EMR
EMR Group is a privately-held, family-owned global metal recycler headquartered in the UK, processing 10 million tonnes of material annually across 150+ sites and serving automotive, construction, demolition, electronics, renewables, steel and government customers with shredding, separation, EV battery and wind turbine recycling services.
- Company typePrivate
- Founded2008
- HeadquartersWarrington, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What EMR does
EMR (EMR Group Limited) is a privately-held, family-owned global metal recycling company headquartered in Warrington, United Kingdom, with operations across the UK, USA, Netherlands, and Germany. The company operates more than 150 sites and approximately 4,000 employees, processing around 10 million tonnes of material annually and returning output to manufacturer supply chains. EMR serves a horizontally diversified customer base spanning automotive, construction, demolition, electronics, steel manufacturing, renewables, government and the general public, structured around three core revenue streams: commodity buy/sell of scrap metals and processed materials (transaction-fee model), specialist recycling services for end-of-life vehicles, electricals, cables and renewable assets, and catalytic converter processing via one of the UK's largest buying networks.
The company's underlying platform combines large-scale mechanical processing with proprietary technology developed through partnerships. Core technical assets include the 10,000-horsepower shredder at Liverpool Alexandra (more than 400 tonnes per hour), five UK separation sites operated through the Invenens subsidiary, a purpose-built EV Battery Recycling Centre in Birmingham, a Wind Turbine Processing Centre in Glasgow, and rail-connected logistics via MBA wagons (1,300-tonne capacity, 6–9 trains per week). Since 2008 EMR has invested £350 million in end-of-life vehicle technology, achieving a 95% vehicle recycling rate through the UK's largest network of Authorised Treatment Facilities. The company is also applying AI and machine learning to scrap grading and impurity detection on conveyor belts. R&D is collaborative and consortium-based, including the RECOVAS EV battery circular supply chain (with Bentley, BMW, Jaguar Land Rover and academic partners) and the REACT UK rare-earth magnet initiative (£6.5M programme under UK DRIVE35 funding).
EMR monetises primarily through commodity spreads on ferrous and non-ferrous metals, supplemented by processing fees on specialist streams and export logistics via deep-sea docks. Pricing is yard-negotiated and commodity-linked; no fixed pricing tiers are publicly disclosed. The go-to-market combines a direct-to-consumer model (60+ UK scrap yards, plus the EMR Local website for individuals and tradespeople) with an enterprise sales motion serving industrial, automotive and infrastructure customers. The business is family-owned, reinvests 99% of profits, and operates subsidiaries including MBA Polymers (plastics), Invenens (advanced separation) and MyAutoStore (US online used-parts marketplace). EMR has committed to net-zero by 2040 and reports helping customers save over 9.3 million metric tonnes of CO2 annually.
EMR firmographics
Firmographics- Name
- EMR
- Legal name
- EMR Group Limited
- Website
- https://uk.emrgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- EMR Group is a privately-held, family-owned global metal recycler headquartered in the UK, processing 10 million tonnes of material annually across 150+ sites and serving automotive, construction, demolition, electronics, renewables, steel and government customers with shredding, separation, EV battery and wind turbine recycling services.
- Ownership category
- akta.pro rank
EMR industry classification
Industry- Product category
- Metal Recycling Services
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- End-of-Life Vehicle (ELV) Dismantling & Auto Shredding (ASR) (IMAKAMAD)
- akta.pro secondary industries
- Scrap Collection, Brokerage & Trading (Dealers, Aggregators, Exporters) (EUAIAJAH), E-Waste & Electronics Metal Recovery (ITAD, Circuit Boards, Precious Metal Recovery) (IMAKAMAG), Non-Ferrous Scrap Processing & Recycling (Aluminum, Copper, Brass, Lead, Zinc) (EUAIAJAB), End-of-Life Vehicle (ELV) Dismantling & Depollution (Fluids, Batteries, Airbags) (EUAIAJAC)
Keywords
Where EMR is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
EMR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Scrap Metal and Materials Sales: EMR purchases scrap metal and materials from sellers (industrial, construction, demolition, general public) and sells processed materials to manufacturers. Revenue is generated from the commodity value of recycled metals including ferrous metals, non-ferrous metals, plastics, and specialized materials.
