Promotora Ambiental

What Promotora Ambiental does

Promotora Ambiental (PASA) is a Mexican environmental services company founded in 1991 and headquartered in Monterrey, Nuevo León. Listed on the Bolsa Mexicana de Valores (BMV) since November 2005, it is the only environmental services company traded on the Mexican stock exchange. The company operates through two primary brands: PASA, focused on municipal residential waste collection under municipal concessions, and GEN, focused on industrial and commercial waste management. It serves over 40,000 clients across Mexico — including municipal governments covering 13 million+ inhabitants, industrial manufacturers, commercial establishments, retailers, and the mining sector — with strategic presence in nine border cities to support nearshoring-related manufacturing waste compliance.

The company's service portfolio spans the full environmental services value chain: hazardous waste management (CRETIB categories), organic and industrial waste collection, construction debris handling, wastewater treatment, sludge treatment, contaminated soil remediation, recycling, and used cooking oil processing. Specialized operations include the Central LFGE León (Landfill Gas to Energy) plant that converts landfill methane into electricity, mobile PTAR wastewater treatment systems, GPS-tracked certified destruction services, and ZERO WASTE to Landfill certification. Supporting digital infrastructure includes the GEN Express mobile application (iOS/Android), customer portal, supplier portal, online payment portal, and a citizen-facing route portal. The company employs over 7,000 people and operates a fleet of more than 2,000 vehicles, having grown from 7 operational units and 68 employees at founding.

PASA generates revenue primarily through managed-services contracts: municipal concessions for residential waste collection and direct enterprise contracts for industrial and commercial waste management. Pricing is quote-based and tailored to client-specific requirements — container sizes (1.5m³, 3m³, 6m³), compactors, tolvas (14m³, 30m³), collection frequency, and disposal needs — with multi-year contract billing cadences. Additional revenue streams include used cooking oil processing into renewable diesel and bio-plastics (transaction-fee model). The company divested its Colombian operations (DESCONT/PASA Colombia) in July 2024 to refocus on the Mexican market, where it maintains NOM-083-SEMARNAT-2003 sanitary landfill compliance and Empresa Socialmente Responsable (ESR) recognition.

Name

Promotora Ambiental

Legal name

Promotora Ambiental S.A.B. de C.V.

Website

https://pasa.mx

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Promotora Ambiental (PASA) is Mexico's only BMV-listed environmental services company, providing integrated waste management — collection, hazardous waste handling, recycling, wastewater treatment, and biogas-to-energy — to over 40,000 municipal, industrial, and commercial clients across Mexico.

Ownership category

akta.pro rank

Product category

Waste Management & Environmental Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111), Hazardous Waste Treatment and Disposal (562211), Hazardous Waste Collection (562112), Sewage Treatment Facilities (221320), Remediation and Other Waste Management Services (5629), Other Nonhazardous Waste Treatment and Disposal (562219)

SIC

Sanitary Services (4950), Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Grease Trap, Used Cooking Oil & FOG Services (Collection & Recycling) (EUAIAGAK), Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL), Universal Waste Management (Batteries, Lamps, Mercury Devices, Aerosols) (BPALAFAJ), Commercial Food Waste Programs & On-Site Solutions (Cafeterias, Grocers, Hospitality) (BPALAEAE), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC)

Keywords

• Waste management services
• Industrial waste collection
• Hazardous waste disposal
• Municipal waste collection
• Environmental services

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal Waste Collection Services: Revenue from municipal concessions providing residential waste collection services. The company serves over 13 million inhabitants through municipal contracts.
2. Industrial and Commercial Waste Services: Comprehensive waste management services for industrial and commercial clients including collection, transport, and final disposal. Services include hazardous waste, recycling, organic waste, construction debris, and fiscal destruction.
3. Specialized Treatment Services: Treatment services for wastewater, sludge, contaminated soils, and industrial waste. Includes chemical, biological, and physical treatment processes.
4. Used Cooking Oil Collection and Processing: Collection of used vegetable oil from generators, processing into renewable diesel, bio-plastics, and bio-diesel products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Promotora Ambiental provides integrated environmental solutions for the correct collection, handling, and final disposal of waste through two operating brands: PASA (municipal residential waste collection under concessions serving over 13 million inhabitants) and GEN (industrial and commercial waste management with customized container, compactor, and collection solutions). The company also operates specialized lines including hazardous waste management (CRETIB-classified), recycling, organic waste treatment, wastewater treatment, soil remediation, sludge treatment, used cooking oil processing into renewable diesel and bioplastics, certified fiscal and brand destruction, construction debris handling, biogas-to-energy generation (LFGE León), and nearshoring-focused waste services across nine US-Mexico border cities.

