Rock Steady Boxing

Name

Rock Steady Boxing

Legal name

Rock Steady Boxing, Inc.

Website

https://rocksteadyboxing.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Neurological Exercise Therapy

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

Keywords

• Parkinson's exercise program
• Non-contact boxing fitness
• Affiliate certification training
• Neurological rehabilitation therapy
• Nonprofit health program

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Affiliate Fees: Annual affiliate program fees of $1,000 per year (increasing to $1,036/yr after May 1, 2026) charged to independent gym operators who license the RSB brand and curriculum. This is the primary recurring revenue stream supporting the organization's nonprofit mission.
2. Training and Certification Fees: Revenue from training programs including Head Coach Training ($899), Coach Training ($599 for existing affiliates), Assistant Coach Training ($149), Clinician Training ($899), and recertification fees ($75 every 2 years).
3. Merchandise Sales: Branded merchandise sold through SpreadShop online storefront. All proceeds support RSB programs and expansion efforts.
4. Donations and Fundraising: 501(c)(3) nonprofit funded primarily through private donations. Accepts online donations, mail-in checks, bequests, and legacy society contributions. Hosts fundraising events including 5K runs, charity boxing nights, and corporate golf tournaments.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rock Steady Boxing delivers a non-contact, boxing-inspired group fitness curriculum specifically designed for people with Parkinson's disease at all stages, including Young Onset Parkinson's. The program is delivered through a global affiliate network of 800+ certified locations and complemented by 1:1 clinical delivery by trained rehabilitation professionals. The organization monetizes through annual affiliate licensing fees, tiered professional certification programs (Head Coach, Coach, Assistant Coach, Clinician, Volunteer), donations, and branded merchandise.

Product overview

Rock Steady Boxing is a nonprofit organization offering a non-contact, boxing-based fitness curriculum specifically designed for people with Parkinson's disease. The core offering consists of group exercise classes delivered at over 800 affiliate locations worldwide, complemented by 1:1 clinical rehabilitation services. The organization operates a multi-tiered certification system (Head Coach, Coach, Assistant Coach, Clinician, Volunteer Training Camps) to train and credential fitness and medical professionals. Supporting offerings include annual CoachCon conferences, the 'In Your Corner' digital magazine, equipment wholesale partnerships, and educational resources including books, videos, and workout content. The portfolio functions as a unified program ecosystem where certification training enables affiliate expansion, and affiliate locations deliver the core boxing curriculum to Parkinson's patients.

Differentiator

Problem solved

Functional benefit

Brands

• In Your Corner Magazine: An online magazine published by Rock Steady Boxing serving as a resource and encouragement for families fighting Parkinson's disease, featuring stories of affiliates worldwide, inspirational content, resources, and scientific research.

