Klaas Puul
Klaas Puul is a Dutch seafood processor founded in 1968 that produces and supplies shrimp and other seafood under the Klaas Puul, PUUL's, and Private Label brands to Foodservice, Retail, and Industry customers across more than 20 European countries, operating five production facilities in the Netherlands, Germany, and Belgium.
- Company typePrivate
- Founded1968
- HeadquartersVolendam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Klaas Puul does
Klaas Puul B.V. is a privately held Dutch seafood processing company founded in 1968 and headquartered in Volendam, Netherlands. The company produces and supplies shrimp and other seafood products (North Sea shrimp, Norwegian, Black Tiger, Vannamei, Argentinian and Pink prawns, plus crayfish, mussels, squid, seafood mixes, and surimi) under a three-tier brand architecture: the premium Klaas Puul brand, the accessible PUUL's brand, and a Private Label offering co-developed with retail and industrial partners. Its core technology combines traditional shrimp-peeling craftsmanship with modern controlled production processes in IFS Higher Level and BRC-certified facilities, supported by flexible packaging capabilities (flow-pack, stand-up pouches, cardboard) and an expanding value-added assortment of marinated and ready-to-cook concepts.
The business serves three customer segments — Foodservice (chefs, wholesalers, caterers), Retail (European supermarkets and chain partners), and Industry (food processors) — across more than twenty European countries. Operations are anchored by five strategically located production sites in Volendam and Leeuwarden (Netherlands), Büsum and Cuxhaven (Germany), and Zeebrugge (Belgium), enabling cross-border distribution with short lead times. Revenue is generated through negotiated B2B contracts with retail, foodservice and industrial buyers under multi-year arrangements; pricing is not publicly disclosed and is structured around volume, specifications, and partnership terms.
The company's value proposition rests on end-to-end supply chain control (multi-origin sourcing, full traceability, and buffer management for year-round availability), a comprehensive compliance stack (MSC, ASC, BAP, IFS, BRC, BSCI, SMETA, BIO, plus GDPR, PPWR, and EPR), and a co-development model with retail and chain partners from concept to shelf. Headcount is reported at 1,001–5,000 employees; revenue is not publicly disclosed.
Klaas Puul firmographics
Firmographics- Name
- Klaas Puul
- Legal name
- Klaas Puul B.V.
- Website
- https://klaaspuul.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Klaas Puul is a Dutch seafood processor founded in 1968 that produces and supplies shrimp and other seafood under the Klaas Puul, PUUL's, and Private Label brands to Foodservice, Retail, and Industry customers across more than 20 European countries, operating five production facilities in the Netherlands, Germany, and Belgium.
- Ownership category
- akta.pro rank
Klaas Puul industry classification
Industry- Product category
- Seafood Processing
- NAICS
- Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)
Keywords
Where Klaas Puul is headquartered
LocationHeadquarters
- HQ city
- Volendam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Klaas Puul business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Branded Seafood Products: Sale of premium seafood products under Klaas Puul and PUUL's brands to Foodservice, Retail, and Industry customers across Europe.
- Private Label Solutions: Collaborative development and supply of private label seafood solutions for retail and industrial partners, including product development, packaging, certification, and supply chain management.
- Value Added Products: Marinated products and ready-to-cook concepts that combine convenience with consistent quality and strong presentation for premium positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B direct pricing - no public tier structure available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Klaas Puul product offering
Product offeringCore offering
Klaas Puul is a Dutch seafood processor founded in 1968 and headquartered in Volendam, Netherlands. The company produces and supplies shrimp and other seafood products to the European market across three business segments — Foodservice, Retail, and Industry — operating its own production facilities in the Netherlands (Volendam), Germany (Brake), and Belgium (Oostende), and sourcing raw materials from more than 50 countries worldwide.
Product overview
Klaas Puul is a premium European seafood knowledge partner specializing in shrimp and seafood products. The company operates as a unified product portfolio organized around three core shrimp varieties (North Sea shrimp, Norwegian prawns, Black Tiger, Vannamei, Argentinian, and Pink prawns), supplemented by other seafood (crayfish, mussels, squid, seafood mix, and surimi). The offering is structured around three branded tiers: the premium Klaas Puul brand for high-end retail and foodservice, the accessible PUUL's brand for mainstream markets, and Private Label solutions developed in partnership with retail and industrial clients. Value-added products (ready-to-cook, marinated) and bespoke packaging solutions (flow-pack, stand-up pouches, cardboard) extend the core product range. The company serves three market segments: Foodservice (professional kitchens), Retail (supermarkets), and Industry (processing/manufacturing).
Differentiator
Problem solved
Functional benefit
Brands
- Klaas Puul: Premium brand for retail, foodservice and professional applications throughout Europe. Represents the highest level of quality, craftsmanship and reliability, rooted in decades of experience in shrimp and seafood.
