What Studio Designs does

Studio Designs is a private ready-to-assemble (RTA) furniture manufacturer and brand house founded in 2007, headquartered in Commerce, California with customer service operations in Los Angeles. The company designs, manufactures, and distributes furniture exclusively through retail channels — both online retailers and local art, craft and hobby stores — operating a pure B2B/B2R (business-to-retailer) model with Drop Ship, LTL (less-than-truckload), and Direct Import fulfillment capabilities. Its product portfolio spans multiple sub-brands covering adjacent verticals: the core Studio Designs brand (craft tables, drafting tables, artist easels, drafting chairs, storage, and drafting table lamps), Sew Ready (sewing machine tables, fabric cutting tables, sewing storage), Studio Designs Home (upholstered accent chairs, loveseats, occasional tables, bar carts), Calico Designs (home office and home theater), SD Gaming (PC gaming desks and chairs), Paws & Purrs (pet beds and cat towers), and Artograph (LightPads, Light Boxes, and Projectors for artists, acquired in 2019). Products are built around functional engineering priorities — adjustable angle and height work surfaces, modular storage (drawers, side trays, swing-out compartments), mobility via casters, foldability for space-saving, and quality materials (powder-coated steel frames, tempered glass) — and are differentiated in part by a 10-year limited warranty.

The company monetizes through one-time wholesale/retail transactions (not direct-to-consumer), with prices determined by individual authorized dealers. Go-to-market combines content marketing (blog, social media across Facebook, Instagram, Pinterest, YouTube, Twitter), email newsletters, and trade show participation (including NAMTA), alongside private-label design partnerships with top art, craft and hobby retailers. In 2019 the company broadened its revenue base via three moves: acquiring Artograph to refresh the LightPad/Projector category with LED, 4K, and wireless features; launching the SD Gaming brand targeting PC gamers and esports; and becoming the exclusive North American distributor for HADEN, a British retro-inspired small kitchen appliances line established in 1958.

Name

Studio Designs

Legal name

Studio Designs

Website

https://studiodesigns.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Designs is a privately held ready-to-assemble furniture manufacturer and brand house founded in 2007, headquartered in Commerce, California, selling exclusively through retail channels to online retailers and local craft stores, with a multi-brand portfolio spanning art, drafting, sewing, home office, gaming, and pet furniture.

Ownership category

akta.pro rank

Product category

Ready-to-assemble furniture

NAICS

Furniture and Related Product Manufacturing (337), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Household Furniture (2510), Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Ready-to-assemble furniture
• Art and craft tables
• Drafting tables
• Sewing machine furniture
• Home office furniture

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B/B2R Furniture Sales: Studio Designs manufactures and sells furniture exclusively through retail channels - both local stores and online retailers. They do not sell directly to the public, operating as a business-to-retailer model with Drop Ship, LTL and Direct Import capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Studio Designs manufactures and distributes ready-to-assemble furniture, with a core focus on art, craft, and drafting tables that feature adjustable angles, height-adjustable work surfaces, and integrated storage. Through sub-brands such as Sew Ready, Studio Designs Home, Paws & Purrs, SD Gaming, and Calico Designs, plus the acquired Artograph brand, the company offers sewing furniture, accent seating, pet furniture, gaming desks and chairs, and artist's light pads. Studio Designs sells exclusively through retail channels (no direct-to-consumer sales) and also acts as exclusive North American distributor for HADEN British kitchen appliances.

Product overview

Studio Designs offers a comprehensive portfolio of ready-to-assemble furniture products. The core Studio Designs brand provides art, craft, and drafting tables (including Craft and Drawing Tables, Drafting Tables), easels, seating (drafting chairs, stools, task chairs), storage accessories, and lighting. Supporting sub-brands include Sew Ready (sewing machine tables, fabric cutting tables, sewing storage), Studio Designs Home (accent chairs, ottomans), Paws and Purrs (pet beds), Calico Designs (home office/home theater furniture), and SD Gaming (gaming desks and chairs). Through acquisition, the company offers Artograph products (LightPads, Light Boxes, Projectors with LED and wireless features). As an exclusive North American distributor, the company also offers HADEN British kitchen appliances. Products feature adjustable angles, height adjustability, storage solutions, and mobility through casters.

Differentiator

Problem solved

Functional benefit

Brands

• Calico Designs: Focuses on home office and home theater furniture combining metal, glass and/or wood in contemporary styles.
• Studio Designs Home
• Sew Ready
• Paws & Purrs
• SD Gaming
• Artograph
• HADEN

Products and services

• Art and Craft Tables Ready-to-assemble tables with adjustable angle tops, with and without storage, for crafting and drawing activities. Includes models such as the Futura Craft Station, Fusion Craft Center, Deluxe Craft Station, Folding Craft Station, Vision Craft Station, and Stiletto Craft Table.
• Drafting Tables Taller ready-to-assemble tables with adjustable angle tops, with and without storage and height adjustment. Includes the Graphix II, Vintage Drafting Table, Triflex Drawing Table, Ultima Fold-A-Way Table, and Zenith Drafting Table.
• Artist and Display Easels Wood or metal easels for holding canvases while painting or displaying artwork. Includes Metal Museum Easel, Deluxe Easel, Premier Metal Easel, and Museum Wood Easel.
• Craft Storage and Accessories Craft and art storage organizers and accessories, including the Swivel Craft and Hobby Cart, Kubx Glass Top Storage Cart, Triflex Storage Taboret, and Premier Metal Storage Tray.
• Drafting Chairs, Stools, and Task Chairs Office chairs, drafting chairs, stools, and foot ring extensions. Includes the Folding Task Chair, Retro Stool, Black Crest Drafting Chair, and Winslow Drafting Chair.
• Drafting Table Lamps Swing arm and desktop lamps with clamp bases designed for drafting tables, including the Swing Arm Lamp with LED Bulb.
• Sew Ready Sewing Machine Tables Sewing machine tables with adjustable sewing machine platform accommodating various machine base heights. Includes the Pivot Panel Sewing Table, Rollaway II Sewing Table, Dart Sewing Table, Pro Stitch Sewing Table, Eclipse Ultra Sewing Table, Eclipse Sewing Table, and Comet Plus Sewing Center.
• Sew Ready Fabric Cutting Tables Expanding fabric cutting tables for cutting fabric and patterns. Includes the Height Adjustable Fabric Cutting Table, Basic Fabric Cutting Table, and Fabric Cutting Table with Grid.
• Sew Ready Sewing Storage and Accessories Storage solutions and accessories for sewing rooms, including the Craft Armoire, Kubx Glass Top Storage Cart, and folding multipurpose tables.
• Studio Designs Home Accent Chairs and Ottomans Modern, upholstered accent chairs and loveseats as well as occasional tables, wall clocks, and bars/bar carts for living room and bedroom settings.
• Paws & Purrs Pet Furniture Pet beds in small, medium, and large sizes, and cat towers for climbing, perching, and scratching.
• Artograph LightPads, Light Boxes, and Projectors Specialized artist's tools including LightPads, Light Boxes, and Projectors featuring LED lighting, 4K high resolution support, lightweight materials, and wireless connectivity for amateur and professional artists.
• Calico Designs Home Office and Home Theater Furniture Home office and home theater furniture combining metal, glass, and/or wood in contemporary styles, designed for efficient space use in flexible home office environments.
• SD Gaming Gaming Desks and Chairs Sleek PC gaming desks with drink and headphone holders, built-in charging stations, and matching adjustable gaming chairs in sporty color schemes, designed for PC gamers and esports activities.
• HADEN Kitchen Appliances (North American Distribution) Exclusive North American distribution of HADEN British kitchen appliances, featuring retro-inspired small kitchen electrics with eclectic color schemes inspired by the British countryside.

Quantifiable outcome

• 10-year limited warranty on products (vs competitors' limited warranties)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HADEN Kitchen AppliancescoreChannel Partner/ Reseller/ Distributor · 1 January 2019Studio Designs partnered with HADEN (Established 1958, England) in 2019 to be their exclusive distributor for North America. Studio Designs assists with sales, marketing, warehousing, and logistics, helping the British kitchen appliance company grow into a multimillion dollar business in the US market. HADEN offers retro-inspired small kitchen electrics with eclectic color schemes inspired by the British countryside.
• ArtographcoreStrategic or Co-development Partner · 1 January 2019Studio Designs acquired Artograph in 2019 to revitalize the iconic brand's offerings of LightPads, Light Boxes, and Projectors. Studio Designs redeveloped and redesigned Artograph products with latest technological advances including LED lighting, 4K high res support, lightweight materials, and wireless connectivity while maintaining Artograph's legacy. Artograph provides specialized tools for amateur and professional artists.
• Top Art, Craft and Hobby RetailersminorChannel Partner/ Reseller/ DistributorStudio Designs partners with top art, craft and hobby retailers to design private label products that offer consumers the features and styles that have become the company's signature look.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arrow (Kangaroo Sewing Furniture): Arrow/Kangaroo sewing cabinets and craft furniture compete directly with Studio Designs' Sew Ready sub-brand in the sewing machine tables and craft storage category.
• RESPAWN (Office Depot Gaming Furniture): RESPAWN is Office Depot's gaming chair and gaming desk line, competing directly with Studio Designs' SD Gaming sub-brand on PC gaming furniture sold through retail.
• Prepac: Prepac manufactures RTA bedroom, storage, and home office furniture (closets, dressers, wall beds) sold through online retailers — comparable RTA model with overlap on Studio Designs' storage and home office categories.
• South Shore Furniture: South Shore is a Canadian RTA furniture manufacturer focused on bedroom, storage, and home office furniture sold through big-box and e-commerce retailers — directly comparable RTA manufacturing-and-distribute business model.
• Furinno: Furinno produces low-cost RTA furniture targeting small-space, first-time-furnishing consumers via Amazon and online retailers — closely mirrors Studio Designs' positioning in affordable, space-saving RTA furniture.
• Bush Industries: Bush manufactures RTA home office, entertainment, and storage furniture sold through office superstores and online retailers — directly comparable product line, channel strategy, and customer base to Studio Designs' Calico Designs brand.
• Seville Classics: Seville Classics produces RTA office, storage, and home organization furniture (including the 'UltraHD' workbench line) sold through Amazon and office retailers — directly comparable product set and channel mix to Studio Designs.
• Sauder Woodworking: Sauder is one of the largest US-based RTA furniture manufacturers, producing home office, entertainment, and storage furniture through mass retail and e-commerce channels — directly comparable business model to Studio Designs' B2B/B2R RTA furniture approach.

Broad incumbents

• IKEA: IKEA is the dominant global RTA furniture incumbent with massive scale, own retail, and broad product portfolio (including craft/office/storage) — sets the price ceiling and dictates channel dynamics for every RTA furniture player including Studio Designs.

Others

• Wayfair: Wayfair is one of Studio Designs' key online retail partners and a major marketplace for RTA furniture — included as the most relevant channel/distribution counterparty rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studiodesignsca
• YouTubeyoutube.com/user/StudioDesignsInc
• Facebookfacebook.com/studiodesignsinc
• Instagraminstagram.com/studio_designs_inc
• Pinterestpinterest.com/StudioDesignsCA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Designs