Old Course Hotel

What Old Course Hotel does

Old Course Hotel, Golf Resort & Spa is a five-star luxury resort operating from a single asset in St Andrews, Scotland, wholly owned by Kohler Co. since 2004. Its core business is accommodation — 175 bedrooms including 34 suites overlooking the Old Course's 17th Road Hole, supplemented by Hamilton Grand's 27 two-bedroom self-catering apartments (10 of which are available for hotel-managed rental). Underlying technology consists of a Kohler Co. hospitality management platform integrating booking, spa, and property operations; Adobe Scene7 for digital asset delivery; and standard integrations such as Google reCAPTCHA, Google Maps, ShipSticks for club shipping, and the I Prefer loyalty programme of Preferred Hotels & Resorts.

The company monetizes through seven distinct revenue streams: luxury accommodation (nightly rates from £295), curated golf packages (Suite Golf from £7,500 per person, Golfer's Paradise four-night packages), Kohler Waters Spa treatments and thermal experiences (day spa packages from £155, KLAFS contrast therapy from £50), food and beverage across six to eight outlets (Road Hole Restaurant, Road Hole Bar, Swilcan Loft, Hams Hame, Jigger Inn, Herbs coffee shop, The Deck), Hamilton Grand apartment rentals, retail (The Emporium and Pro Shop), and events including weddings, corporate meetings, and the Pro Am tournament. Distribution is direct via the property's own booking platform and reservations team, supplemented by Preferred Hotels & Resorts Legend Collection's global distribution reaching 650+ affiliated properties.

The customer base spans affluent luxury travelers and golfers, golf tourism participants, wellness seekers, culinary enthusiasts, extended-stay families, and corporate clients. Go-to-market is enterprise field sales — high-touch direct reservations combined with event-driven marketing (Pro Am, Chef's Series, wellness retreats) and earned media through PR agency Mercury Communications. The model is operationally intensive with 251-500 employees spanning 38 nationalities, exposed to Scottish tourism seasonality with peak golf-package demand from April to October.

Name

Old Course Hotel

Legal name

Old Course Hotel

Website

https://oldcoursehotel.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Old Course Hotel is a five-star luxury resort in St Andrews, Scotland, owned by Kohler Co., offering 175 rooms, the UK-only Kohler Waters Spa, championship golf packages, multiple dining venues, and event facilities serving affluent leisure travellers, golf enthusiasts, and wellness seekers.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Golf Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Destination Spa Resorts (THAGAMAA), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Luxury hotel accommodation
• Golf resort packages
• Wellness spa services
• Fine dining restaurants
• Event hospitality services

Headquarters

HQ city

Saint Andrews

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Accommodation: Five-star hotel with 175 bedrooms including 34 suites, offering rooms and suites with views over the Old Course and West Sands Beach. Revenue from nightly rates, with pricing tiers for different room categories and seasonal variations.
2. Golf Packages: Curated golf vacation packages including accommodation, rounds at prestigious courses (Old Course, Kingsbarns, Dumbarnie), dining experiences, spa access, and transfers. Suite Golf package from £7,500 per person.
3. Spa and Wellness Services: Kohler Waters Spa offering treatments, thermal experiences, and wellness retreats. Revenue from treatment bookings, day spa packages, and contrast therapy sessions (£50 per person for snow and sauna cabin).
4. Food and Beverage: Six to eight restaurants and bars including Road Hole Restaurant, Swilcan Loft, Hams Hame, Jigger Inn, Herb's coffee shop, and The Deck. Revenue from dining, afternoon tea, whisky tastings, and private events.
5. Hamilton Grand Apartments: 27 exclusive two-bedroom self-catering apartments in historic Hamilton Grand building, with 10 available for rental. Guests enjoy hotel facilities access and 24-hour concierge service.
6. Retail and Pro Shop: The Emporium boutique offering Scottish craftsmanship, luxury gifts, and travel essentials. Pro Shop selling premium golf apparel and equipment from brands including Peter Millar, Kjus, Glenmuir, Malbon, and Footjoy.
7. Events and Celebrations: Wedding and corporate event hosting, meeting spaces including the Boardroom with panoramic views, and special event venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Old Course Hotel is a five-star luxury resort in St Andrews, Scotland, offering 175 bedrooms and 34 suites overlooking the Old Course, complemented by Hamilton Grand's 27 self-catering apartments. The integrated portfolio includes the Kohler Waters Spa (2,300 sqm, 13 treatment rooms, Scotland's most advanced contrast therapy facilities), six to eight dining venues, dedicated golf concierge services for the Old Course and regional championship links, plus event spaces for weddings and corporate functions. The resort is wholly owned by Kohler Co. and operates as a member of the Preferred Hotels & Resorts Legend Collection.

