JAGA

What JAGA does

Jaga N.V. is a Belgian climate-control hardware manufacturer founded in 1962 and headquartered in Diepenbeek, Belgium. The company designs, produces, and sells heating, cooling, and ventilation products built around its proprietary Low-H2O heat exchanger technology, which uses aluminum and copper construction to deliver 9-16% energy savings and fast response versus conventional radiators. The product portfolio spans heat pump radiators (Strada Hybrid, Vertiga Hybrid, Briza, EcoReviva Hybrid), trench heaters (Mini Canal, Clima Canal, Micro Canal), fancoils, convectors, ceiling-mounted Clima Beam systems, and Oxygen ventilation, supplemented by connection sets, valves, and decorative grilles.

Jaga's product architecture combines three proprietary technology pillars: Low-H2O heat exchangers, DBH (Dynamic Boost Hybrid) which doubles heat output at low water temperatures and enables automatic switching between heating and non-condensing cooling, and LST (Low Surface Temperature) for safety-critical environments such as healthcare. The company has accumulated multi-decade third-party validation from WTCB (Belgium), BRE (UK), KIWA (Netherlands), TU/e Eindhoven, and French RT 2012 BBC, and reports more than 10 million units installed worldwide with a 30-year warranty on heat exchangers.

The business operates through wholly-owned subsidiaries in the Netherlands, France, Germany, Austria, the United Kingdom, and the Czech Republic, generating revenue almost exclusively from hardware sales via certified installer networks (JagaPros), wholesale distributors, and direct sales teams in key European markets. Pricing is distributed via country-specific pricelists and is quote-based through the certified installer channel; the company does not publish list pricing online. Customer segments span residential buildings, commercial and public buildings (offices, hotels), and healthcare/care environments. Demand generation runs through the Jaga Experience Lab, the Experience Truck and Worldtour, the Jaga Academy, BIM/selection tooling, and recurring trade fair presence at ISH Frankfurt, Batibouw, Milan, and design weeks.

Name

JAGA

Legal name

JAGA N.V.

Website

https://jaga.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Jaga is a Belgian manufacturer of low-temperature heating, cooling, and ventilation hardware built on proprietary Low-H2O heat exchanger technology, serving residential, commercial, and healthcare customers across 42+ countries through certified installers and wholesale distributors.

Ownership category

akta.pro rank

Product category

Climate control equipment / HVAC manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Heat pump radiators
• Low-temperature heating
• Trench heaters
• Energy-efficient HVAC
• Climate control systems

Headquarters

HQ city

Diepenbeek

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Climate control hardware sales: Jaga generates revenue primarily through the sale of heating, cooling, and ventilation hardware products including heat pump radiators, trench heaters, fancoils, convectors, and related accessories. Products are sold through certified installer networks, distributors, and direct sales in key European markets. The portfolio includes products ranging from heat-only units to full climate systems with light cooling, deep cooling, and ventilation capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

JAGA designs, manufactures, and sells energy-efficient heating, cooling, and ventilation equipment built around its proprietary Low-H2O heat exchanger technology. The product portfolio includes heat pump radiators, trench heaters, fancoils, convectors, ceiling climate beams, and mechanical ventilation (Oxygen), along with accessories such as connection sets and grilles. Products are sold via certified installers (JagaPros), wholesale distributors, country-specific direct sales, and showrooms across Europe.

Product overview

JAGA is a climate control company offering a comprehensive portfolio of heating, cooling, and ventilation products designed around their proprietary Low-H2O technology. The core product line includes heat pump radiators (Strada Hybrid, Vertiga Hybrid, Briza) that work with low water temperatures for heat pump compatibility, supplemented by trench heaters (Mini Canal, Clima Canal, Micro Canal), fancoils, convectors, and ceiling solutions (Clima Beam). JAGA positions themselves as 'Climate Designers' offering complete climate systems rather than individual products, with key technologies including DBH (Dynamic Boost Hybrid) for enhanced output and LST (Low Surface Temperature) for safety applications. The product ecosystem includes accessories like connection sets, valves, and decorative grilles, along with ventilation solutions under the Oxygen brand.

Differentiator

Problem solved

Functional benefit

Brands

• Climate Designers: Jaga's brand positioning emphasizing sustainable climate control solutions for heating, cooling, and ventilation.
• Jaga Is Cool

Products and services

• Heat Pump Radiators

Quantifiable outcome

• 9–16% energy saving vs conventional radiator systems
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Amazon (Amazon Spheres)flagshipStrategic or Co-development Partner · 1 January 2018Jaga was elected as the climate partner for the Amazon Spheres in 2018, a flagship global reference installation demonstrating Jaga's position as a leading provider of energy-efficient climate solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viessmann Climate Solutions: Major German heating and heat-pump manufacturer. Competes with Jaga indirectly as a full heating-system OEM that increasingly bundles emitters, controls, and heat pumps together.
• Daikin Europe: Global HVAC and heat-pump leader with a growing European presence in residential climate solutions. Sets the competitive benchmark for heat pump compatibility that Jaga's emitters must integrate with.
• Arbonia Group: Swiss-listed building components group owning Vasco, Runtal, and other radiator/ventilation brands. Closest broad incumbent with overlapping European design-radiator and climate design portfolio.
• Rehau (Building Solutions): German polymer and building solutions group with surface heating/cooling, ventilation, and radiator adjacencies. Overlaps with Jaga in underfloor heating and HVAC distribution but at much broader portfolio scale.

Direct peers

• Purmo (Rettig Group): Pan-European radiator and underfloor heating brand under Rettig, competing directly with Jaga across residential and commercial climate emitters. Comparable product breadth and channel structure.
• Zehnder Group: Swiss-headquartered manufacturer of design radiators, heated and cooled ceilings, and ventilation units. Directly comparable to Jaga in low-temperature radiators, climate ceilings, and indoor air quality across European residential and commercial markets.
• Runtal North America / Rettig: Premium design radiator brand within the Rettig family, directly comparable to Jaga's design-led Deco and hybrid ranges in architectural specifications.
• Stelrad Radiator Group: UK-listed manufacturer of steel panel radiators with strong UK and European distribution. Comparable in product category and distributor-led go-to-market, though focused more on standard panel radiators than Jaga's premium design positioning.
• Vasco (Arbonia): Belgian-origin designer radiator brand owned by Arbonia, with a strong position in low-water-content radiators and ventilation in Benelux and broader Europe. Closest direct overlap with Jaga's home market and product positioning.
• Kampmann: German manufacturer of trench heaters, fancoils, and industrial air-handling units. Comparable trench heater and convector portfolio aimed at commercial and public building specifiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JagaUK
• YouTubeyoutube.com/@JagaClimateDesigners
• Facebookfacebook.com/Jaga.Experience
• LinkedInlinkedin.com/company/jaga
• Instagraminstagram.com/jaga_climate_designers_hq
• Pinterestpinterest.com/jagauk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAGA