KPI OceanConnect

What KPI OceanConnect does

KPI OceanConnect is a privately held global marine energy company specializing in the trading and broking of marine fuels, lubricants, and compliance services for the international shipping industry. Founded in 1972 and headquartered in London, the company operates through 15 strategically located offices across every major shipping time zone and serves more than 250 shipowners, operators, and charterers worldwide. KPI OceanConnect is a wholly owned subsidiary of Bunker Holding Group, one of the world's largest marine fuel groups, and runs a workforce of 140 maritime professionals including 98 traders.

The company's core offerings span physical supply of conventional marine fuels (VLSFO, HSFO, LSMGO), marine lubricants, an expanding alternative fuels portfolio (biofuels such as B24 blends, LNG, bio-LNG, methanol, and ammonia), and an integrated regulatory compliance practice covering EU ETS EUA procurement and FuelEU Maritime pooling. KPI OceanConnect operates two proprietary digital platforms: KPI AuctionConnect, a digital marketplace enabling real-time transparent auction-based bunker procurement with quality certificates, and the Market Pulse Dashboard, a market intelligence tool providing data on oil prices, port flows, shipping markets, and economic indicators. The company completed the integration of Baseblue (now KPI OceanConnect Cyprus Ltd) in January 2026, expanding East Mediterranean coverage.

KPI OceanConnect generates revenue primarily through transaction fees and bid-ask spreads on fuel trading and broking, brokerage commissions on marine lubricants and carbon offsets, and professional services fees on EU ETS, FuelEU Maritime, and alternative fuels advisory. The business uses a direct enterprise sales model through regional management structures and a Global Accounts program for major shipping operators, complemented by event-driven engagement via industry forums, webinars, and the Market Pulse publication. KPI OceanConnect trades approximately 13.5 million MTS and executes roughly 20,000 transactions annually.

Name

KPI OceanConnect

Legal name

KPI OceanConnect A/S

Website

https://kpioceanconnect.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

KPI OceanConnect is a privately held global marine fuel trader and broker serving shipowners, operators, and charterers across 15 offices. It trades 13.5 million MTS annually and offers alternative fuels, EU ETS compliance, and digital marketplace platforms.

Ownership category

akta.pro rank

Product category

Marine Fuel Trading and Broking

NAICS

Petroleum Bulk Stations and Terminals (424710), Other Support Activities for Water Transportation (48839)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Bunker Trading, Broking & Market Intelligence (TLAHAKAD)

akta.pro secondary industries

LNG Marine Shipping & Bunkering (EUAAACAH), Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA), Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI)

Keywords

• Marine fuel trading
• Bunker broking services
• Alternative marine fuels
• EU ETS compliance
• Marine lubricants supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bunker Trading and Broking: Core revenue stream from trading and broking marine fuels (VLSFO, HSFO, LSMGO, biofuels, LNG, methanol). The company operates a 'back to back plus' approach offering 360-degree service including physical supply, risk management, and compliance advisory.
2. Marine Lube Oils: Sale and broking of marine lubricants alongside fuel offerings as part of comprehensive marine energy solutions.
3. EU ETS Compliance Services: EUA (EU Allowance) procurement and compliance advisory services for shipping companies subject to EU Emissions Trading System. Services include purchasing strategy development, spot and forward market procurement, and limit order management.
4. Alternative Fuels and Carbon Markets: Advisory and brokerage services for biofuels, LNG, methanol, bio-LNG, and carbon offset solutions. Includes fuel strategy optimization and compliance balance management for FuelEU Maritime.
5. Carbon Offsets: Voluntary carbon units derived from certified projects (wind farms, solar energy, reforestation) verified by Verra Registry. Enables carbon-neutral fuel supply transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

KPI OceanConnect is a global marine fuel trading and broking firm that sources and supplies conventional marine fuels (VLSFO, HSFO, LSMGO), marine lubricants, and alternative marine fuels (biofuels, LNG, methanol, bio-LNG) to shipowners, operators, and charterers. The company operates a "back-to-back plus" 360-service model combining physical supply, risk management, and compliance advisory for EU ETS and FuelEU Maritime, supported by two proprietary digital platforms: KPI AuctionConnect (real-time fuel auctions) and Market Pulse Dashboard (market intelligence).

Product overview

KPI OceanConnect offers a unified marine energy platform combining physical fuel supply (marine fuels and lube oils), alternative fuels (biofuels, LNG, methanol, ammonia, bio-LNG), and compliance services (EU ETS, FuelEU Maritime). The core offering includes trading/brokering with a 360-service approach, supported by two proprietary digital platforms: Market Pulse Dashboard for market intelligence and KPI AuctionConnect for transparent auction-based fuel procurement. The company operates as part of Bunker Holding Group with 15 global offices serving shipowners, operators, and charterers across 200+ ports worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• KPI AuctionConnect: Digital marketplace platform for marine fuels providing full transparency with real-time price drops, quality certificates, and fuel analysis. Auctions last up to 15 minutes with instant messaging between counterparts.
• Market Pulse
• 50for50
• get fuelled