Products and services

• Rock Steady Boxing Group Fitness Classes Non-contact, boxing-inspired group fitness curriculum specifically designed for people with Parkinson's disease at all stages, including Young Onset Parkinson's. Classes address motor symptoms (slow/small movements, imbalance, stiffness, flexed posture) and respiratory weakness, and are delivered at 800+ certified affiliate locations across all 50 U.S. states and 14 countries.
• Rock Steady Boxing 1:1 Clinical Delivery Individual therapy sessions using the Rock Steady Boxing method delivered by trained rehabilitation professionals (physical therapists, occupational therapists) in clinical or rehabilitation settings. Clinicians bill insurance using standard CPT codes and collaborate with local RSB gyms for continuum of care.
• Head Coach Training Camp Certification program that prepares fitness and medical professionals to deliver Rock Steady Boxing in group fitness settings. Approximately 10-hour online training plus 2-day in-person skills lab at Indianapolis. Required to establish a new RSB affiliate location. Priced at $899 for new affiliates (includes Affiliate Training Camp) or $699 for new head coach at an existing affiliate.
• Coach Training Camp Certification program that enables fitness and medical professionals at existing affiliate locations to lead Rock Steady Boxing group classes independently. ~10-hour online training. Prerequisites include medical professional license, NCCA certification, or degree in exercise science-related field. Priced at $499 for new coach at existing affiliate location.
• Clinician Training Camp Training program for medical providers (physical and occupational therapists) to deliver the Rock Steady Boxing method 1:1 in clinical settings. Includes 8-hour online course plus 2-day in-person skills lab at Indianapolis. Three-year certification with recertification by online course and exam. Priced at $899.
• Assistant Coach Training Camp 3-hour online training for Assistant Coaches to assist Head Coaches in delivering Rock Steady Boxing group classes. No prior degree or certification required. Must be associated with an existing affiliate location. Priced at $90.
• Volunteer Training Camp 1.5-hour online training providing an introduction to Rock Steady Boxing history, method, philosophy, and essential safety information for volunteers supporting local RSB locations. Free for volunteers at existing locations.
• Rock Steady Boxing Branded Merchandise Branded apparel and accessories sold through the SpreadShop online storefront, with all proceeds supporting RSB programs and expansion efforts.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Urban Poling Inc.minorStrategic or Co-development Partner · 12 February 2026Urban Poling partnered with RSB to present poster presentations on pole walking for Parkinson's disease patients at the APTA Combined Sections Meeting, showcasing research collaboration for PD rehabilitation.
• Foundation for Physical Therapy ResearchminorStrategic or Co-development Partner · 12 February 2026Foundation supporting the APTA Combined Sections Meeting where Urban Poling exhibited RSB-related research, supporting professional education.
• Rock Steady Boxing Ede (Netherlands)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Hans and Dini Louwerse brought Rock Steady Boxing to Ede, Netherlands in 2016, establishing RSB in Europe. They have trained 220 fitness professionals across the Netherlands to deliver boxing for Parkinson's at 100+ locations and train international RSB coaches.
• JukestircoreTechnology or IntegrationJukestir is an unpredictable punching bag device developed by Brad Evans, now used in over 100 hospitals across the United States for neurological rehabilitation. RSB partners with Jukestir for specialized equipment, offering affiliates a discount on the Jukestir Coordination Punching Bag for Boxing/MMA.
• Century Martial ArtscoreTechnology or IntegrationWholesale martial arts equipment partner providing RSB affiliates with discounted boxing gloves, hand wraps, and gear.
• WellnessLivingcoreTechnology or IntegrationAffiliate program partner providing software platform for RSB affiliate management including member directories and scheduling.
• RingsidecoreTechnology or IntegrationBoxing equipment partner providing RSB-branded and discounted boxing gear for affiliates.
• Merz TherapeuticsminorStrategic or Co-development PartnerPharmaceutical partner focused on Parkinson's disease treatment and research, supporting the broader Parkinson's community.
• YMCA of Greater IndianapolisminorChannel Partner/ Reseller/ DistributorCorporate partner providing RSB programming at YMCA facilities, expanding access to Parkinson's exercise programs.
• Senior HelpersminorChannel Partner/ Reseller/ DistributorIn-home senior care franchise partner potentially referring clients to RSB programs and integrating Parkinson's care services.
• The Goodman GroupminorChannel Partner/ Reseller/ DistributorSenior living and care community operator partner hosting RSB programs at their facilities.
• Erickson Senior LivingminorChannel Partner/ Reseller/ DistributorSenior living community operator hosting RSB programs for residents with Parkinson's disease.
• University of IndianapoliscoreStrategic or Co-development PartnerAcademic partner hosting RSB clinician training and collaborating on research. Dr. Connie Fiems (Chief Scientific Officer) previously faculty at the Krannert School of Physical Therapy.
• William Carey UniversityminorStrategic or Co-development PartnerGraduate programs hosting RSB certification training on campus, engaging students, local clinicians, and clinical instructors.
• New York University (NYU)minorStrategic or Co-development PartnerGraduate programs hosting RSB certification training on campus as part of academic delivery program.
• LSVT GlobalcoreStrategic or Co-development PartnerDr. Cynthia Fox, CEO of LSVT Global, received the 2026 Scott Newman Impact Award. LSVT Global specializes in intensive voice and speech treatments (LSVT LOUD) and physical therapy (LSVT BIG) for Parkinson's disease, representing aligned missions in Parkinson's care.
• Parkinson's FoundationcoreStrategic or Co-development PartnerRSB is recognized by the Parkinson's Foundation as an Accredited Exercise Education Program. The Foundation's recognition establishes RSB's curriculum as meeting rigorous standards for Parkinson's exercise programming.
• Michigan Parkinson's FoundationminorStrategic or Co-development PartnerReceived 2025 Scott Newman Impact Award. MPF supports 70+ support groups across Michigan, hosts exercise classes, and provides educational events and respite care, serving approximately 35,000 individuals with Parkinson's in 2024.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LSVT Global: Provides LSVT LOUD (speech) and LSVT BIG (physical/occupational therapy) programs for Parkinson's patients with clinician certification. Operates as a broader Parkinson's-therapy incumbent; RSB has a strategic partnership (Dr. Cynthia Fox received RSB's 2026 Scott Newman Impact Award) but LSVT BIG overlaps with RSB's clinical 1:1 delivery.
• Michael J. Fox Foundation for Parkinson's Research: Largest nonprofit funder of Parkinson's research globally, also providing patient education and advocacy. Not a direct exercise-program competitor but the dominant incumbent in Parkinson's philanthropy and visibility, competing for donor mindshare and (via board member Jimmy Choi) overlapping community attention.
• Davis Phinney Foundation: Parkinson's-focused nonprofit offering education programs, the 'Every Victory Counts' manual, and tools to help people with PD live well. Broad incumbent that overlaps with RSB's educational and quality-of-life mission while competing for donor support and audience attention.
• YMCA of the USA: National nonprofit operating senior fitness and chronic-disease prevention programs (e.g., YMCA's Moving for Better Balance, EnhanceFitness) at scale, with some Ys hosting RSB-affiliated classes. Broad incumbent in community-based health programming where Parkinson's-specific exercise offerings could expand.
• American Parkinson Disease Association (APDA): National nonprofit providing Parkinson's information, support groups, exercise resources, and referrals nationwide. Larger, broader incumbent in the Parkinson's services space — APDA is not a direct exercise-program competitor but competes for donor dollars and participant attention.

