Farmula

What Farmula does

Farmula (Farmula GmbH in Germany; Farmula B.V. in the Netherlands) is a European animal-nutrition products company specializing in supplementary feed (Ergänzungsfuttermittel) and herd-health products for dairy cattle, calves, sheep, and goats. Its product portfolio — distributed under the Topro Animal Health sub-brand — spans approximately 40+ SKUs including controlled-release mineral and nutrient boluses (calcium, phosphorus, trace elements), liquid drenches for energy and ketosis support, electrolyte powders, colostrum supplements, milk replacers, and accessory tools such as bolus applicators, refractometers, and dosing equipment. Core technology centers on bolus-based controlled-release delivery enabling targeted single-animal dosing over 3- to 200-day periods, with differentiated formulations including stabilized allicin (garlic-based) udder boluses, chelated trace minerals, plant-based calf immunity products, and the proprietary '+2 Longevity Concept' advisory framework aimed at extending dairy cow productive lifespan.

The company operates a direct-to-consumer e-commerce model through its own farmula.de storefront, with unit pricing from €5.77 to €624.75 (VAT-inclusive; 7% on feed, 19% on tools), a 10% new-customer welcome discount, free-shipping thresholds of €75 in Germany and €300 in Austria, and DHL delivery plus a parallel dealer/trader partner program ('Für Händler') for B2B resellers. Customer segments are SMB dairy farmers (Milchviehhalter), calf rearers, sheep and goat farmers, and agricultural traders in Germany and Austria; over 30 individual farmers are referenced as case studies. The marketing mix is content-led, anchored by a 36+ article digital Wissensbank (knowledge bank) covering calf management, calcium metabolism, udder health, ketosis, and metabolic programming, supported by SEO, Meta Ads, email newsletters, and social channels.

Farmula traces its operating history to 1985, when founder Gerrit Visser established Bio Enterprise B.V. as an agricultural products wholesaler in the Netherlands and Belgium; the company accumulated 30+ brands over four decades. EU Regulation 2018/848 forced the 2023-10-03 rename to Farmula B.V., and in 2025 the company launched Farmula GmbH in Gronau, Germany to serve DACH-region customers through its own e-commerce operation. Current entities consist of the German GmbH (Grünau) and the Dutch B.V. parent (Vroomshoop). No external institutional capital beyond a RootCamp accelerator engagement dated 2023-12-04 is disclosed, and ownership appears to remain with the founder/founding family.

Name

Farmula

Legal name

Farmula GmbH

Website

https://farmula.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmula is a European animal-nutrition e-commerce company selling Topro-branded supplementary feed and herd-health products (boluses, drenches, electrolytes, colostrum supplements) to SMB dairy, calf, sheep, and goat farmers in Germany and Austria via farmula.de and a dealer/trader partner program.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements

NAICS

Farm Supplies Merchant Wholesalers (424910), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

akta.pro secondary industries

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Dairy cattle supplements
• Controlled-release boluses
• Animal feed supplements
• Colostrum milk replacers
• Livestock nutritional supplements

Headquarters

HQ city

Gronau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales (B2C/B2B): Farmula generates revenue through direct online sales of supplemental feed and animal health products via its e-commerce platform farmula.de to farmers in Germany, Austria, and other European countries. The business model combines B2C (individual farmers) and B2B (dealers/traders) channels, with product categories including boluses, drenches, electrolytes, colostrum products, and accessories. Prices range from approximately €5.77 to over €250 per item.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Farmula develops, markets and sells a portfolio of supplementary feed and animal-health products — predominantly under the Topro sub-brand — for dairy cattle, calves, sheep and goats. Core offerings include controlled-release mineral and trace-element boluses (calcium, phosphorus, Opti Trace, Dry Mineral, KetoDuo, garlic-based udder boluses), colostrum supplements, milk replacers, electrolyte powders, drenches, udder-care formulations and applicator accessories. Products are sold directly to farmers through the farmula.de e-commerce storefront, with secondary distribution through an agricultural dealer/trader program across Germany and Austria.