- PUUL's
- Private Label
Products and services
- Klaas Puul brand shrimp and seafood products Premium branded shrimp and seafood products sold under the Klaas Puul label to foodservice, retail, and industrial customers across Europe.
- PUUL's brand seafood products Accessible-tier shrimp and seafood products marketed under the PUUL's brand for retail and consumer-facing customers.
- Private label seafood solutions Custom shrimp and seafood product manufacturing supplied under retailer-owned labels for European supermarket chains and industrial buyers.
- Convenience and ready-to-eat seafood Cooked, peeled, and value-added shrimp/seafood convenience products supplied to foodservice operators, retailers, and industrial customers.
Companies that use Klaas Puul
Customer profileSegments3 records
Ideal customer profiles3 records
Klaas Puul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Klaas Puul partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
Klaas Puul competitors and assessment
Company assessmentDirect peers
- Young's Seafood: Young's Seafood is one of the largest UK branded and private-label seafood producers (now part of Sofiner), selling into UK and European retail — directly comparable on chilled and frozen seafood, private-label execution, and retail relationships.
- Pescanova: Pescanova is a Spain-based seafood processor and distributor with European retail and foodservice exposure across shrimp, cephalopods, and prepared seafood — overlapping with Klaas Puul on multi-species seafood processing and EU distribution.
- Princes Group: Princes operates an extensive seafood and frozen-foods business supplying European retail private label and branded categories; comparable to Klaas Puul in private-label seafood development and multi-channel European distribution.
- Royal Greenland: Royal Greenland is a leading European seafood processor and supplier of cold-water prawns, cod, and other seafood to retail and foodservice — overlapping with Klaas Puul in cold-water shrimp species and European B2B distribution.
- Heiploeg: Headsquartered in the Netherlands, Heiploeg is one of Europe's largest processors of shrimps and shrimp-based value-added products, supplying retail and foodservice customers across Europe — directly comparable to Klaas Puul on shrimp species, geography, and customer base.
Broad incumbents
- Maruha Nichiro: Maruha Nichiro is one of Japan's largest seafood companies with global processing, aquaculture, and European distribution operations — a broad incumbent competitor in processed and value-added seafood categories that intersect with Klaas Puul's portfolio.
- Thai Union Group: Thai Union is the world's largest seafood processor (Chicken of the Sea, John West, King Oscar, Petit Navire) with a major European branded and private-label seafood business — a broad incumbent competing with Klaas Puul for European shelf space.
- Nissui: Nissui is a major Japanese seafood company with global operations in aquaculture, processed seafood (including surimi), and European supply — comparable to Klaas Puul as a multi-species, multi-format seafood producer.
- Nomad Foods: Nomad Foods owns leading European frozen seafood brands (Iglo, Findus, Birds Eye) and is a major buyer and distributor of frozen seafood across European retail — comparable as a large incumbent shaping European seafood shelf demand that Klaas Puul supplies into.
Regional players
- Clearwater Seafoods: Clearwater Seafoods is a Canadian shellfish and seafood harvester/processor with global distribution; comparable to Klaas Puul on premium, sustainability-certified seafood positioning, though it operates in a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Klaas Puul social profiles
Digital presenceKlaas Puul compliance and trust
Trust signalCompliance11 records
Klaas Puul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klaas Puul leadership team
Management profileNumber of profiles
Profiles2 records
Klaas Puul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klaas Puul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klaas Puul
What does Klaas Puul do?
Klaas Puul is a Dutch seafood processor founded in 1968 and headquartered in Volendam, Netherlands. The company produces and supplies shrimp and other seafood products to the European market across three business segments — Foodservice, Retail, and Industry — operating its own production facilities in the Netherlands (Volendam), Germany (Brake), and Belgium (Oostende), and sourcing raw materials from more than 50 countries worldwide.
Is Klaas Puul a public or private company?
Klaas Puul is a private company. It is classified as family owned and is currently operating.
When was Klaas Puul founded?
Klaas Puul was founded in 1968. It employs 1,001 to 5,000 people.
Where is Klaas Puul based?
Klaas Puul is headquartered in Volendam, Netherlands, in the Europe region.
How does Klaas Puul make money?
Three revenue lines are on record. Branded Seafood Products are the primary driver. The others are private Label Solutions and value Added Products.
Who are Klaas Puul's main competitors?
Direct peers on record are Young's Seafood, Pescanova, Princes Group, Royal Greenland and Heiploeg. Broad incumbents are Maruha Nichiro, Thai Union Group, Nissui and Nomad Foods. Clearwater Seafoods is listed as a regional player.
Does Klaas Puul have an API?
No public API is recorded for Klaas Puul.
What industry is Klaas Puul in?
Klaas Puul's product category is Seafood Processing. Its primary akta.pro industry code is AFANALAC, Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi). Its NAICS code is 311710 and its SIC code is 2092.