SkyParlour

What SkyParlour does

SkyParlour is a specialist UK-based B2B communications and public relations consultancy serving companies in the fintech, payments, eCommerce, regtech, cybersecurity, fraud prevention, iGaming, and insurtech sectors. Founded in 2009 and co-led by Managing Director Angela Yore, the firm operates from a Manchester headquarters (Linley House, Dickinson Street) and a secondary London office in Shepherd's Bush, under the legal entity SkyParlour Ltd. (UK private limited company). The agency self-positions as 'the original fintech communications agency' on the strength of 15+ years of category tenure and an 83% Net Promoter Score.

The firm's offering is a full-service, retainer-based suite of communications deliverables rather than a software product. Core services include PR and media/analyst relations, digital marketing and SEO, content and research production, video and podcast production (including the proprietary 'Why We Lead' podcast), graphic design, media training, events and awards management, reputation management, and crisis communications. Service depth rests on cultivated journalist and influencer relationships in the fintech beat, and on a specialist team of PR strategists, account directors, editorial strategists, and content producers.

SkyParlour's commercial model is sales-led, quote-based, and retainer-recurring, with bespoke engagements scoped to each client. The go-to-market motion relies on direct outreach via phone, email, and the website contact form, supported by an inbound content engine (insights blog, podcast, newsletter, LinkedIn) and industry-event participation. The client base spans ambitious scale-ups (e.g., Tribe Payments, CB911/Fi911) and larger enterprises/organizations (e.g., DECTA, PXP, The Payments Association), with the agency claiming 'hundreds' of clients over its history whose portfolio companies have collectively raised more than USD $1 billion. The company has not disclosed external venture or private-equity funding and operates as an independent, founder-led firm.

Name

SkyParlour

Legal name

SkyParlour Ltd.

Website

https://skyparlour.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SkyParlour is a UK-based specialist B2B communications agency founded in 2009, providing PR, media relations, digital marketing, content, SEO, and crisis communications services exclusively to fintech, payments, eCommerce, regtech, and related sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: SkyParlour generates revenue through retainer-based PR and communications partnerships with fintech companies. As a full-service agency, they offer comprehensive communications solutions including PR, marketing, digital, SEO, content, video, podcast production, graphic design, reputation management, media relations, social media, event management, and crisis communications. The pricing is quote-based/tailored to client needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SkyParlour is a specialist B2B communications agency that delivers end-to-end PR, marketing, digital, SEO, content, video, podcast, graphic design, reputation management, media relations, social media, event management, and crisis communications services to fintech, paytech, regtech, and eCommerce companies. Engagements are tailored retainer-based partnerships rather than off-the-shelf products, with services spanning from ambitious scale-ups to established market leaders.

Product overview

SkyParlour operates as a full-service communications agency for the fintech, paytech, regtech, eCommerce, and related sectors. Rather than a unified software platform, the company offers a comprehensive suite of communications and marketing services delivered by a team of specialists. The core offering combines PR and media relations, digital marketing, SEO, content production (including video and podcast creation), graphic design, reputation management, media training, and events management. These services are supported by strategic offerings including messaging workshops, crisis communications planning, branding workshops, and report/whitepaper production. The company also maintains an owned content platform through its 'Why We Lead' podcast, which showcases leadership insights from the fintech industry. Services are tailored specifically for fintech companies, distinguishing the agency from generic PR firms through deep sector expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Why We Lead: A podcast hosted by Angela Yore and Lynda Clarke that explores leadership, innovation, and transformation in fintech.

Products and services

• PR and Media Relations
• Digital Marketing and SEO
• Content and Insight Production
• Video and Podcast Production
• Graphic Design
• Reputation Management
• Media Training
• Events and Conference Management
• Messaging Strategy and Branding Workshops
• Crisis Communications
• Campaign Strategy and Planning
• Why We Lead Podcast

Quantifiable outcome

• Net Promoter Score of 83%
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Payments AssociationcoreGTM or Marketing PartnerSkyParlour is retained by The Payments Association to provide PR and communications support. The agency has helped The Payments Association stand out and directly contributed to their commercial success. They work together to drive change and position the UK as a global hub for payments innovation.
• Fintech ConnectminorGTM or Marketing PartnerSkyParlour is retained by Fintech Connect, an industry organization serving the fintech sector.
• Fintech Week LondonminorGTM or Marketing PartnerSkyParlour is retained by Fintech Week London to support their communications and marketing efforts.
• The Cards and Payments AwardsminorGTM or Marketing PartnerSkyParlour is retained by The Cards and Payments Awards, providing communications support for this industry awards program.
• The Fintech Power 50minorGTM or Marketing PartnerSkyParlour is retained by The Fintech Power 50, an industry recognition program.
• The Inclusion FoundationminorGTM or Marketing PartnerSkyParlour is retained by The Inclusion Foundation to support diversity and inclusion initiatives in fintech.
• The Future of BankingminorGTM or Marketing PartnerSkyParlour is retained by The Future of Banking, an industry organization serving the banking and fintech sectors.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Wachsman Company: A specialist public relations agency focused on the fintech, crypto, and financial services sectors, with offices in New York, London, and Dublin. It is the closest direct peer to SkyParlour because of the identical vertical specialisation and comparable B2B fintech client base.
• Hotwire PR: Global tech and B2B communications agency with an established fintech and financial services practice. Competes with SkyParlour for the same fintech client retainers and offers an overlapping suite of PR, content, and digital services.
• Hanover Communications: UK-headquartered communications consultancy with dedicated fintech, financial services, and technology practices. A direct competitor in the UK fintech PR market with similar mid-market client profile and retainer model.
• Babel PR: UK-based B2B technology and fintech PR agency serving payments, regtech, and financial services clients. A close peer given the shared UK focus, fintech vertical specialisation, and comparable mid-market positioning.
• 5W Public Relations: US-based B2B and consumer PR agency with an active fintech and technology practice. Comparable because of its similar service mix (PR, content, digital, crisis) and pursuit of fintech clients in the same mid-market segment.

Broad incumbents

• FleishmanHillard: Large global communications network with a dedicated financial services and fintech practice serving enterprise clients. Broad incumbent that overlaps with SkyParlour's fintech offering but at much larger scale and broader industry portfolio.
• Edelman: World's largest PR firm with an extensive financial services and fintech practice. Sets the category standard SkyParlour positions itself against, and competes for the same enterprise and mid-market fintech clients from a position of much greater scale.
• Archetype (now Mark): Global technology and B2B communications agency with relevant fintech exposure through its tech client base. Broader incumbent overlap with SkyParlour's services across PR, content, and digital strategy.
• Zeno Group: Global communications agency with strong financial services and technology practice. Comparable in service mix (PR, content, crisis, digital) but operates at broader portfolio and larger scale than SkyParlour.

Emerging players

• Ascendant Strategy: Specialist fintech PR and communications consultancy positioned to the same fintech client base. An emerging specialist peer with overlapping vertical focus but smaller brand footprint than SkyParlour.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skyparlour/?originalSubdomain=uk
• Xx.com/SkyParlour

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkyParlour