What 1UP USA does

1UP USA is a privately-held, founder-led manufacturer of premium vehicle-mounted bike racks, headquartered in Dickeyville, Wisconsin. The company designs and builds all of its products domestically in the American Midwest, using all-aluminum construction with a distinctive wheel-only contact architecture that secures bicycles by their tires rather than the frame or fork, eliminating contact-point damage. The product portfolio spans hitch-mounted racks (Quik Rack, Equip'D, Heavy Duty, Super Duty, Xtreme Duty, Recon Rack, RakAttach, ElliptiGO), roof-mounted racks (standard, Super Duty, and Tandem), cargo carriers, the Moto Rack for motorcycles, and a modular Add-On system that lets customers expand capacity on existing base racks. Pricing ranges from $300 for entry-level roof racks to $1,790 for the Moto Rack, with bundle configurations (Economy, HD, eBike) targeting simplified 2-bike setups. A lifetime warranty against factory defects and replaceable parts reinforce a durability-led value proposition targeted at road cyclists, mountain bikers, e-bike owners, families and groups, RV users, and motorcycle riders.

The business model is direct-to-consumer exclusive: all sales occur through the 1up-usa.com BigCommerce storefront with free ground shipping on orders over $600 within the contiguous 48 states, a 60-day return window, and account-based order tracking. There is no third-party retail, wholesale, or distribution footprint, and no disclosed funding, parent company, or M&A activity. Marketing relies on the company website, an email newsletter with monthly $500 store-credit giveaways, blog and video content, and a Trailhead Team community program. Customer acquisition is anchored on "Made in USA" positioning, lifetime warranty messaging, and word-of-mouth within cycling enthusiast communities rather than paid advertising at scale.

Operationally, 1UP USA is a small business of 11-50 employees with no disclosed management team, no external investors, and no subsidiaries. The company's scope remains domestic-only (USA), and growth is driven by product line extensions into adjacent categories (e-bikes, motorcycles, vertical shuttle racks, oversized 32" tires) rather than geographic or channel diversification. Replaceable parts, accessory SKUs (Wheel Locks, V Style Ramp, Fat Tire Spacer Kit, One-Handed Upgrade Kit), and a modular Add-On ecosystem create incremental revenue from existing customers, partially offsetting the transactional nature of the core D2C sales model.

Name

1UP USA

Legal name

1UP USA

Website

https://1up-usa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

1UP USA is a Wisconsin-based, Made-in-USA manufacturer of premium aluminum hitch and roof bike racks sold direct-to-consumer through its e-commerce site, serving cyclists, e-bike owners, families, RV users, and motorcycle riders with modular, lifetime-warranted products.

Ownership category

akta.pro rank

Product category

Bike Racks

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Hitch bike racks
• Roof bike racks
• Motorcycle carriers
• Cargo carriers
• Cycling accessories

Headquarters

HQ city

Dickeyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bike Rack Hardware Sales: One-time hardware sales of bike racks including hitch bike racks (Quik Rack, Equip'D, Heavy Duty, Super Duty, Xtreme Duty, Recon Rack), roof bike racks, cargo racks, and specialty racks (Moto Rack, ElliptiGO). Prices range from $300 to $1,790 for base racks.
2. Accessories and Add-Ons: Replacement parts, rack accessories, locks and security, hitch accessories, storage solutions, and add-on modules. Prices range from $8 to $660 for accessories.
3. Bundles: Pre-configured rack bundles including Economy Bundle (2-Bike) at $727, HD Bundle (2-Bike) at $866, and eBike Bundle (2-Bike) at $1,337.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

1UP USA designs, manufactures, and sells premium all-aluminum hitch-mounted and roof-mounted bike racks, plus specialty racks for motorcycles, cargo, and ElliptiGO bikes. Their core innovation is a wheel-only contact design that secures bikes by tire without touching the frame, fork, or seat post. Products are modular and expandable via add-on systems, and are sold direct-to-consumer with a lifetime warranty.