Product overview

Promotora Ambiental operates a modular environmental services platform centered around two primary brands: GEN (industrial and commercial waste management) and PASA (municipal residential waste collection). The company provides comprehensive waste management solutions including hazardous waste, construction debris, organic waste, wastewater treatment, soil remediation, sludge treatment, recycling, oil collection, and concrete floor treatment services. Supporting the core service operations are customer-facing digital modules including GEN Express mobile app for service contracting and tracking, Customer Portal, Supplier Portal, Online Payment Portal, and Citizen Portal. The company also operates Central LFGE León for biogas-to-energy generation and offers nearshoring services for manufacturing companies along the US-Mexico border. With over 30 years of experience, more than 2,000 operational units, and over 7,000 employees serving more than 40,000 clients, Promotora Ambiental is the only environmental services company listed on the Mexican Stock Exchange (BMV) since November 2005.

Differentiator

Problem solved

Functional benefit

Brands

• GEN Express: Mobile app for immediate waste collection service hiring
• LFGE León
• PASA RAE
• PASA Run

Products and services

• GEN — Industrial & Commercial Waste Management

Quantifiable outcome

• Serving over 13 million inhabitants and more than 40,000 service points
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GEN (subsidiary brand)coreOthersGEN is the company's primary brand for industrial and commercial waste management services. It's described as a leading company specializing in industrial and commercial waste management.
• PASA (subsidiary brand)coreOthersPASA is the company's subsidiary brand for municipal residential waste collection services.
• EMG (somosemg.com)minorOthersRelated company within the Promotora Ambiental ecosystem, referenced as part of their brand portfolio alongside GEN and PASA.
• RABSA (gruporabsa.com)minorOthersRelated company within the Promotora Ambiental ecosystem, referenced as part of their brand portfolio.
• Colpatria (Colombia)minorStrategic or Co-development PartnerStrategic partnership announced for operations in Colombia (subsequently divested in 2024).
• ONU Medio Ambiente (UN Environment)minorStrategic or Co-development PartnerCompany signed a convention with UN Environment program for environmental conservation initiatives.
• Carta a la TierraminorStrategic or Co-development PartnerGlobal movement to promote principles and values supporting humanity's transition to sustainable development. Promotora Ambiental collaborates with Carta a la Tierra in environmental and social projects.
• PNUMA (UNEP)minorStrategic or Co-development PartnerThrough the United Nations Development Programme, the company participates in forums for environmental conservation with Latin American and Caribbean delegates.
• PASA RAE (Responsabilidad Ambiental Empresarial)minorOthersCollaborative environmental and social projects with social authorities, promoting direct participation in a new environmental culture.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Veolia (Veolia Mexico): Global environmental services leader with significant Mexican operations in water, waste, and energy. Directly comparable to PASA across municipal collection, hazardous waste, industrial services, and biogas/energy recovery — and competes head-to-head for the same Mexican municipal and industrial contracts.
• Stericycle: U.S.-listed specialist in regulated waste management including hazardous waste, secure destruction, and compliance services. Highly comparable to PASA's GEN hazardous waste and Destrucción Fiscal offerings, though with a North American rather than Latin American footprint.
• Clean Harbors: North America's largest provider of environmental and industrial services, with deep hazardous-waste treatment, disposal, and emergency response capabilities. Comparable to PASA's Residuos Peligrosos and specialized treatment service lines.
• FCC Medio Ambiente (FCC Environment): Spanish environmental services division of FCC Group, operating municipal solid waste, industrial waste, and treatment across Spain, Portugal, and Latin America. Closely mirrors PASA's integrated municipal + industrial + treatment model at international scale.
• Urbaser: Global municipal and industrial waste management operator owned by Platinum Equity, active in Europe, Americas, North Africa, and Middle East. Directly comparable to PASA's urban collection, recycling, treatment, and street-cleaning service mix.

Broad incumbents

• Republic Services: One of the two largest U.S. non-hazardous solid waste haulers and recyclers. Compares on collection, recycling, and disposal scale and economics, but is U.S.-focused and offers broader recycling/residential exposure than PASA's industrial-leaning mix.
• Waste Management, Inc. The largest North American environmental services company, providing collection, transfer, recycling, disposal, and landfill-gas-to-energy services. Comparable to PASA on integrated collection-to-landfill-to-energy, but operates at much larger scale and only in North America.

Regional players

• Biffa plc: UK-listed integrated waste management business providing collection, recycling, treatment, and disposal. Comparable to PASA on integrated service lines and municipal/commercial mix, but geographically focused on the UK rather than Latin America.
• Renewi plc: Dutch-listed recycler and waste-to-product company operating across Belgium, Netherlands, and the UK with municipal and commercial customers. Comparable on circular-economy positioning and recycling intensity, though focused on Benelux/UK.
• Sembcorp Industries: Singapore-listed sustainable solutions provider with a waste-to-energy and environmental services platform across Asia. Comparable to PASA on waste-to-energy (biogas-to-power) and integrated industrial waste management, but operating in Asia rather than the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxFOgM3FRPqvSEnsq4xaHKg
• Facebookfacebook.com/GenResiduos
• LinkedInlinkedin.com/company/promotora-ambiental-s.a.b.-de-c.v.
• Instagraminstagram.com/genresiduos
• TikToktiktok.com/@genresiduos
• Xx.com/pasaygen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promotora Ambiental