UInclude
UInclude is a privately held SaaS company that sells an AI-powered Inclusive Writing Tool to help HR and recruitment teams detect and eliminate gender, racial, disability, and age bias in job descriptions. Founded in 2020 by three co-founders in Los Angeles, it serves SMB and mid-market employers via subscription tiers from $195 to $1,980 annually.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UInclude does
UInclude is a privately held research and analysis company founded in 2020 and headquartered in Los Angeles, California. It sells an AI-powered SaaS called the Inclusive Writing Tool that analyzes job descriptions and recruitment materials for gender, racial, disability, and age-biased language, recommends inclusive alternatives, evaluates tone, and assigns an inclusion score that predicts applicant appeal. The product is positioned on proprietary research UInclude has conducted across thousands of job advertisements, supplemented by an academic advisory relationship with the University of Manitoba's Intergroup Relations and Social Justice Laboratory.
Underlying technology centers on natural language processing for biased-language detection, a recommendation engine for alternative wording, and a predictive analytics layer for inclusion scoring. The text-only modality is delivered via a web-based editor and is integrated with Google and LinkedIn for social login authentication. The tool is sold through a hybrid go-to-market model: a free 7-day full-access trial funnels users into a Basic tier at $195 per team per month for up to 10 job ads and 3 users, a quote-based Standard tier for higher-volume teams, and a Pro tier billed annually at $1,980 (effectively $165/month) for up to 50 job ads per month. Mid-market and enterprise prospects are routed through a HubSpot-linked "Request a Quote" workflow and "Book A Demo" sales motion, while self-serve onboarding targets SMB and individual buyers.
UInclude serves HR professionals, recruiters, and companies committed to workforce diversity, with named customers including Paintbrush, Ontic, and Zylo. Distribution combines self-serve PLG with quote-led sales, supported by an ecosystem of accelerators and partners such as Google for Startups, Deloitte, DivInc, SoGal, 2gether, Immigrants Rising, and Halcyon House. The company also publishes proprietary research reports, hosts content marketing, and has earned coverage in Fortune, Nasdaq, Yahoo In The Know, and Women Who Code. With 1-10 employees, three co-founders (Danielle Ho, Toshe Ayo-Ariyo, and Sonal Patel), and no disclosed institutional funding beyond a $0 grant from 2Gether-International in October 2021, UInclude remains an early-stage, founder-led business.
UInclude firmographics
Firmographics- Name
- UInclude
- Legal name
- UInclude Inc.
- Website
- https://uinclude.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UInclude is a privately held SaaS company that sells an AI-powered Inclusive Writing Tool to help HR and recruitment teams detect and eliminate gender, racial, disability, and age bias in job descriptions. Founded in 2020 by three co-founders in Los Angeles, it serves SMB and mid-market employers via subscription tiers from $195 to $1,980 annually.
- Ownership category
- akta.pro rank
Where UInclude is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
UInclude business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Basic Tier: Monthly subscription at $195 per team providing biased language detection, alternative wording suggestions, inclusive language guidance, and recruiting performance prediction for up to 10 job ads per month with up to 3 users.
- SaaS Subscription - Standard Tier: Quote-based annual/monthly subscription for larger teams with higher volume needs. Includes up to 25 job ads per month with user limits provided upon request.
- SaaS Subscription - Pro Tier: Annual subscription at $1,980 ($165/month) providing full features for up to 50 job ads per month with unlimited users implied.
- Non-Profit Discounts: Discounts offered for non-profit organizations to make the tool accessible for equity-driving initiatives.
- Invoice Payment: Alternative payment method via invoice for companies unable to pay by credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier for small teams: 10 job ads/month, 3 users |
| Subscription | Annual | Standard tier for mid-size teams: 25 job ads/month, flexible users |
| Subscription | Annual | Pro tier for large teams: 50 job ads/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
UInclude product offering
Product offeringCore offering
UInclude sells an AI-powered Inclusive Writing Tool, a SaaS platform that analyzes job descriptions and recruitment copy to detect gender, racial, disability, and age-biased language. The tool provides alternative word suggestions, inclusive language guidance, tone detection, a gender tone meter, and a performance prediction inclusion score to help HR and recruitment teams write more appealing job ads that attract diverse applicants. It is sold on Basic, Standard, and Pro subscription tiers differentiated by monthly job ad volume and user counts.