Product overview

Farmula (Farmula GmbH) is an e-commerce company specializing in supplementary feed and products for sustainable animal health, primarily for dairy cattle, calves, sheep, and goats. The company's product portfolio is centered around the Topro sub-brand and includes approximately 40+ distinct products: mineral boli (calcium, phosphorus, trace elements), electrolyte supplements, colostrum products, calf health products (immune boosters, respiratory aids), udder health products (garlic boli, peppermint cream), energy supplements for ketosis, drenches, and various applicator tools/accessories. Farmula operates an online shop at farmula.de and serves farmers throughout Germany and Austria. The company traces its roots to Bio Enterprise B.V., founded in 1985, which was renamed to Farmula in October 2023, with the German GmbH established in 2025. Farmula emphasizes the '+2 concept' aimed at extending the productive lifespan of dairy cows.

Differentiator

Problem solved

Functional benefit

Products and services

• Topro Calcium Bolus (12 Stück) Mineral dietary feed supplement for dairy cows around calving, providing calcium, phosphorus and vitamin D3 to prevent milk fever. Sold as a 12-piece bolus pack via farmula.de to individual dairy farmers.
• Topro Phosphorus Bolus (12 Stück) Mineral bolus for dairy cows that supports phosphorus and calcium balance around calving and reduces risk of milk fever and Downer syndrome. Sold as a 12-piece pack via farmula.de.
• Kälberbolus Opti Boost Calf (25 Stück) Supplementary feed bolus with vitamins, minerals and chelates for healthy calf development, aimed at strengthening immune defense and vitality. Sold as a 25-piece pack via farmula.de to calf rearers.
• Topro Crypto Flash Bolus (20 Stück) Plant-based immunity-support bolus for calves, requiring only one administration on day 4 of life and releasing over 14 days. Sold as a 20-piece pack via farmula.de.
• Topro Bica Bolus (20 Stück) Sodium bicarbonate bolus for calves (90% sodium bicarbonate) developed to restore fluid balance, reduce acidification and provide immediate pH stabilization during digestive disorders. Sold as a 20-piece pack via farmula.de.
• Opti Trace Calf Bolus (Kälberbolus Opti Trace) Trace element supplement bolus for calves up to 150 kg providing iodine, cobalt, copper, zinc, manganese and selenium with sustained 180-day release. Sold via farmula.de.
• Mineralbolus Opti Trace (12 Stück) Mineral diet feed bolus for young and dairy cows from 250 kg with trace elements (iodine, cobalt, copper, zinc, selenium) supporting immune system, fertility and growth over a 200-day release period. Sold as a 12-piece pack via farmula.de.
• Topro Opti Trace Junior Bolus (12 Stück) Mineral bolus for young stock from 150 kg providing iodine, cobalt, copper, zinc and selenium to support immune system, growth and fertility over a 6-month release period. Sold via farmula.de.
• Topro Udder Bolus (Knoblauchbolus Udder, 8 Stück) Supplementary feed bolus with stabilized allicin (garlic extract) for supporting dairy cow udder health, with anti-inflammatory and antioxidant properties and a 21-day release. Sold as an 8-piece pack via farmula.de.
• Topro Udder Flash Bolus (Knoblauchbolus Udder Flash, 8 Stück) Garlic-based supplementary bolus for dairy cows to support udder health and reduce somatic cell count, releasing over 3 days. Sold as an 8-piece pack via farmula.de.
• Topro Dry Mineral Bolus (12 Stück) Mineral and vitamin supplement bolus for dry cows supporting calving and fertility with a 60-day release period. Sold as a 12-piece pack via farmula.de.
• Topro Calcium-P Liquid (12 × 500 ml) Liquid calcium supplement providing 50g of fast-acting calcium over several hours to reduce milk fever risk around calving. Sold as a 12-bottle pack via farmula.de.
• Topro Recover (12 × 1 kg) Energy supplement drink for cows after calving, containing calcium, magnesium, niacin and other nutrients in practical 1 kg portion sachets. Sold as a 12-pack via farmula.de.
• Topro KetoCare 25 l Liquid supplementary feed supporting energy supply and rumen function in dairy cows at risk of ketosis after calving, containing three high-quality energy sources to support rumen fermentation. Sold as a 25-liter container via farmula.de.
• Topro Cobalt Vita Mineral Drench (2,5 l) Drench liquid with cobalt and B vitamins for cattle and sheep supporting health and rumen function; addresses cobalt deficiency. Sold in 2.5-liter containers via farmula.de.
• Opti Trace Sheep Bolus (180-Tage) Balanced trace element bolus for sheep and goats from 40 kg, supporting fertility and growth with up to 180 days release. Sold via farmula.de.
