Biscuits & Bath

What Biscuits & Bath does

Biscuits & Bath is a privately held, full-service dog care operator headquartered in Manhattan, New York. The company runs 18 directly operated facilities below 110th Street, supplemented by an in-house transportation fleet, delivering daycare, dog walking, overnight boarding, grooming, training, veterinary care, and surgical boarding under a single brand. Service is rendered exclusively by W-2 employees — no contractors or gig workers — and is supervised on-site by certified trainers and veterinarians affiliated with New York Veterinary Practice (PLLC). Cumulative operating metrics cited on the website include 7,162,669 services performed, 750,000+ dogs transported, and 2M+ dogs walked over a 30-year operating history.

The commercial model is a hybrid of subscription memberships, recurring service packages, and a la carte purchases. Memberships are tiered (Signature $20/month or $195/year; Gold $925/year; Platinum $1,750/year; Diamond $4,500/year) with auto-renewal and benefits including guaranteed availability, 100% satisfaction guarantee, rewards points, referral payouts of $100–$500, and on-site vet and trainer supervision. Recurring day-care packages range from $670 to $1,475 per month and dog-walking packages from $845 to $1,560 per month; a la carte rates start at $40 (partial day), $75 (full day), and $27 (basic walk). The Concierge Program at $4,250/month bundles unlimited daycare, training, wellness exams, walks, overnight care, transportation, and grooming. A separate Longevity Plan (2025) adds preventive health services — wellness scorecards, cardiac/abdominal ultrasound, Nu.Q Vet Cancer Test, DNA testing, and supplement protocols — positioning the company as a longitudinal pet-health manager rather than a transactional daycare.

The technology stack is operational rather than productized: AtmosAir air-purification hardware installed in facilities, an in-house designed member management platform that customizes care plans, web camera access for transparency, and a self-serve booking portal at booking.biscuitsandbath.com. Distribution is fully direct-to-consumer through Manhattan storefronts, online booking, and a member-specialist sales team; no third-party resellers, no public APIs, and no AI/ML systems are referenced. The company is structured as Biscuits & Bath Companies, LLC, with New York Veterinary Practice, PLLC as an affiliated professional entity, and discloses no outside investors, funding history, or M&A activity.

Name

Biscuits & Bath

Legal name

Biscuits & Bath Companies, LLC

Website

https://biscuitsandbath.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Biscuits & Bath operates 18 full-service dog care facilities across Manhattan, offering daycare, walking, overnight boarding, grooming, training, veterinary care, and transportation to NYC dog owners via tiered memberships, premium concierge, and a la carte services.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Dog Daycare (HSANAFAA)

akta.pro secondary industries

Half-Day & Hourly Dog Daycare (HSANAFAB), Cage-Free / Open-Play Dog Daycare (HSANAFAC), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

Keywords

• Dog daycare services
• Pet boarding care
• Dog grooming services
• Pet transportation
• Veterinary care services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring subscription memberships providing guaranteed availability, 100% satisfaction guarantee, rewards/points and referral benefits. Tiers: Signature ($20/month or $195/year), Gold ($925/year), Platinum ($1,750/year), Diamond ($4,500/year). Annual billing offers ~18% discount versus monthly.
2. Day Care & Dog Walking Packages: Monthly recurring packages that auto-renew on the 25th of the prior month. Examples: Unlimited Day Care $1,475/month, Select Day Care $670, Deluxe Day Care $875, combo daycare+walking packages $1,070–$1,180, At-Home Fun Walks $845/month, Park Run $1,170/month. Non-refundable; do not roll over.
3. A La Carte Services: One-time individual service purchases including Day Care ($40 partial day, $75 full day), Overnight Care weekday ($135, higher on holidays/weekends), Dog Walking ($27–$70), Play Day Special ($68), Evening Play Time (additional $15), and grooming services.
4. Concierge Program (All-Inclusive Care Plan): Premium custom care plan bundling unlimited daycare, all training, vaccine & wellness exams, walks, overnight care, transportation, and all grooming for one monthly fee of $4,250/month regardless of membership tier.
5. Buddy Program Memberships: Annual $100 fee for non-dog-owners to access any Biscuits & Bath location to play with dogs and potentially identify a breed suited to their lifestyle. Includes T-shirt and passport.
6. Get The Right Dog Program: One-time consultation and matchmaking program to help prospective dog owners find a breed and puppy that fits their lifestyle.
7. Gift Cards: Digital gift cards with $100 minimum, redeemable in-store at any Biscuits & Bath location.
8. Veterinary Wellness Plans: Annual veterinary wellness packages including unlimited examinations, vaccinations, wellness bloodwork, recovery care, and more, providing 12 months of veterinary coverage for a single purchase.
9. Longevity Plan (Premium Add-On): High-touch, science-driven personalized wellness program including longevity coaching, bi-annual wellness scorecards, body composition/metabolism tracking, cardiovascular and joint screenings, cognitive function tests, organ/internal health monitoring, nutrition & supplementation, exercise planning, and essential procedures (spay/neuter or dental cleaning add-on $1,800).
10. Referral Program (Member Acquisition): Tiered rewards for members referring friends: $100 for account creation, $250 for membership purchase, $500 for monthly package purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Biscuits & Bath operates the only full-service dog care business in Manhattan, offering dog daycare, dog walking, cage-less overnight boarding, grooming, training, on-site veterinary care, and dog transportation across 18 company-operated locations. Services are sold a la carte, as monthly packages, or bundled through tiered memberships (Signature, Gold, Platinum, Diamond) and a fully inclusive Concierge Program. The company directly employs 100% of its caregivers, trainers, and veterinary staff.

