California) and Jennie-O Turkey Store (Dawson, Minnesota), and a third consecutive Milwaukee Journal Sentinel Top Workplace recognition under President Wade Leverett.
Repete Corporation firmographics
Firmographics- Name
- Repete Corporation
- Legal name
- Repete Corporation
- Website
- https://repete.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Repete Corporation is a third-generation, family-owned industrial automation software company founded in 1965 that designs and delivers PLC-based control systems, led by the FLX Automation Platform, for feed mills and processing plants across 38 countries.
- Ownership category
- akta.pro rank
Repete Corporation industry classification
Industry- Product category
- Industrial Automation Software for Feed Mills and Process Plants
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Food Product Machinery Manufacturing (333241), Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)
- akta.pro secondary industries
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)
Keywords
Where Repete Corporation is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Repete Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automation Control Systems: Repete generates revenue through the sale and implementation of automated control system solutions for plants and feed mills. Systems range from process-specific controls to comprehensive plant-wide automation platforms. The company provides ongoing support, updates, and upgrade services.
- Software Platform and Support Services: Ongoing revenue from software platform licensing, continuous updates, and technical support services including 24-hour customer support.
- Turnkey Services: Project management and implementation services covering solution design, equipment procurement, electrical work, industrial IT, construction and millwrighting.
- Upgrades and Replacements: System upgrade programs and replacement solutions for existing automation systems, including obsolescence mitigation services.
- Financing Services: Flexible financing options provided to customers for automation system purchases and implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom automation solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Repete Corporation product offering
Product offeringCore offering
Repete Corporation designs and delivers automated control system solutions for feed mills and process manufacturing plants worldwide. Its flagship FLX Automation Platform is described as a "thinking" platform enabling "lights-out" operation with minimal human intervention, integrating receiving, routing, grinding, batching, pelleting, load-out, and extrusion into a singular intelligent system. The company complements the platform with the SMX Hand-Add System, CNX Data Integrator for ERP/SAP connectivity, Turnkey Services, continuous software updates, and system upgrades for animal nutrition, agribusiness, pet food, aquaculture, and grain processing customers.
Product overview
Repete Corporation offers a comprehensive plant automation portfolio built around the FLX Automation Platform as its core product - an intelligent 'thinking' system enabling lights-out facility operation. The platform integrates with process-specific modules for Receiving, Routing, Grinding, Batching, Pelleting, Load Out, and Extrusion operations. Supporting products include the SMX Short-Mix Hand-Add System for manual ingredient management, the CNX Data Integrator for ERP connectivity (including SAP), and the Continuous Update Program for ongoing improvements. Services include Turnkey project delivery, system Upgrades & Replacements, and Flexible Financing options. The company serves animal nutrition, agribusiness, seed and grain processing, pet food, aquaculture, and integrated feed mill industries with solutions ranging from process-specific controls to complete plant-wide automation.
Differentiator
Problem solved
Functional benefit
Products and services
- FLX Automation Platform Flagship 'thinking' automation platform that enables lights-out operation of feed mills and processing plants. Provides full-mill process automation with intelligent decision-making, integrating receiving, routing, grinding, batching, pelleting, load-out, and extrusion into a singular intelligent solution for animal nutrition, agribusiness, and pet food customers.
- SMX Short-Mix Hand-Add System Management system for short-mix and hand-add operations that ensures accurate ingredient addition and tracking, preventing errors in manual ingredient addition processes for feed mills.
- CNX Data Integrator Data integration solution that connects Repete control systems with enterprise business systems including SAP ERP platforms, enabling seamless data flow between plant operations and business management.
- Continuous Update Program Ongoing software update and improvement subscription for installed Repete automation systems, including 24-hour customer support and continuous feature upgrades.
- Upgrades & Replacements System upgrade and replacement services for legacy automation systems, including obsolescence management and stabilization of older Repete and competitor installations.
- Flexible Financing Financing options offered to customers for automation system purchases, installations, and upgrades to reduce upfront capital outlay.
- Turnkey Services Comprehensive project management and implementation service covering complete solution design, equipment procurement, electrical work, industrial IT, light construction, and millwrighting, taking feed mill automation projects from concept to completion.
Quantifiable outcome
- 4x production increase with same staff at Farmers' Grain & Feed
- +2 more outcomes
Companies that use Repete Corporation
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles2 records
Repete Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature10 records
Repete Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CargillcoreLong-standing strategic partnership with Cargill, one of the world's largest food and agriculture companies. Repete provides automation solutions across multiple Cargill facilities globally, including SAP integrations at 7 Mexico plants, feed mills in Louisiana, Canada, China, Indonesia, Thailand, Vietnam, and Mexico. Partnership includes shared commitment to innovation and exceeding customer expectations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Repete Corporation competitors and assessment
Company assessmentBroad incumbents
- Emerson Automation Solutions: Supplies DeltaV process automation, measurement, and control platforms used across process industries; broad incumbent whose batch and plant-wide control offerings compete with Repete's FLX platform for plant automation scope.
- Honeywell Process Solutions: Provides process automation, control, and MES platforms used in batch and continuous process industries; broad incumbent relevant to feed/food manufacturers evaluating alternatives to specialist vendors like Repete.
- Rockwell Automation: Global incumbent in industrial automation, PLCs, and process control (Allen-Bradley/ControlLogix) used across feed, food and process manufacturing; a broad competitor whose PLC/SCADA stack underpins much feed mill automation and which could move downstream into Repete's niche.
- Siemens Digital Industries: Major supplier of industrial automation, PCS 7/DCS, and SIMATIC batch solutions serving process manufacturing including feed/food; broad incumbent competing for control system scope inside feed and pet food plants.
Direct peers
- CPM (California Pellet Mill): Designs and manufactures equipment and control systems for feed, pet food, and aquafeed processing; relevant peer because it provides automated process systems (pelleting, grinding, automation) into the same feed mill/pet food verticals served by Repete.
- Triott Group (Ottevanger / Sprout Matador): Parent of feed mill engineering brands Ottevanger and Sprout Matador, supplying complete feed mill plants including automation and control systems; competes with Repete on full-plant automation for feed producers.
- Van Aarsen: Specializes in feed mill equipment, automation and process control solutions for animal feed production; offers plant-wide automation platforms directly comparable to Repete's FLX-led approach.
- AGI (Ag Growth International / GSI): Provides grain handling, storage, conditioning, and feed mill equipment with digital automation offerings; relevant because AGI competes in grain/feed facility construction and increasingly in plant automation where Repete operates.
- Bühler Group: Global supplier of feed mill equipment, processing systems, and digital/automation solutions for animal nutrition and aquafeed plants; directly comparable because it competes with Repete for full feed-mill plant automation mandates at the largest customers.
- Andritz Group: Provides feed mill machinery, pelleting, extrusion, and plant automation solutions, including digital and process control offerings; competes head-to-head with Repete in turnkey feed mill projects for global agribusiness majors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Repete Corporation social profiles
Digital presenceRepete Corporation compliance and trust
Trust signalCompliance3 records
Repete Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repete Corporation leadership team
Management profileNumber of profiles
Profiles3 records
Repete Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repete Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repete Corporation
What does Repete Corporation do?
Repete Corporation designs and delivers automated control system solutions for feed mills and process manufacturing plants worldwide. Its flagship FLX Automation Platform is described as a "thinking" platform enabling "lights-out" operation with minimal human intervention, integrating receiving, routing, grinding, batching, pelleting, load-out, and extrusion into a singular intelligent system. The company complements the platform with the SMX Hand-Add System, CNX Data Integrator for ERP/SAP connectivity, Turnkey Services, continuous software updates, and system upgrades for animal nutrition, agribusiness, pet food, aquaculture, and grain processing customers.
Is Repete Corporation a public or private company?
Repete Corporation is a private company. It is classified as family owned and is currently operating.
When was Repete Corporation founded?
Repete Corporation was founded in 1965. It employs 101 to 250 people.
Where is Repete Corporation based?
Repete Corporation is headquartered in Brighton, United Kingdom, in the Europe region.
How does Repete Corporation make money?
Five revenue lines are on record. Automation Control Systems are the primary driver. The others are software Platform and Support Services, turnkey Services, upgrades and Replacements and financing Services.
Who are Repete Corporation's main competitors?
Broad incumbents on record are Emerson Automation Solutions, Honeywell Process Solutions, Rockwell Automation and Siemens Digital Industries. Direct peers are CPM (California Pellet Mill), Triott Group (Ottevanger / Sprout Matador), Van Aarsen, AGI (Ag Growth International / GSI), Bühler Group and Andritz Group.
Does Repete Corporation have an API?
No public API is recorded for Repete Corporation.
What industry is Repete Corporation in?
Repete Corporation's product category is Industrial Automation Software for Feed Mills and Process Plants. Its primary akta.pro industry code is IMAGABAH, Process & Batch Control Software (Recipe Management, ISA-88), with a secondary code of IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines). Its NAICS code is 334513 and its SIC code is 3823.