Amazon Filters

What Amazon Filters does

Amazon Filters Limited is a privately held, family-owned UK manufacturer of industrial process filtration equipment, founded in 1985 by Mike Pizzey and headquartered in Camberley, Surrey. The company designs, manufactures, and supplies liquid and gas filtration systems — including meltblown depth filters, pleated depth filters, membrane filters, bag filters, capsule filters, activated carbon cartridges (SupaCarb), coalescers, stainless steel filters, and the SupaClean sealed change-out system — alongside a full range of standard and bespoke filter housings (plastic, single/multi-cartridge, sanitary, bag, corrosion-resistant, and custom engineered units). Production is concentrated in two facilities: the UK headquarters and a 5,000+ m² manufacturing site in Warsaw, Poland, supported by a sales subsidiary in Germany; annual output exceeds 3 million meltblown filters, 750,000 pleated filters, and 5,000 filter housings, with 220+ filtration specialists employed globally.

The company sells primarily direct to enterprise end-users and OEMs in five regulated verticals — water treatment (municipal, desalination, potable supply), pharmaceuticals and healthcare, oil and gas, food and beverage, and chemicals and coatings — and supplements this with a retrofit/replacement channel that cross-compatibles with leading filter brands and a distributor network spanning approximately 35 countries across Europe, North America, South America, Asia, Australasia, the Middle East, and Africa. Its go-to-market combines sales engineering, industry-specific microsites, trade shows (including DWQ 2026 for the UK AMP8 water cycle), and technical content marketing targeted at process engineers, procurement, and quality managers. Pricing is quote-based; for bespoke orders above £50,000, staged payment terms apply (30/50/20), and the company advertises a guaranteed minimum 10% saving on annual filtration costs.

Amazon Filters' competitive position rests on a dense regulatory and certification stack (DWI Regulation 31, FDA/USP Class VI, ATEX, PED 2014/68/EU Module H, ISO 9001/14001/45001, AQAP 2110, Halal, Kosher, Polish PZH), proprietary product platforms (SupaSpun II, SupaClean, ClearView, renewable-polypropylene meltblown), and full production-history traceability required by regulated buyers. Ownership remains with the Pizzey family (Neil Pizzey as Managing Director, Karl Pizzey as Operations Director) alongside long-tenured sales leadership (Jeff Kirby, since 1987), and the company took its first disclosed external institutional capital from Business Growth Fund in 2018.

Name

Amazon Filters

Legal name

Amazon Filters Limited

Website

https://amazonfilters.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Filtration Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Purification, Filtration & Packaging for High-Purity Chemicals (PFA/UPW compatibility, subfab delivery) (IMAEAKAO)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Industrial filtration equipment
• Filter cartridges
• Filter housings
• Process filtration
• Liquid gas filtration

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Filter Cartridges and Capsules: Sale of meltblown depth filters, pleated depth filters, membrane filters, bag filters, capsule filters, activated carbon filters, coalescers, and stainless steel filters. Annual production exceeds 3 million meltblown filters and 750,000 pleated filters.
2. Filter Housings: Standard and custom filter housings for liquid and gas applications including plastic housings, single/multi cartridge housings, sanitary housings, bag filter housings, corrosion resistant housings, and bespoke engineered housings. Annual production exceeds 5,000 filter housings.
3. Custom Solutions and Skids: Bespoke filtration solutions engineered around customer processes, including containerized filtration skids for mobile applications and custom housing designs
4. Replacement Filters and Retrofits: Replacement parts and retrofits for leading filter manufacturers, offering cross-compatibility with major filter brands
5. OEM Filters: Custom filtration solutions designed and manufactured for original equipment manufacturers across various industries

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Amazon Filters designs, manufactures, and supplies bespoke and standard filter cartridges, capsules, and filter housings for liquid and gas process filtration applications. The product range covers meltblown depth filters, pleated filters, membrane filters, bag filters, capsule filters, activated carbon filters, coalescers, stainless steel filters, the sealed SupaClean filter system, and a full range of plastic, sanitary, bag, corrosion-resistant, and custom-engineered filter housings, serving regulated process industries including water, pharmaceutical, oil and gas, food and beverage, and chemicals.

