Demag Cranes & Components

What Demag Cranes & Components does

Demag Cranes & Components GmbH is a German manufacturer of industrial cranes, hoists, crane components, and drive technology, operating as a subsidiary of the Konecranes Group. Headquartered in Wetter, Germany, and registered in Düsseldorf, the company traces its heritage over 200 years and self-describes as one of the world's leading manufacturers of light crane systems, hoist units, and drives for material handling and logistics. Its core product architecture is modular: the KBK light crane system handles loads up to 3,200 kg and integrates with proprietary conductor lines, while rope hoists handle up to 100 tonnes and chain hoists (DC-Pro, DC-Com, DCS-Pro, DCM-Pro Manulift, DC-Wind) cover lighter and specialized applications including explosion-protected environments. The drive portfolio includes geared motors (offset, angular, helical), travel wheel systems (DRS/DRS-M up to 40 tonnes per wheel, LRS, RS, DWS), and frequency inverters (Dedrive series up to 560 kW), all designed for interoperability across the Demag ecosystem.

The company's business model is built on hardware sales (cranes, hoists, drives, components, and spare parts), supplemented by after-market professional services including repairs, overhaul, commissioning, and training that explicitly support any equipment make. Revenue is generated through three coordinated channels: (1) a global network of certified country partners and distributors serving enterprise and mid-market buyers; (2) direct enterprise field sales for custom and large-scale crane systems, supported by the Automated Quotation System and Demag Configurators; and (3) a direct-to-customer e-commerce channel, the Demag Shop, offering over 16,000 standard products online. Pricing is predominantly quote-based for custom systems, with multi-year enterprise contracts typical. Customers span 13+ verticals including industrial manufacturing, construction, mining, chemicals, energy, aerospace, railways, and intralogistics, with named deployments at companies such as WILO SE, MORELO Reisemobile, Arvato, LiWooD AG, CFL Luxembourg, and packaging machinery manufacturer Gerhard Schubert. Management is led by a four-member Management Board (Markus Dierschke, Christian Mack, Franz Schulte, Mara Zavagno) under the supervision of Chairperson Anneli Karkovirta, reflecting alignment with Konecranes Group governance standards.

Name

Demag Cranes & Components

Legal name

Demag Cranes & Components GmbH

Website

https://demagcranes.com

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Demag Cranes & Components GmbH is a German manufacturer of industrial cranes, hoists, crane components, and drive technology, serving manufacturing, construction, mining, energy, and logistics enterprises globally as a subsidiary of the Konecranes Group.

Ownership category

akta.pro rank

Product category

Industrial Cranes and Material Handling Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Industrial cranes
• Hoist units
• Drive technology
• Material handling
• Crane components

Headquarters

HQ city

Wetter

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Crane Sales: Sale of industrial cranes including KBK light crane systems, universal cranes, overhead cranes, and process cranes. Products are sold through channel partners, distributors, and direct sales with global reach.
2. Hoist Units Sales: Sale of rope hoists, chain hoists (DC-Pro, DC-Com, DCS-Pro, DC-Wind, DCM-Pro Manulift, DCBS), balancers, and explosion-protected lifting technology. Broad product range covering load capacities from 50 kg to 100 tonnes.
3. Drive Technology Sales: Sale of drive components including geared motors (offset, angular, helical), cylindrical-rotor and conical-rotor brake motors, wheel range (DRS, DRS-M, LRS, RS, DWS), frequency inverters (Dedrive Pro 880, Dedrive Compact STO), crane end carriages, and transfer carriages with battery drive.
4. Components and Parts Sales: Sale of crane and component accessories including controllers and wireless control systems (DRC series radio controls, DSC control pendants), Demag Apps, compact magnets (DPM, DBM battery magnets), power supply lines (DCL-Pro), and crane end carriages.
5. After-market Services: Comprehensive service offerings including spare parts (original parts), repairs, general overhaul, commissioning, training, and a dedicated Repair Center. Services support any make of equipment, not only Demag products.
6. Demag Shop Online Sales: Online sales channel offering more than 16,000 products directly through the Demag Shop. Customers can also access CAD models, technical documentation, and product configuration tools online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Demag Cranes & Components manufactures and sells industrial cranes, crane components, hoist units, and drive technology for material handling and logistics applications. Its core product lines include the KBK modular light crane system (load capacities up to 3,200 kg), rope and chain hoists (capacities from 50 kg to 100 tonnes), geared motors, wheel block systems (up to 40 tonnes), frequency inverters, controllers, and complementary digital tools such as StatusControl 2.0. The company also provides aftermarket services (spare parts, repairs, training, commissioning) and sells standard components through its Demag Shop online store.