- Recycling Services: EMR provides recycling services for end-of-life vehicles, waste electricals, cables, and other materials, generating fees for processing
- Catalytic Converter Processing: EMR operates one of the largest catalytic converter buying networks, pricing and purchasing auto and industrial catalytic converters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commodity-based pricing for scrap materials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
EMR product offering
Product offeringCore offering
EMR buys ferrous and non-ferrous scrap metal, end-of-life vehicles, EV batteries, waste electricals, cables and specialist materials from industrial customers, tradespeople and the general public through more than 60 UK yards and global sites. It processes these materials using advanced shredding, separation and AI-assisted sorting technologies, then sells the recovered metals, plastics and critical materials back to manufacturers via rail, road and deep-sea shipping. The company operates dedicated EV battery and wind turbine processing centres (Birmingham and Glasgow, established 2024) and the MyAutoStore platform for used car parts in the US.
Product overview
EMR (EMR Group Limited) is a global metal recycling company operating across the UK, USA, Netherlands, and Germany. The company offers a comprehensive suite of recycling services organized around core operations in metals processing, end-of-life vehicles (ELV), EV battery recycling, waste electricals, cables, and specialist areas including marine vessels, plastics, rail infrastructure, renewables (wind turbine processing), and logistics. EMR's recycling operations are supported by advanced processing technology including AI-powered metal sorting and grading systems. The company processes over 10 million tonnes of material annually through more than 150 sites globally, returning high-quality recycled metals and plastics to supply chains. Key facilities include purpose-built Battery Recycling Centres (Birmingham) and Wind Turbine Processing Centres (Glasgow) established in 2024. EMR's end-of-life vehicle recycling network processes up to 95% of each vehicle, while its US subsidiary MyAutoStore sells quality used car parts online.
Differentiator
Problem solved
Functional benefit
Brands
- MyAutoStore: Online store for quality used car parts, part of EMR's US operation. Holds inventory of parts from over 300 makes and models ranging from 1980 to 2015, selling parts at up to 90% off dealer prices.
Products and services
- End-of-Life Vehicle (ELV) Recycling Recycling service operating the UK's largest network of Authorised Treatment Facilities (ATFs), depolluting and recycling up to 95% of each end-of-life vehicle for automotive manufacturers, insurers, dismantlers and members of the public scrapping their cars.
- EV Battery Recycling (Li-ion) Advanced recycling and reuse service for end-of-life electric vehicle batteries through the dedicated RECOVAS-linked Battery Recycling Centre in Birmingham, recovering lithium, cobalt, nickel and other critical materials for automotive and battery manufacturers.
- Wind Turbine Processing (Renewables) Reuse, repurposing and recycling of wind turbine components (blades, nacelles and towers) including recovery of rare-earth magnets and critical materials, delivered through EMR's Glasgow Wind Turbine Processing Centre for renewable energy operators and OEMs.
- Metals Processing Processing and recycling service for ferrous and non-ferrous metals including steel, aluminium, copper and rare earth materials, using shredders, advanced separation sites and processing facilities to deliver recovered metals back to manufacturers and steel stockholders.
- Marine Structures and Vessels Recycling Specialist recycling of marine vessels and offshore structures including ships and aircraft carriers for maritime and offshore clients.
- Plastics Recycling Sorting and recycling of waste plastic materials through EMR's MBA Polymers subsidiary for industrial and manufacturing customers.
- Rail Infrastructure and Rolling Stock Recycling Recycling service for rail infrastructure components and retired rolling stock for rail operators and contractors.
- Total Waste Management Comprehensive waste management solutions for industrial and commercial customers covering collection and recycling of metals, plastics and other materials.
- Environmental Consultancy Environmental consultancy helping businesses manage sustainability and compliance requirements.
- Property and Brownfield Development Brownfield site management and redevelopment services for former industrial locations for property developers and local authorities.
- Advanced Fridge and Freezer Recycling Recycling of fridges and freezers including disposal of refrigerants and recovery of metals and plastics at EMR's UK advanced facility.
- Cables Recycling Processing and recycling of electrical cables and wiring, recovering copper and other metals for resale to manufacturers.
- Waste Electricals and Large Domestic Appliances (WEEE) Recycling service for waste electrical equipment and large domestic appliances, recovering metals and plastics for reuse.
- MyAutoStore (Used Car Parts) Online retail of quality used car parts salvaged from end-of-life vehicles recycled across EMR's US locations, offering parts at up to 90% off dealer prices through the MyAutoStore.com platform for US consumers.
