American Amplifier Technologies

What American Amplifier Technologies does

American Amplifier Technologies (AAT) is a U.S.-based designer and manufacturer of broadcast and industrial electrical products, founded in 2008 by Steve Wilde in Citrus Heights, California. The company produces a comprehensive portfolio of RF transmission equipment spanning FM and TV transmitters (TXN Series, FM Series, VHF Band I/III and UHF digital TV transmitters), power amplifiers from 1kW to 6kW, filters and combiners, FM IPA modules, RF power meters, rigid transmission lines, coaxial components, UPS systems, and audio/signal processing equipment. Its antenna portfolio has been substantially expanded through acquisitions, including Shively Labs (2023, FM antennas serving customers in over 100 countries), the SCALA antenna line from Kathrein Broadcast USA (acquired August 2025, established 1954), and Mauna Towers (2019, broadcast tower facilities across Hawaii and Arizona). Underlying platform technology centers on the EmPower monitoring and control system — a mobile-first (Android, iOS, web) platform that integrates RF power meters, voltage monitoring systems, controllers, and legacy equipment via bridge and IO capabilities.

The company monetizes through multiple revenue streams: one-time hardware sales via a Shopify e-commerce storefront and direct enterprise field sales, perpetual and annual software licensing for the EmPower Controller, fully managed subscription service plans (Broadcast Transmission Service Plan) providing 24/7 monitoring, field response, and parts replacement with fixed monthly fees, and professional services through its sister company SWE Services covering transmitter installation, antenna system work, compliance measurements, and tower maintenance. Target customers include radio and TV broadcasters, tower site owners and operators managing multi-tenant infrastructure, and to a lesser extent industrial and utility operations requiring remote monitoring. Strategic alliances with System Engineering Solutions (SyES) for turnkey transmission solutions and Xperi Inc. for HD Radio technology extend the company's reach into complete system integration and digital radio. The company's value proposition emphasizes end-to-end RF system solutions from a single manufacturer, U.S.-based design and manufacturing, and the durability of legacy brand reputations (Shively Labs, SCALA) for extreme-environment performance.

Name

American Amplifier Technologies

Legal name

American Amplifier Technologies, LLC

Website

https://americanamptech.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

American Amplifier Technologies designs and manufactures RF broadcast transmission equipment — transmitters, amplifiers, antennas, filters, and the EmPower monitoring platform — for radio and TV broadcasters, tower operators, and industrial customers in over 100 countries.

Ownership category

akta.pro rank

Product category

Broadcast RF Transmission Equipment

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (334290), Audio and Video Equipment Manufacturing (3343)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYHDAHAAAF

RF, Microwave & Wireless ICs

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Integrated Device Manufacturers (IDMs)

SECONDARYHDAHAMAB

Power Amplifiers (PAs) & Envelope Tracking ICs

Hardware, Technology & Telecom/Semiconductors & Electronic Components/RF, Microwave & Wireless ICs

SECONDARYMPAIAJAB

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

Keywords

• Broadcast transmission equipment
• FM radio transmitters
• RF amplifiers and antennas
• Broadcast monitoring software
• Tower infrastructure services

Headquarters

HQ city

Citrus Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of broadcast transmission equipment including transmitters, amplifiers, antennas, filters, combiners, RF power meters, rigid transmission lines, and coaxial products. Products are sold through e-commerce storefront and direct sales.
2. Broadcast Transmission Service Plans: Fully managed service plans providing 24/7 monitoring, rapid field response, parts replacement, and system management. Fixed monthly costs with end-to-end responsibility for transmission system performance.
3. Professional Services: Broadcast services including transmitter installation and maintenance, antenna system services, compliance measurements, tower maintenance and inspections, equipment installations, lighting systems, and tower erection/decommissioning.
4. EmPower Software Subscriptions: Software-only EmPower Controller with perpetual or annual license terms, with optional endpoint expansion packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

American Amplifier Technologies (AAT) designs, manufactures, and services RF broadcast transmission equipment for radio and TV broadcasters, tower site operators, and industrial customers. Its portfolio includes FM and TV transmitters, power amplifiers, antennas, filters/combiners, RF power meters, rigid transmission line components, monitoring and control systems (EmPower), and UPS power protection, supported by professional broadcast services and managed transmission service plans.

Product overview

American Amplifier Technologies (AAT) operates as a diversified broadcast equipment manufacturer and service provider offering a comprehensive portfolio of RF transmission products organized into distinct categories. The core product line includes FM and TV transmitters (TXN Series, FM Series) and amplifiers ranging from 1kW to 6kW for FM, plus VHF Band I/III and UHF digital TV transmitters. Signal processing products encompass FM bandpass filters, low pass filters, mask filters for VHF/UHF compliance, FM RF isolators, and FM combiner systems. RF power measurement is handled through the PM Series RF power meters, while antenna systems represent a major product category spanning FM (IV-CP-M, V-DP, H-DP, Yagi, SF-M, Log-Periodic, Panel, 6000 Series, 6800 Series), VHF TV, UHF TV (Panel, Slot), STL parabolic dishes, and RPU antennas. Acquired brands include Shively Labs (high-performance FM antennas acquired 2023) and the SCALA antenna product line (from Kathrein Broadcast USA, acquired 2025). Monitoring and control is centered on the EmPower platform comprising the EmPower Controller (hardware, hardware+IO, software versions), EC Series Voltage Monitoring Systems, rack-mountable dehydrators, and de-icer controllers. Infrastructure products include rigid transmission line components (line sections, elbows, flanges, patch panels, couplings, reducers, hangers, gas barriers, tees, U-links) in sizes from 7/8 inch to 6-1/8 inch, plus coaxial cable and connectors. Audio and signal processing covers Inovonics audio processors and monitors, plus satellite receivers and IP codecs from 2Wcom (MPX series, SAT-4d, IP-8e with support for SRT/RIST, MPEG-2 TS, Ravenna/AES67/PTP, Livewire+). Power protection includes multiple UPS series (T91, P91, P90L, P80, P80g, V80, S70, J60, J60i). The EmPower mobile app serves as the unified monitoring and control platform, while the Broadcast Transmission Service Plan provides managed services combining 24/7 monitoring, field service, and parts coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Shively Labs: High-performance FM antennas and filters designed for demanding environments, serving customers in over 100 countries.
• Kathrein-Scala
• EmPower
• SWE Services

Products and services

• TXN Series FM Transmitters High-power and low-power FM transmitters for broadcast radio operations with advanced digital processing, marketed via the company storefront with product pricing tiers.
• Digital TV Transmitters (VHF Band I, VHF Band III, UHF) Digital television transmitters operating across VHF Band I, VHF Band III, and UHF frequency ranges for TV broadcasters.
• M800 ATSC 1.0/3.0 Exciter ATSC 1.0/3.0 compliant exciter for digital TV transmission supporting advanced television standards.
• FM Power Amplifiers (1kW, 2kW, 3kW, 5kW, 6kW) FM broadcast power amplifiers available in 1kW, 2kW, 3kW, 5kW, and 6kW configurations for radio broadcasting.
• FM IPA Modules (350W, 700W) Intermediate Power Amplifier modules in 350W and 700W configurations for FM broadcast transmitter systems.
• FM Antennas (IV-CP, V-DP, H-DP, SF-M, Yagi, Log-Periodic, Panel) Comprehensive FM antenna family including circularly polarized (IV-CP-M), vertically polarized dipole (V-DP, V-DP-M, V-DP-H), horizontal/vertical dual polarization (H-DP), Yagi, SF-M, log-periodic, and panel antenna systems for low, medium, and high-power FM broadcasting.
• VHF and UHF TV Antennas Television broadcast antennas for VHF and UHF frequencies including panel, slot, log-periodic, and dipole configurations from AAT and acquired SCALA product lines.
• STL 950 MHz Full Parabolic Antenna Systems Full parabolic grid dish antennas for Studio Transmitter Link applications at 950 MHz, available in 4ft, 6ft, and 8ft sizes covering 870–960 MHz.
• RPU Antennas
• Shively Labs Antenna Product Line Acquired Shively Labs brand offering high-performance FM antennas and filters designed for demanding broadcast environments.
• SCALA Antenna Product Line Acquired SCALA antenna product line offering market-leading, high-quality, low-power antenna systems for TV and radio broadcasters, originally established in 1954.
• FM Bandpass Filters, Low Pass Filters, VHF/UHF Mask Filters RF filters for broadcast applications including FM bandpass filters, low pass filters, and VHF Band I/III and UHF mask filters for signal purity and regulatory compliance.
• FM RF Isolators and FM Combiner Systems FM RF isolators and combiner systems to prevent signal reflection/interference and to combine multiple FM transmitter signals into a single antenna feed.
• PM Series RF Power Meters RF power meters for VHF Band I, VHF Band III, UHF, and FM bands with EmPower-enabled remote monitoring capabilities.
• EmPower Controller Remote-control platform serving as bridge between equipment and EmPower monitoring platform; available in hardware, hardware+IO, and software-only versions with perpetual or annual license options.
• EmPower Controller VNA Advanced EmPower Controller with expanded Vector Network Analyzer capabilities for RF system analysis.
• EmPower App (Mobile/Web Monitoring Platform) Mobile-first monitoring and control platform on Android, iOS, and web for broadcast infrastructure with real-time monitoring, customizable alerts, remote configuration, data encryption, and multi-user role-based access; integrates with RF Power Meters, EC Series Voltage Monitoring Systems, EmPower Controllers, transmitters, and third-party devices.
• EC Series Voltage Monitoring Systems Electrical contactor voltage monitoring systems with custom integrated circuit board, real-time monitoring, IP interface, optional current monitoring and surge protection, and EmPower integration.
• De-icer Controller and RM-DEH Rack Mountable Dehydrator De-icer controller for managing heating elements to prevent antenna ice accumulation, plus a rack-mountable dehydrator for maintaining proper humidity in pressurized transmission line systems.
• Rigid Transmission Line Components Complete range of rigid transmission line components including line sections, elbows, flanges, patch panels, couplings, reducers, hangers, gas barriers, tees, and U-links in sizes from 7/8 inch through 6-1/8 inch.
• Coaxial Cable and Connectors Coaxial cable products and connectors in 1-5/8 inch, 3-1/8 inch, 7/8 inch, and 1/2 inch sizes sourced from leading cable manufacturers.
• Receivers, Modulation Monitors, and Audio Processors (Inovonics line) Inovonics FM, HD Radio, AM, and rebroadcast audio equipment including FM and HD Radio modulation monitors, stereo and AM audio processors, RDS encoders, FM rebroadcast receivers, DAB+ SiteStreamers, and AM modulation monitors.
• Satellite Receivers and IP Codecs (2Wcom line) 2Wcom professional broadcast audio transport equipment including MPX-over-IP codecs (MPX-1c, MPX-2c, MPX-2d, MPX-2ds), DVB audio satellite receivers (SAT-4d), multi-channel audio over IP/ASI encoders (IP-8e, IP-4c), and HD Radio capture clients (HDR-CC).
• Uninterruptible Power Supply (UPS) Systems Multiple UPS series for broadcast equipment power protection including T91 (tower online), P91 (online scalable), P90L, P80, P80g (pure sine wave line interactive), V80, S70 (line interactive), Staco V (120VAC), J60, and J60i compact models.
• Broadcast Transmission Service Plans Fully managed service plans providing 24/7 monitoring via EmPower, expert field response, parts replacement with temporary systems, fixed monthly pricing, and end-to-end responsibility for transmission system performance.
• Broadcast Services (Professional Field Services) Professional broadcast services including transmitter installation and maintenance, antenna system services, FCC compliance measurements, tower maintenance and inspections, equipment installations, lighting systems, and tower erection and decommissioning.
• Mauna Towers (Broadcast Tower Facilities) Broadcast tower facilities acquired in 2019, operating across Hawaii and Arizona, providing tower space, infrastructure management, and site services for broadcasters and communication providers.

Quantifiable outcome

• EmPower won Future's Best of Show Award at NAB 2025, presented by Radio World

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Xperi Inc.coreTechnology or Integration · 17 April 2025Agreement signed in April 2025 for HD Radio broadcasting technology development. AAT will develop HD Radio modulators, importer/exporter systems, and explore new applications for HD data channels. Collaboration leverages AAT's RF transmission and manufacturing strengths with Xperi's digital broadcast technology leadership.
• System Engineering Solutions (SyES)coreStrategic or Co-development Partner · 27 April 2023Strategic alliance formed at NAB Show 2023 to design and manufacture TV and FM transmission products. Combines AAT's manufacturing expertise with SyES's advanced RF transmission technology to deliver innovative, turnkey TV and FM transmission solutions tailored to modern broadcast operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amp_american
• Facebookfacebook.com/AmericanAmpTech
• Instagraminstagram.com/AmericanAmpTech
• LinkedInlinkedin.com/company/americanamptech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Amplifier Technologies