Audiogon, Inc.
Audiogon is a private online marketplace founded in 1999 connecting audiophiles and dealers for buying and selling high-end audio equipment through classifieds and auctions. The platform pairs listings with the proprietary Audio Bluebook pricing database, premium subscriptions, and community forums.
- Company typePrivate
- Founded1999
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Audiogon, Inc. does
Audiogon, Inc. is a privately held online marketplace and community platform founded in 1999 and headquartered in Greenville, USA, focused on the secondary market for high-end audio equipment. The platform operates a two-sided marketplace connecting individual audiophiles and professional dealers through classifieds (fixed-price) and auction listings, alongside an integrated Audio Bluebook pricing database that catalogs year of release, retail price, private party value, trade-in value, and a proprietary 'Agon Average' market valuation metric derived from actual transaction data. Supporting community features include forums, Virtual Systems member showcases, and member profiles that build reputation and content over time.
The product portfolio centers on the Audiogon Marketplace and the Audio Bluebook, with adjacent offerings including the Audiogon Insider premium membership tier ($10/month or $100/year), the VIP Vault curated shopping experience launched in 2026, the Dealer Program for high-volume sellers, and a separate Merch Store. Audiogon earns revenue primarily through transaction fees (6% upfront on List Until Sold listings; $10 listing fee plus 8% on sale for List for 90), recurring subscription fees from Audiogon Insider, and dealer program fees. Buyer financing via Affirm (0-36% APR) is offered on listings.
Audiogon serves two primary customer segments: individual audiophile enthusiasts who buy, sell, and discuss high-end audio gear, and audio equipment dealers and small manufacturers who use the Dealer Program to reach a targeted audience at discounted rates. The platform claims over 6 million annual visitors and over 1 million registered audiophiles worldwide, with an average list-to-sold time of approximately 10 days. Marketing is largely organic, relying on community engagement, the forum, a weekly email digest, and SEO rather than paid acquisition.
Audiogon, Inc. firmographics
Firmographics- Name
- Audiogon, Inc.
- Legal name
- Audiogon, Inc.
- Website
- https://audiogon.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audiogon is a private online marketplace founded in 1999 connecting audiophiles and dealers for buying and selling high-end audio equipment through classifieds and auctions. The platform pairs listings with the proprietary Audio Bluebook pricing database, premium subscriptions, and community forums.
- Ownership category
- akta.pro rank
Audiogon, Inc. industry classification
Industry- Product category
- Online Audio Equipment Marketplace
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)
- akta.pro secondary industry
- HiFi/Immersive & Premium Audio Streaming (MPAIACAD)
Keywords
Where Audiogon, Inc. is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Markets served
Audiogon, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Listing Fees - List Until Sold: Sellers pay 6% of the asking price upfront with no transaction fees. Listings remain active until the item sells with zero additional cost when sold. This is the 'Pay Now' model.
- Listing Fees - List for 90: Sellers pay a $10 listing fee upfront with an 8% transaction fee due only when the item sells. Listings are active for 90 days. This is the 'Pay Later' model.
- Audiogon Insider Premium Subscription: Premium membership tier offering unlimited Bluebook access, VIP Vault access, ad-free browsing, exclusive offers and discounts, priority support with live chat, monthly Insider newsletter, and access to private Insider forum. Priced at $10/month or $100/year.
- Dealer Program Fees: High-volume sellers (large showrooms, small manufacturers, active enthusiasts) receive discounted listing fees and personalized eStore features for exclusive selling advantages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | List Until Sold - Pay upfront 6% commission with no additional fees |
| Transaction based/ take rate | Pay-as-you-go | List for 90 - $10 upfront with 8% commission on sale |
| Subscription | Monthly | Audiogon Insider Monthly - Premium membership at $10/month |
| Subscription | Annual | Audiogon Insider Annual - Premium membership at $100/year (save 17%) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Audiogon, Inc. product offering
Product offeringCore offering
Audiogon operates an online two-sided marketplace where individual sellers and dealers list high-end audio equipment and physical music media for sale via classifieds or auction formats. The platform is anchored by the Audio Bluebook pricing database, which provides retail, private party, trade-in, and proprietary Agon Average market values to support informed pricing decisions. Complementary offerings include the Audiogon Forum community, Virtual Systems showcases, the Audiogon Insider premium subscription, and the VIP Vault Bluebook-powered premium shopping experience.
Product overview
Audiogon operates as a unified platform combining a marketplace for buying/selling high-end audio equipment with community features. The core offerings include the Audiogon Marketplace (for classifieds and auction listings), Audiogon Forum (community discussions), Audio Bluebook (pricing database with market-based valuations), Virtual Systems (user system showcases), VIP Vault (premium Bluebook-powered shopping), Audiogon Insider (paid membership with unlimited Bluebook access, ad-free browsing, and priority support), and the Dealer Program (for high-volume sellers). The platform supports both individual enthusiasts and professional dealers, with optional financing through Affirm and seller fee structures of 6% (List Until Sold) or $10 + 8% transaction (List for 90).
Differentiator
Problem solved
Functional benefit
Products and services
- Audiogon Marketplace Primary marketplace platform enabling users to buy and sell new, used, and vintage high-end audio equipment through classifieds and auction listings. Targeted at individual audiophiles, music collectors, and dealers.
- Audio Bluebook Pricing database providing year of release, retail price, private party value, trade-in value, and Agon Average (proprietary market-based recommended real market value) for high-end audio products. Used by audiophiles and dealers for price discovery.