- Catalytic Converter Processing Pricing and purchasing service for auto and industrial catalytic converters, operating one of the largest catalytic converter buying networks in the UK with prompt payment.
- Logistics Logistics service including rail freight (MBA wagons), shipping, road transport and intermodal solutions for moving recycled materials globally.
Quantifiable outcome
- 9,300,000 metric tonnes of CO2 saved annually for customers
- +6 more outcomes
Companies that use EMR
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles7 records
EMR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
EMR partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- OpenreachcorePartnership to combat metal theft through responsible recycling practices, with EMR refusing suspected stolen material and supporting critical infrastructure protection.
- CrimestoppersminorJoint initiative with Openreach and EMR to encourage public reporting of metal theft anonymously.
- RWEcorePartnership to transform fire-damaged Scroby Sands wind turbine components into circular resources, recovering over 140 tonnes of materials with 99% recycling rate.
- HyProMagcoreHyProMag, a subsidiary of Mkango Resources, partnered with EMR in the £6.5 million REACT UK consortium (part of £4 billion DRIVE35 programme) to develop a circular domestic supply chain for recycled neodymium-iron-boron magnets from end-of-life electric and hybrid vehicles, using advanced recycling and hydrogen-based processing.
- Mkango Rare Earths UKcoreSubsidiary of Mkango Resources participating in REACT UK consortium alongside EMR, contributing to rare earth magnet recycling supply chain development.
- Jaguar Land RovercoreConsortium partner in REACT UK project to establish circular supply chain for neodymium-iron-boron magnets used in electric vehicles, contributing OEM perspective and battery/motor expertise.
- Less Common MetalscoreConsortium partner providing expertise in rare earth metals processing for the circular magnet supply chain.
- University of BirminghamcoreAcademic partner in REACT UK consortium contributing research capabilities for rare earth magnet recycling technology development.
- Circularity in PracticecoreEMR as founding member of King Charles III-inspired initiative bringing organisations together to embed circular economy thinking into UK industry operations.
- Ionic Rare EarthscorePartnership to develop circular supply chain for rare earth magnet recycling, focusing on securing future supplies and underpinned by Ionic Technologies' proprietary separation processes. Agreement aims to support development of a magnet recycling facility in Ireland.
- Bentley MotorscoreOne of three major vehicle manufacturers (alongside BMW and Jaguar Land Rover) in RECOVAS consortium to create circular end-of-life supply chain for electric vehicle batteries, sharing battery design and construction information.
- BMWcoreVehicle manufacturer partner in RECOVAS consortium working with EMR to develop standardised route for recycling and repurposing lithium ion car batteries at scale.
- University of WarwickcoreAcademic partner through WMG (Warwick Manufacturing Group) developing recycling processes for end-of-life battery packs as part of RECOVAS consortium.
- Health and Safety ExecutivecoreUK regulatory body partner in RECOVAS helping develop best practice guidance and training for EV battery handling and depollution.
- UK Battery Industrialisation CentrecorePart of RECOVAS consortium providing battery industrialisation expertise for scaling EV battery recycling processes.
- Autocraft Solutions GroupcoreIndustry partner in RECOVAS consortium contributing to EV battery supply chain development and testing capabilities.
- Connected EnergycorePartner repurposing electric car batteries for second-life applications such as stationary energy storage (E-STOR system) as part of RECOVAS circular supply chain.
- uRecyclecorePartner developing UK's first commercial scale recycling facility for automotive battery packs as part of RECOVAS project.
- Hypermag LtdcoreAcademic/technology partner in REAP (Rare-Earth Extraction from Audio Products) project to recycle high-strength rare-earth magnets from loudspeakers, alongside University of Birmingham.
- Currys PC WorldcorePartnership to deliver free Recyclebots KS2 education programme teaching children about metals and recycling through interactive school visits.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
EMR competitors and assessment
Company assessmentDirect peers
- Sims Limited: Sims Limited is the largest pure-play publicly traded metal recycler globally, operating yard, processing and trading operations across the US, UK and Australia. It is the closest comparable to EMR by scale, mix (ferrous + non-ferrous + e-waste) and exposure to commodity-spread economics, and competes with EMR most directly in US/UK scrap flows.
- Radius Recycling: Radius Recycling (formerly Schnitzer Steel Industries) is a US-based integrated metals recycler operating shredders, salvage yards and finished steel products. Closely comparable to EMR's ferrous-led model with shredding and separation capabilities, though with a downstream steel-products business EMR does not have.