• Topro Colostrum Mix 500 g High-quality colostrum supplement powder for calves and lambs, rich in antibodies, protein and fat for a healthy start after birth. Sold in a 500 g pack via farmula.de.
• Topro Colostrum Mix 2,5 kg Large-size colostrum supplement for calves and lambs, rich in antibodies for improved immunization and healthy development. Sold in a 2.5 kg pack via farmula.de.
• Topro Milk Boost 3 kg Powder for enriching whole milk for calves with important vitamins and minerals (iron, zinc, copper, manganese, vitamins A, D, E) to promote growth and development. Sold as a 3 kg pack via farmula.de.
• Topro Lämmermilch (1,75 kg) Complete milk replacer for sheep and goat lambs with high-quality protein (high skim-milk-powder content), vitamins and trace elements to support muscle development, metabolism and immune defense. Sold as a 1.75 kg pack via farmula.de.
• Topro Electrolyte TopMix 5 kg Supplementary feed for calves, lambs and piglets for stabilizing water and electrolyte balance during digestive disorders. Sold as a 5 kg pack via farmula.de.
• Topro Electrolyte TopMix 2 kg Water-soluble powder with electrolytes and glucose for calves, lambs and piglets supporting intestinal health and fluid balance. Sold as a 2 kg pack via farmula.de.
• Topro Electrolyte TopMix 10 kg Large-size electrolyte powder for treating dehydration and electrolyte disorders in calves, lambs and piglets. Sold as a 10 kg pack via farmula.de.
• Topro Top Fizz (20 Stück) Dietary supplement in fast-dissolving effervescent tablet form for calves to restore electrolyte and water balance, supporting digestion and resilience during diarrhea or stress. Sold as a 20-piece pack via farmula.de.
• Topro DiarFix 5 kg Supplementary feed for supporting intestinal health in calves and lambs containing electrolytes, energy, vitamins, buffers, flaxseed, yeast cell walls, oregano and probiotics. Sold as a 5 kg pack via farmula.de.
• Topro CarboGel 300 ml Natural plant charcoal gel for stabilizing fluid balance and thickening feces in young animals such as calves, lambs and piglets. Sold as a 300 ml cartridge via farmula.de.
• Topro Bronchi Fit 1 l Liquid supplementary feed for calves containing eucalyptus oil, mint oil and menthol to relieve coughs and ease mucus discharge in the respiratory tract; mixable with milk or water. Sold as a 1-liter bottle via farmula.de.
• Pfefferminzsalbe Cool Mint 1 l Natural cream with 35% Japanese peppermint oil for relaxation and care of the udder in cattle. Sold as a 1-liter tub via farmula.de.
• a.s. Refraktometer 0-32% Brix Measurement device for quick and precise determination of colostrum quality in calves by measuring dry matter content (Brix 0-32%). Sold via farmula.de to dairy farmers and calf rearers.
• Drench It Elektropumpe 50 Liter Mobile device with electric pump for fast and easy fluid and nutrient administration into the rumen of ruminants. Sold as a 50-liter unit with two-year warranty via farmula.de.
• Edelstahl-Boluseingeher mit Griff (stainless-steel bolus applicator) Stainless steel bolus applicator with handle for safe administration of mineral boli in cattle, suitable for both large and small boluses. Sold via farmula.de.
• Edelstahl-Boluseingeher für Kälber (calf bolus applicator) Stainless steel bolus applicator for calves, suitable for all calf boli, featuring a gentle rubber tip. Sold via farmula.de.
• Elastischer Kunststoff-Boluseingeher für Kälber Elastic plastic bolus applicator for calves suitable for all calf boli with high elasticity. Sold via farmula.de.
• Edelstahl-Boluseingeher mit Gummiaufsatz Stainless steel bolus applicator with rubber tip for gentle administration of boli. Sold via farmula.de.
• Edelstahl-Boluseingeher für Schafe und Ziegen Stainless steel bolus applicator for sheep and goats for smaller mineral boli. Sold via farmula.de.
• Bica-Boluseingeher Kunststoff Plastic bolus applicator optimized for Bica-Bolus with simple one-handed operation and reduced risk of injury. Sold via farmula.de.
• Topro Kälberdecke 75 cm Robust, tear-resistant polyester blanket (75 cm) for calves with insulating and temperature-regulating properties. Sold via farmula.de.
• Recover Eimer 20 l 20-liter accessory bucket ideal for use with Topro Recover, made of robust plastic with a handle. Sold via farmula.de.
• Dosierpistole für CarboGel 300 ml Stainless steel dosage pistol for precise dosing of pastes and gels from 300 ml cartridges such as Topro CarboGel. Sold via farmula.de.
• Knoblauchbolus Udder (4 Stück) Garlic bolus with antioxidant and anti-inflammatory properties for general udder health in dairy cows. Sold as a 4-piece pack via farmula.de.