Product overview

Biscuits & Bath positions itself as the only full-service dog care provider in NYC, offering a portfolio of interrelated dog care services delivered across 18 Manhattan locations rather than a single unified software product. The core service portfolio comprises Dog Daycare, Dog Walking, Overnight Care, Dog Grooming, Dog Training, Veterinary Care, Dog Transportation, Board & Train, and Surgical Boarding. Layered on top are program/subscription offerings: the Have a Great Dog® training curriculum, the science-driven Longevity Plan, the fully inclusive Concierge Program, and the entry-level Signature plus tiered Gold/Platinum/Diamond Memberships, supported by a Buddy Program for prospective owners, plus a Rewards loyalty program and a Referral Benefits program. Service modules share underlying operations (AtmosAir air-purified facilities, on-site New York Veterinary Practice supervision, an in-house designed booking portal at booking.biscuitsandbath.com, and 24-hour overnight supervision) and are bought either à la carte, as Day Care & Dog Walking Packages, or bundled through memberships.

Differentiator

Problem solved

Functional benefit

Brands

• Have a Great Dog®: A nine-month guided journey program designed to raise a socialized, well-mannered dog, combining daycare, training, and socialization. Marked with the registered trademark symbol on the site.

Products and services

• Dog Daycare Off-leash exercise and socialization in a cage-free environment with trainer- and veterinarian-supervised play, offered as monthly packages (Unlimited $1,475, Select $670, Deluxe $875) or a la carte ($40 partial day, $75 full day). Targeted at NYC dog owners needing daytime care during the workday.
• Dog Walking Individualized dog walking service with guaranteed service (no pack walks) and a four-point safety system, sold as monthly packages ($845–$1,560) or a la carte ($27–$70 per walk). Targeted at NYC dog owners who cannot walk their dog themselves during the day.
• Overnight Care Cage-less sleeping arrangements with off-leash daily play, personalized care, and 24-hour supervision, sold per night ($135 weekday, higher weekends/holidays) or as 10- or 20-night packages with zero blackout dates. Targeted at NYC dog owners needing boarding during travel.
• Dog Grooming Full grooming service including baths, brush-outs, haircuts, nail clipping, teeth cleaning, and ear cleaning, with a satisfaction guarantee and a 48-hour Grooming Quality Guarantee touch-up. Targeted at all dog breeds and owners needing routine or breed-specific grooming.
• Dog Training Customized training using the proprietary Elements of a Great Dog® tool, including private sessions, group classes, board-and-train, and at-home training delivered by CPDT-KA or IACP certified trainers. Targeted at NYC dog owners needing behavior shaping and obedience training.
• Veterinary Care On-site full-service veterinary care delivered in partnership with New York Veterinary Practice, covering wellness exams, vaccinations, ultrasounds, surgical procedures (spays/neuters), deep dental cleaning, telemedicine, after-hours vet contact up to 10pm daily, and national/international health certificates. Targeted at dogs receiving any B&B service and their owners.
• Dog Transportation Round-trip dog transportation covering all of Manhattan below 110th Street using company-employed drivers and vehicles equipped with crates and safety belt clips. Targeted at NYC dog owners who cannot transport their dog themselves to/from daycare, boarding, or grooming.
• Board & Train Combined boarding and training program with daily relief walks, off-leash running and playing, daily training sessions, and on-site overnight supervision. Targeted at dog owners seeking intensive behavior shaping alongside boarding.
• Surgical Boarding Add-on service for post-spay/neuter or dental procedure recovery, with pre-surgery bath and protocols, on-staff vet supervision, 24/7 monitoring, medication administration, wound monitoring, and individual walks. Targeted at dogs recovering from surgical or dental procedures.
