Geeta University

What Geeta University does

Geeta University is a private multidisciplinary university located on a 40-acre campus in Naultha, Panipat, Haryana (Delhi NCR), India, operating under the Haryana State Private University Act-2006 and carrying the heritage of the Geeta Group of Institutions (founded 1985). It delivers 70+ programs across Diploma, Undergraduate, Postgraduate, and Ph.D. levels, organized into 11 schools spanning Computer Science and Engineering, Commerce and Business Management, Pharmacy, Agricultural Sciences, Health and Allied Sciences, Humanities, Hospitality, Forensic Sciences, Law, Nursing, and an SP Bansal School of Business. Specialized offerings include AI/ML, Cyber Security, Quantum Computing, Data Science and Business Analytics (with HCL), FinTech, Digital Marketing, International Accounting (ACCA UK), and Pharmaceutical Management.

The institution is differentiated by an AI-enabled NextGen Smart Campus platform that integrates digital attendance, advanced e-learning with progress dashboards, an integrated e-governance ticketing system, a unified fee and scholarship portal, and a connected campus experience with smart library services using personalized recommendations. Supporting the academic core is an ecosystem of add-on modules: Geeta Technical Hub (GTH) for industry certifications with AWS, Azure, Cisco, Red Hat, and others; Geeta Finishing School (GFS) for corporate readiness; XEDGE for personality development; and Design Your Own Degree (DYOD), an NEP-2020-aligned flexible credit system.

Geeta University is sales-led in go-to-market, leveraging regional admission offices in Sonipat, Shamli, Karnal, and Delhi, the GUTS scholarship entrance examination (up to 100% tuition waiver), and a digital admissions portal. Revenue is generated primarily through recurring tuition across all program levels, with scholarships compressing realized pricing; the Ph.D. fee benchmark is ₹55,000 per semester. Institutional reach extends to students and staff from 31 countries and 22 states, with international academic MOUs in six countries and internship partnerships in five others. The university places with 550+ recruiters including TCS, Infosys, Wipro, Amazon, KPMG, Deloitte, and HCL Technologies, with a highest reported package of ₹40 LPA and 3,500+ offers in the 2025-26 cycle. The institution is family-owned by the Bansal family (Chancellor S.P. Bansal, Pro-Chancellors Nishant and Ankush Bansal) with Dr. Manoj Manuja as Vice Chancellor, and operates with 501-1,000 employees.

Name

Geeta University

Legal name

Geeta University

Website

https://geetauniversity.edu.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Geeta University is a private multidisciplinary university in Panipat, Haryana (Delhi NCR), operating 11 schools with 70+ programs from diploma to Ph.D. across engineering, management, pharmacy, law, and health sciences, using AI-enabled smart campus infrastructure and sales-led admissions through scholarship programs and regional offices.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Technology Transfer & Innovation-Driven Research Universities (High Commercialization) (EDAHABAH), Technical Universities with Specialized Engineering Domains (EDAHAEAI)

Keywords

• Higher education services
• Undergraduate programs
• Postgraduate programs
• Pharmacy education
• Engineering programs

Headquarters

HQ city

Panipat

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Primary revenue stream from tuition fees charged across all programs at Diploma, Undergraduate, Postgraduate, and Ph.D. levels. Fee structures vary by program, with scholarships applied to reduce costs for eligible students.
2. Ph.D. Program Fees: Ph.D. programs charge a fee per semester of ₹55,000 (with ₹41,000 as tuition fee component) across disciplines including CSE, Management, Commerce, Pharmacy, Agriculture, Law, Psychology, Forensic Sciences, and Political Science.
3. Placement and Recruitment Services: Revenue indirectly generated through placement-driven student enrollment, with the Career Development Cell facilitating campus recruitment drives for over 150+ companies in the 2025-26 cycle.
4. Executive and Weekend MBA Programs: Specialized weekend/hybrid Executive MBA with tailored electives generating premium tuition revenue from working professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Geeta University is a private multidisciplinary university delivering Diploma, Undergraduate, Postgraduate, and Doctoral programs across 11 schools covering Computer Science & Engineering, Commerce & Business Management, Pharmacy, Law, Health Sciences, Agriculture, Hospitality, Humanities, and Nursing. The university offers 70+ academic programs supported by an AI-enabled NextGen Smart Campus platform with digital attendance, smart library, e-learning, e-governance, and unified fee/scholarship management systems, plus career development services connecting students with 150+ corporate recruiters.