Quantifiable outcome

• Up to 50% of all cows affected by calcium deficiency around calving; intensive milk feeding in first 8–10 weeks can yield an additional 4 liters of milk per day in first lactation per gram of extra daily gain
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Topro Animal HealthcoreTechnology or IntegrationTopro Animal Health is the primary product brand owned and distributed by Farmula. The brand encompasses a comprehensive range of supplemental feed and animal health products including boluses, drenches, electrolytes, colostrum products, and accessories. Farmula holds rights to distribute and sell Topro products across its served markets in Germany, Austria, and Europe.
• DHLcoreOthersDHL is the exclusive shipping carrier for all Farmula e-commerce deliveries. Standard shipping costs €8.50 per order within Germany, with free shipping for orders over €75. Austrian shipping costs €18.90 per order with free shipping for orders over €300.
• Klarna Bank ABminorOthersFarmula partners with Klarna to offer invoice payment options (30-day payment term) to customers in Germany, Austria, and Switzerland. Klarna may perform address and identity verification and, in some cases, credit checks for payment processing.
• SCHUFA Holding AGminorOthersFor age-restricted product purchases, Farmula uses the SCHUFA IdentitätsCheck to verify customer age and identity compliance with youth protection regulations. SCHUFA receives personal data including name, address, and date of birth for verification purposes.
• Trusted Shops AGminorOthersFarmula uses Trusted Shops widgets on its website to display trust badges and enable post-purchase review collection, enhancing consumer confidence in the e-commerce checkout process.
• PayPalminorOthersFarmula accepts PayPal as a payment method for e-commerce transactions, enabling customers to pay securely through their PayPal accounts.
• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerFarmula maintains business pages on Facebook and Instagram and uses Meta Ads for paid social media advertising to promote products and drive traffic to farmula.de.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Denkavit: Dutch specialist in calf milk replacers and young animal nutrition. Directly comparable to Farmula's calf-focused portfolio (colostrum, electrolytes, Opti Boost Calf bolus) and serves a similar European dairy customer base.
• Schaumann: German-Austrian-Swiss supplier of mineral feed, specialty feed additives, and silage inoculants. Directly comparable in the dairy cow mineral supplementation and herd nutrition advisory space, with overlapping DACH market presence.
• Vilofoss: European leader in mineral feeds and specialty nutrition for ruminants, owned by DLG Group. Directly comparable to Farmula's mineral bolus, dry cow, and trace element supplement portfolio across multiple European markets.
• Milkivit: German specialist in calf milk replacers and young animal feeds (part of BG etech / Agravis group). Comparable to Farmula's Topro Lämmermilch, Topro Milk Boost, and calf electrolyte products targeting the German dairy market.
• Bio-Vet (KBN group): German supplier of animal health supplements, mineral feeds, and specialty boluses for dairy and small ruminants. Closely comparable niche positioning to Farmula's Topro range in the DACH market.

Broad incumbents

• Bonimal (BayWa): Animal nutrition and farm supply brand of BayWa, a major German agricultural group. Comparable as a multi-species feed supplement distributor in Germany with a dealer network, though it operates as part of a much broader agricultural portfolio.
• Trouw Nutrition (Nutreco): Global animal nutrition subsidiary of Nutreco with Dutch heritage. Comparable in young animal nutrition and dairy farm supplements, though at vastly larger scale and as part of a global premix and feed additives portfolio.
• Josera (Heristo group): German pet and farm animal nutrition brand. Comparable in dairy and farm supplement categories with retail/e-commerce presence, though broader in pet food and livestock feed categories.
• Provimi (Cargill Animal Nutrition): Global young animal nutrition brand within Cargill. Comparable in calf and transition cow nutritional solutions, though at massive scale and serving global dairy markets.
• Vetoquinol: French-headquartered global animal health company with significant dairy and ruminant product lines. Comparable as a specialty animal health and nutrition supplier in Europe, though much larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmula