Likee

Short Video Social Platformlikee.video

Likee is a video-making app where one can create a short-form video and share it with their followers.

Company typePrivate
Founded2017
HeadquartersSingapore, Singapore
Headcount1,001–5,000
GTM typeB2C
OfferingSoftware

Likee firmographics

Firmographics

Name: Likee
Legal name: Likeme Pte.Ltd.
Website: https://likee.video/
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Likee is a video-making app where one can create a short-form video and share it with their followers.
Ownership category
akta.pro rank

Likee industry classification

Industry

Product category: Short Video Social Platform
NAICS: Software Publishers (5132)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
akta.pro secondary industries: Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

Short video platform
Live streaming
Social video app
Content creation tools
Creator monetization

Where Likee is headquartered

Location

Headquarters

HQ city: Singapore
HQ country: Singapore
HQ region: Asia

Offices2 records

Markets served

Likee business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

Virtual Goods and Digital Assets: Likee generates revenue through the sale of virtual currencies (Diamonds) that users purchase to send digital gifts to creators. Creators receive Beans which can be converted to fiat currency through third-party payment processors.
Advertising: Likee achieved 34.7% year-over-year advertising revenue growth as of Q2 2024, indicating significant ad revenue streams from in-app advertising placements.
Paid Services and Subscriptions: Paid services including subscription services, digital content privileges, and premium features within the platform.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free tier with optional paid services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Likee product offering

Product offering

Core offering

Likee is a global short video creation and sharing platform that enables individual users to record, edit, and share short video content with AI-powered effects, filters, and live streaming capabilities. The platform operates on a freemium model supported by in-app advertising, a virtual gifting economy (Diamonds and Beans), and premium subscriptions, serving content creators and viewers across more than 50 countries.

Product overview

Likee is a global short video creation and sharing platform operated by LIKEME PTE. LTD., a Singapore-based company. The core offering is the Likee mobile and web application, which enables users to record, edit, and share short video content with effects, filters, and social features. The platform includes live streaming capabilities via Likee Live Streaming and the dedicated Likee Streamer tool for creators. Virtual economy features include Likee Diamonds (purchasable digital currency for gifting) and Likee Beans (earned from virtual gifts received, convertible to fiat). The platform supports multi-language access with apps available on Android and iOS, and batch video upload functionality for creators.

Differentiator

Problem solved

Functional benefit

Products and services

Likee Short Video Platform Global short video creation and sharing platform that allows users to record, edit, and share video content with effects, filters, live streaming, and social interactions. Available as mobile apps on iOS, Android, and Huawei AppGallery, and as a web platform.
Likee Diamonds Digital virtual currency used within the Likee platform for purchasing virtual gifts for other users. Can be purchased through the platform's payment system.

Quantifiable outcome

34.7% year-over-year advertising revenue growth in Q2 2024

Companies that use Likee

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Likee technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature4 records

Likee partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Phygital InternationalcoreStrategic or Co-development Partner · 13 December 2025Likee joined the global broadcast network for the Games of the Future 2025 Abu Dhabi as a broadcast partner. Phygital International launched the official OTT streaming platform powered by ADNOC, with Likee providing coverage across mobile-first platforms globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Likee competitors and assessment

Company assessment

Direct peers

TikTok (ByteDance): TikTok is the dominant short-form video creation and sharing platform globally, directly competing with Likee for creators, viewers, and advertising budgets across overlapping markets. Both offer AI-driven feeds, creator monetization, and live streaming, making TikTok Likee's closest head-to-head competitor.
Kuaishou (Kwai): Kuaishou operates Kwai, a short-form video platform with strong presence in emerging markets (Latin America, Southeast Asia) — geographies that overlap heavily with Likee's footprint. Both compete for the same value-conscious creator and viewer segments outside of the US/China core.
Triller: Triller is a short-form video and music-focused social platform that directly competes with Likee for creators and music-related content. It offers similar creator monetization and live-event tie-ins, operating in overlapping geographies.

Broad incumbents

Instagram Reels (Meta): Instagram Reels is Meta's short-form video offering integrated into its larger Instagram ecosystem. It competes for creator and brand attention globally and benefits from Instagram's existing 2B+ user base, posing a major competitive threat to Likee despite not being a pure-play.
YouTube Shorts (Alphabet): YouTube Shorts is Alphabet's short-form video product layered on the YouTube platform, leveraging YouTube's monetization infrastructure and creator base. It competes directly with Likee for video ad budgets and creator mindshare across global markets.
Snapchat (Snap Inc.): Snapchat operates Spotlight, its short-form video feed, as part of a broader social messaging and AR platform. Like Likee, it emphasizes AR effects, creator monetization, and younger demographics, competing for both creator and advertiser dollars.

Emerging players

Moj (ShareChat / Mohalla Tech): Moj is a leading India-focused short-form video platform under ShareChat/Mohalla Tech. It emerged as a domestic alternative after India's TikTok ban and competes with Likee for South Asian creator and viewer attention in markets where Likee has been expanding.
MX TakaTak: MX TakaTak is an India-based short-form video platform from MX Player (Times Internet), another post-TikTok-ban domestic competitor. It overlaps with Likee in South Asia and competes for similar regional advertising and creator pools.
Chingari: Chingari is an Indian short-form video platform that emerged after the TikTok ban. It targets similar South Asian creators and offers comparable video creation tools, representing a niche but direct regional competitor to Likee in India.

Others

Bigo Live (JOYY Inc.): Bigo Live is JOYY Inc.'s live-streaming platform and Likee's sibling within the BIGO segment. While not a short-form video competitor, it shares parent infrastructure, monetization systems (virtual gifting), and creator ecosystems, making it the most directly adjacent comparable for Likee's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Likee financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Likee leadership team

Management profile

Number of profiles

Profiles1 record

Likee funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Likee M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likee

What does Likee do?

Is Likee a public or private company?

Likee is a private company. It is classified as corporate owned and is currently operating.

When was Likee founded?

Likee was founded in 2017. It employs 1,001 to 5,000 people.

Where is Likee based?

Likee is headquartered in Singapore, Singapore, in the Asia region.

How does Likee make money?

Three revenue lines are on record. Virtual Goods and Digital Assets are the primary driver. The others are advertising and paid Services and Subscriptions.

Who are Likee's main competitors?

Direct peers on record are TikTok (ByteDance), Kuaishou (Kwai) and Triller. Broad incumbents are Instagram Reels (Meta), YouTube Shorts (Alphabet) and Snapchat (Snap Inc.). Emerging players are Moj (ShareChat / Mohalla Tech), MX TakaTak and Chingari. Bigo Live (JOYY Inc.) is listed as an others.

Does Likee have an API?

No public API is recorded for Likee.

What industry is Likee in?

Likee's product category is Short Video Social Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of THAHAOAB, Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery). Its NAICS code is 5132 and its SIC code is 7900.