Products and services

• Marine Fuels Trading and broking of high-quality marine fuels (VLSFO, HSFO, LSMGO) with global coverage through 15 offices and a 360-service approach combining physical supply, risk management, and compliance advisory for shipowners, operators, and charterers.
• Marine Lube Oils

Quantifiable outcome

• 13,500,000 MTS volume traded annually across global ports
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BasebluecoreStrategic or Co-development Partner · 4 November 2025Baseblue has been integrated into KPI OceanConnect to streamline operations and better align regional teams. The integration is expected to increase market share in the East Mediterranean region. Effective January 15, 2026, Baseblue Ltd changed name to KPI OceanConnect (Cyprus) Ltd. All customer and supply agreements continue unchanged under KPI OceanConnect.
• ArcelorMittalcoreOthers · 8 December 2023KPI OceanConnect supplied 200mt of B24 VLSFO biofuel to ArcelorMittal's bulk carrier GCL Tapi at Fujairah anchorage - a first-ever biofuel stem for the Port of Fujairah. A second operation followed on December 13, supplying 200mt B24 VLSFO to vessel GCL Sabarmati.
• Global Risk ManagementminorStrategic or Co-development Partner · 6 September 2023Partner for Alternative Fuels & EU ETS Forum in Hamburg 2023. Arne Lohmann Rasmussen, Chief Analyst and Head of Research at Global Risk Management, presented on Oil and Bunker market outlook.
• Bunker OneminorStrategic or Co-development Partner · 6 September 2023Partner for Alternative Fuels & EU ETS Forum in Hamburg 2023. Kristian Korsgaard Pedersen, Sales & Business Development Manager at Bunker One, presented on green energy transition in shipping.
• Two Highly Reputable Pooling ProviderscoreStrategic or Co-development PartnerKPI OceanConnect has established partnerships with two highly reputable pooling providers to offer FuelEU Maritime compliance solutions. These partnerships combine compliance expertise with practical execution capabilities, enabling customers to access pooling solutions, optimize fuel positions with tailored recommendations, and manage EUA procurement through one integrated partner.
• Danish Shipping AcademycoreStrategic or Co-development PartnerEducational partner for the get fuelled trainee program. The Academy provides two-year courses leading to qualification as Bunker Trader with Foundation Degree in Shipping (120 ECTS-points comparable to Short Cycle Education). Modules conducted in Copenhagen.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bunker One: Bunker One is a Denmark-headquartered global bunker trader and broker with comparable scale, geographic spread, and a hybrid trading/brokerage model. It was a co-partner with KPI OceanConnect at the Alternative Fuels & EU ETS Forum in Hamburg and operates a similar "physical supply + brokerage" proposition.
• Peninsula Petroleum: Peninsula is one of the largest independent global bunker traders, headquartered in London with a similar multi-office, multi-fuel (conventional + alternative) strategy. Directly competes with KPI OceanConnect for shipowner fuel procurement contracts across major hubs.
• Monjasa: Monjasa is a Denmark-based global supplier and trader of marine fuels and lubricants with a comparable diversified portfolio (physical supply, broking, alternative fuels). Overlaps with KPI OceanConnect in Europe, Africa, the Americas and APAC.
• World Fuel Services: World Fuel Services operates a large marine fuel division (WFS Marine) providing bunker trading, physical supply and risk management to shipowners globally. Direct head-to-head competitor with KPI OceanConnect for marine fuel procurement contracts and global accounts.
• Minerva Bunkering: Minerva Bunkering is a global marine fuel supplier and trader formed around the Aegean Marine Petroleum Network platform. Directly competes with KPI OceanConnect in physical supply, alternative fuels, and global accounts across major bunkering hubs.
• Cockett Marine Oil (VTTI): Cockett Marine Oil, now part of VTTI, is a global marine fuel broker and physical supplier with comparable geographic reach and alternative-fuels activity. Direct competitor for shipowner bunker procurement mandates.

Emerging players

• TFG Marine: TFG Marine is a joint-venture bunker trader (Trafigura, Frontline, Golden Ocean) that uses a digital-first, low-touch model. Competes with KPI OceanConnect on transparent pricing and is a key emerging threat to traditional voice brokers.

Broad incumbents

• Shell Marine Products: Shell Marine Products is one of the world's largest marine fuel suppliers, offering conventional and alternative fuels as part of its broader downstream portfolio. Competes with KPI OceanConnect on supply, credit, and global accounts, but as an integrated oil major rather than a focused trader.
• TotalEnergies Marine Fuels: TotalEnergies Marine Fuels is the bunker division of a major oil major with global supply, LNG bunkering, and biofuel capability. Overlaps with KPI OceanConnect across physical supply and alternative fuels, but as part of a much wider integrated energy portfolio.
• BP Marine: BP Marine is a major bunker supplier with global physical supply, alternative fuels, and credit capacity that independents like KPI OceanConnect compete against. Overlapping customer base in major shipping companies and global accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kpioceanconnect
• Xx.com/KPIOceanConnect
• Facebookfacebook.com/kpi.bridgeoil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPI OceanConnect