Wisconsin Dells Visitor & Convention Bureau

What Wisconsin Dells Visitor & Convention Bureau does

The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official non-profit destination marketing organization (DMO) for the Wisconsin Dells/Lake Delton area in Wisconsin, USA. Originally incorporated as the Wisconsin Dells Chamber of Commerce on October 17, 1949, the organization was renamed Wisconsin Dells Regional Chamber of Commerce in 1956 and adopted its current name in 1986. It is governed by an 11-member Board of Directors and operates with 18 full-time employees plus 3–8 seasonal/part-time staff across two locations: a Visitor Information Center at 701 Superior Street in downtown Wisconsin Dells and administrative offices at 131 Progressive Drive in the Village of Lake Delton. WDVCB represents a network of more than 400 local business partners spanning hotels, resorts, waterparks, attractions, restaurants, and retailers.

The organization is funded through a 5.5% room tax on local lodging (of which WDVCB receives 90%), partnership fees from its 400+ business partners, and advertising co-operative programs, producing an annual budget of $16+ million. Its core technology stack is the Northwoods Titan Content Management System powering wisdells.com; there are no proprietary AI/ML, API, or SDK products disclosed. Service offerings include destination marketing via website, social media (Facebook, TikTok, Instagram, YouTube), email newsletter, blog, print and digital vacation guides, video tours, an online deals/coupons platform, and a physical visitor center. The destination itself is the product, anchored by the registered "The Waterpark Capital of the World!®" trademark secured in 2005, supported by 10,000+ lodging rooms, 100+ attractions, 100+ restaurants, 500,000 sq. ft. of meeting space, and the largest concentration of indoor and outdoor waterparks globally.

WDVCB serves four principal customer segments: (1) family vacationers (primary segment, driving 4+ million annual visits), (2) corporate and association meeting planners (5,600 meetings/year), (3) sports tournament organizers across basketball, hockey, volleyball, softball, gymnastics, soccer, and billiards, and (4) motorcoach tour operators. Visitor expenditures in the destination were $1.77 billion in 2021. The organization also runs a dedicated Meeting & Sports Sales Team for enterprise channel sales and a Media & Influencer Program for earned-media placements in outlets such as U.S. News & World Report and AAA Magazine.

Name

Wisconsin Dells Visitor & Convention Bureau

Legal name

Wisconsin Dells Visitor & Convention Bureau

Website

https://wisdells.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official non-profit destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination as "The Waterpark Capital of the World!®" through marketing, visitor services, and convention business supporting 400+ local partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Room Tax Revenue: The primary funding source is a 5.5% room tax, of which WDVCB receives 90%. This is collected from lodging accommodations throughout the Wisconsin Dells/Lake Delton area.
2. Partnership Fees: Fees collected from over 400 business partners who participate in the WDVCB partner network, receiving marketing benefits and visibility through the organization's channels.
3. Advertising Co-ops: Co-operative advertising programs where partners contribute to shared marketing initiatives, amplifying reach across multiple stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WDVCB is the official destination marketing organization for the Wisconsin Dells/Lake Delton area, promoting the destination to leisure visitors, meeting planners, sports tournament organizers, and group tour operators. It delivers a free Wisconsin Dells Vacation Guide®, operates the wisdells.com website, runs a Visitor Information Center, and provides meeting/convention planning services and sports event coordination, representing more than 400 partner businesses and funded primarily through a 5.5% room tax.

Product overview

Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official tourism destination marketing organization for the Wisconsin Dells/Lake Delton area. Rather than offering a software product, WDVCB provides destination marketing services including vacation planning resources (vacation guides, trip planning tools), a directory of local attractions, restaurants, accommodations and shopping options, event calendars, meeting and group planning services, sports tourism coordination, and deals/promotional offers. The organization represents over 400 local businesses and promotes the area known as 'The Waterpark Capital of the World!' with world-class indoor and outdoor waterparks, amusement parks, golf courses, spas, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Dells Vacation Guide®

Quantifiable outcome

• 4+ million annual visitors
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Association of Wisconsin Tourism AttractionscoreStrategic or Co-development PartnerState-level industry association for tourism attractions in Wisconsin, providing networking, advocacy, and marketing support for WDVCB and its attraction partners.
• Destinations WisconsincoreStrategic or Co-development PartnerState destination marketing organization representing Wisconsin tourism regions, supporting regional tourism promotion and visitor distribution.
• Tourism Federation of WisconsincoreStrategic or Co-development PartnerStatewide federation representing tourism businesses and organizations across Wisconsin.
• Travel WisconsincoreStrategic or Co-development PartnerOfficial Wisconsin state tourism marketing platform and brand, providing statewide travel promotion and visitor referrals.
• Wisconsin Hotel & Lodging AssociationcoreStrategic or Co-development PartnerState association representing hotels and lodging properties, providing advocacy and industry standards.
• World Waterpark AssociationcoreStrategic or Co-development PartnerGlobal trade association for waterpark industry, providing standards, education, and marketing for waterpark destinations.
• International Festivals and Events AssociationminorStrategic or Co-development PartnerGlobal association for festivals and events, supporting Wisconsin Dells event programming and festivals.
• American Bus AssociationminorChannel Partner/ Reseller/ DistributorTrade association for motorcoach operators, supporting group tour business to Wisconsin Dells.
• Circle WisconsinminorChannel Partner/ Reseller/ DistributorWisconsin receptive tour operator network bringing group travelers to the state.
• Meeting Professionals International – Wisconsin ChaptercoreChannel Partner/ Reseller/ DistributorProfessional association for meeting planners, supporting convention and corporate meeting business to Wisconsin Dells.
• National Tour AssociationminorChannel Partner/ Reseller/ DistributorTrade association for tour operators, supporting packaged travel to Wisconsin Dells.
• Sports ETAcoreChannel Partner/ Reseller/ DistributorSports events association supporting youth and amateur sports tournament business to destinations.
• Wisconsin Society of Association ExecutivesminorChannel Partner/ Reseller/ DistributorState association for association executives, supporting association meeting business to Wisconsin Dells.
• Tavern League of WisconsinminorStrategic or Co-development PartnerState association representing bars and taverns, supporting nightlife and beverage partners.
• Wisconsin Restaurant AssociationcoreStrategic or Co-development PartnerState association representing restaurants and food service, supporting dining partners in Wisconsin Dells.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WaterparkCapital
• Facebookfacebook.com/wisdells
• Instagraminstagram.com/waterparkcapital
• TikToktiktok.com/@waterparkcapital
• Xx.com/wisdells
• LinkedInlinkedin.com/company/520198

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Dells Visitor & Convention Bureau