What Alliance Exposition Services does

Alliance Exposition Services is a privately held, U.S.-based trade show general contractor founded in 2007 and operating under the trade name "The Hotel Show Pros." The company specializes exclusively in hotel-based trade shows and events, providing four integrated service lines: computer-aided-design (CAD) floor plan and design services, end-to-end event planning and production, nationwide freight and shipping/material handling, and exhibitor furniture rental. Its core technology is CAD-based floor plan visualization that delivers initial plans within 48 hours, paired with on-site labor coordination across a network of 1,175+ venues and 1,000+ locations in the United States, with a stated international footprint extending to the Bahamas.

The company serves two primary customer segments: event planners and show organizers hosting hotel-based events, and the exhibitors who participate in those events. Customer use cases span floor plan design, exhibitor management, freight logistics, and furniture rental. A quote-based, per-event pricing model is used with no publicly disclosed pricing, and the go-to-market motion is sales-led via phone, website quote requests, and personalized consultations, supplemented by an exhibitor self-service portal and content marketing channels (blog, newsletter, YouTube).

Revenue is generated through professional services fees tied to individual events, with no disclosed subscription or recurring revenue component. Named customers span healthcare/nonprofit (Young Survival Coalition, CityMatCH), enterprise (DEKRA, ACE Summit, Corporate Counsel Conference), and government (930Gov), indicating vertical diversification. The company reports a 4.5-star customer rating and supports its operations with 101-250 employees, an active careers page, and a sales-led distribution model targeted at organizations hosting trade shows at hotels nationwide. No AI/ML, funding, M&A, or partnership activity is disclosed in the available data.

Name

Alliance Exposition Services

Legal name

Alliance Exposition

Website

https://alliance-exposition.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Exposition Services is a U.S. trade show general contractor specializing in hotel-based events, providing CAD floor plan design, event planning, freight/shipping, and furniture rental across 1,175+ venues for event organizers and exhibitors.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show services
• Event management
• Exhibition logistics
• Floor plan design
• Furniture rental

Headquarters

HQ city

Paeonian Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Trade Show Services: Professional services revenue from providing comprehensive trade show and event services including floor plan design, event planning, freight shipping, and furniture rental for hotel-based trade shows and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alliance Exposition Services operates as a hotel trade show general contractor providing end-to-end services including computer-aided floor plan design, event planning and production, nationwide freight and shipping, and exhibitor furniture rental. The company specializes in hotel-based trade shows across 1175+ venues in the United States, working under the trade name "The Hotel Show Pros" to deliver integrated show execution from initial floor plans to on-site setup and breakdown.

Product overview

Alliance Exposition Services operates as a service-based company under the brand 'The Hotel Show Pros,' offering a comprehensive suite of hotel trade show and event services. The portfolio consists of four integrated core services: Floor Plan & Design Services (using computer-aided design to visualize entire shows and maximize space), Event Planning & Production (coordinating logistics from start to finish including permit navigation), Freight & Shipping Solutions (nationwide material handling and storage), and Exhibitor Furniture Rental (providing rental furnishings with delivery, assembly and placement). These services work together to provide end-to-end trade show solutions for hotel-based events across 1175+ venues nationwide.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shepard Exposition Services: Shepard is a closely matched direct peer — a U.S. trade show general contractor with a strong focus on hotel and convention-center events, offering floor planning, freight, and furniture rental services very similar to Alliance's core suite.
• Fern Exposition Services: Fern is a direct peer and U.S. trade show general contractor focused on both hotel and convention events, providing event planning, freight, drayage, and installation services comparable to Alliance's core offering.
• Hargrove: Hargrove is a trade show and event production company providing general contracting, custom exhibits, and event management, overlapping with Alliance across full-service event execution for associations and corporate clients.
• The Expo Group: The Expo Group is a full-service trade show and event services company providing design, production, and on-site management, competing with Alliance for association and corporate event contracts.

Broad incumbents

• Freeman: Freeman is the largest U.S. trade show services company, offering full-service general contracting, design, freight, and technology for large conventions. It competes with Alliance primarily in the convention-center segment and represents the dominant incumbent Alliance must differentiate against.
• GES (Global Experience Specialists): GES is a major global trade show and event services provider offering general contracting, exhibits, and event technology. It serves many of the same end customers as Alliance but at significantly larger convention-center events.
• Sparks (The Sparks Group): Sparks is a large experiential and event marketing agency that operates in an adjacent space, designing and producing brand experiences and corporate events that overlap with Alliance's event planning services at the high end.

Others

• Cort Trade Show Furnishings: Cort is a major supplier of trade show and event furniture rental — directly comparable to Alliance's Exhibitor Furniture Rental service line — but as a vendor rather than a general contractor competing for full-event contracts.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/h61uHUYUrlw?feature=oembed
• Xx.com/allianceexpo
• Facebookfacebook.com/alliance-exposition-services-123299587734689
• LinkedInlinkedin.com/company/alliance-exposition-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Exposition Services