Product overview

Old Course Hotel is a luxury five-star resort in St Andrews, Scotland, offering an integrated hospitality portfolio centred on world-class golf experiences, fine dining, and wellness services. The core product is the main hotel with 175 rooms and 34 suites overlooking the Old Course. Adjacent accommodation includes Hamilton Grand with 27 self-catering apartments. Golf operations feature The Duke's Course and access to nearby championship courses including Old Course, Kingsbarns, and Dumbarnie, supported by dedicated concierge services. Dining venues include the Road Hole Restaurant and Bar, Hams Hame, Jigger Inn, Swilcan Loft, and newly launched Herbs coffee shop. Kohler Waters Spa offers 2,300 sqm of wellness facilities with contrast therapy. Additional offerings include event spaces, Pro Shop, The Emporium boutique, golf packages (Suite Golf, Golfer's Paradise), seasonal wellness retreats, and the Chef's Series culinary events. The resort positions itself as the Home of Golf destination with luxury hospitality, spa, and golf operations unified under Kohler Co. ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Kohler Waters Spa: Award-winning spa facility featuring 13 treatment rooms, 20m pool, hydrotherapy pool, sauna, steam room, plunge pool, and contrast therapy facilities including KLAFS snow and sauna cabin. Named Scottish Spa of the Year 2024.
• Road Hole Restaurant
• Hamilton Grand
• The Jigger Inn

Products and services

• Old Course Hotel Accommodation Five-star luxury hotel accommodation in St Andrews with 175 bedrooms including 34 suites, offering views over the Old Course and West Sands Beach. Features classic comfort with contemporary luxury, plush beds, and soft textiles. Target audience: affluent leisure and business travelers.
• Hamilton Grand Apartments Luxury self-catering two-bedroom en-suite apartments in the historic Hamilton Grand building adjacent to the Old Course's 18th hole, offering panoramic views, privacy, and full access to hotel facilities including 24-hour concierge. 10 of the 27 apartments are available for rental. Target audience: families, golf groups, and extended-stay visitors.
• The Duke's (The Craigtoun Course) Golf Course Championship-standard golf course designed by five-time Open Champion Peter Thomson, the only Scottish Heathland venue in the Home of Golf. Located high above St Andrews with rolling fairways, gorse, heather, and sweeping views of town and sea. Rebranded as The Craigtoun Course in 2025 under a new lease arrangement.
• Kohler Waters Spa Award-winning 2,300 sqm spa facility featuring 13 treatment rooms, 20m pool, hydrotherapy pool, sauna, steam room, plunge pool, and Scotland's most advanced contrast therapy with KLAFS snow and sauna cabin. Named Scottish Spa of the Year 2024 by The Times 50 Best UK Spa Guide. The only Kohler Waters Spa in the UK.
• Road Hole Restaurant Fine dining restaurant overlooking the Old Course's legendary 17th hole, featuring a vibrant open kitchen and menus showcasing local Scottish produce including St Andrews Bay lobster ravioli and Fife lamb. Refreshed in 2025 with earthy greens, rich burgundies, and warm sandy tones.
• Suite Golf Package Ultimate St Andrews golf package: five nights in a luxury suite, rounds on the Old Course, Kingsbarns, and Dumbarnie Links, private whisky tasting, three-course dinners, and Golfer's Recovery Massage. From £7,500 per person (twin share) or £11,500 single occupancy. Available April to October.
• Golfer's Paradise Package Four-night minimum golf package combining rounds at Kingsbarns and Dumbarnie Links with clubhouse lunches and transfers, 80-minute Golfer's Massage, and access to fitness centre, pool, sauna, and hot tub. Available April to October.
• Herbs Coffee Shop Standalone coffee shop outside the hotel's front door offering a European-inspired wellness-focused concept with specialty drinks, smoothies, breakfast items, and lunch using seasonal Scottish produce. Designed for both hotel guests and local customers.
• The Emporium Boutique New boutique located off the hotel lobby featuring floor-to-ceiling glass and handcrafted wooden displays, offering luxury gifts, Scottish craftsmanship, and collaborations with brands including ANTA Scotland and Laura Thomas candles.
• Old Course Hotel Pro Am Tournament Annual professional-amateur golf tournament in collaboration with PGA Scotland, played over three tournament rounds across The Duke's, Kingsbarns Golf Links, and Dumbarnie Links. Includes £25,000 minimum prize fund and luxury accommodation packages.
• Chef's Series Culinary event series bringing internationally acclaimed chefs to Road Hole Restaurant. Inaugural events feature two-Michelin-starred Alex Dilling (November 2025) and Rachel Allen (March 2026) with special overnight packages from £470 per night.
• Wellness Retreats Seasonal wellness retreat series combining cold-water swimming, yoga, meditation, photography workshops, and Kohler Waters Spa access, partnering with wellness experts including Anna Deacon, Louise Minchin, and Rosanne Nieboer. Prices from £275/night (single) and £325/night (double).
• The Boardroom (Meetings and Events) Versatile corporate meeting and private dining space with panoramic views over the Old Course and West Sands Beach, featuring cream woven wallpaper, Scottish landscape artwork, and the original boardroom table restored by Thomas Johnstone Ltd. Hosts weddings and corporate events.
• Pro Shop Refurbished golf retail store showcasing luxury sportswear brands including Peter Millar, Kjus, Glenmuir, Malbon, and Footjoy, designed with floor-to-ceiling glass and handcrafted timber displays.
• Old Course Hotel Gift Cards and Vouchers Gift cards and vouchers available at oldcoursecollections.co.uk for use across the resort including afternoon tea, spa treatments, dining, rooms, and Pro Shop purchases.

Quantifiable outcome

• Old Course Hotel is the only property sitting beside the 17th fairway, falling inside the ropes during Open Championships
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Unwin Jones PartnershipcoreImplementation/ SI/ Consulting Partner · 31 January 2026Leading architectural practice collaborated on The Emporium boutique and Pro Shop refurbishment projects. Spaces designed with floor-to-ceiling glass and handcrafted timber displays showcasing Scottish craftsmanship.
• Alex DillingflagshipGTM or Marketing Partner · 17 September 2025Two-Michelin-starred chef launching inaugural Chef's Series at Road Hole Restaurant in November 2025. Special menu cooked personally by Dilling with signature dishes available throughout the month. Part of major culinary events program.
• Rachel AllenflagshipGTM or Marketing Partner · 17 September 2025Celebrated Irish chef from Ballymaloe House showcasing Irish-inspired signature dishes in March 2026 Chef's Series. Debuting special afternoon tea on International Women's Day with Veuve Clicquot Champagne pairing.
• Anna DeaconcoreStrategic or Co-development Partner · 1 September 2025Author of 'Taking the Plunge' and wellness expert partnering for exclusive series of seasonal wellness retreats at Old Course Hotel. Joint development of Step into Summer Retreat and other wellness programs combining cold-water swimming, mindfulness photography, and spa experiences.
• Richmond InternationalcoreImplementation/ SI/ Consulting Partner · 20 February 2025Acclaimed interior design firm engaged for extensive fourth floor refurbishment including Road Hole Restaurant, Road Hole Bar, and Boardroom transformation. Also led lobby redesign announced January 2026.
• Gemma DryburghcoreGTM or Marketing Partner · 8 August 2023Scottish No. 1 professional golfer and first official brand ambassador for Old Course Hotel. Partnership supports her continued ascent in the game as she broke into Rolex Women's World Golf Rankings top 50. Hotel logo on her hat through 2024. Plans for invitational event at The Duke's Course prior to Women's Open 2024.
• Darnley's Gin (Wemyss Family)coreStrategic or Co-development Partner · 1 June 2023Local partnership to create exclusive gin 'Fearann, Mar' (Gaelic for 'the Earth, the Sea') using locally sourced sea buckthorn, milk thistle, and sugar kelp. Gin available exclusively across Old Course Hotel's bars and restaurants. Launch timed to 150th anniversary of Kohler Co. in 2024.
• PGA in ScotlandcoreStrategic or Co-development Partner · 3 April 2023Collaboration with PGA in Scotland for Old Course Hotel Pro Am tournament (20th-22nd September 2023). Event played over three tournament rounds across The Duke's, Kingsbarns Golf Links, and Dumbarnie Links. Includes £25,000 minimum prize fund for professionals.
• NatureScotminorStrategic or Co-development Partner · 1 January 2021Government body managing Nature Restoration Fund (£65 million+ invested) supporting coastal habitat restoration projects. Hotel's sustainability efforts aligned with NatureScot initiatives for St Andrews coastal area.
• Green Shores (University of St Andrews)minorStrategic or Co-development PartnerLongest-running coastal habitat restoration project in Scotland, focusing on research and regeneration of rare saltmarshes. Hotel aligned with sustainability initiatives supporting environmental restoration along Fife coast.
• Preferred Hotels & ResortsflagshipChannel Partner/ Reseller/ DistributorMember of Preferred Hotels & Resorts Legend Collection, the ultimate portfolio of exceptional properties worldwide. Access to I Prefer Hotel Rewards program with 650+ participating properties. Global distribution and marketing support.
• ANTA ScotlandminorGTM or Marketing PartnerCollaboration for The Emporium boutique featuring Scottish homeware products alongside other premium brands including Laura Thomas candles.
• GROUND (Peigin Crowley)coreTechnology or IntegrationCork-based spa brand supplying signature massage oils, muscle recovery balms, and sleep-enhancing products for Kohler Waters Spa. Therapist-centric brand with advanced lymphatic drainage and nervous system regulation massage techniques.
• Johnstons of ElginminorStrategic or Co-development PartnerEstablished 1797 Scottish fabric manufacturer providing luxurious fabrics for banquettes, dining chairs, and cushions inspired by local landscape. Used in fourth floor refurbishment.
• Ulster CarpetsminorStrategic or Co-development PartnerFamily-owned carpet manufacturer creating custom contemporary tartan carpet commissioned in honour of Herb Kohler Jr. Same company selected for King's Coronation carpets.
• Thomas Johnstone LtdminorImplementation/ SI/ Consulting PartnerAyrshire-based company founded in 1868 expert in heritage restoration. Expertly reconditioned original boardroom table and cherished piano as part of fourth floor transformation.
• Mercury CommunicationscoreGTM or Marketing PartnerPR communications agency handling press releases, media relations, and communications for Old Course Hotel. Contact: [email protected]

