Verizon Media

What Verizon Media does

Yahoo Inc. operates a consumer internet and digital advertising platform portfolio, following its 2021 spin-off from Verizon Media. The company owns and operates a set of mass-market consumer properties — Yahoo Mail, Yahoo Search, Yahoo News, Yahoo Sports, and Yahoo Finance — that together generate first-party audience data and serve as advertising inventory. On the advertiser side, Yahoo monetizes primarily through three core products: Yahoo Ads (full-funnel custom advertising solutions across owned properties), Yahoo DSP (a demand-side platform with first-party data targeting capabilities and an Agent Network for AI-driven campaign optimization), and Yahoo Search (search advertising). Revenue is generated predominantly through advertising — display, video, search, and programmatic DSP — with a transaction-fee component on programmatic inventory. The customer base spans three horizontal segments: advertisers (brands buying reach and targeting), publishers (content partners expanding Yahoo Finance's coverage), and end consumers engaging with content across the property portfolio.

The company's technology stack centers on the Yahoo DSP, which leverages first-party data for audience targeting without reliance on third-party cookies, and Yahoo Scout, an AI platform powering answer experiences across Yahoo Sports and Yahoo Finance. More recent launches include the DSP Agent Network (autonomous AI agents for advertisers), AlphaSpace (a professional-grade investment platform embedded in Yahoo Finance), and generative AI features in Yahoo Mail. The go-to-market is primarily product-led/self-serve for advertising solutions, supported by an enterprise sales layer for major accounts (e.g., Home Depot, Georgia-Pacific) and strategic publisher partnerships. Pricing is not publicly disclosed at a tier level; the business operates on standard digital advertising economics (CPM/CPC-style pricing on the DSP and search, with custom deals for large advertisers).

Post-spin-off from Verizon, Yahoo Inc. operates as a privately held entity headquartered in Sunnyvale, California, with 10,000+ employees. Leadership is headed by CEO Guru Gowrappan. The company's stated strategic positioning is to leverage three decades of brand equity, first-party data scale, and AI-driven product innovation to compete against larger walled gardens (Google, Meta, Amazon, Microsoft) in contextual and identity-resilient advertising.

Name

Verizon Media

Legal name

Yahoo Inc.

Website

https://verizonmedia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Yahoo Inc. operates a consumer internet and digital advertising platform portfolio serving advertisers, publishers, and end users through Yahoo Mail, Search, News, Sports, Finance, and the Yahoo DSP. The company monetizes primarily through advertising across owned properties and programmatic demand-side platform services.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Digital advertising platform
• Demand-side platform
• Search advertising
• Programmatic advertising
• Advertising technology

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: Revenue generated from advertising solutions across Yahoo's properties including display ads, video ads, search advertising, and programmatic DSP services
2. Programmatic/DSP Services: Demand-side platform services enabling advertisers to buy digital advertising inventory in real-time
3. Search Advertising: Search advertising revenue through Yahoo Search platform leveraging search query data

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Verizon Media, now operating as Yahoo Inc., runs a digital advertising ecosystem built on three core B2B products—Yahoo Ads, Yahoo DSP, and Yahoo Search—through which advertisers buy display, video, search, and programmatic ad inventory across Yahoo's owned consumer properties. These properties include Yahoo Mail, Yahoo News, Yahoo Sports, and Yahoo Finance, which together provide audience reach and first-party data assets used for targeted advertising. The company is layering AI capabilities (Yahoo Scout, Agent Network) on top of this base to power answer experiences and autonomous campaign optimization.

Product overview

Yahoo operates a unified media and advertising ecosystem with three core advertising products: Yahoo Ads (full-funnel custom advertising solutions), Yahoo DSP (demand-side platform with first-party data and Agent Network AI capabilities), and Yahoo Search (search advertising platform). These are supported by major consumer content platforms including Yahoo Mail, Yahoo News, Yahoo Sports (featuring Yahoo Scout AI answer experiences), and Yahoo Finance (featuring AI News Hub and AlphaSpace investment platform). The portfolio provides advertisers with comprehensive reach across email, search, news, sports, and finance content properties.

Differentiator

Problem solved

Functional benefit

Brands

• Yahoo Mail: Email service platform
• Yahoo Search
• Yahoo News
• Yahoo Sports
• Yahoo Finance
• Yahoo DSP
• Yahoo Ads
• Yahoo Scout
• AlphaSpace
• Paranoids

Products and services

• Yahoo Ads

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading PublisherscoreStrategic or Co-development Partner · 18 June 2026Yahoo Finance expands media and advertising coverage in partnership with leading publishers, providing broader content and advertising reach
• Yahoo ScoutcoreTechnology or Integration · 3 June 2026Yahoo Scout AI powers new answer experiences for Yahoo Sports and Yahoo Finance, enabling intelligent AI-driven content delivery
• FOX OnecoreStrategic or Co-development Partner · 13 May 2026Yahoo Sports and FOX One team up to introduce new soccer fantasy games, expanding sports content offerings
• Home DepotcoreStrategic or Co-development Partner · 31 July 2025Advertisers can target Home Depot shoppers on Yahoo DSP, even when they are not on the retailer's shelves, enabling retail media targeting
• Georgia-PacificminorStrategic or Co-development PartnerGeorgia-Pacific operates an in-house media operation using Yahoo DSP for programmatic advertising

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Microsoft Advertising:
• AOL (Yahoo subsidiary competitor history): Legacy internet portal and digital content company, formerly merged with Yahoo under Verizon Media. Historically operated competing display advertising and content properties and provides contextual comparison for Yahoo's portal-era business.

Direct peers

• The Trade Desk: Leading independent demand-side platform for programmatic advertising. Directly competes with Yahoo DSP in enabling advertisers to buy digital ad inventory across channels using first-party data.
• Magnite: Independent sell-side programmatic platform specializing in CTV and video. Competes with Yahoo's ad tech stack in the programmatic advertising ecosystem and is frequently compared as a comparable public ad tech company.
• PubMatic: Independent programmatic advertising technology company offering supply-side and demand-side solutions. Competes with Yahoo DSP in the programmatic ad buying and selling market.
• Criteo: Digital advertising company focused on performance and retargeting via first-party data. Directly comparable to Yahoo DSP in programmatic display advertising technology and audience targeting.

Broad incumbents

• Google Ad Manager: Google's integrated ad exchange and platform for ad buying/selling. Direct competitor to Yahoo DSP as part of Alphabet's broader advertising portfolio, which also dominates search ads competing with Yahoo Search.
• Amazon Advertising: Amazon's advertising platform including DSP, Sponsored Products, and retail media. Directly competes with Yahoo DSP in programmatic and is the dominant force in retail media that Yahoo's Home Depot partnership seeks to challenge.

Emerging players

• Zeta Global: Data-driven marketing technology company offering a DSP and identity solutions. Comparable to Yahoo DSP in leveraging first-party data for targeted advertising at scale, with a more focused enterprise go-to-market.
• Roku: Streaming platform with a growing advertising business built on first-party viewership data. Comparable to Yahoo's strategy of monetizing proprietary content platforms with data-driven advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/VerizonMedia
• Facebookfacebook.com/verizonmedia
• LinkedInlinkedin.com/company/yahoo
• Instagraminstagram.com/yahoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verizon Media