Emerging players

• Power Over Parkinson's Foundation: Nonprofit offering exercise and wellness programs specifically for people with Parkinson's disease. An emerging player in the same Parkinson's exercise niche where RSB operates, with overlapping target participants and coach recruitment.
• Brian Grant Foundation: Nonprofit founded by former NBA player Brian Grant that provides exercise, nutrition, and wellness programs for people with Parkinson's. Targets the same Parkinson's patient community with an alternative exercise program model; an emerging competitor/adjacent player.

Direct peers

• Parkinson Wellness Recovery (PWR!): Founded by Dr. Becky Farley, PWR! provides Parkinson-specific exercise training programs and professional certification courses for clinicians and fitness instructors. It directly overlaps with RSB's clinician training and group class offerings and competes for the same affiliate and coach talent pool.
• Delay the Disease: Founded by David Zid, Delay the Disease is a Parkinson's-specific functional fitness and exercise program with affiliate locations, training, and certification for fitness professionals. It is the most direct competitor to Rock Steady Boxing in the Parkinson's-boxing/exercise niche, sharing the affiliate-and-certification model.

Others

• Parkinson's Foundation: National Parkinson's nonprofit (formed by merger of National Parkinson Foundation and Parkinson's Disease Foundation) that funds research, provides patient resources, and accredits exercise programs — including accrediting RSB. Functions more as a regulator/partner than a competitor, but influences the same donor and participant ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rockstdyboxing
• YouTubeyoutube.com/channel/UC2y0dWkZvD8e1mDW_-HEzYQ
• Facebookfacebook.com/rocksteadyboxing
• Instagraminstagram.com/rock_steady_boxing
• LinkedInlinkedin.com/company/rock-steady-boxing-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Steady Boxing