MASPION
Maspion Group is an Indonesian family-controlled diversified conglomerate headquartered in Surabaya, operating 27+ subsidiaries across manufacturing (aluminum, steel, electronics), consumer housewares, banking, industrial estates, port logistics, and retail, serving both Indonesian consumers and enterprise clients.
- Company typePrivate
- Founded1970
- HeadquartersSurabaya, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MASPION does
Maspion Group is a privately-held Indonesian diversified conglomerate headquartered in Surabaya, East Java, with operations spanning over 50 years (founded circa 1967-1970) and controlled by the Alim family. The group operates 27+ subsidiaries across multiple sectors, including manufacturing (PT Indal Aluminium Industry, PT Indal Steel Pipe, PT Heisei Stainless Steel Industry, PT Maspion Elektronik, PT Ishizuka Maspion Indonesia, PT Indal Reiwa Auto, PT Srithai Maspion Indonesia, PT Shanghai Maspion Oleo Chemical Industry, PT Qingda Maspion Paper Products, PT Warna Cemerlang Indonesia), consumer goods (PT Maxim Housewares Indonesia, PT Maspion Bazar retail outlets), financial services (PT Bank Maspion Indonesia Tbk, publicly listed on the Indonesia Stock Exchange), industrial estate development (PT Maspion Industrial Estate, PT Kawasan Industri Sidoarjo), logistics and terminal operations (PT DPWorld Maspion East Java, PT Siam Maspion Terminal, PT Dovechem Maspion Terminal, PT Pelabuhan Indonesia Maspion), entertainment (PT Multi Entertainment Xenter), and general trading/contracting entities. Headcount is reported at 5,001-10,000 employees, with 10+ brands and 25+ industry awards accumulated across the portfolio.
The group's business model is multi-vertical and not centrally disclosed: revenue is generated through B2B and B2C manufacturing sales, banking fees and interest income, industrial estate leasing, port/terminal handling and logistics fees, retail store sales (PT Maspion Bazar), and construction/contracting services (PT Citra Maspion Contractor). Pricing is not publicly disclosed given the conglomerate's heterogeneous product and service mix. Distribution operates through three principal channels: physical retail storefronts for consumer products (PT Maspion Bazar), direct enterprise sales (PT Bank Maspion Indonesia), and distributor/wholesale arrangements for industrial port and logistics operations via the DP World joint venture. Customer segments span Indonesian end-consumers (electronics, housewares, retail banking), SMEs (B2B manufacturing inputs, industrial estate tenants), and large enterprises (port/logistics clients, banking corporate accounts). The group combines wholly-owned subsidiaries with strategically structured international joint ventures, including partnerships with DP World Dubai (UAE), Shanghai-based (China), Ishizuka (Japan), Heisei (Japan), Srithai (Thailand), and Indal Reiwa Auto (Japan), providing access to capital, technology, and global logistics expertise.
MASPION firmographics
Firmographics- Name
- MASPION
- Legal name
- PT Maspion
- Website
- https://maspion.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Maspion Group is an Indonesian family-controlled diversified conglomerate headquartered in Surabaya, operating 27+ subsidiaries across manufacturing (aluminum, steel, electronics), consumer housewares, banking, industrial estates, port logistics, and retail, serving both Indonesian consumers and enterprise clients.
- Ownership category
- akta.pro rank
Where MASPION is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
MASPION business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels3 records
Marketing channels5 records
MASPION product offering
Product offeringCore offering
Maspion Group is a diversified Indonesian conglomerate that manufactures and distributes consumer goods (housewares, enamelware, electronics), industrial products (aluminum extrusions, steel pipes, stainless steel, automotive parts, oleochemicals, paper products), provides banking services, develops and manages industrial estates, and operates ports and container terminals (including a 3 million TEU facility in East Java with DP World). The group operates 35+ subsidiary companies serving both consumer and enterprise markets across Indonesia.
Product overview
Maspion Group is a diversified Indonesian conglomerate with 50+ years of experience and 10+ brands. The group operates as a multi-industry holding company with 27+ subsidiaries spanning banking (PT Bank Maspion Indonesia), housewares and consumer goods (PT Maxim Housewares Indonesia, PT Maspion), manufacturing (aluminum, steel, stainless steel, electronics, automotive parts, paper products, oleochemicals), industrial estate development, logistics and terminals (ports, container terminals with DP World), and retail/bazaar operations. The group positions itself as a leader in market and customer value optimization, aiming to be 'the pride of Indonesia' with a focus on reliable economic performance and sustainable shareholder value growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Maspion housewares and enamelware Enamelware, cookware, and household products manufactured and sold under the Maspion brand through PT Maspion and PT Maxim Housewares Indonesia, distributed to Indonesian consumers via PT Maspion Bazar retail outlets.
- Maspion consumer electronics
- Indal aluminum products
- Indal steel pipe products
- Stainless steel products
- Oleochemical products
- Automotive parts
- Paper products
- Bank Maspion banking services
- Maspion industrial estate services
- DP World Maspion East Java container terminal Container terminal and port logistics services operated by PT DPWorld Maspion East Java, a joint venture between Maspion Group and DP World Dubai, with a planned capacity of 3 million TEUs in East Java.
- Maspion Bazar retail
- Citra Maspion construction services
- Maspion energy services
Companies that use MASPION
Customer profileIdeal customer profiles3 records
MASPION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MASPION partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DP World DubaicoreMaspion Group collaborates with DP World Dubai to build a container terminal in East Java with capacity of 3 million TEUs (Twenty-foot Equivalent Units). The Minister of Transportation supports this collaboration, representing a major infrastructure development initiative. This strategic partnership combines Maspion's local market expertise and existing port operations with DP World's global logistics and terminal management capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MASPION competitors and assessment
Company assessmentDirect peers
- Salim Group (Indofood Sukses Makmur): Salim Group is one of Indonesia's largest diversified conglomerates, with major listed subsidiary Indofood Sukses Makmur spanning consumer goods, flour milling, noodles, and plantations. Comparable to Maspion's diversified Indonesian conglomerate structure spanning manufacturing, banking, and consumer products across dozens of subsidiaries under family control.
- Sinar Mas Group: Sinar Mas is a major Indonesian diversified conglomerate with interests in pulp and paper (APP), palm oil (Sinar Mas Agro), real estate (Sinar Mas Land), financial services (Bank Sinarmas), and telecommunications. Closely mirrors Maspion's conglomerate structure spanning industrial manufacturing, banking, real estate/industrial estates, and consumer-facing businesses under family control.
- Astra International: Astra International is Indonesia's largest listed conglomerate, with diversified operations in automotive, financial services (banking, insurance, financing), mining, infrastructure, and technology. Comparable to Maspion in operating a broad conglomerate spanning manufacturing, banking, and infrastructure across multiple listed and unlisted subsidiaries in Indonesia.
- Djarum Group: Djarum Group is an Indonesian family-controlled diversified conglomerate with major interests in tobacco, banking (Bank Central Asia historically), electronics, and property. Comparable to Maspion's family-owned Alim Group structure with holdings spanning consumer products manufacturing, banking, and real estate/industrial operations.
- Lippo Group: Lippo Group is an Indonesian diversified conglomerate focused on real estate (Lippo E-Net, Lippo Karawaci), healthcare (Siloam Hospitals), retail (Matahari), and media. Comparable to Maspion in operating real estate/industrial estates plus consumer-facing businesses within an Indonesian family-controlled conglomerate structure.
Broad incumbents
- Panasonic Corporation: Panasonic is a global major household appliances and consumer electronics manufacturer, comparable to Maspion's PT Maspion Elektronik subsidiary and consumer electronics business lines operating across Indonesian and regional markets.
- Sharp Corporation: Sharp is a global household appliances and consumer electronics manufacturer with significant Southeast Asian operations. Comparable to Maspion's electronics manufacturing subsidiary serving Indonesian and regional consumer markets with household electronics products.
- LG Electronics: LG Electronics is a global household appliances and consumer electronics major, directly comparable to Maspion's PT Maspion Elektronik electronics manufacturing and consumer electronics distribution business.
Regional players
- Trisula International: Trisula International is an Indonesian textile and apparel manufacturer with diversified manufacturing operations, comparable to Maspion's PT Maxim Housewares and broader Indonesian consumer goods manufacturing business serving domestic and regional markets.
Emerging players
- Indonesia Infrastructure Fund (idx-listed infra plays): Indonesian infrastructure-focused listed entities are comparable to Maspion's port/terminal JV operations (DP World Maspion East Java, Siam Maspion Terminal, Dovechem Maspion Terminal) and industrial estate (PT Kawasan Industri Sidoarjo) as emerging infrastructure plays within Indonesia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MASPION social profiles
Digital presenceMASPION financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASPION leadership team
Management profileNumber of profiles
MASPION subsidiaries and ownership
Company hierarchySubsidiaries26 records
MASPION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASPION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASPION
What does MASPION do?
Maspion Group is a diversified Indonesian conglomerate that manufactures and distributes consumer goods (housewares, enamelware, electronics), industrial products (aluminum extrusions, steel pipes, stainless steel, automotive parts, oleochemicals, paper products), provides banking services, develops and manages industrial estates, and operates ports and container terminals (including a 3 million TEU facility in East Java with DP World). The group operates 35+ subsidiary companies serving both consumer and enterprise markets across Indonesia.
Is MASPION a public or private company?
MASPION is a private company. It is classified as family owned and is currently operating.
When was MASPION founded?
MASPION was founded in 1970. It employs 5,001 to 10,000 people.
Where is MASPION based?
MASPION is headquartered in Surabaya, Indonesia, in the Asia region.
Who are MASPION's main competitors?
Direct peers on record are Salim Group (Indofood Sukses Makmur), Sinar Mas Group, Astra International, Djarum Group and Lippo Group. Broad incumbents are Panasonic Corporation, Sharp Corporation and LG Electronics. Trisula International is listed as a regional player. Indonesia Infrastructure Fund (idx-listed infra plays) is listed as an emerging player.
Does MASPION have an API?
No public API is recorded for MASPION.