Product overview

Demag Cranes & Components offers a comprehensive portfolio of industrial cranes, hoist units, and drive systems as a modular product ecosystem. The core product lines include the KBK light crane system (load capacities up to 3,200 kg) with various configurations for workplace solutions, and universal crane sets for overhead travelling and wall-mounted applications. Hoist offerings span rope hoists (DH series handling up to 100 tonnes), chain hoists (DC-Pro, DC-Com, DCS-Pro, DCM-Pro Manulift, DC-Wind), belt hoists, and winches (MPW Platform, HCW, DS10-Wind). The drive portfolio encompasses geared motors (offset, angular, helical), travel wheel systems (DRS/DRS-M, LRS, RS, DWS), frequency inverters (Dedrive series up to 560 kW), crane end carriages, and battery-powered transfer carriages. Component offerings include wireless control systems, Demag Apps (StatusControl, Equipment App), SCU safety control systems, compact magnets (permanent and battery-powered), and power supply lines. The products share a modular design philosophy enabling customer-specific configurations and integration across the Demag ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• KBK: KBK light crane system - modular and versatile material handling solutions for load capacities up to 3,200 kg.
• DC-Pro
• DCM-Pro Manulift
• DRS

Products and services

• KBK Light Crane System Modular light crane system for industrial material handling with load capacities up to 3,200 kg, offering single-girder, double-girder, pillar/wall slewing jibs, monorails, stacker cranes, and portal crane configurations for factories and assembly workstations.
• Crane Sets for Universal Cranes Hall and overhead crane sets for industrial facilities, including top-running and underrunning universal cranes for handling heavier loads beyond the KBK range.
• Demag DH Hoist Units Rope hoist units with high handling rates up to 100 tonnes for industrial material handling; relaunched in 2025 with improved performance and features.
• Rope Hoists (DVR and DHR) Industrial rope hoists with high handling rates for industrial lifting applications across manufacturing, process, and heavy-load environments.
• DC-Pro Chain Hoist Fully featured chain hoist with two lifting speeds, 24V contactor control, operating limit switches, elapsed operating time counter, and maintenance-free gearbox/brake/slipping clutch for up to 10 years; load capacities up to 5,000 kg.
• DC-II Chain Hoist Industrial chain hoist for a variety of lifting capacities, forming part of the Demag chain hoist range for general industrial use.
• DCM-Pro Manulift Chain Hoist Single-handed load handling chain hoist for loads up to 250 kg with two-stage lifting speeds, Pro-Hub function providing up to 90% higher rated lifting speed in reduced load range, and operating range from -20°C to +45°C.
• DCMS-Pro Manulift Chain Hoist Chain hoist with Manulift functionality for precise load handling and positioning, intended for ergonomic industrial workstation use.
• DC-Com Chain Hoist Reliability-focused chain hoist for daily industrial operations requiring durable and consistent load handling performance.
• DC-Wind Chain Hoist Specialized chain hoist for wind turbine maintenance applications, supporting power and energy operators servicing wind turbine components.
• DCS-Pro Chain Hoist Smooth positioning chain hoist with fast lifting speeds for precise load placement in industrial applications.
• DBC Chain Hoist Chain hoist within the Demag industrial chain hoist portfolio, offering lifting capability for general industrial applications.
• DCBS Chain Hoist Balancer Electric chain hoist balancer for intuitive, ergonomic load handling and positioning at industrial workstations.
• Demag Belt Hoist DBH Belt hoist built for demanding production environments that require clean and precise lifting operations.
• MPW Platform and HCW Winch Versatile winch solutions for industrial applications including maintenance platforms and specialized lifting tasks.
• DS10-Wind Rope Winch Rope winch designed specifically for wind turbine applications, supporting maintenance and component handling in the wind energy sector.
• Explosion-Protected Lifting Technology (DXR/DXC) Explosion-protected lifting solutions including Ex-rated DXR rope hoist and DXC chain hoist for safe material handling in explosive and hazardous industrial environments.
• Geared Motors Modular geared motor solutions including offset, angular, and helical configurations for industrial travel and crane drive applications.
• Motors Reliable drive units including cylindrical-rotor motors and conical-rotor brake motors for industrial drive applications.
• DRS and DRS-M Wheel Block Systems Versatile travel wheel system for heavy-load handling with eight sizes providing load capacities from 2.75 to 40 tonnes per wheel block; features laser alignment, fixed alignment element for quick replacement, and mechanical wear measurement.
• LRS Travel Wheel System Travel wheel system with wheel loads up to 6.5 tonnes and travel speeds up to 240 m/min, supporting high-speed industrial travel applications.
• RS Wheel Block System Wheel block solutions for tough industrial applications requiring robust performance in demanding operating environments.
• DWS Wheel Sets Wheel set solutions for industrial loads up to 60 tonnes, supporting heavy-duty material handling applications.
• Dedrive Frequency Inverters Frequency inverters for demanding drive applications up to 560 kW, including the Dedrive Pro 880 and Dedrive Compact STO series with high overload capacity.
• Dedrive Compact STO Frequency Inverter Compact frequency inverter with Safe Torque Off (STO) functionality, designed for start and stop applications with high overload capacity and easy operation; output range 0.75 to 110 kW.
• Crane End Carriages Travel units ready for installation including KTL corner-bearing end carriages and DFO/DFM end carriages for crane travel mechanisms.
• Transfer Carriage with Battery Drive Flexible and autonomous transfer carriage with battery drive for various material handling applications across industrial facilities.
• Controllers and Wireless Control Systems Safe and reliable control solutions including radio controls (DRC MJ, DRC-J/JT, Demag D3, DRC-MP, DRC-DC) and control pendants (DSC-3/5/7, DSE, DST, DSK) for crane and hoist operations.
• Compact Magnets (DPM/DBM) Reliable performance lifting magnets including DPM permanent magnets and DBM battery magnets for flexible and safe load handling without mechanical attachment.
• Power Supply Lines (DCL-Pro) Safe and reliable power and data transfer solutions including the DCL-Pro compact conductor line for crane and hoist systems.
• Demag FSS (Free Standing Steel Structure) Standardized, calculated, and ready-to-install free-standing steel crane system and supporting structure available from a single source for industrial material handling installations.
• PUR Wheel Robust, heavy-duty PUR wheel designed for high-speed industrial travel applications.
• Demag SCU Safety Control System Safety control system allowing the assembly of systems or machines up to Performance Level e (PLe) per EN ISO 13849-1, integral to Demag crane and hoist product range.
• Demag Apps (Digital Tools) Digital tools including Demag StatusControl 2.0 for equipment monitoring (real-time status, elapsed operating time, error messaging) and the Demag Equipment App for data management.
• Demag Aftermarket Services Comprehensive after-sales services including original spare parts, repairs, general overhaul, commissioning, training, and a dedicated Repair Center supporting any make of equipment.
• Demag Shop Online Store Online sales channel offering more than 16,000 standard products directly for purchase, plus access to CAD models, technical documentation, and product configuration tools for Demag components.

Quantifiable outcome

• DRS 315 wheel blocks can move a 66.2-tonne radiation protection door using just 0.75 kW of power
• +6 more outcomes

Named customers16 records

Segments17 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Three partnerships are on record, tiered parent and core.

• Konecranes GroupparentOthersDemag Cranes & Components is a subsidiary of Konecranes Group. Konecranes provides group-level governance including sustainability policies (LkSG Policy Statement, Human Rights Policy 2022, Diversity, Equity and Inclusion Policy), a Code of Conduct for management culture, a Supplier Code of Conduct, and a group-wide Whistleblowing Channel. The parent company's sustainability frameworks and compliance policies apply to Demag operations. Konecranes Group is a global leader in industrial lifting equipment, providing strategic direction and shared infrastructure to Demag.
• Kreitzler Industriebühnen GmbHcoreImplementation/ SI/ Consulting PartnerKreitzler Industriebühnen GmbH (headquartered in Witten, Germany) is a specialist in custom-built industrial platforms, lifting platforms, and special structures for railway maintenance applications. The company integrates Demag modular drive components (LRS 350 travel wheels, ADK50DD offset geared motors, Dedrive Compact STO frequency inverters) into custom aerial work platforms for CFL Luxembourg rail maintenance operations. This is a deep engineering collaboration where Kreitzler acts as a system integrator using Demag components for specialized applications.
• Stahl-Projektbau Wentz GmbHcoreImplementation/ SI/ Consulting PartnerStahl-Projektbau Wentz GmbH (founded in 2005, based in Goslar, Germany) is a steel construction specialist designing and building radiation protection cabinets, pipe bridges, substructures, and special structures. The company specified Demag modular drive range (DRS 315 wheel blocks, angular geared brake motors, Dedrive Compact frequency inverters) for moving a 66.2-tonne radiation protection door at a German research institute. Also uses Demag EPDE single-girder suspension crane in the facility since 2012. Engineering partnership where Demag components are integrated into custom-built steel structures.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Columbus McKinnon: Columbus McKinnon is a global designer and manufacturer of hoists, cranes, rigging, and material handling products, with brands including CM, Yale, and Coffing. It competes head-to-head with Demag in chain hoists, wire rope hoists, jib cranes, and overhead crane components used by industrial customers.
• Gorbel: Gorbel is a US manufacturer of overhead cranes, jib cranes, gantry cranes, workstations, and ergonomic lifting equipment. It competes with Demag's KBK light crane system and slewing jib offering for industrial workstation and assembly applications.
• KITO Group: KITO is a Japanese manufacturer of manual and electric chain hoists, wire rope hoists, cranes, and rigging products distributed globally. Its electric chain hoist product line and light crane systems directly overlap Demag's DC-Pro and KBK ranges for industrial and ergonomic workplace applications.
• GH Cranes & Components: GH Cranes & Components is a Spanish manufacturer of overhead travelling cranes, gantry cranes, and crane components including hoist units, end carriages, and motorised wheels. It is a direct European competitor in industrial overhead crane kits and components.
• Konecranes: Konecranes is the parent company of Demag Cranes & Components and also sells port and industrial cranes, hoists, and service globally. It operates the same product categories as Demag and is its most direct comparator in overhead cranes, port solutions, and service.
• Harrington Hoists: Harrington Hoists designs and manufactures electric chain hoists, wire rope hoists, and crane components sold predominantly through industrial distributors in North America. It overlaps directly with Demag on low-headroom chain hoists, ergonomic workstations, and small overhead crane kits.

Broad incumbents

• Terex Corporation: Terex is a diversified US-based manufacturer of aerial work platforms, cranes (rough-terrain, all-terrain, crawler, and tower), and materials processing equipment. Its industrial and port crane product lines compete with Demag for large industrial lifting projects and material handling systems.
• Liebherr: Liebherr is a large diversified German manufacturer whose range includes mobile construction cranes, crawler cranes, and tower cranes, with the industrial crane segment overlapping Demag's heavy-duty process crane offerings for steel mills, mining, and heavy industry.

Regional players

• ABUS Kransysteme: ABUS is a German manufacturer of overhead travelling cranes, jib cranes, and crane components headquartered in Wetter, Germany (near Demag). It is a direct European competitor in light and standard overhead crane systems for industrial facilities.

Emerging players

• Verlinde: Verlinde is a French manufacturer of electric hoists, chain hoists, jib cranes, and overhead crane components for industrial and theatrical applications. It directly overlaps with Demag's smaller electric hoist and modular light crane kits for European OEMs and end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/demagcranesTV
• Facebookfacebook.com/Demag-Cranes-Components-155575967823138
• LinkedInlinkedin.com/company/demag-cranes-&-components_2
• Instagraminstagram.com/next_demag_generation
• Xx.com/demagcranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demag Cranes & Components