Product overview

1UP USA is a manufacturer of premium bike racks and outdoor gear accessories based in Southwest Wisconsin. The product portfolio centers on hitch-mounted and roof-mounted bike racks with a modular, add-on architecture. Core hitch rack offerings include the Quik Rack (entry-level, up to 3 bikes, 50 lbs/tray), Equip'D (platform-style, up to 4 bikes), Heavy Duty (65 lbs/tray), Super Duty (100 lbs/tray for e-bikes), and Xtreme Duty (150 lbs/tray for e-motos). The Recon Rack provides vertical-style shuttle capacity for 4-6 bikes. Roof racks include standard, Super Duty, and Tandem models. Cargo racks and the Moto Rack expand the lineup for gear and motorcycle transport. Accessories include Add-Ons for capacity expansion, locks, ramps, and the RakAttach swing-away system. Bundled packages (Economy, HD, eBike) provide complete setups. All products feature aluminum construction, wheel-only contact design (no frame contact), replaceable parts, and lifetime warranty. The company sells direct-to-consumer and emphasizes domestic manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Quik Rack Lightweight, quick-release hitch-mounted bike rack with wheel-only contact design. Fits 1.25" and 2" receivers, supports up to 3 bikes with 50 lbs per tray, and accommodates 16"-29" wheels up to 3" wide tires. Designed for cyclists needing quick loading.
• Equip'D Entry-level platform hitch rack with integrated handle and wheel-holding design. Available for 1.25" or 2" receivers, supports up to 3 bikes (Single) or 4 bikes (Double), fits 16"-29" wheels up to 4.5" wide tires.
• Heavy Duty Heavy-duty tray-style hitch rack for mountain bikes, road bikes, and e-bikes. Available for 2" and 2.5" receivers, supports up to 65 lbs per tray, compatible with fat tire bikes using optional Fat Tire Spacer Kit (up to 5" wide tires).
• Super Duty High-capacity tray-style hitch rack for e-bikes up to 100 lbs per tray. Built for 2" receivers (2.5" available), fits 16"-29" wheels up to 5" wide tires, features one-handed operation and no-frame-contact wheel holding system.
• Xtreme Duty Maximum weight capacity hitch rack supporting up to 150 lbs per tray for e-motos, cargo bikes, and heavy electric bicycles. Available in 2" and 2.5" hitch receivers, fits 16"-29" wheels up to 5.25" wide tires.
• Recon Rack Vertical-style shuttle rack for hauling 4, 5, or 6 bikes (45 lbs per basket), fits 2" receivers, accommodates 24"-29" wheels up to 5" wide. Recon 4 is rated for RVs with included stability straps.
• RakAttach Swing-away attachment that provides full rear hatch, tailgate, or van door access without removing bikes. Available for 2" receivers, supports up to 275 lbs (RakAttach) or 375 lbs (RakAttach XL). Steel construction with aluminum APS panels.
• ElliptiGO Rack Specialty hitch rack designed for ElliptiGO bikes, featuring the same wheel-holding design as other 1UP hitch racks.
• Roof Rack Low-profile all-aluminum roof bike rack that mounts to cross bars. Holds bikes by wheels only (no frame contact), supports up to 75 lbs per tray, fits 16"-29" wheels up to 3" wide tires. Compatible with most factory and aftermarket cross bars up to 4.75" wide.
• Super Duty Roof Rack Heavy-duty roof rack for electric bikes and burly mountain bikes. Supports up to 100 lbs per tray, fits 16"-29" wheels up to 5" wide tires. Extreme Off-Road rated with powder coat finish.
• Tandem Roof Rack Dedicated roof rack for tandem bicycles and longer-wheelbase bikes. Fits 16"-29" wheels with tire widths up to 3" wide (5" with Fat Tire Spacer Kit). Lowest profile roof rack design for reduced wind resistance.
• Cargo Carrier Hitch-mounted cargo carrier for extra luggage, camping gear, and bulky items. Expands up to 2 bike Add-Ons, supports up to 380 lbs on Class III+ receiver. Available in 48" or 60" widths, fits 2" or 2.5" receivers.
• Cargo Add-On Carrier attachment that adds extra cargo capacity to existing 1UP bike racks. Compatible with Quik Rack, Heavy Duty, Super Duty, and Xtreme Duty (not Equip'D). Capacity varies: 125 lbs single bike setup, 100 lbs two-bike setup, 75 lbs three-bike setup.
• Moto Rack Heavy-duty hitch-mounted motorcycle carrier with front wheel and rear tire securing design. Carries 1 motorcycle up to 500 lbs, fits 18"-30" wheels up to 7" wide. Includes integrated straps and compatible with 2" and 2.5" receivers.
• Economy Bundle (2-Bike) Entry-level bundle built around the Quik Rack system with Wheel Locks. Includes everything needed for a 2-bike setup. Fits 1.25" and 2" receivers. Priced at $727.
• HD Bundle (2-Bike) Bundle built on Heavy Duty system with EZ Pull and Wheel Locks. Delivers added strength, stability, convenience, and security. Available for 2" hitch receivers. Priced at $866.
• eBike Bundle (2-Bike) Purpose-built bundle for eBikes up to 100 lbs per tray. Super Duty system includes V Style Ramp, Wheel Chocks (Fat Tire), and Wheel Locks (Long). Available for 2" hitch receivers. Priced at $1,337.
• Hitch Rack Add-Ons Modular expansion attachments that connect to base hitch racks (Quik Rack, Equip'D, Heavy Duty, Super Duty, Xtreme Duty, and Cargo Rack) to increase bike capacity. Each Add-On increases capacity by one bike. Prices range from $300 to $660.
• V Style Ramp Loading ramp accessory for heavy bikes. V-style design for easy loading of e-bikes and heavier bicycles. Priced at $135.
• Wheel Lock (QR/HD) Quick and easy bike security accessory. Compatible with Quik Rack, Heavy Duty, Super Duty (Pre 4/24), and Roof Rack models. Priced at $26.
• Fat Tire Spacer Kit (QR/HD) Compatibility accessory that enables fat tire clearance for Quik Rack, Heavy Duty, or Super Duty (Pre 4/24) racks to accommodate tires up to 5" wide. Priced at $39.
• One-Handed Upgrade Kit Upgrade kit to enable one-handed loading capability on Quik Rack, Heavy Duty, Roof Rack, or Tandem Roof Rack. Priced at $99.

Quantifiable outcome

• Load bike in about 10 seconds with quick-release mechanism
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Topeak: Taiwan/Asia-based manufacturer of bike tools, pumps, and racks with growing presence in hitch and trunk bike racks. Comparable product type but with global distribution scale 1UP has not yet built.
• BV (Bikes Ventures): Value-tier bicycle accessories brand offering hitch and trunk bike racks primarily through Amazon. Competes on price against 1UP's premium positioning in DTC channels.

Broad incumbents

• Thule Group: Global market leader in bike racks, roof racks, and cargo carriers. Directly comparable product portfolio (hitch and roof bike racks) to 1UP, but operates at much larger scale with broader categories including child seats, cargo boxes, and RV accessories.
• Yakima: Major US-based rack and cargo carrier brand offering hitch, roof, and trunk bike racks similar to 1UP's lineup, with broad retail distribution and partnerships with automotive and outdoor brands.
• Allen Sports: High-volume US-based bike rack maker offering mostly value-priced trunk and hitch racks. Represents the low-ASP, mass-market end of the category against which 1UP's premium positioning contrasts.

Direct peers

• Swagman: Canadian-based bike rack and bike carrier manufacturer known for hitch-mounted platform racks and RV-rated racks. Overlaps with 1UP in RV-rated Recon Rack category and base hitch rack category.
• RockyMounts: Colorado-based manufacturer of hitch, roof, and trunk bike racks plus cargo solutions. Comparable size and product mix to 1UP, including e-bike-focused racks and modular add-on systems.
• Kuat Racks: Premium US-based bike rack company known for hitch-mounted tray-style platforms with tray-based wheel contact and premium positioning. Kuat overlaps almost directly with 1UP's Quik Rack, Heavy Duty, and Super Duty tier offerings at similar ASPs.
• Saris (SARIS Cycling Group): Madison, WI-based bike rack and cycling accessory manufacturer. Direct competitor in hitch and trunk bike rack categories with shared regional manufacturing roots and similar DTC-plus-retail go-to-market.
• Hollywood Racks: Established US hitch rack maker with broad product range spanning trunk, hitch, platform, and trunk-mounted racks. Competes with 1UP in value and mid-tier segments with strong retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1up-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1UP USA