- Virtual Systems Feature allowing members to showcase their audio system setups with component listings, photos, and system descriptions to the community. Targeted at audiophile enthusiasts building and sharing personal audio rigs.
- Audiogon Insider Premium membership tier providing Bluebook unlimited access, ad-free browsing, VIP Vault advanced shopping, priority support with live chat, exclusive offers and discounts, and monthly Insider Intelligence newsletter. Priced at $10/month or $100/year. Targeted at enthusiast audiophiles seeking enhanced platform access.
- VIP Vault Premium shopping experience powered by Bluebook data featuring collections including Daily Deals, Best Sellers, Last Chance, Price Drops, and Rare Finds, plus Last Chance Offers enabling buyers to send offers for 48 hours after listings end. Targeted at Audiogon Insider members.
- Dealer Program High-volume seller program offering discounted listing fees, personalized eStore, and exclusive selling advantages. Targeted at audio dealers including large showrooms, small manufacturers, and very active enthusiast resellers.
- Audiogon Forum Community discussion platform for audiophiles covering equipment reviews, buying/selling advice, system setups, and industry topics. Targeted at enthusiast audiophiles seeking peer interaction and expertise.
- Audiogon Merch Store E-commerce store selling branded Audiogon merchandise including apparel representing the Audiogon community and hobby. Targeted at fans of the Audiogon brand and community.
Quantifiable outcome
- Average list-to-sold time for classified listings is 10 days
- +1 more outcomes
Companies that use Audiogon, Inc.
Customer profileSegments3 records
Ideal customer profiles2 records
Audiogon, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Audiogon, Inc. partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Audiogon, Inc. competitors and assessment
Company assessmentBroad incumbents
- Crutchfield: Crutchfield is a long-established US retailer specializing in home audio, home theater, and high-end audio/video equipment. It overlaps with Audiogon in high-end audio buyers, though it focuses on new product sales.
- Sweetwater: Sweetwater is one of the largest US retailers of music and audio equipment, including high-end recording and playback gear. It competes with Audiogon on the dealer and buyer side, though it primarily sells new product rather than used.
- eBay: eBay is a broad horizontal marketplace with a large high-end audio and vintage audio category. It competes for sellers and listings through scale and lower friction, though it lacks Audiogon's specialist community depth.
Direct peers
- Reverb: Reverb operates a dedicated online marketplace for new, used, and vintage music gear and equipment. It competes directly with Audiogon in audio equipment listings while focusing more on instruments and recording gear.
- Discogs: Discogs is a community-driven marketplace and database for music, including vinyl, CDs, and cassettes. It is highly comparable to Audiogon's music media category and shares the data-rich, community-anchored marketplace model.
- US Audio Mart: US Audio Mart is a classifieds-style marketplace for buying and selling high-end audio equipment. It targets the same audiophile buyer and seller audience as Audiogon with a similar listing-based model.
- HiFi Shark: HiFi Shark is an international aggregator and search engine for high-end audio listings across multiple marketplaces. It overlaps with Audiogon by helping audiophiles discover used audio gear and pricing comparisons.
- Audio Asylum: Audio Asylum is a long-running audiophile forum with integrated classifieds for high-end audio gear. It is comparable to Audiogon in combining enthusiast community with equipment marketplace functionality.
Regional players
- Canuck Audio Mart: Canuck Audio Mart is a Canadian-focused marketplace for buying and selling high-end audio equipment. It is comparable in product and model but primarily serves the Canadian audiophile market.
Emerging players
- VinylHub: VinylHub is a database and discovery platform for record stores, venues, and vinyl-related resources. It is comparable to Audiogon's music media category and shares an enthusiast-community orientation, though it is not a transactional marketplace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Audiogon, Inc. social profiles
Digital presenceAudiogon, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiogon, Inc. leadership team
Management profileNumber of profiles
Audiogon, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiogon, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiogon, Inc.
What does Audiogon, Inc. do?
Audiogon operates an online two-sided marketplace where individual sellers and dealers list high-end audio equipment and physical music media for sale via classifieds or auction formats. The platform is anchored by the Audio Bluebook pricing database, which provides retail, private party, trade-in, and proprietary Agon Average market values to support informed pricing decisions. Complementary offerings include the Audiogon Forum community, Virtual Systems showcases, the Audiogon Insider premium subscription, and the VIP Vault Bluebook-powered premium shopping experience.
Is Audiogon, Inc. a public or private company?
Audiogon, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audiogon, Inc. founded?
Audiogon, Inc. was founded in 1999. It employs 11 to 50 people.
Where is Audiogon, Inc. based?
Audiogon, Inc. is headquartered in Greenville, United States, in the North America region.
How does Audiogon, Inc. make money?
Four revenue lines are on record. Listing Fees - List Until Sold is the primary driver. The others are listing Fees - List for 90, audiogon Insider Premium Subscription and dealer Program Fees.
Who are Audiogon, Inc.'s main competitors?
Broad incumbents on record are Crutchfield, Sweetwater and eBay. Direct peers are Reverb, Discogs, US Audio Mart, HiFi Shark and Audio Asylum. Canuck Audio Mart is listed as a regional player. VinylHub is listed as an emerging player.
Does Audiogon, Inc. have an API?
No public API is recorded for Audiogon, Inc..
What industry is Audiogon, Inc. in?
Audiogon, Inc.'s product category is Online Audio Equipment Marketplace. Its primary akta.pro industry code is CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail, with a secondary code of MPAIACAD, HiFi/Immersive & Premium Audio Streaming. Its SIC code is 5735.