Vision Quest
Vision Quest is a Plano, Texas-based refractive and lens specialty medical practice offering LASIK, SMILE, EVO ICL, premium cataract surgery, and lens replacement, led by a double board-certified surgeon and serving consumer patients across the Dallas-Fort Worth metroplex.
- Company typePrivate
- Founded1981
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vision Quest does
Vision Quest operates as a refractive and lens specialty medical practice based in Plano, Texas, within the Dallas-Fort Worth metro. The firm provides elective vision correction and surgical eye care, including All-Laser LASIK, SMILE LASIK, ASA, EVO ICL implantable lenses, custom lens replacement, premium cataract surgery, glaucoma and MIGS procedures, cornea and dry eye treatment, and the cosmetic ZipLyft eyelid procedure. Patient care is delivered through a 90-minute comprehensive diagnostic consultation that includes corneal mapping and dry-eye testing, followed by procedure recommendation based on individual ocular profile rather than a single pushed modality. The practice is anchored by a double board-certified surgeon (Dr. Shehzad Batliwala) who has performed 7,000+ procedures, with a second surgeon (Dr. Al-Sadi) recently added to expand capacity.
The underlying technology stack is in-house and built around NASA-trusted refractive surgical platforms, with advanced diagnostics for corneal mapping and dry-eye assessment. Eleven discrete procedure types are offered, and the firm packages them by life stage (The Scholar, The Launch, The Executive, The Two of Us). Trust and patient protection mechanisms include a 20/Happy Patient Guarantee and a 5-star Google rating. Marketing and brand assets include features in D Magazine, Living Magazine, Voyage Dallas, a TEDx speaking engagement, and 2025 Best LASIK/Cataract Surgeon in America recognition.
The business model is direct-to-consumer elective surgery. Revenue is generated primarily through one-time surgical procedure fees (LASIK, SMILE, EVO ICL, premium cataract, lens replacement, cosmetic eyelid surgery) with upsell from premium IOL lens upgrades. Pricing is quote-based and varies by procedure complexity and lens selection; the firm offers 0% APR financing through third-party partners and accepts FSA/HSA accounts. Customer acquisition runs through the practice website (lasik-plano.com), integrated online scheduling via eproconnect, a Refer-a-Friend program, and earned media. The firm is a privately held, founder-led practice with no disclosed institutional investment, operates in the 11-50 employee range, and serves the Dallas-Fort Worth metroplex with an out-of-town patient program.
Vision Quest firmographics
Firmographics- Name
- Vision Quest
- Legal name
- Visionary Eye Surgery
- Website
- https://visionquestdallas.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Quest is a Plano, Texas-based refractive and lens specialty medical practice offering LASIK, SMILE, EVO ICL, premium cataract surgery, and lens replacement, led by a double board-certified surgeon and serving consumer patients across the Dallas-Fort Worth metroplex.
- Ownership category
- akta.pro rank
Vision Quest industry classification
Industry- Product category
- Refractive and Cataract Surgery Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Vision Quest is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Quest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Surgical Procedures: One-time surgical revenue from refractive and lens replacement procedures including LASIK, SMILE, EVO ICL, Custom Lens Exchange, Premium Cataract Surgery, and cosmetic procedures. Pricing varies by procedure complexity and lens selection.
- Consultation Services: Initial consultation exam including 90-minute comprehensive diagnostic testing (corneal mapping, dry-eye testing) as part of the patient evaluation process.
- Premium Lens Upgrades: Additional revenue from premium IOL (intraocular lens) options for cataract surgery and lens replacement procedures, including light adjustable lens options.
- Financing and Payment Plans: 0% APR financing offered through third-party financing partners for patients requiring payment installment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Scholar - Student Package |
| One time/ perpetual license | Pay-as-you-go | The Launch - Young Professionals Package |
| One time/ perpetual license | Pay-as-you-go | The Executive - Working Professionals Package |
| One time/ perpetual license | Pay-as-you-go | The Two of Us - Couples Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vision Quest product offering
Product offeringCore offering
Vision Quest operates a single-location refractive and cataract surgery practice that diagnoses and treats vision disorders using laser and lens-based procedures. Its core services are elective vision correction surgeries (LASIK, SMILE, ASA, EVO ICL, Custom Lens Replacement, Premium Cataract Surgery, MIGS, ZipLyft) delivered under a one-surgeon continuity model, with a free 90-minute diagnostic consultation gating each sale.
Product overview
Visionary Eye Surgery offers a comprehensive portfolio of vision correction and eye surgery procedures centered around one double board-certified surgeon, Dr. Shehzad Batliwala. The core offerings include multiple laser vision correction options (All-Laser LASIK, SMILE LASIK, ASA) and implantable lens procedures (EVO ICL, Custom Lens Replacement), along with surgical services for cataracts, glaucoma, and cornea conditions. The practice differentiates by offering age-targeted packages (Scholar, Launch, Executive, Two of Us) and a proprietary ZipLyft cosmetic procedure. All services include advanced diagnostics, the 20/Happy Patient Guarantee, and financing options including FSA/HSA and 0% APR financing.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Laser LASIK A two-laser LASIK procedure that reshapes the cornea for vision correction, marketed to adults 18+ with most patients reportedly achieving 20/20 vision by the next morning.
- SMILE LASIK A flapless laser vision correction procedure performed through a tiny incision, designed for active lifestyles and patients with dry eyes.
- ASA (Advanced Surface Ablation) A surface ablation laser procedure for patients who may not be candidates for LASIK, providing flapless laser vision correction.
- EVO ICL An implantable collamer lens placed through a tiny incision without removing corneal tissue, providing flapless correction with faster recovery and gentler effects on dry eyes.
- Custom Lens Replacement Replaces the aging lens with a custom premium intraocular lens to restore range of vision and prevent future cataracts, targeted at patients 40+.
- Refractive Lens Exchange Surgical replacement of the natural lens with an artificial lens to correct refractive errors.
- Premium Cataract Surgery Cataract removal paired with premium intraocular lenses that restore clarity and reduce dependence on glasses.
- Glaucoma & MIGS Minimally invasive glaucoma surgery procedures used to manage glaucoma and intraocular pressure.
- Cornea & Dry Eye Treatment Medical treatment of cornea conditions and dry eye syndrome offered alongside surgical vision correction.
- ZipLyft A next-generation laser cosmetic eyelid procedure marketed as having less downtime and faster recovery than standard LASIK.
Quantifiable outcome
- Most patients see 20/20 by the next morning after LASIK
- +1 more outcomes
Companies that use Vision Quest
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Vision Quest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Vision Quest partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vision Quest competitors and assessment
Company assessmentDirect peers
- Mann Eye Institute: Texas-based multi-location ophthalmology and refractive surgery practice offering LASIK, cataract surgery, and lens implants across Houston, Austin, and other Texas metros. Directly comparable multi-state Texas eye surgery brand with overlapping procedure mix and target patient segments.
- Key-Whitman Eye Center: Dallas-headquartered multi-location ophthalmology practice offering LASIK, cataract surgery with premium IOLs, glaucoma, and cornea care. Direct DFW competitor with the same patient demographics and a more developed multi-office footprint.
- Cornea Associates of Texas: Dallas-based ophthalmology specialty practice focused on cornea, cataract, and refractive surgery. Same DFW geography, same surgical procedure mix including LASIK and premium cataract, with similar surgeon-led boutique positioning.
- TLC Laser Eye Centers: National LASIK-focused refractive surgery chain with multiple U.S. locations. Directly competes for the same 18-45 vision-correction patient segment and operates a similar procedure-centric model.
- LasikPlus: Large U.S. LASIK chain with dozens of centers nationwide offering All-Laser LASIK and PRK. Closest direct competitor on procedure type, patient demographic, and direct-to-consumer marketing model.
- Berkeley Eye Center: Houston-based multi-location ophthalmology practice offering LASIK, cataract surgery with premium IOLs, and comprehensive eye care. Comparable Texas eye-surgery brand with broader regional footprint.
- Kleiman Evangelista Eye Center: Texas-based LASIK and cataract surgery practice with multiple DFW-area locations. Direct competitor on refractive and cataract procedures with overlapping patient acquisition model.
- The LASIK Vision Institute: National low-cost LASIK chain with locations across the U.S. Competes for the same price-sensitive LASIK patient segment with a high-volume, promotional-driven model.
- SharpeVision MODERN LASIK: Multi-location U.S. refractive surgery practice focused on LASIK, SMILE, and lens replacement with a premium, modern brand positioning. Closest comparable on surgeon-led, premium patient experience model.
- Dello Russo LaserVision: North-east U.S. LASIK and refractive surgery center with multiple locations offering LASIK, PRK, and lens-based procedures. Comparable surgeon-led, premium refractive brand competing on outcomes rather than price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vision Quest social profiles
Digital presenceVision Quest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Quest leadership team
Management profileNumber of profiles
Profiles2 records
Vision Quest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Quest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Quest
What does Vision Quest do?
Vision Quest operates a single-location refractive and cataract surgery practice that diagnoses and treats vision disorders using laser and lens-based procedures. Its core services are elective vision correction surgeries (LASIK, SMILE, ASA, EVO ICL, Custom Lens Replacement, Premium Cataract Surgery, MIGS, ZipLyft) delivered under a one-surgeon continuity model, with a free 90-minute diagnostic consultation gating each sale.
Is Vision Quest a public or private company?
Vision Quest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Quest founded?
Vision Quest was founded in 1981. It employs 11 to 50 people.
Where is Vision Quest based?
Vision Quest is headquartered in Dallas, United States, in the North America region.
How does Vision Quest make money?
Four revenue lines are on record. Surgical Procedures are the primary driver. The others are consultation Services, premium Lens Upgrades and financing and Payment Plans.
Who are Vision Quest's main competitors?
Direct peers on record are Mann Eye Institute, Key-Whitman Eye Center, Cornea Associates of Texas, TLC Laser Eye Centers, LasikPlus, Berkeley Eye Center, Kleiman Evangelista Eye Center, The LASIK Vision Institute, SharpeVision MODERN LASIK and Dello Russo LaserVision.
Does Vision Quest have an API?
No public API is recorded for Vision Quest.
What industry is Vision Quest in?
Vision Quest's product category is Refractive and Cataract Surgery Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.