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Loch Lomond Golf Club & Resort: Scottish luxury golf resort on Loch Lomond offering 5-star accommodation, championship golf, and spa facilities. Competes for the same international luxury golf traveler segment with comparable package pricing and exclusivity positioning.
• Carnoustie Golf Hotel: Four-star Scottish golf hotel adjacent to the Carnoustie Championship Course, another Open Championship venue. Comparable as a Scottish heritage golf destination serving affluent international golfers, though smaller in scale and one tier below five-star.
• Adare Manor: Five-star Irish luxury resort with a championship golf course, destination spa, and Michelin-starred dining. Comparable to Old Course Hotel in scale, golf-and-spa positioning, and high-end culinary programming.
• Rusacks Hotel: Boutique luxury hotel in St Andrews directly overlooking the Old Course's 18th hole. Operates in the same micro-market as Old Course Hotel, competing for golf-focused luxury travelers at the Home of Golf with views of the same iconic course.
• Gleneagles Hotel: Iconic Scottish five-star luxury resort with three championship golf courses, a destination spa, and multiple restaurants. Closest direct competitor for luxury golf-and-wellness experiences in Scotland, serving a similar affluent international clientele.
• Trump Turnberry: Luxury five-star Scottish resort on the Ayrshire coast featuring the Ailsa championship golf course and a destination spa. Competes for the same luxury golf tourism and wellness traveler segment, with comparable pricing tiers and Open Championship heritage.
• Fairmont St Andrews: Five-star luxury resort in St Andrews offering 200+ rooms, two golf courses (The Torrance and The Kittocks), and a spa. Direct competitor in the same luxury golf destination market with overlapping customer base of affluent golfers and leisure travelers.

Regional players

• Bovey Castle: English luxury country house hotel in Devon with its own championship golf course and spa. Comparable as a UK heritage luxury resort with golf and wellness offerings, though positioned for the south-of-England traveler rather than competing directly in St Andrews.

Broad incumbents

• The American Club: Kohler Co.'s flagship US luxury resort in Wisconsin, featuring the Whistling Straits golf course that hosted the Ryder Cup. Sister property within Kohler's hospitality portfolio, sharing brand DNA and Kohler Waters Spa positioning.
• Pebble Beach Resorts: Premier US luxury golf resort on the Monterey Peninsula with multiple courses, spa, and dining. Comparable as a globally recognized destination luxury golf resort with strong brand equity and event-driven pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Course Hotel