Fixr
- Company typePrivate
- Founded2008
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fixr does
Fixr.com is a US-based online marketplace that connects homeowners with local home improvement contractors across four core categories: roofing, siding, kitchen remodeling, and bathroom remodeling. Founded in 2008 and headquartered in Wilmington, Delaware, the platform was co-founded by Andres Torrubia (CEO) and Antonio Parraga (CTO) and operates with 11-50 employees. The platform is reported as a subsidiary of HomeAdvisor, a larger home services network. Customers access Fixr.com directly via web search, self-navigate the directory to compare rated contractors, and submit quote requests through the site.
The platform's underlying technology is a category-specialized contractor directory with curated, reviewed listings, paired with a substantial content library of cost benchmarking data and contractor selection guides. The content covers project costs by state (e.g., kitchen remodel ROI ranging up to 167.20% in Maine), pricing benchmarks by project type, and survey-based research on homeowner trends. This content is cited by industry publishers including HomeAdvisor and HomeGuide, and the platform generates earned media through original surveys on topics such as outdoor living investment behavior.
Fixr.com's business model combines lead generation with content monetization. Pricing is quote-based and not publicly disclosed; homeowners request itemized quotes directly from contractors via the platform. The company operates a self-serve, SEO-driven go-to-market motion with no enterprise sales function. A separate, unrelated company also named Fixr operates as an engineering services firm in Nigeria, Ghana, and Kenya—this analysis focuses on the US home services marketplace matching the firmographic profile.
Fixr firmographics
Firmographics- Name
- Fixr
- Website
- https://fixr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fixr industry classification
Industry- Product category
- Home Improvement Marketplace
- NAICS
- Residential Remodelers (236118), Other Personal and Household Goods Repair and Maintenance (811490)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- General Punch-List & Move-In/Move-Out Repairs (HSAGAAAO)
Keywords
Where Fixr is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fixr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Engineering Services Delivery: Fixr (African entity) provides end-to-end infrastructure services across seven categories (HVAC, renewable energy, electrical systems, fibre and communications, surveillance, smart home automation) and generated approximately ₦3 billion in revenue with no external investors.
- Components and Parts Marketplace: Components marketplace sales to customers and partners, reducing counterfeit parts and providing quality-assured components alongside engineering services.
- Data and Content Licensing: Fixr.com provides industry cost data referenced by third-party publishers (HomeAdvisor, HomeGuide) and contributes to industry benchmarking reports used across the home improvement sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contractor quote-based pricing varies by project type, scope, and location |
| Other | Pay-as-you-go | Project cost data varies by US state and project type (minor updates vs. full remodels) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Fixr product offering
Product offeringCore offering
Fixr.com is an online marketplace that connects U.S. homeowners with top-rated local contractors across categories including roofing, siding, kitchen remodeling, and bathroom remodeling. The platform provides curated contractor directories with verified reviews and ratings, project cost benchmarking data, licensing and insurance guidance, and a quote-request system that enables homeowners to compare multiple providers. The site is organized by category, allowing homeowners to discover, evaluate, and contact contractors for residential improvement projects of varying scope.
Product overview
Fixr is an engineering services company operating as a unified platform across Nigeria, Ghana, and Kenya. The core offering is Fixr Engineering Services, which provides end-to-end infrastructure services across seven categories (HVAC, renewable energy, electrical systems, fibre and communications, surveillance and smart home automation). The company supplements this with a Components Marketplace to combat counterfeit parts and ensure quality, and a Solar Financing program that has facilitated approximately N5 billion in loans through finance partners. Fixr operates an infrastructure-led model that partners with OEMs for quality assurance, differentiating from purely software-led African tech approaches by emphasizing field technicians alongside digital tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixr.com Contractor Marketplace An online marketplace connecting U.S. homeowners with top-rated local home improvement contractors across roofing, siding, kitchen remodeling, and bathroom remodeling categories. Includes verified reviews, project cost benchmarks, licensing and insurance guidance, and quote comparison functionality. Free for homeowners; supports self-serve discovery and request-for-quote flow.
Quantifiable outcome
- Fixr (Africa) facilitated approximately N5 billion in solar loans for homes and businesses
- +3 more outcomes
Companies that use Fixr
Customer profileSegments2 records
Ideal customer profiles1 record
Fixr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fixr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OEMs (Unnamed)coreFixr partners with original equipment manufacturers (OEMs) for quality assurance across its engineering services delivery, ensuring genuine parts and manufacturer-backed support for installed systems.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Fixr competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fixr social profiles
Digital presenceFixr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixr leadership team
Management profileNumber of profiles
Profiles2 records
Fixr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixr
What does Fixr do?
Fixr.com is an online marketplace that connects U.S. homeowners with top-rated local contractors across categories including roofing, siding, kitchen remodeling, and bathroom remodeling. The platform provides curated contractor directories with verified reviews and ratings, project cost benchmarking data, licensing and insurance guidance, and a quote-request system that enables homeowners to compare multiple providers. The site is organized by category, allowing homeowners to discover, evaluate, and contact contractors for residential improvement projects of varying scope.
Is Fixr a public or private company?
Fixr is a private company. It is classified as corporate owned and is currently operating.
When was Fixr founded?
Fixr was founded in 2008. It employs 11 to 50 people.
Where is Fixr based?
Fixr is headquartered in Wilmington, United States, in the North America region.
How does Fixr make money?
Three revenue lines are on record. Engineering Services Delivery is the primary driver. The others are components and Parts Marketplace and data and Content Licensing.
Does Fixr have an API?
No public API is recorded for Fixr.
What industry is Fixr in?
Fixr's product category is Home Improvement Marketplace. Its primary akta.pro industry code is HSAGAAAO, General Punch-List & Move-In/Move-Out Repairs. Its NAICS code is 236118 and its SIC code is 1520.