Wisconsin Dells Visitor & Convention Bureau
The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official non-profit destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination as "The Waterpark Capital of the World!®" through marketing, visitor services, and convention business supporting 400+ local partners.
- Company typePrivate
- Founded1949
- HeadquartersWisconsin Dells, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wisconsin Dells Visitor & Convention Bureau does
The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official non-profit destination marketing organization (DMO) for the Wisconsin Dells/Lake Delton area in Wisconsin, USA. Originally incorporated as the Wisconsin Dells Chamber of Commerce on October 17, 1949, the organization was renamed Wisconsin Dells Regional Chamber of Commerce in 1956 and adopted its current name in 1986. It is governed by an 11-member Board of Directors and operates with 18 full-time employees plus 3–8 seasonal/part-time staff across two locations: a Visitor Information Center at 701 Superior Street in downtown Wisconsin Dells and administrative offices at 131 Progressive Drive in the Village of Lake Delton. WDVCB represents a network of more than 400 local business partners spanning hotels, resorts, waterparks, attractions, restaurants, and retailers.
The organization is funded through a 5.5% room tax on local lodging (of which WDVCB receives 90%), partnership fees from its 400+ business partners, and advertising co-operative programs, producing an annual budget of $16+ million. Its core technology stack is the Northwoods Titan Content Management System powering wisdells.com; there are no proprietary AI/ML, API, or SDK products disclosed. Service offerings include destination marketing via website, social media (Facebook, TikTok, Instagram, YouTube), email newsletter, blog, print and digital vacation guides, video tours, an online deals/coupons platform, and a physical visitor center. The destination itself is the product, anchored by the registered "The Waterpark Capital of the World!®" trademark secured in 2005, supported by 10,000+ lodging rooms, 100+ attractions, 100+ restaurants, 500,000 sq. ft. of meeting space, and the largest concentration of indoor and outdoor waterparks globally.
WDVCB serves four principal customer segments: (1) family vacationers (primary segment, driving 4+ million annual visits), (2) corporate and association meeting planners (5,600 meetings/year), (3) sports tournament organizers across basketball, hockey, volleyball, softball, gymnastics, soccer, and billiards, and (4) motorcoach tour operators. Visitor expenditures in the destination were $1.77 billion in 2021. The organization also runs a dedicated Meeting & Sports Sales Team for enterprise channel sales and a Media & Influencer Program for earned-media placements in outlets such as U.S. News & World Report and AAA Magazine.
Wisconsin Dells Visitor & Convention Bureau firmographics
Firmographics- Name
- Wisconsin Dells Visitor & Convention Bureau
- Legal name
- Wisconsin Dells Visitor & Convention Bureau
- Website
- https://wisdells.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official non-profit destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination as "The Waterpark Capital of the World!®" through marketing, visitor services, and convention business supporting 400+ local partners.
- Ownership category
- akta.pro rank
Where Wisconsin Dells Visitor & Convention Bureau is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Dells
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wisconsin Dells Visitor & Convention Bureau business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Room Tax Revenue: The primary funding source is a 5.5% room tax, of which WDVCB receives 90%. This is collected from lodging accommodations throughout the Wisconsin Dells/Lake Delton area.
- Partnership Fees: Fees collected from over 400 business partners who participate in the WDVCB partner network, receiving marketing benefits and visibility through the organization's channels.
- Advertising Co-ops: Co-operative advertising programs where partners contribute to shared marketing initiatives, amplifying reach across multiple stakeholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Vacation Guide for visitors |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Wisconsin Dells Visitor & Convention Bureau product offering
Product offeringCore offering
WDVCB is the official destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination to leisure visitors, meeting planners, sports tournament organizers, and group tour operators. It delivers a free Wisconsin Dells Vacation Guide®, operates the wisdells.com website, runs a Visitor Information Center, and provides meeting/convention planning services and sports event coordination, representing more than 400 partner businesses and funded primarily through a 5.5% room tax.
