Viva Group
Viva Group, founded in Hong Kong in 1973, operates packaging plants in Hong Kong, Canada, and Poland. It serves Health & Beauty brands and the Home Entertainment industry with injection-molded, in-mold label, and security packaging, and operates a commercial property business.
- Company typePrivate
- Founded1973
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viva Group does
Viva Group is a privately held, Hong Kong-headquartered global packaging manufacturer founded in 1973 with approximately 1,500 employees across production plants in Hong Kong (2 sites), Toronto, Canada (2 sites), and Teresin/Warsaw, Poland, plus a European sales office in Antwerp, Belgium. The company operates two primary packaging business units — Media Packaging for the Home Entertainment industry (Blu-ray, CD, DVD cases and security packaging) and Health & Beauty packaging (IML tubes, airless pumps, deodorant sticks, refill jars) — and a third Commercial Properties division anchored by the 2024-completed Viva Place ViP Grade A office building in Hong Kong. Viva describes itself as the world's largest media packaging manufacturer and serves 'prestigious' Health & Beauty brands across North America and Europe and major media studios globally.
Viva's core manufacturing technology centers on fully automatic, mass-volume injection molding, in-mold labeling (IML), CPP film extrusion, and in-house design and build of automation equipment. Proprietary or branded product lines include Synlime (specialized Hong Kong production), IML Tubes for cosmetics/personal care, the ELITE Case series for Blu-ray discs, ECO-BOX sustainable packaging, and the ONE-TIME Security Packaging System launched in 2004. Manufacturing is vertically integrated — from CPP film extrusion, artwork processing, in-mold label substrate production, Gallus printing presses, and label lamination, to downstream automation — a structure that supports just-in-time delivery to brand customers. The company holds ISO9001:2015, ISO22716 (cosmetics GMP), BRC Global Standard for Packaging, C-TPAT, cGMP, and Sony Green Partner Program certifications across its plant network.
Viva operates a B2B direct sales model serving enterprise customers through long-tenured relationships rather than disclosed pricing or volume contracts. Pricing is custom and not publicly disclosed, with revenue mechanics tied to volume, specifications, and JIT logistics, and plants are deliberately co-located with key customer geographies. No revenue figures, funding rounds, or M&A activity are disclosed; the company remains privately owned with no external institutional investors identified. The Health & Beauty division entered in 2010 and the Commercial Properties division was established in 2016, representing two relatively recent expansions away from the legacy media packaging business, while the company's own website now headlines 50+ years of operations and a 50-year anniversary brand banner.
Viva Group firmographics
Firmographics- Name
- Viva Group
- Legal name
- Viva Group
- Website
- https://viva.com.hk
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Viva Group, founded in Hong Kong in 1973, operates packaging plants in Hong Kong, Canada, and Poland. It serves Health & Beauty brands and the Home Entertainment industry with injection-molded, in-mold label, and security packaging, and operates a commercial property business.
- Ownership category
- akta.pro rank
Viva Group industry classification
Industry- Product category
- Packaging Manufacturing
- NAICS
- Plastics and Rubber Products Manufacturing (326)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)
- akta.pro secondary industries
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Aerosol & Pressurized Packaging (Cans, Valves, Actuators) (IMALAJAD)
Keywords
Where Viva Group is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
Viva Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Media Packaging Manufacturing: Manufacturing and sale of media packaging products for Home Entertainment Industry covering music, movies and gaming. Products include ELITE Case series for Blu-ray discs, ECO-BOX sustainable packaging, and ONE-TIME security packaging. Viva is the world's largest media packaging manufacturer.
- Health & Beauty Packaging Manufacturing: Manufacturing and sale of Health & Beauty packaging including IML Tubes, deodorant sticks, jars, airless pumps, and refill systems. Serves prestigious Health & Beauty brands across North America and Europe.
- Commercial Properties Development: Established commercial properties development division in Hong Kong in 2016. Flagship Grade A commercial building (Viva Place ViP) located in Hong Kong completed in 2024.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Viva Group product offering
Product offeringCore offering
Viva Group manufactures and sells packaging products across two main divisions: Media Packaging (Elite Case Blu-ray disc cases, ECO-BOX sustainable packaging, ONE-TIME security packaging) and Health & Beauty Packaging (IML Tubes, deodorant sticks, jars, airless pumps, refill systems, Synlime). The company is the world's largest media packaging manufacturer for the home entertainment industry and operates a fully integrated one-stop shop covering CPP film extrusion, in-mold label substrate production, printing, label lamination, and in-house automation equipment design and build.
Product overview
Viva Group is a major global packaging manufacturer with two primary divisions: Media Packaging and Health & Beauty. The Media Packaging division includes the Elite Case (Blu-ray disc packaging), ECO BOX (environmental packaging), and ONE-TIME (security packaging). The Health & Beauty division offers IML Tubes, Airless Pumps, Refill Jars, IML Deodorant Sticks, and Synlime products. The company also operates a commercial properties division with Viva Place ViP. The portfolio represents a fully integrated one-stop shop with in-house CPP film extrusions, tube in-mold labels production, printing workshop capabilities, and in-house automation equipment design and build.
Differentiator
Problem solved
Functional benefit
Brands
- Viva Healthcare: Health & Beauty packaging division offering IML Tubes and related products serving prestigious Health & Beauty brands across North America and Europe
- Viva Properties
- Elite Case
- ECO BOX
- ONE-TIME
- Synlime
Products and services
- ELITE Case Blu-ray disc packaging case developed in cooperation with major studios; the package of choice for Blu-ray format with global automated assembly capacity installations at disc manufacturing facilities.
- ECO BOX Sustainable packaging series for media products designed to reduce environmental impact versus conventional disc cases.
- ONE-TIME Security Packaging System Security packaging system for retailers that reduces shrinkages, increases sales, and reduces labor and operating costs with minimal impact to existing retail environments.
- IML Tubes In-mold label tubes for Health & Beauty packaging applications; innovative IML tube product line serving prestigious Health & Beauty brands across North America and Europe.
- Airless Pumps Airless pump packaging for Health & Beauty and cosmetic products.
- Refill Jars Refillable jar packaging solutions for Health & Beauty and cosmetic applications.
- IML Deodorant Sticks In-mold label deodorant stick packaging for personal care applications.
- Synlime Proprietary specialized packaging product line manufactured at Viva's Hong Kong production plant.
Quantifiable outcome
- Retail shrinkages reduced through ONE-TIME Security Packaging System
- +2 more outcomes
Companies that use Viva Group
Customer profileSegments2 records
Ideal customer profiles2 records
Viva Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Viva Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Viva Group competitors and assessment
Company assessmentDirect peers
- Albea Group: Global manufacturer of beauty and personal care packaging (tubes, jars, pumps, deodorant sticks, refills) serving prestige brands across NA and EU—directly comparable to Viva's Health & Beauty packaging division.
- AptarGroup: Leading global supplier of dispensing systems, pumps, and airless packaging for beauty, personal care, and home—directly overlaps with Viva's airless pumps and prestige Health & Beauty packaging.
- HCP Packaging: Specialist manufacturer of cosmetic packaging components (compacts, jars, sticks, tubes) for prestige beauty brands in NA, EU, and Asia—closely comparable to Viva's H&B product range.
- Quadpack Industries: European beauty packaging manufacturer specializing in prestige brand packaging (sticks, jars, pumps, refills) with manufacturing in Europe—directly comparable to Viva's H&B focus.
- Geka GmbH: Specialist in mascara, applicators, and beauty packaging with strong European manufacturing footprint; comparable as a prestige beauty packaging supplier with similar customer profile.
Broad incumbents
- Berry Global Group: Massive global plastic packaging manufacturer with broad healthcare, beauty, and consumer product lines; overlaps with Viva in plastic beauty packaging and injection-molded products, but at far greater scale and across many non-overlapping segments.
- Silgan Holdings: Major packaging producer for personal care, beauty, and consumer products (closures, pumps, containers); comparable plastic packaging customer base but a much larger, diversified portfolio.
Emerging players
- Rieke Packaging Systems: Specialized in dispensing closures, pumps, and airless systems for personal care and beauty; emerging player with partial overlap to Viva's airless pump and deodorant stick portfolio.
Regional players
- Eastar Cosmetic Packaging: Asia-based cosmetics packaging manufacturer serving primarily Asian markets; regional peer with comparable H&B product lines but different geographic focus than Viva.
Others
- Aplix: Specialized in closure and fastening systems for hygiene, personal care, and industrial applications—adjacent technology peer with overlap in personal care packaging end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viva Group social profiles
Digital presenceViva Group compliance and trust
Trust signalCompliance8 records
Viva Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Group leadership team
Management profileNumber of profiles
Profiles1 record
Viva Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Group
What does Viva Group do?
Viva Group manufactures and sells packaging products across two main divisions: Media Packaging (Elite Case Blu-ray disc cases, ECO-BOX sustainable packaging, ONE-TIME security packaging) and Health & Beauty Packaging (IML Tubes, deodorant sticks, jars, airless pumps, refill systems, Synlime). The company is the world's largest media packaging manufacturer for the home entertainment industry and operates a fully integrated one-stop shop covering CPP film extrusion, in-mold label substrate production, printing, label lamination, and in-house automation equipment design and build.
Is Viva Group a public or private company?
Viva Group is a private company. It is classified as family owned and is currently operating.
When was Viva Group founded?
Viva Group was founded in 1973. It employs 501 to 1,000 people.
Where is Viva Group based?
Viva Group is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Viva Group make money?
Three revenue lines are on record. Media Packaging Manufacturing is the primary driver. The others are health & Beauty Packaging Manufacturing and commercial Properties Development.
Who are Viva Group's main competitors?
Direct peers on record are Albea Group, AptarGroup, HCP Packaging, Quadpack Industries and Geka GmbH. Broad incumbents are Berry Global Group and Silgan Holdings. Rieke Packaging Systems is listed as an emerging player. Eastar Cosmetic Packaging is listed as a regional player. Aplix is listed as an others.
Does Viva Group have an API?
No public API is recorded for Viva Group.
What industry is Viva Group in?
Viva Group's product category is Packaging Manufacturing. Its primary akta.pro industry code is IMANAEAL, Cosmetics & Personal Care Plastic Packaging Manufacturing, with a secondary code of IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable). Its NAICS code is 326 and its SIC code is 2840.