Product overview

Amazon Filters is a process filtration equipment manufacturer offering a comprehensive portfolio of filter cartridges, capsules, and filter housings designed for liquid and gas processes. The product range centers on two main categories: (1) Filter Cartridges & Capsules including meltblown depth filters, pleated depth filters, membrane filters, bag filters, capsule filters, activated carbon filters (SupaCarb), coalescers, stainless steel filters, and the SupaClean sealed filter system; and (2) Filter Housings including plastic, single-cartridge, multi-cartridge, sanitary, bag filter, corrosion-resistant, and custom-designed housings. Key product lines include SupaSpun II and SupaGard approved for municipal water supply under Regulation 31, SupaCarb for taste and odor removal, and SupaClean for operator safety during change-out. The company also offers housing accessories and retrofit solutions for competitive filter brands.

Differentiator

Problem solved

Functional benefit

Brands

• SupaSpun: Meltblown depth filter product line including SupaSpun II with Regulation 31 approval for public water supply.
• SupaGard
• SupaClean
• SupaCarb
• SupaPleat
• SupaPore
• Contour
• DuoLine

Products and services

• Meltblown depth filters Absolute and nominal rated depth filters for bulk solids removal and pre-filtration across liquid and gas processes, with ratings from 0.3 to 350 µm. Used in water, chemical, pharmaceutical, and food and beverage applications.
• Pleated depth filters High-surface-area pleated cartridges for polishing and clarification, with absolute removal ratings from 0.3 to 400 µm. Used for industrial filtration applications requiring high dirt-holding capacity.
• Membrane filters Absolute-rated pleated membrane filters for precision contamination control in critical liquid and gas processes including pharmaceutical sterile filtration.
• Bag filters Multi-layer bag filters for bulk liquid filtration and specialist oil applications, with absolute and nominal removal ratings from 1 to 1000 µm.
• Capsule filters

Quantifiable outcome

• Cutting 75% off annual RO prefilter consumption at desalination plant
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorAmazon Filters maintains a global network of distributors covering all major geographic regions including Europe (17 countries), North America (3 US states), South America (2 countries), Asia (7 countries), Australia/New Zealand, Middle East (3 countries), and Africa (4 countries). Distributors provide local sales, support, and inventory to serve customers worldwide.

Scale indicators9 records

Recent moves6 records

Broad incumbents

• Alfa Laval: Global supplier of heat transfer, separation, and fluid handling equipment. Competes in process filtration for food & beverage, pharma, and chemicals, with broader process equipment portfolio.
• Eaton Corporation: Diversified industrial manufacturer with a filtration division serving hydraulic, lubrication, and process applications. Broader portfolio than Amazon Filters but overlapping in industrial liquid filtration housings and cartridges.
• Veolia Water Technologies: Global water treatment solutions provider including filtration systems for municipal and industrial water. Overlaps with Amazon Filters' water treatment segment as a much larger incumbent with full plant capability.
• 3M (Separation and Purification Sciences): Global diversified manufacturer with a substantial filtration business spanning industrial, life sciences, and water. Overlaps with Amazon Filters in cartridge and housing products but operates as a much broader incumbent.

Direct peers

• Pall Corporation: Global filtration specialist (now part of Danaher) serving pharma, biotech, food & beverage, and industrial markets with cartridges, housings, and systems. Closest direct competitor to Amazon Filters across liquid and gas process filtration.
• Parker Hannifin: Industrial filtration and separation division manufactures cartridges, housings, and engineered filtration systems for similar process industries. Overlaps directly with Amazon Filters in oil & gas, chemicals, and water applications.
• Donaldson Company: Global manufacturer of filtration systems including liquid process cartridges and housings. Competes with Amazon Filters in industrial liquid filtration, particularly in chemicals, food & beverage, and water treatment.
• MANN+HUMMEL: German-headquartered filtration specialist with broad industrial and process filtration portfolio. Direct peer in liquid filtration cartridges, membrane filters, and housings across EMEA.
• Porvair Filtration Group: UK-listed specialist in filtration and separation technologies serving aerospace, energy, and process industries. Highly comparable as a UK-based filtration OEM with engineered cartridge and housing products.

Emerging players

• Sartorius AG: Bioprocess and lab filtration specialist focused on pharma and biotech. Comparable on sterile and membrane filtration products but serves a more upstream, higher-margin pharma niche than Amazon Filters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AmazonFilters

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Filters