Product overview

Geeta University is an AI-enabled multidisciplinary private university in Panipat, Haryana (Delhi NCR), operating 11 schools offering 70+ programs at Diploma, UG, PG, and Ph.D. levels. The institution functions as a unified educational platform combining academic programs with technology-enhanced campus infrastructure. The core portfolio includes schools covering Computer Science & Engineering (with AI/ML, Cyber Security, Quantum Computing), Business Management (with FinTech, AI & Data Analytics), Pharmacy, Agriculture, Law, Health Sciences, and Humanities. Supporting the academic offerings are platform modules including the NextGen Smart Campus (digital attendance, smart library, e-learning, e-governance), Geeta Technical Hub (industry certifications), Geeta Finishing School (corporate readiness), XEDGE (personality development), Design Your Own Degree (flexible credit system), G-SKILLS (coding platform), and the Scholarship Predictor. The university also provides placement services through its Career Development Cell.

Differentiator

Problem solved

Functional benefit

Brands

• Geeta Institute of Pharmacy: Pharmacy institute under Geeta University offering D.Pharm., B.Pharm., M.Pharm., and Ph.D. programs.
• SP Bansal School of Business (SPBSB)
• Geeta Global Law School
• Geeta Nursing College
• Geeta Finishing School (GFS)
• Geeta Technical Hub (GTH)
• XEDGE
• GU Edge
• NexGen Smart Campus

Products and services

• School of Computer Science & Engineering Programs Undergraduate and postgraduate programs in computer science engineering including B.Tech. Hons. with specializations in AI & ML, Cyber Security, Full Stack Web Development, Data Science & Business Analytics, Quantum Computing, and NIAT Upskilling, plus M.Tech. CSE and Ph.D. programs for students seeking engineering careers.
• School of Commerce & Business Management Programs Business management and commerce programs including BBA with specializations in FinTech, AI & Data Analytics, Digital Marketing, International Accounting (ACCA UK); MBA with specializations in AI For Business, Finance, Marketing, HR, Supply Chain Management, and Pharmaceutical Management for undergraduate and postgraduate students.
• Geeta Institute of Pharmacy Programs Pharmacy programs including D.Pharm., B.Pharm., M.Pharm. (Pharmaceutics, Pharmaceutical Chemistry, Pharmacology), and Ph.D. for students pursuing pharmaceutical education and research careers.
• School of Health & Allied Science Programs Health sciences and allied health programs for students seeking careers in paramedical, health sciences, and allied health fields.
• School of Sciences Programs (Forensic Sciences) Undergraduate and postgraduate programs in sciences including forensic sciences for students seeking careers in scientific research and forensic investigation.
• School of Agricultural Sciences Programs Agricultural sciences programs for students seeking careers in agriculture, agribusiness, and agricultural technology sectors.
• School of Hospitality & Hotel Management Programs Hospitality and hotel management programs for students pursuing careers in the hospitality, hotel, and tourism industry.
• Geeta Global Law School Programs Law programs including BA LL.B., BBA LL.B., LLM, and Ph.D. for students pursuing legal education and careers in law.
• School of Humanities & Social Sciences Programs Humanities and social sciences programs for students pursuing education in arts, social sciences, and related fields.
• Geeta Nursing College Programs Nursing programs including B.Sc. Nursing and GNM for students pursuing careers in nursing and healthcare.
• SP Bansal School of Business Programs Business school offering BBA and MBA programs with industry collaborations for students seeking management education.
• NextGen Smart Campus Technology-enabled campus infrastructure providing digital attendance system, smart library with advanced search, e-learning platform with real-time progress tracking, integrated e-governance ticketing, unified fee and scholarship portal, and connected campus experience with security and navigation systems for enrolled students.
• Geeta Technical Hub (GTH) Advanced technology skill center providing certifications and industry skills training in partnership with GitHub Copilot, AWS, Google Cloud, Microsoft Azure, Cisco, Red Hat, CompTIA, EC-Council, VMware, Oracle, and HubSpot for students seeking industry-recognized certifications.
• Geeta Finishing School (GFS) Communication and corporate readiness program focused on professional skill development, interview preparation, and workplace readiness for students preparing for corporate careers.
• XEDGE Personality Development Program Personality and career development program covering career skills (planning, networking, mentoring), life skills (communication, decision-making, critical thinking), and social skills for holistic student development.
• Design Your Own Degree (DYOD) Flexible credit system aligned with NEP-2020 enabling students to design interdisciplinary degrees across 11 schools with choice-based electives.
• Scholarship Predictor Online tool allowing prospective students to calculate potential scholarship amounts based on program of interest, GUTS score, merit percentage, and national test rankings.

Quantifiable outcome

• 100% academic results in multiple departments reported for 2025-26 academic year
• +5 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• University of Sao Paulo, BrazilcoreStrategic or Co-development PartnerAcademic partnership for international student exchange, collaborative research, and knowledge sharing between the two institutions. Students gain exposure to Brazilian academia and cross-cultural learning opportunities.
• Swiss School of Management, SwitzerlandcoreStrategic or Co-development PartnerInternational academic collaboration providing Geeta University students access to Swiss management education standards, exchange programs, and global business exposure in collaboration with a premier Swiss institution.
• Universiti Malaysia Terengganu (UMT), MalaysiacoreStrategic or Co-development PartnerAcademic MOU for student exchange, research collaboration, and faculty development with the Malaysian university, enhancing regional Asian academic partnerships.
• Mendel University, Czech RepubliccoreStrategic or Co-development PartnerEuropean academic partnership enabling exchange programs, joint research initiatives, and cultural exchange with one of the leading Czech universities.
• Murdoch University, AustraliacoreStrategic or Co-development PartnerInternational academic collaboration with Australian university providing student exchange pathways, research opportunities, and exposure to the Australian higher education system.
• North Caucasian State Academy (NCSA), RussiacoreStrategic or Co-development PartnerAcademic MOU with Russian institution for international exchange, collaborative academic programs, and cross-border educational initiatives.
• HCLTechcoreStrategic or Co-development PartnerIndustry collaboration including joint curriculum development (B.Tech Data Science & Business Analytics with HCL), campus placement drives, skill development programs, and Cyber 360 AI Era workshops at the university.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Chandigarh University: Large private university in North India offering multi-disciplinary programs with strong placement marketing and similar scholarship-driven enrollment model; directly comparable in catchment and program mix.
• Bennett University: Private university in Greater Noida backed by the Times Group with technology and management focus; competes for the same Delhi NCR engineering and management student pool.
• Manav Rachna University: Private university in Faridabad (Delhi NCR) offering engineering, management, law, and health sciences programs; directly comparable in catchment, scale, and program mix.
• Shoolini University: Private research-focused university in Himachal Pradesh with strong industry-aligned programs and placement outcomes in North India; closely comparable in size, program diversity, and tier.
• K.R. Mangalam University: Private university in Delhi NCR region offering multi-disciplinary programs with similar sales-led GTM, regional offices, and scholarship-driven enrollment; closely comparable in size and positioning.

Broad incumbents

• SRM Institute of Science and Technology: Large private deemed university with strong engineering, management, and technology programs and significant recruiter base; competes for engineering and management applicants in North India.
• Lovely Professional University (LPU): Large private university in Punjab with massive scale, multi-disciplinary offerings, and a sales-led enrollment model similar to Geeta's; competes for the same North India and international student segments.
• Amity University: India's largest private university group with multi-campus presence and broad program portfolio across UG, PG, and doctoral levels; competes for the same Delhi NCR and North India student base.
• Manipal Academy of Higher Education (MAHE): Established private deemed university with multi-disciplinary programs, strong brand, and international student pipeline; serves as a benchmark private university aspirational peers chase.
• BITS Pilani: Premier private engineering and science institution with strong placement track record and large recruiter base; sets the upper-bound benchmark for placement-driven enrollment in Indian private higher ed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/geetauniversity
• Facebookfacebook.com/geetauniversity
• LinkedInlinkedin.com/company/geetauniversity
• Instagraminstagram.com/geetauniversitypanipat
• Xx.com/GeetaUniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeta University