Fletcher Jones Audi

What Fletcher Jones Audi does

Fletcher Jones Audi operates as an authorized Audi franchise dealership in Chicago, Illinois, doing business as 'Audi Chicago.' The business is owned by AutoNation (NYSE: AN), the largest automotive retailer in the United States, and functions as a single-point franchise within AutoNation's national dealership network. The company sells new Audi vehicles across the full model lineup (Q3, Q5, Q7, Q8, A3, A5, A6, A8, plus electric and hybrid variants such as the Q4 e-tron) as well as certified pre-owned and used vehicles. Operations are split between a sales showroom at 1523 W North Ave and a service center at 949 N Elston, both in Chicago.

The dealership generates revenue across five streams: new vehicle sales, pre-owned vehicle sales (including executive demo units and the Audi Certified Pre-Owned program), service and maintenance performed by factory-trained technicians using genuine OEM parts, OEM parts and accessories sales, and finance/lease facilitation through Audi Financial Services on a commission basis. Customer acquisition is driven by a mix of local SEO, the audichicago.com storefront (which supports online inventory browsing, financing applications, trade-in valuation, and parts ordering), and traditional in-person/phone sales contact. Marketing programs include the Summer of Audi sales event, Military Select Program, and national manufacturer incentives ranging from $2,500 to $10,000 in customer credits on select 2026 models.

The business is a traditional, geographically-restricted retail operation serving individual consumers in the Chicago metropolitan area, including Highland Park, Naperville, and Elmwood Park. It has no proprietary technology platform, no AI/ML capabilities, and no disclosed headcount growth or expansion plans beyond the existing two-location footprint. Strategic direction is largely shaped by Audi of America's product roadmap (notably the EV transition) and AutoNation's corporate operational framework.

Name

Fletcher Jones Audi

Legal name

Fletcher Jones Audi

Website

https://fletcherjonesaudi.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fletcher Jones Audi is an authorized Audi franchise dealership (dba Audi Chicago) in Chicago, Illinois, owned by AutoNation, selling new and pre-owned Audi vehicles, plus service, parts, and finance/leasing to individual consumers in the Chicago metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Audi vehicles including sedans, SUVs, and sport models. Revenue generated through vehicle MSRP with manufacturer incentives and dealer markups.
2. Pre-owned Vehicle Sales: Sales of certified pre-owned and used vehicles including Executive Demo vehicles. Provides warranty-backed options at various price points.
3. Service and Maintenance: Vehicle maintenance and repair services including scheduled maintenance, major and minor repairs, glass repair/replacement, and recall status checks. Labor and parts revenue.
4. Parts Sales: Genuine OEM Audi parts and accessories sales for DIY maintenance and vehicle customization.
5. Financing and Leasing: Finance and leasing services through Audi Financial Services. Commission-based revenue from facilitating customer financing and lease agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fletcher Jones Audi (operating as Audi Chicago) is an authorized Audi franchise dealership that sells new, certified pre-owned, and pre-owned Audi vehicles and provides integrated automotive services. The dealership offers vehicle financing and leasing through Audi Financial Services, factory-trained maintenance and repair, genuine OEM parts and accessories, trade-in valuation, and Audi Care prepaid maintenance plans across two Chicago locations.

Product overview

Fletcher Jones Audi (operating as Audi Chicago) is an authorized Audi dealership offering a unified automotive sales and service experience. The core offering centers on new Audi vehicle sales across multiple model lines (Q3, Q5, Q7, Q8, A5, A3, A6, A8) including electric and hybrid variants, complemented by pre-owned and certified pre-owned inventory. The dealership bundles this with integrated service modules including factory-trained maintenance and repair, genuine OEM parts ordering, tire services, glass repair, trade-in valuation, and finance/leasing through Audi Financial Services. Additional programs like Audi Care (prepaid maintenance) and the Certified Pre-Owned program extend the customer lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles New Audi sedans, SUVs, and sport models available in multiple trim levels for individual consumers in the Chicago metropolitan area.
• Pre-owned and Executive Demo Vehicles Certified pre-owned and general pre-owned Audi vehicle inventory including executive demo vehicles, providing used Audi models at various price points.
• Electric and Hybrid Vehicles Audi's electric and hybrid vehicle lineup including Q4 e-tron and Q5 e-tron variants offering sustainable luxury mobility options with advanced electric drivetrains.
• Audi Certified Pre-Owned Program Manufacturer-backed certified pre-owned vehicle program offering inspected and warrantied used Audi vehicles with additional customer protections and benefits.
• Service and Maintenance Full-service maintenance and repair capabilities including scheduled maintenance, major and minor repairs, performed by factory-trained technicians using genuine OEM parts.
• OEM Parts and Accessories Genuine OEM Audi parts and accessories available for ordering, covering DIY maintenance needs and customization options for various Audi models.
• Finance and Leasing Services Vehicle financing and leasing solutions through Audi Financial Services and multiple lending partners, offering competitive rates and terms for purchasing or leasing Audi vehicles.
• Audi Care Prepaid Maintenance Prepaid maintenance program covering routine service intervals for Audi vehicles, providing scheduled maintenance coverage and peace of mind.
• Tire Services Tire ordering and replacement services through Audi Tire Center, providing genuine Audi-approved tires for various models.
• Trade-In Valuation Online trade-in value assessment tool allowing customers to evaluate their current vehicle's worth toward the purchase of a new or pre-owned Audi.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AutoNationcoreStrategic or Co-development PartnerAutoNation is the parent company operating Audi Chicago as part of its extensive automotive dealership network. Provides corporate backing, operational infrastructure, and scale benefits. The careers page links to AutoNation's corporate careers portal, indicating integrated HR and talent management.
• Audi Financial ServicescoreChannel Partner/ Reseller/ DistributorFinancing and leasing services partner providing captive financing options for Audi vehicle purchases. Offers competitive rates and terms for both financing and leasing arrangements. Customers with approved credit can access manufacturer-backed financing through this partnership.
• Audi of AmericacoreChannel Partner/ Reseller/ DistributorManufacturer and brand partner providing vehicle inventory, brand standards, national incentives, certified pre-owned program, and brand marketing support. Authorized dealership network member with access to factory training, genuine parts, and manufacturer warranty support.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CarMax: Largest used-vehicle retailer in the U.S. with multiple Chicago metro locations. Competes for the dealership's pre-owned and trade-in inventory customers through a no-haggle, fixed-price used car model with limited overlap on the new vehicle side.
• AutoNation USA: Used vehicle retail arm of Fletcher Jones Audi's parent AutoNation. Compares as a sister operation within the same corporate platform, sharing F&I products, inventory financing, and back-office infrastructure but focused on used vehicle retail rather than new franchise sales.

Regional players

• Porsche Chicago North: Premium luxury franchise in Chicago's north suburbs. Direct competitor for ultra-luxury and luxury SUV intenders (Cayenne, Macan vs. Audi Q7/Q8); operates on similar franchised dealer economics and shares the affluent north-shore customer base.

Direct peers

• Napleton Porsche/Audi: Multi-brand luxury dealer group with Audi franchise locations in the Chicago metro area. Direct intra-brand Audi competitor offering the same brand access and CPO program with the additional group purchasing leverage of a large dealer group.
• Audi Orland Park: Another authorized Audi franchise in the Chicago metro (south suburban Orland Park). Direct competitor for the same Audi customers in the southern Chicago suburbs, offering identical brand access, manufacturer incentives, and CPO program.
• Mercedes-Benz of Chicago: Direct competitor for premium luxury customers in the Chicago metro, offering the Mercedes-Benz brand as substitute. Operates with similar franchised dealership economics, captive financing (Mercedes-Benz Financial Services), and service-center model.
• BMW of Chicago: Direct competitor in the Chicago metro for premium luxury buyers, offering the BMW brand portfolio as a substitute. Comparable dealership structure, manufacturer captive financing (BMW Financial Services), and target customer demographic.
• Audi Hoffman Estates: Authorized Audi franchise in Chicago's northwest suburbs. Direct intra-brand competitor for the same Chicago metro customers, with overlapping service territory and identical franchise economics.
• Laurel BMW of Westmont: Authorized BMW franchise in Chicago's western suburbs (Westmont). Direct competitor for premium luxury customers in the same geographic submarket that Fletcher Jones Audi also serves.
• Audi Westmont: Authorized Audi franchise in Chicago's western suburbs. Direct intra-brand competitor with overlapping service area in western Chicago (Downers Grove/Westmont), competing for the same affluent customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FletcherJonesAudi
• LinkedInlinkedin.com/company/fletcher-jones-audi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fletcher Jones Audi