Product overview
Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official tourism destination marketing organization for the Wisconsin Dells/Lake Delton area. Rather than offering a software product, WDVCB provides destination marketing services including vacation planning resources (vacation guides, trip planning tools), a directory of local attractions, restaurants, accommodations and shopping options, event calendars, meeting and group planning services, sports tourism coordination, and deals/promotional offers. The organization represents over 400 local businesses and promotes the area known as 'The Waterpark Capital of the World!' with world-class indoor and outdoor waterparks, amusement parks, golf courses, spas, and entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Wisconsin Dells Vacation Guide®
Quantifiable outcome
- 4+ million annual visitors
- +3 more outcomes
Companies that use Wisconsin Dells Visitor & Convention Bureau
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles4 records
Wisconsin Dells Visitor & Convention Bureau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wisconsin Dells Visitor & Convention Bureau partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Association of Wisconsin Tourism AttractionscoreState-level industry association for tourism attractions in Wisconsin, providing networking, advocacy, and marketing support for WDVCB and its attraction partners.
- Destinations WisconsincoreState destination marketing organization representing Wisconsin tourism regions, supporting regional tourism promotion and visitor distribution.
- Tourism Federation of WisconsincoreStatewide federation representing tourism businesses and organizations across Wisconsin.
- Travel WisconsincoreOfficial Wisconsin state tourism marketing platform and brand, providing statewide travel promotion and visitor referrals.
- Wisconsin Hotel & Lodging AssociationcoreState association representing hotels and lodging properties, providing advocacy and industry standards.
- World Waterpark AssociationcoreGlobal trade association for waterpark industry, providing standards, education, and marketing for waterpark destinations.
- International Festivals and Events AssociationminorGlobal association for festivals and events, supporting Wisconsin Dells event programming and festivals.
- American Bus AssociationminorTrade association for motorcoach operators, supporting group tour business to Wisconsin Dells.
- Circle WisconsinminorWisconsin receptive tour operator network bringing group travelers to the state.
- Meeting Professionals International – Wisconsin ChaptercoreProfessional association for meeting planners, supporting convention and corporate meeting business to Wisconsin Dells.
- National Tour AssociationminorTrade association for tour operators, supporting packaged travel to Wisconsin Dells.
- Sports ETAcoreSports events association supporting youth and amateur sports tournament business to destinations.
- Wisconsin Society of Association ExecutivesminorState association for association executives, supporting association meeting business to Wisconsin Dells.
- Tavern League of WisconsinminorState association representing bars and taverns, supporting nightlife and beverage partners.
- Wisconsin Restaurant AssociationcoreState association representing restaurants and food service, supporting dining partners in Wisconsin Dells.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wisconsin Dells Visitor & Convention Bureau competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Wisconsin Dells Visitor & Convention Bureau social profiles
Digital presenceWisconsin Dells Visitor & Convention Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin Dells Visitor & Convention Bureau leadership team
Management profileNumber of profiles
Wisconsin Dells Visitor & Convention Bureau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisconsin Dells Visitor & Convention Bureau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisconsin Dells Visitor & Convention Bureau
What does Wisconsin Dells Visitor & Convention Bureau do?
WDVCB is the official destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination to leisure visitors, meeting planners, sports tournament organizers, and group tour operators. It delivers a free Wisconsin Dells Vacation Guide®, operates the wisdells.com website, runs a Visitor Information Center, and provides meeting/convention planning services and sports event coordination, representing more than 400 partner businesses and funded primarily through a 5.5% room tax.
Is Wisconsin Dells Visitor & Convention Bureau a public or private company?
Wisconsin Dells Visitor & Convention Bureau is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wisconsin Dells Visitor & Convention Bureau founded?
Wisconsin Dells Visitor & Convention Bureau was founded in 1949. It employs 11 to 50 people.
Where is Wisconsin Dells Visitor & Convention Bureau based?
Wisconsin Dells Visitor & Convention Bureau is headquartered in Wisconsin Dells, United States, in the North America region.
How does Wisconsin Dells Visitor & Convention Bureau make money?
Three revenue lines are on record. Room Tax Revenue is the primary driver. The others are partnership Fees and advertising Co-ops.
Does Wisconsin Dells Visitor & Convention Bureau have an API?
No public API is recorded for Wisconsin Dells Visitor & Convention Bureau.