Product overview
UInclude offers a single unified product—the Inclusive Writing Tool—an AI-powered SaaS platform that helps employers create bias-free, inclusive job descriptions to attract diverse talent. The core tool uses natural language processing algorithms to detect gender, racial, disability, and age-biased language, provides alternative word suggestions, and generates an inclusion score predicting applicant appeal. The tool is available through three subscription tiers (Basic, Standard, Pro) differentiated by monthly job ad limits and user counts. The company also publishes proprietary research on bias in recruitment materials as complementary content supporting the product.
Differentiator
Problem solved
Functional benefit
Products and services
- Inclusive Writing Tool AI-powered writing tool that analyzes job descriptions and recruitment materials for gender, racial, disability, and age-biased language, provides alternative wording suggestions, inclusive language guidance, tone detection, a gender tone meter, and an inclusion performance prediction score. Designed for HR teams, recruiters, and talent acquisition leaders at companies of all sizes.
- Research and Insights Reports Published research reports and analysis on bias in job ads across industries, including studies on gender bias across 5,000 job ads in 10 industries and race-based inclusive language across 16,000 job ads in 23 Fortune 500 industries. Provided as supporting content to the Inclusive Writing Tool.
Quantifiable outcome
- Increase talent pipeline diversity by 3X
- +3 more outcomes
Companies that use UInclude
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
UInclude technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
UInclude partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- 2getherminorInternational organization supporting the company as part of UInclude's ecosystem of supporters. Focuses on providing professional opportunities for marginalized groups.
- Google for StartupscoreBacked by Google for Startups program supporting diverse founders and innovative startups. Provides resources, cloud credits, and network access.
- DeloitteminorProfessional services firm supporting the company's ecosystem. Known for diversity and inclusion consulting services.
- DivIncminorOrganization supporting diverse founders and entrepreneurs. Provides accelerator and mentorship programs for underrepresented founders.
- SoGalminorGlobal platform for diverse entrepreneurs and founders. Provides community, mentorship, and investment opportunities for underrepresented founders.
- Immigrants RisingminorOrganization supporting immigrant youth through resources and opportunities. Alignment with UInclude's mission of equity and opportunity access.
- Halcyon HouseminorSupport organization aligned with UInclude's mission to provide professional opportunities and remove barriers for marginalized groups.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UInclude competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
UInclude social profiles
Digital presenceUInclude financial estimates
Financial estimateRevenue estimate
Valuation estimate
UInclude leadership team
Management profileNumber of profiles
Profiles4 records
UInclude funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UInclude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UInclude
What does UInclude do?
UInclude sells an AI-powered Inclusive Writing Tool, a SaaS platform that analyzes job descriptions and recruitment copy to detect gender, racial, disability, and age-biased language. The tool provides alternative word suggestions, inclusive language guidance, tone detection, a gender tone meter, and a performance prediction inclusion score to help HR and recruitment teams write more appealing job ads that attract diverse applicants. It is sold on Basic, Standard, and Pro subscription tiers differentiated by monthly job ad volume and user counts.
Is UInclude a public or private company?
UInclude is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UInclude founded?
UInclude was founded in 2020. It employs 1 to 10 people.
Where is UInclude based?
UInclude is headquartered in Los Angeles, United States, in the North America region.
How does UInclude make money?
Five revenue lines are on record. SaaS Subscription - Basic Tier is the primary driver. The others are saaS Subscription - Standard Tier, saaS Subscription - Pro Tier, non-Profit Discounts and invoice Payment.
Does UInclude have an API?
No public API is recorded for UInclude.