Mapro Foods
Mapro Foods is an Indian branded packaged-foods and confectionery company, founded 1959, producing fruit jams, crushes, syrups, sharbats, chocolates, fruit chews, and snacks under seven sub-brands, selling direct-to-consumer online and through Mapro Gardens experiential retail in Maharashtra.
- Company typePrivate
- Founded1959
- HeadquartersWai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Mapro Foods firmographics
Firmographics- Name
- Mapro Foods
- Legal name
- Mapro Garden LLP
- Website
- https://mapro.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mapro Foods is an Indian branded packaged-foods and confectionery company, founded 1959, producing fruit jams, crushes, syrups, sharbats, chocolates, fruit chews, and snacks under seven sub-brands, selling direct-to-consumer online and through Mapro Gardens experiential retail in Maharashtra.
- Ownership category
- akta.pro rank
Mapro Foods industry classification
Industry- Product category
- Fruit-based confectionery and packaged foods
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where Mapro Foods is headquartered
LocationHeadquarters
- HQ city
- Wai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Mapro Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods (CPG) Sales: Mapro generates revenue through the sale of its branded food products including jams, syrups, crushes, sharbats, chocolates, fruit chews, and snacks through direct-to-consumer e-commerce and potentially through retail distribution channels.
- Mapro Gardens Experiences: Revenue from visitors booking visits to Mapro Gardens experiential locations in Mahabaleshwar, Panchgani, Wai, and Lonavala, which feature activities, in-house restaurant, and holiday experiences.
- Gifting and Occasion Products: Sale of gift packs and occasion-specific products for celebrations, festivals (Diwali, Raksha Bandhan), and birthdays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mapro Foods product offering
Product offeringCore offering
Mapro Foods manufactures and sells a multi-brand portfolio of fruit-based packaged food products including fruit syrups and crushes, jams and spreads, sharbat concentrates, premium chocolate bars, chocolate-coated nuts/dates/figs/paan, fruit chews and jellies, and savoury snacks such as khakhra, cookies, nachos, and banana chips. The company sells these branded goods directly to Indian consumers through its own e-commerce platform (mapro.com), physical Mapro Gardens locations across Maharashtra hill stations, and a distributor network. Mapro also operates Mapro Gardens, an experiential tourism offering combining in-house restaurants, activities, and product retail at Mahabaleshwar, Panchgani, Wai, and Lonavala.
Differentiator
Problem solved
Functional benefit
Brands
- Lounge: Mixers and beverage enhancers
- Pra
- Falero
- Mazaana
- Snackery
- Whitty
Products and services
- Mapro (Core Brand) Flagship brand of fruit syrups, crushes, squashes, jams, spreads, and toppings made from real fruits such as strawberry, mango, orange, pineapple, and kiwi, sold to Indian households for daily consumption and gifting.
- Mazaana (Chocolate Brand) Premium chocolate brand offering dark and milk chocolate bars, chocolate-coated whole almonds and cashews, chocolate-coated dates and figs, chocolate paan, chocolate spreads, and assorted chocolate gift packs for consumers and gifting.
- Lounge (Mixers Brand) Beverage mixers and flavored crushes designed for preparing cocktails and mocktails at home, featuring rose and fruit-crush variants for mixed drink preparation.
Quantifiable outcome
- 50M+ Happy Families
- +2 more outcomes
Companies that use Mapro Foods
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Mapro Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mapro Foods partnerships and signals
Strategic signalScale indicators4 records
Mapro Foods competitors and assessment
Company assessmentBroad incumbents
- Parle Products: Parle is India's largest homegrown confectionery and biscuit company (Parle-G, Hide & Seek, Milano), serving as the mass-market incumbent in the sweets and snacks categories adjacent to Mapro's Snackery and Whitty sub-brands.
- ITC Foods: ITC's foods division spans Aashirvaad, Sunfeast, Bingo! and confectionery lines, with deep distribution and marketing scale that competes with Mapro for shelf space, gift-pack occasions and snacking occasions.
- Dabur India: Dabur is one of India's largest CPG incumbents spanning foods, beverages (Real juices) and Ayurvedic/health products, competing with Mapro across fruit-based beverages and on modern-trade shelf space.
- Britannia Industries: Britannia dominates Indian biscuits and dairy and owns the Kissan fruit-product brand; it is the closest large-incumbent competitor across jams/crushes, baked snacks and chocolate categories where Mapro operates.
- Nestlé India: Nestlé India operates across confectionery (KitKat, Munch), dairy and beverages, providing both product-line overlap and competitive distribution depth against Mapro's chocolate and sharbat ranges.
- Mondelez India (Cadbury): Mondelez India is the dominant chocolate manufacturer in India (Cadbury, Bournvita, 5 Star), directly competing with Mapro's Mazaana chocolate bars, coated nuts and assorted gift-pack lines.
Direct peers
- Bikaji Foods International: Bikaji is a listed Indian snacks and sweets company with a similarly diversified multi-category portfolio (savory snacks, sweets, chips) and pan-India distribution, making it a direct comparable to Mapro's Snackery/Whitty and Mazaana ranges.
- Haldiram's: Haldiram's is a leading Indian namkeen, sweets and snacks manufacturer and gifting heavyweight, directly comparable to Mapro's khakhra, cookies and festival gift-pack offerings across Indian households.
- Kissan (Britannia Industries): Kissan is Britannia's flagship jams, ketchups and fruit-based spreads brand and the most direct Indian competitor to Mapro's core fruit-crush, jam and syrup portfolio, with comparable retail pricing and household penetration.
- Manpasand Beverages: Manpasand Beverages manufactures fruit-based drinks, crushes and syrups across India — closely mirroring Mapro's syrup/crush/sharbat product structure and overlapping on household consumption occasions.
Market position
Customer concentration
Mapro Foods social profiles
Digital presenceMapro Foods compliance and trust
Trust signalCompliance1 record
Mapro Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapro Foods leadership team
Management profileNumber of profiles
Profiles1 record
Mapro Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapro Foods M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapro Foods
What does Mapro Foods do?
Mapro Foods manufactures and sells a multi-brand portfolio of fruit-based packaged food products including fruit syrups and crushes, jams and spreads, sharbat concentrates, premium chocolate bars, chocolate-coated nuts/dates/figs/paan, fruit chews and jellies, and savoury snacks such as khakhra, cookies, nachos, and banana chips. The company sells these branded goods directly to Indian consumers through its own e-commerce platform (mapro.com), physical Mapro Gardens locations across Maharashtra hill stations, and a distributor network. Mapro also operates Mapro Gardens, an experiential tourism offering combining in-house restaurants, activities, and product retail at Mahabaleshwar, Panchgani, Wai, and Lonavala.
Is Mapro Foods a public or private company?
Mapro Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mapro Foods founded?
Mapro Foods was founded in 1959. It employs 501 to 1,000 people.
Where is Mapro Foods based?
Mapro Foods is headquartered in Wai, India, in the Asia region.
How does Mapro Foods make money?
Three revenue lines are on record. Consumer Packaged Goods (CPG) Sales are the primary driver. The others are mapro Gardens Experiences and gifting and Occasion Products.
Who are Mapro Foods's main competitors?
Broad incumbents on record are Parle Products, ITC Foods, Dabur India, Britannia Industries, Nestlé India and Mondelez India (Cadbury). Direct peers are Bikaji Foods International, Haldiram's, Kissan (Britannia Industries) and Manpasand Beverages.
Does Mapro Foods have an API?
No public API is recorded for Mapro Foods.
What industry is Mapro Foods in?
Mapro Foods's product category is Fruit-based confectionery and packaged foods. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of CRADABAF, Nuts, Seeds & Trail Mix Snacks. Its SIC code is 2050.