- SA Recycling: SA Recycling is one of the largest US-based, privately held ferrous and non-ferrous scrap metal recyclers with shredders, shears and processing yards. Highly comparable to EMR on core shredding-and-collection model; competes in US Pacific and Southwest markets where EMR also operates.
- TSR Recycling: TSR Recycling is one of the largest metal recyclers in Germany and continental Europe, operating shredders, yards and downstream processing. Comparable in scope and geographic adjacency to EMR's UK/Germany/Netherlands footprint; competes head-on for European ferrous and non-ferrous volumes.
- Befesa: Befesa is a European-listed environmental services company specialising in recycling of salt slags and EAF dust from steelworks, plus aluminium salt slag recycling. Comparable to EMR as a publicly traded European environmental services / recycling operator with a similar end-market focus on metal-bearing industrial waste streams.
- ELG Haniel: ELG Haniel (owned by BMW) is a global scrap-trading and recycling group focused on stainless steel and high-alloy metals with significant European presence. Comparable to EMR's non-ferrous and high-grade metals business and competes in the same Continental European yards.
Regional players
- Kuusakoski: Kuusakoski is a Nordic metal recycler with operations in Finland, Sweden, the Baltics and the UK, handling ferrous, non-ferrous and WEEE streams. Comparable to EMR's Northern European yard-and-shredder model with a particularly close overlap on WEEE and cable recycling.
Emerging players
- Redwood Materials: Redwood Materials is a US-headquartered, venture-backed EV battery and cathode/anode materials recycler founded by a former Tesla CTO. Directly comparable to EMR's RECOVAS initiative on EV-battery circular supply, and a head-to-head competitor for OEM take-back contracts as the EV battery recycling industry scales.
- Li-Cycle: Li-Cycle is a pure-play lithium-ion battery recycling company operating spoke-and-hub facilities in North America and Europe. A direct emerging competitor to EMR on lithium-ion battery recycling volumes and to RECOVAS in the UK/EU, with comparable technology ambitions.
Broad incumbents
- Veolia Environmental Services: Veolia is one of the world's largest environmental services groups, with a substantial metals and hazardous-waste recycling segment in the UK and globally. Comparable as a broad incumbent in the recycling value chain that competes with EMR for integrated recycling and circular-economy contracts, though Veolia is materially larger and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EMR social profiles
Digital presenceEMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMR leadership team
Management profileNumber of profiles
Profiles19 records
EMR subsidiaries and ownership
Company hierarchySubsidiaries4 records
EMR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMR M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMR
What does EMR do?
EMR buys ferrous and non-ferrous scrap metal, end-of-life vehicles, EV batteries, waste electricals, cables and specialist materials from industrial customers, tradespeople and the general public through more than 60 UK yards and global sites. It processes these materials using advanced shredding, separation and AI-assisted sorting technologies, then sells the recovered metals, plastics and critical materials back to manufacturers via rail, road and deep-sea shipping. The company operates dedicated EV battery and wind turbine processing centres (Birmingham and Glasgow, established 2024) and the MyAutoStore platform for used car parts in the US.
Is EMR a public or private company?
EMR is a private company. It is classified as family owned and is currently operating.
When was EMR founded?
EMR was founded in 2008.
Where is EMR based?
EMR is headquartered in Warrington, United Kingdom, in the Europe region.
How does EMR make money?
Three revenue lines are on record. Scrap Metal and Materials Sales are the primary driver. The others are recycling Services and catalytic Converter Processing.
Who are EMR's main competitors?
Direct peers on record are Sims Limited, Radius Recycling, SA Recycling, TSR Recycling, Befesa and ELG Haniel. Kuusakoski is listed as a regional player. Emerging players are Redwood Materials and Li-Cycle. Veolia Environmental Services is listed as a broad incumbent.
Does EMR have an API?
No public API is recorded for EMR.
What industry is EMR in?
EMR's product category is Metal Recycling Services. Its primary akta.pro industry code is IMAKAMAD, End-of-Life Vehicle (ELV) Dismantling & Auto Shredding (ASR), with a secondary code of EUAIAJAH, Scrap Collection, Brokerage & Trading (Dealers, Aggregators, Exporters). Its NAICS code is 3363 and its SIC code is 4953.