MASPION

Diversified industrial conglomeratemaspion.com

Maspion Group is an Indonesian family-controlled diversified conglomerate headquartered in Surabaya, operating 27+ subsidiaries across manufacturing (aluminum, steel, electronics), consumer housewares, banking, industrial estates, port logistics, and retail, serving both Indonesian consumers and enterprise clients.

Company typePrivate
Founded1970
HeadquartersSurabaya, Indonesia
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What MASPION does

Maspion Group is a privately-held Indonesian diversified conglomerate headquartered in Surabaya, East Java, with operations spanning over 50 years (founded circa 1967-1970) and controlled by the Alim family. The group operates 27+ subsidiaries across multiple sectors, including manufacturing (PT Indal Aluminium Industry, PT Indal Steel Pipe, PT Heisei Stainless Steel Industry, PT Maspion Elektronik, PT Ishizuka Maspion Indonesia, PT Indal Reiwa Auto, PT Srithai Maspion Indonesia, PT Shanghai Maspion Oleo Chemical Industry, PT Qingda Maspion Paper Products, PT Warna Cemerlang Indonesia), consumer goods (PT Maxim Housewares Indonesia, PT Maspion Bazar retail outlets), financial services (PT Bank Maspion Indonesia Tbk, publicly listed on the Indonesia Stock Exchange), industrial estate development (PT Maspion Industrial Estate, PT Kawasan Industri Sidoarjo), logistics and terminal operations (PT DPWorld Maspion East Java, PT Siam Maspion Terminal, PT Dovechem Maspion Terminal, PT Pelabuhan Indonesia Maspion), entertainment (PT Multi Entertainment Xenter), and general trading/contracting entities. Headcount is reported at 5,001-10,000 employees, with 10+ brands and 25+ industry awards accumulated across the portfolio.

The group's business model is multi-vertical and not centrally disclosed: revenue is generated through B2B and B2C manufacturing sales, banking fees and interest income, industrial estate leasing, port/terminal handling and logistics fees, retail store sales (PT Maspion Bazar), and construction/contracting services (PT Citra Maspion Contractor). Pricing is not publicly disclosed given the conglomerate's heterogeneous product and service mix. Distribution operates through three principal channels: physical retail storefronts for consumer products (PT Maspion Bazar), direct enterprise sales (PT Bank Maspion Indonesia), and distributor/wholesale arrangements for industrial port and logistics operations via the DP World joint venture. Customer segments span Indonesian end-consumers (electronics, housewares, retail banking), SMEs (B2B manufacturing inputs, industrial estate tenants), and large enterprises (port/logistics clients, banking corporate accounts). The group combines wholly-owned subsidiaries with strategically structured international joint ventures, including partnerships with DP World Dubai (UAE), Shanghai-based (China), Ishizuka (Japan), Heisei (Japan), Srithai (Thailand), and Indal Reiwa Auto (Japan), providing access to capital, technology, and global logistics expertise.

MASPION firmographics

Firmographics

Name: MASPION
Legal name: PT Maspion
Website: https://maspion.com
Company type: Private
Founded year: 1970
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Maspion Group is an Indonesian family-controlled diversified conglomerate headquartered in Surabaya, operating 27+ subsidiaries across manufacturing (aluminum, steel, electronics), consumer housewares, banking, industrial estates, port logistics, and retail, serving both Indonesian consumers and enterprise clients.
Ownership category
akta.pro rank

Where MASPION is headquartered

Location

Headquarters

HQ city: Surabaya
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

MASPION business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

MASPION product offering

Product offering

Core offering

Maspion Group is a diversified Indonesian conglomerate that manufactures and distributes consumer goods (housewares, enamelware, electronics), industrial products (aluminum extrusions, steel pipes, stainless steel, automotive parts, oleochemicals, paper products), provides banking services, develops and manages industrial estates, and operates ports and container terminals (including a 3 million TEU facility in East Java with DP World). The group operates 35+ subsidiary companies serving both consumer and enterprise markets across Indonesia.

Product overview

Maspion Group is a diversified Indonesian conglomerate with 50+ years of experience and 10+ brands. The group operates as a multi-industry holding company with 27+ subsidiaries spanning banking (PT Bank Maspion Indonesia), housewares and consumer goods (PT Maxim Housewares Indonesia, PT Maspion), manufacturing (aluminum, steel, stainless steel, electronics, automotive parts, paper products, oleochemicals), industrial estate development, logistics and terminals (ports, container terminals with DP World), and retail/bazaar operations. The group positions itself as a leader in market and customer value optimization, aiming to be 'the pride of Indonesia' with a focus on reliable economic performance and sustainable shareholder value growth.

