Likee
Likee is a video-making app where one can create a short-form video and share it with their followers.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
Likee firmographics
Firmographics- Name
- Likee
- Legal name
- Likeme Pte.Ltd.
- Website
- https://likee.video/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Likee is a video-making app where one can create a short-form video and share it with their followers.
- Ownership category
- akta.pro rank
Likee industry classification
Industry- Product category
- Short Video Social Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Live Shopping & Streaming Creator Activations (MPAAAHAM)
Keywords
Where Likee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Likee business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Virtual Goods and Digital Assets: Likee generates revenue through the sale of virtual currencies (Diamonds) that users purchase to send digital gifts to creators. Creators receive Beans which can be converted to fiat currency through third-party payment processors.
- Advertising: Likee achieved 34.7% year-over-year advertising revenue growth as of Q2 2024, indicating significant ad revenue streams from in-app advertising placements.
- Paid Services and Subscriptions: Paid services including subscription services, digital content privileges, and premium features within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with optional paid services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Likee product offering
Product offeringCore offering
Likee is a global short video creation and sharing platform that enables individual users to record, edit, and share short video content with AI-powered effects, filters, and live streaming capabilities. The platform operates on a freemium model supported by in-app advertising, a virtual gifting economy (Diamonds and Beans), and premium subscriptions, serving content creators and viewers across more than 50 countries.
Product overview
Likee is a global short video creation and sharing platform operated by LIKEME PTE. LTD., a Singapore-based company. The core offering is the Likee mobile and web application, which enables users to record, edit, and share short video content with effects, filters, and social features. The platform includes live streaming capabilities via Likee Live Streaming and the dedicated Likee Streamer tool for creators. Virtual economy features include Likee Diamonds (purchasable digital currency for gifting) and Likee Beans (earned from virtual gifts received, convertible to fiat). The platform supports multi-language access with apps available on Android and iOS, and batch video upload functionality for creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Likee Short Video Platform Global short video creation and sharing platform that allows users to record, edit, and share video content with effects, filters, live streaming, and social interactions. Available as mobile apps on iOS, Android, and Huawei AppGallery, and as a web platform.
- Likee Diamonds Digital virtual currency used within the Likee platform for purchasing virtual gifts for other users. Can be purchased through the platform's payment system.
Quantifiable outcome
- 34.7% year-over-year advertising revenue growth in Q2 2024
Companies that use Likee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Likee technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature4 records
Likee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Phygital InternationalcoreLikee joined the global broadcast network for the Games of the Future 2025 Abu Dhabi as a broadcast partner. Phygital International launched the official OTT streaming platform powered by ADNOC, with Likee providing coverage across mobile-first platforms globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Likee competitors and assessment
Company assessmentDirect peers
- TikTok (ByteDance): TikTok is the dominant short-form video creation and sharing platform globally, directly competing with Likee for creators, viewers, and advertising budgets across overlapping markets. Both offer AI-driven feeds, creator monetization, and live streaming, making TikTok Likee's closest head-to-head competitor.
- Kuaishou (Kwai): Kuaishou operates Kwai, a short-form video platform with strong presence in emerging markets (Latin America, Southeast Asia) — geographies that overlap heavily with Likee's footprint. Both compete for the same value-conscious creator and viewer segments outside of the US/China core.
- Triller: Triller is a short-form video and music-focused social platform that directly competes with Likee for creators and music-related content. It offers similar creator monetization and live-event tie-ins, operating in overlapping geographies.
Broad incumbents
- Instagram Reels (Meta): Instagram Reels is Meta's short-form video offering integrated into its larger Instagram ecosystem. It competes for creator and brand attention globally and benefits from Instagram's existing 2B+ user base, posing a major competitive threat to Likee despite not being a pure-play.
- YouTube Shorts (Alphabet): YouTube Shorts is Alphabet's short-form video product layered on the YouTube platform, leveraging YouTube's monetization infrastructure and creator base. It competes directly with Likee for video ad budgets and creator mindshare across global markets.
- Snapchat (Snap Inc.): Snapchat operates Spotlight, its short-form video feed, as part of a broader social messaging and AR platform. Like Likee, it emphasizes AR effects, creator monetization, and younger demographics, competing for both creator and advertiser dollars.
Emerging players
- Moj (ShareChat / Mohalla Tech): Moj is a leading India-focused short-form video platform under ShareChat/Mohalla Tech. It emerged as a domestic alternative after India's TikTok ban and competes with Likee for South Asian creator and viewer attention in markets where Likee has been expanding.
- MX TakaTak: MX TakaTak is an India-based short-form video platform from MX Player (Times Internet), another post-TikTok-ban domestic competitor. It overlaps with Likee in South Asia and competes for similar regional advertising and creator pools.
- Chingari: Chingari is an Indian short-form video platform that emerged after the TikTok ban. It targets similar South Asian creators and offers comparable video creation tools, representing a niche but direct regional competitor to Likee in India.
Others
- Bigo Live (JOYY Inc.): Bigo Live is JOYY Inc.'s live-streaming platform and Likee's sibling within the BIGO segment. While not a short-form video competitor, it shares parent infrastructure, monetization systems (virtual gifting), and creator ecosystems, making it the most directly adjacent comparable for Likee's operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Likee social profiles
Digital presenceLikee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Likee leadership team
Management profileNumber of profiles
Profiles1 record
Likee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Likee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Likee
What does Likee do?
Likee is a global short video creation and sharing platform that enables individual users to record, edit, and share short video content with AI-powered effects, filters, and live streaming capabilities. The platform operates on a freemium model supported by in-app advertising, a virtual gifting economy (Diamonds and Beans), and premium subscriptions, serving content creators and viewers across more than 50 countries.
Is Likee a public or private company?
Likee is a private company. It is classified as corporate owned and is currently operating.
When was Likee founded?
Likee was founded in 2017. It employs 1,001 to 5,000 people.
Where is Likee based?
Likee is headquartered in Singapore, Singapore, in the Asia region.
How does Likee make money?
Three revenue lines are on record. Virtual Goods and Digital Assets are the primary driver. The others are advertising and paid Services and Subscriptions.
Who are Likee's main competitors?
Direct peers on record are TikTok (ByteDance), Kuaishou (Kwai) and Triller. Broad incumbents are Instagram Reels (Meta), YouTube Shorts (Alphabet) and Snapchat (Snap Inc.). Emerging players are Moj (ShareChat / Mohalla Tech), MX TakaTak and Chingari. Bigo Live (JOYY Inc.) is listed as an others.
Does Likee have an API?
No public API is recorded for Likee.
What industry is Likee in?
Likee's product category is Short Video Social Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of THAHAOAB, Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery). Its NAICS code is 5132 and its SIC code is 7900.