• Get The Right Dog Program One-time consultation and matching service that assesses personal and family needs, identifies a suitable breed, vets a reputable breeder, sets up the living space, creates a wellness schedule, and delivers the puppy to the home, including crate placement. Targeted at NYC individuals or families considering getting a dog.
• Have a Great Dog® Program Nine-month guided journey combining supervised daycare socialization with expert training to address barking, nipping, leash pulling, and housebreaking, culminating in a socialized, well-mannered dog. Targeted at new puppy owners and dogs with behavior issues.
• The Longevity Plan Proactive, highly personalized, science-driven wellness program including intake consultation, monthly progress review, 24/7 text access, bi-annual wellness scorecards, body composition/metabolism tracking, cardiovascular and joint screenings, mentation assessment, Wisdom Panel DNA testing, full chemistry panels, urinalysis, Nu.Q Vet Cancer Test, ongoing targeted supplement program, and age-appropriate exercise coaching. Targeted at aging dogs, dogs with breed-specific health risks, and high-performance/active dogs.
• Concierge Program Fully customized all-inclusive care plan offering unlimited daycare, all training, vaccine and wellness exams (surgery not included), walks for exercise or transport, overnight care, transportation, and all grooming needs for a single monthly fee of $4,250. Targeted at high-value/premium dog owners who want a hands-off, fully managed care experience.
• Buddy Program Community program for dog-curious city residents who cannot own a dog (e.g., due to building restrictions), providing a $100 annual membership that includes access to any Biscuits & Bath location during open hours, a Buddy T-shirt, and a Passport. Targeted at prospective dog owners evaluating breed suitability before ownership.
• Biscuits & Bath Memberships (Signature, Gold, Platinum, Diamond) Tiered annual memberships (Gold $925, Platinum $1,750, Diamond $4,500) plus the entry-level Signature Membership ($20/month or $195/year). Higher tiers unlock progressive dollar discounts on packages and percentage discounts on services, plus access to Have a Great Dog®, Longevity Plans, Concierge Program, web cameras, on-site vet-supervised care, dog trainer supervised care, the 18-location network, and a Birthday Bath. Targeted at NYC dog owners who want guaranteed availability, rewards, referral benefits, and superior service economics.
• Rewards Program Points-based loyalty program awarding 1 point per dollar spent, redeemable across supervised care, dog walking, grooming, training, transportation, and other services at point thresholds of 500, 750, 1,000, 1,250, 1,750, and 2,250. Targeted at existing members to drive repeat visits and cross-service utilization.
• Referral Benefits Program Tiered referral program rewarding members with $100 when a referred friend creates an account, $250 when they purchase a membership, and $500 when they purchase a monthly package. Targeted at existing members to drive word-of-mouth acquisition.
• Biscuits & Bath Gift Cards Digital gift cards (minimum $100) redeemable in-store at any Biscuits & Bath location; cannot be used for online orders. Targeted at gifting use cases by existing members, friends, and family of NYC dog owners.
• Veterinary Wellness Plans Annual veterinary wellness packages including unlimited examinations, vaccinations, wellness bloodwork, recovery care, and more, providing 12 months of veterinary coverage for a single purchase. Targeted at NYC dog owners seeking bundled preventive veterinary coverage.

Quantifiable outcome

• 99.93% safety rate across ~200,000 supervised care stays in 2019
• +9 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship/strategic, minor/referral and minor/community.

• New York Veterinary Practice (NYVP)flagship/strategicStrategic or Co-development PartnerNYVP provides full-service on-site veterinary care at all Biscuits & Bath locations, including wellness exams, vaccinations, ultrasounds, surgical procedures (spays/neuters), deep dental cleaning, telemedicine, after-hours vet contact up to 10pm daily, and national/international health certificates. Veterinary services are branded as 'New York Veterinary Practice, PLCC'. NYVP veterinarians supervise care across all locations and are integrated with grooming, training, and daycare teams. After-hours emergency care is available through NYVP partners.
• The Animal Medical Centerminor/referralImplementation/ SI/ Consulting PartnerOne of three NYC emergency hospitals Biscuits & Bath will transport injured dogs to when on-site veterinary care cannot address the injury. Specializes in emergency and critical care with state-of-the-art equipment.
• Fifth Avenue Veterinary Hospitalminor/referralImplementation/ SI/ Consulting PartnerOne of three NYC emergency hospitals Biscuits & Bath will transport injured dogs to when on-site veterinary care cannot address the injury.
• New York Veterinary Specialistsminor/referralImplementation/ SI/ Consulting PartnerOne of three NYC emergency hospitals Biscuits & Bath will transport injured dogs to when on-site veterinary care cannot address the injury. Specializes in emergency and critical care with state-of-the-art equipment.
• The Dog Rehoming Projectminor/communityGTM or Marketing PartnerNon-profit organization staffed by Biscuits & Bath alumni that conducts research on dog adoption and care. Biscuits & Bath promotes and supports their work, encouraging readers to fund further research.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dogtopia: National franchise operating dog daycare, boarding, and spa services across hundreds of U.S. locations. Directly comparable multi-location dog daycare model, though operates through franchising and lacks Biscuits & Bath's integrated veterinary and walking offerings.
• Camp Bow Wow: Franchised dog daycare, boarding, and grooming chain with 200+ U.S. locations. Comparable in core service mix (daycare, boarding, grooming) but franchise-based with less direct vertical integration than Biscuits & Bath.
• Wag!: App-based marketplace for on-demand dog walking, boarding, and sitting. Competitor on the dog-walking leg of Biscuits & Bath's offering; differs in being a gig-economy marketplace rather than an employed-staff, single-city integrated operator.
• Rover: Online marketplace connecting pet owners with dog walkers, sitters, and boarders. Overlaps directly with Biscuits & Bath's walking, overnight, and daytime care services, but relies on independent sitters rather than company-employed caregivers.

Broad incumbents

• PetSmart: Largest U.S. specialty pet retailer offering grooming, training, daycare, boarding, and in-store veterinary clinics (through Banfield). Broad incumbent that competes across multiple B&B service lines, but at a mass-market price point and without a Manhattan-only, full-service integrated model.
• Petco: National pet retail chain with grooming, training, and in-store vet clinics (Vetco). Comparable across multiple service legs but operates at retail scale across the U.S., not as a premium single-metro concierge dog-care operator.

Regional players

• Bond Vet: NYC-based veterinary clinic chain offering primary and urgent care, plus telehealth. Comparable as a premium urban veterinary services provider; competes with the on-site NYVP veterinary offering within Biscuits & Bath's full-service bundle.
• Small Door Veterinary: Membership-based urban veterinary practice with locations in NYC and other cities. Overlaps with B&B's wellness/vet positioning and Concierge-style subscription model, though focuses solely on veterinary rather than full-service care.
• Dog Park NYC / NYC dog daycare independents: Smaller Manhattan-based dog daycare and boarding operators (e.g., Dog Park NYC, Throw Me a Bone). Local competitive set that competes with individual B&B locations but lacks the 18-location footprint and integrated vet/walking/transport offering.

Others

• BarkBox: Subscription-based dog products and content platform serving the same affluent urban dog-owner demographic as Biscuits & Bath. Not a direct competitor in services but a comparable consumer-brand and subscription-model company targeting NYC pet parents.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BiscuitsBathVideos
• Facebookfacebook.com/biscuitsandbath
• Instagraminstagram.com/biscuitsandbathnyc
• Xx.com/biscuitsandbath
• LinkedInlinkedin.com/company/biscuits-and-bath

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuits & Bath