Differentiator

Problem solved

Functional benefit

Products and services

Maspion housewares and enamelware Enamelware, cookware, and household products manufactured and sold under the Maspion brand through PT Maspion and PT Maxim Housewares Indonesia, distributed to Indonesian consumers via PT Maspion Bazar retail outlets.
Maspion consumer electronics
Indal aluminum products
Indal steel pipe products
Stainless steel products
Oleochemical products
Automotive parts
Paper products
Bank Maspion banking services
Maspion industrial estate services
DP World Maspion East Java container terminal Container terminal and port logistics services operated by PT DPWorld Maspion East Java, a joint venture between Maspion Group and DP World Dubai, with a planned capacity of 3 million TEUs in East Java.
Maspion Bazar retail
Citra Maspion construction services
Maspion energy services

Companies that use MASPION

Customer profile

Ideal customer profiles3 records

MASPION technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MASPION partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DP World DubaicoreStrategic or Co-development Partner · 1 January 2024Maspion Group collaborates with DP World Dubai to build a container terminal in East Java with capacity of 3 million TEUs (Twenty-foot Equivalent Units). The Minister of Transportation supports this collaboration, representing a major infrastructure development initiative. This strategic partnership combines Maspion's local market expertise and existing port operations with DP World's global logistics and terminal management capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

MASPION competitors and assessment

Company assessment

Direct peers

Salim Group (Indofood Sukses Makmur): Salim Group is one of Indonesia's largest diversified conglomerates, with major listed subsidiary Indofood Sukses Makmur spanning consumer goods, flour milling, noodles, and plantations. Comparable to Maspion's diversified Indonesian conglomerate structure spanning manufacturing, banking, and consumer products across dozens of subsidiaries under family control.
Sinar Mas Group: Sinar Mas is a major Indonesian diversified conglomerate with interests in pulp and paper (APP), palm oil (Sinar Mas Agro), real estate (Sinar Mas Land), financial services (Bank Sinarmas), and telecommunications. Closely mirrors Maspion's conglomerate structure spanning industrial manufacturing, banking, real estate/industrial estates, and consumer-facing businesses under family control.
Astra International: Astra International is Indonesia's largest listed conglomerate, with diversified operations in automotive, financial services (banking, insurance, financing), mining, infrastructure, and technology. Comparable to Maspion in operating a broad conglomerate spanning manufacturing, banking, and infrastructure across multiple listed and unlisted subsidiaries in Indonesia.
Djarum Group: Djarum Group is an Indonesian family-controlled diversified conglomerate with major interests in tobacco, banking (Bank Central Asia historically), electronics, and property. Comparable to Maspion's family-owned Alim Group structure with holdings spanning consumer products manufacturing, banking, and real estate/industrial operations.
Lippo Group: Lippo Group is an Indonesian diversified conglomerate focused on real estate (Lippo E-Net, Lippo Karawaci), healthcare (Siloam Hospitals), retail (Matahari), and media. Comparable to Maspion in operating real estate/industrial estates plus consumer-facing businesses within an Indonesian family-controlled conglomerate structure.

Broad incumbents

Panasonic Corporation: Panasonic is a global major household appliances and consumer electronics manufacturer, comparable to Maspion's PT Maspion Elektronik subsidiary and consumer electronics business lines operating across Indonesian and regional markets.
Sharp Corporation: Sharp is a global household appliances and consumer electronics manufacturer with significant Southeast Asian operations. Comparable to Maspion's electronics manufacturing subsidiary serving Indonesian and regional consumer markets with household electronics products.
LG Electronics: LG Electronics is a global household appliances and consumer electronics major, directly comparable to Maspion's PT Maspion Elektronik electronics manufacturing and consumer electronics distribution business.

Regional players

Trisula International: Trisula International is an Indonesian textile and apparel manufacturer with diversified manufacturing operations, comparable to Maspion's PT Maxim Housewares and broader Indonesian consumer goods manufacturing business serving domestic and regional markets.

Emerging players

Indonesia Infrastructure Fund (idx-listed infra plays): Indonesian infrastructure-focused listed entities are comparable to Maspion's port/terminal JV operations (DP World Maspion East Java, Siam Maspion Terminal, Dovechem Maspion Terminal) and industrial estate (PT Kawasan Industri Sidoarjo) as emerging infrastructure plays within Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

MASPION financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MASPION leadership team

Management profile

Number of profiles

MASPION subsidiaries and ownership

Company hierarchy

Subsidiaries26 records

MASPION funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MASPION M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASPION

What does MASPION do?

Is MASPION a public or private company?

MASPION is a private company. It is classified as family owned and is currently operating.

When was MASPION founded?

MASPION was founded in 1970. It employs 5,001 to 10,000 people.

Where is MASPION based?

MASPION is headquartered in Surabaya, Indonesia, in the Asia region.

Who are MASPION's main competitors?

Direct peers on record are Salim Group (Indofood Sukses Makmur), Sinar Mas Group, Astra International, Djarum Group and Lippo Group. Broad incumbents are Panasonic Corporation, Sharp Corporation and LG Electronics. Trisula International is listed as a regional player. Indonesia Infrastructure Fund (idx-listed infra plays) is listed as an emerging player.

Does MASPION have an API?

No public API is recorded for MASPION.