MSP Design Group

What MSP Design Group does

MSP Design Group is a privately held promotional marketing agency founded in 2013 and headquartered in Virginia Beach, Virginia, operating as a subsidiary of TDI LLC. The company provides end-to-end branded merchandise and custom apparel solutions to a base of more than 25,000 brands spanning enterprise customers (Coca-Cola, GEICO, Volvo, FBI, Chenega) and smaller accounts, served through both direct enterprise sales and a direct-to-consumer ecommerce storefront. Service lines include branded merchandise, custom apparel, visual communications/signage, kitting/warehousing/fulfillment, ecommerce platform solutions for gifting and recognition, and in-house creative services, all positioned under a unified branded marketing platform.

The company's operating backbone is a 100,000 sq ft production facility in Virginia Beach equipped with in-house screen printing, embroidery, and other decoration methods, combined with NetSuite-enabled kitting, warehousing, and fulfillment operations. A distinguishing technical asset is the exclusive licensed apparel screen-printing arrangement with MultiCam®, giving MSP a captive capability in the tactical/defense niche that competitors cannot replicate. The company also operates an ecommerce platform (shop.mspdesigngroup.com) supporting gifting, rewards and recognition, team gear, and fundraising programs, introducing a subscription/recurring revenue component alongside predominantly one-time merchandise sales.

The business model is primarily quote-based, enterprise sales-led with phone and web-driven consultation, augmented by event marketing (Magic Moments Marketing Expo, PPAI Expo), content marketing, and an SMB/consumer ecommerce channel. Revenue streams combine one-time merchandise and apparel sales, professional services for visual communications, managed services for fulfillment, and recurring ecommerce platform subscriptions. The company claims a "Top 1%" ranking among U.S. branded merchandise distributors and reports 100+ million impressions generated for clients. Growth has been augmented by two acquisitions (Promotional Considerations in 2020 and Bright Ideas in 2022) and recent senior sales leadership additions.

Name

MSP Design Group

Legal name

MSP Design Group

Website

https://mspdesigngroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

MSP Design Group is a private Virginia Beach-based promotional marketing agency offering custom branded merchandise, apparel, visual communications, and ecommerce solutions to 25,000+ brands, including Coca-Cola, GEICO, and Volvo, through a 100,000 sq ft production facility and exclusive MultiCam® screen-printing rights.

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Promotional merchandise
• Branded apparel
• Custom screen printing
• Kitting and fulfillment
• Visual communications

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Merchandise Sales: Sale of promotional products and branded merchandise including drinkware, bags, tech accessories, and hard goods. One-time and recurring purchase model for enterprise and SMB customers.
2. Custom Apparel: Custom designed and produced apparel including T-shirts, hoodies, jackets with screen printing, embroidery, and decoration. In-house production capabilities for large and small orders.
3. Visual Communications: Signage, wayfinding, environmental graphics, and custom visual solutions for brands.
4. Kitting, Warehousing & Fulfillment: End-to-end logistics solutions including kitting, warehousing, and fulfillment services powered by NetSuite. Custom packaging and assembly services.
5. Ecommerce Platform Solutions: Online solutions for gifting, rewards and recognition programs, team gear, fundraising, and direct-to-consumer product sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MSP Design Group is a promotional marketing agency that designs, sources, produces, and distributes branded merchandise, custom apparel (including exclusive MultiCam® licensed screen printing), and visual communications for enterprise clients. They operate a 100,000 sq ft in-house production facility, provide NetSuite-enabled kitting, warehousing and fulfillment, ecommerce storefront solutions, and pre-curated onboarding and gifting kits. End-to-end branded merch programs are delivered through in-house creative services, global sourcing, and local production.

Product overview

MSP Design Group operates as a branded merchandise and promotional marketing company offering a comprehensive suite of services under a unified platform approach. The core offerings include Branded Merchandise, Custom Apparel (with exclusive MultiCam® screen printing capabilities), Visual Communications, Technology Solutions (ecommerce platforms for gifting/rewards/recognition), Kitting/Warehousing & Fulfillment (NetSuite-enabled), Creative Solutions, Promotional Logistics, and In-House Production. The company also provides pre-curated product kits including Sustainable Sync Onboarding Set, Road Warrior Onboarding Set, Workspace Refresh Onboarding Set, Welcome to the Team Gift Set, and New Hire Kit. These products and services work together to provide end-to-end branded merchandise solutions for employee onboarding, corporate gifting, brand identity, and promotional marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Merchandise Custom branded merchandise and promotional products program for enterprise and SMB clients, covering product selection, decoration, packaging, and fulfillment.
• Custom Apparel Design and production of custom apparel, including T-shirts, hoodies, jackets, sweats, hats, and shorts, decorated with screen printing, embroidery, and other methods for enterprise and SMB clients.
• Visual Communications Custom signage, wayfinding, and environmental graphics solutions that elevate brand presence and guide audiences in physical environments.
• Ecommerce Platform Solutions Managed ecommerce storefronts for gifting, rewards and recognition programs, team gear, fundraising, and direct-to-consumer sales, offering seamless shopping and secure transactions.
• Kitting, Warehousing & Fulfillment End-to-end kitting, warehousing, and fulfillment service, including custom packaging and assembly, run on a NetSuite-enabled in-house facility for promotional merchandise programs.
• Sustainable Sync Onboarding Set Eco-friendly new hire onboarding kit including bamboo notebook, bamboo pen with stylus, wireless speaker with bamboo accents, and multi-functional charging cable.
• Road Warrior Onboarding Set Mobile professional new hire kit including cool journal, clicker pen, crossbody laptop bag, portable power bank, and 20oz stainless steel travel tumbler.
• Workspace Refresh Onboarding Set Workspace setup new hire kit including cool journal, clicker pen, 20oz double wall tumbler, picture frame, and wireless charger.
• Welcome to the Team Gift Set Employee onboarding gift set including lunch cooler, bento lunch box, and ceramic lidded mug in black.
• New Hire Kit Comprehensive all-in-one new hire welcome kit including belt bag, notebook, smart wallet, blue light blocking glasses, tissue canister, 30oz versa cup, mousepad, and phone stand, delivered in branded EZ-Box packaging.

Quantifiable outcome

• Organizations with strong onboarding process improve new hire retention by 82%
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MultiCam®coreOEM/ Whitelabel/ Licensing Partner · 27 March 2023MSP Design Group was named the Official Licensed Apparel Screen Printer by MultiCam®, making them the exclusive silk screen apparel provider licensed to offer custom screen printed MultiCam® patterns on apparel items including T-shirts, hoodies, sweats, jackets, tank tops, and shorts.

Scale indicators4 records

Expansion highlights6 records

Direct peers

• 4imprint Group: Public direct-to-business promotional products distributor selling branded merchandise across categories similar to MSP's core business. 4imprint is the most relevant scale benchmark for a mid-market branded merchandise player.
• National Pen: Direct marketing and promotional products company offering branded merchandise, print, apparel and fulfillment solutions to SMB and enterprise customers across categories overlapping with MSP.
• BAMKO: Enterprise branded merchandise and promotional products supplier with global sourcing, in-house decoration and kitting — comparable to MSP on end-to-end capability and customer size.
• Boundless Network: Mid-market branded merchandise and promotional products distributor serving enterprise clients with kitting, fulfillment and ecommerce platforms — comparable in scale and customer profile to MSP.
• Corporate Imaging Concepts (CIC): Promotional products and branded merchandise agency focused on enterprise clients with in-house design, sourcing and fulfillment — overlapping service stack with MSP.
• Proforma: Large distributor network offering branded merchandise, printing, apparel and promotional products through franchise-like supplier-owner model. Directly competes for the same enterprise promo programs as MSP.
• HALO Branded Solutions: One of the largest North American branded merchandise distributors with enterprise sales, in-house decoration and kitting/fulfillment capabilities directly comparable to MSP's full-stack service model.
• alphabroder / Prime Line: Major wholesale distributor of blank apparel and promotional products to the decorated apparel industry. Directly comparable to MSP's apparel and decoration business though more upstream in the value chain.
• Image Source: Branded merchandise and apparel agency serving enterprise clients with creative, decoration and fulfillment services. Closely comparable mid-market peer to MSP in service scope and customer mix.

Regional players

• BrandFuel: UK-based branded merchandise and promotional agency with creative, sourcing, kitting and fulfillment services. Comparable service model to MSP but operating primarily in the UK/European market rather than North America.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mspdesigngroup
• Facebookfacebook.com/mspdesigngroup
• LinkedInlinkedin.com/company/msp-design-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSP Design Group