Amari Metals
Amari Metals is a Netherlands-based distributor of custom aluminium profiles, stainless steel and steel pipes, and the ISOTUBI press fitting system, serving solar, construction, industrial, and maritime customers with engineering, stocking, and logistics services.
- Company typePrivate
- Founded1990
- HeadquartersVianen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amari Metals does
Amari Metals BV is a privately held Dutch distributor and value-added service provider of semi-finished metal products, headquartered in Vianen, the Netherlands, and operating as part of the international Amari Family group. The company's portfolio is built on three core product lines: custom aluminium profiles (extruded, anodised, powder-coated, and assembled to specification), stainless steel (RVS) and steel pipes held in a broad range of standard sizes and alloys, and the ISOTUBI stainless steel press fitting system for weld-free, leak-free piping installations. ISOTUBI is distributed under partnership and carries an extensive certification set covering Kiwa, FM, DVGW, VdS, H2 Ready, and Kitemark, enabling use across drinking water, gas, fire protection, and emerging hydrogen applications.
Complementing the products, Amari Metals operates full-service engineering and processing capabilities: design and prototyping (including 3D printing), extrusion coordination, surface treatment, assembly, custom packaging and labelling, and inventory management. These services are delivered from a central warehouse of more than 3,400 square metres (with a 1,400 square-metre expansion in progress), which has handled over 2,000 containers from international suppliers, predominantly sourced from China, since the company relocated from Nieuwegein to Vianen in 2012. ISO 9001 certification has been maintained since 1990 and ISO 14001 through April 2028.
Revenue is generated primarily through quote-based, one-time product sales to industrial, construction, solar, maritime, and technical wholesale customers, supplemented by professional engineering and processing services. Go-to-market is sales-led through dedicated account managers (aluminium specialists, RVS/steel pipe specialists, press fitting specialists), supported by a self-serve e-commerce webshop for press fittings launched in March 2025. The company maintains longstanding customer relationships across SMB interior and construction firms, mid-market solar installers and panel suppliers, and enterprise customers in civil, industrial, and maritime sectors. Following a 2023 leadership transition from long-serving Managing Director Hanno de Joode to long-tenured insider Mark van Bavel, the company continues to operate as a small, flexible organisation that combines local responsiveness with the procurement and financial scale of the Amari Family network.
Amari Metals firmographics
Firmographics- Name
- Amari Metals
- Legal name
- Amari Metals BV
- Website
- https://amarimetals.nl
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amari Metals is a Netherlands-based distributor of custom aluminium profiles, stainless steel and steel pipes, and the ISOTUBI press fitting system, serving solar, construction, industrial, and maritime customers with engineering, stocking, and logistics services.
- Ownership category
- akta.pro rank
Amari Metals industry classification
Industry- Product category
- Industrial Metal Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Metals & Minerals (No Petroleum) (5050)
- akta.pro primary industry
- Aluminum Trading, Marketing & Distribution (IMAKACAK)
- akta.pro secondary industries
- Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM), Pipes, Valves & Fittings (Marine Piping Systems) (IMAJAKAH)
Keywords
Where Amari Metals is headquartered
LocationHeadquarters
- HQ city
- Vianen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Amari Metals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Metal Products Sales: Sale of aluminium profiles (custom and standard), stainless steel (RVS) pipes, and steel pipes as the primary revenue stream. Products are sold directly to customers across various industries including construction, solar, maritime, and industrial applications.
- Press Fitting Systems: Sale of ISOTUBI press fitting systems including adapters, elbows, couplings, plugs, O-rings, sockets, T-pieces, ball valves, and pipes. Complementary product line to their core metal offerings.
- Engineering and Processing Services: Value-added services including custom engineering, product optimization, prototyping (including 3D printing), surface treatment (anodizing, powder coating), assembly, and finishing of aluminium profiles. These services complement product sales and differentiate the company from pure distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Amari Metals product offering
Product offeringCore offering
Amari Metals distributes custom aluminium profiles, stainless steel (RVS) and steel pipes, and the ISOTUBI press fitting system. The company provides value-added services including engineering, extrusion coordination, anodizing, powder coating, assembly, stock management, logistics, and custom packaging. Customers span solar, construction, industrial, maritime, and technical wholesale sectors across Europe.
Product overview
Amari Metals is a distributor and service provider of semi-finished metal products, operating as part of the international Amari Family. The product portfolio centers on three core product lines: custom aluminium profiles (extruded, anodized, and assembled to specification), stainless steel and steel pipes (in various grades including 316L and 304L), and the ISOTUBI stainless steel press fitting system for leak-free pipe connections without welding. The company complements these products with value-added services including stock management, custom packaging, logistics, and product engineering/optimization. The ISOTUBI press system includes specialized variants for sprinkler/fire protection and gas applications. All products are available through a webshop for online ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluminium Profiles Custom aluminium profiles manufactured through extrusion, with services including design, engineering, assembly, anodizing, and powder coating. Profiles are produced to custom specifications for industries such as solar, construction, interior, automotive, and signing.
- RVS (Stainless Steel) Pipes Stainless steel pipes available in various grades including 316L and 304L, in different diameters and wall thicknesses. Products include seamless and welded versions meeting international standards such as ASTM A269 and EN 10216-5 for industrial, maritime, and process applications.
- Steel Pipes Steel pipes held in stock in all standard dimensions and alloys, available in seamless and welded versions for various industrial applications.
- ISOTUBI Press Fitting System
Quantifiable outcome
- Often next-day delivery for in-stock items
- +2 more outcomes
Companies that use Amari Metals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Amari Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amari Metals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- BurgaflexminorBurgaflex and Amari Metals partnership focused on custom solutions. The collaboration enables sustainable and innovative end products through combined expertise in metal distribution and flexible piping solutions.
- Van HemertminorPartnership between Van Hemert and Amari Metals for compressed air systems, combining Van Hemert's compressed air expertise with Amari's RVS piping solutions.
- ISOTUBIcoreISOTUBI is a manufacturer of stainless steel pipes and fittings with over 40 years of experience. Amari Metals distributes the ISOTUBI press fitting system in the Netherlands, providing customers with certified RVS press systems for various applications including water, gas, and industrial uses.
- ALFED (Aluminium Federation)minorAmari Metals is a member of ALFED and contributed to their feature in the Monarchy & Democracy commemorative publication celebrating 100 years of UK leadership and industry. The aluminium federation represents the UK's aluminium industry.
- Amari FamilycoreAmari Metals operates as part of the Amari Family, an international group of companies. This affiliation provides access to worldwide supplier networks and the financial strength of an international organization while maintaining the flexibility of a relatively small local operation.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Amari Metals competitors and assessment
Company assessmentPeers
Broad incumbents
- Klöckner & Co: One of Europe's largest metal distribution and processing groups with broad aluminium and stainless steel portfolios across multiple countries. A broad incumbent that competes on scale, stock breadth, and value-added processing services — the same combination Amari offers but at continental scale.
- Voestalpine Steel & Metal Service: Austrian integrated steel and metal group with materials distribution and processing operations across Europe. Overlaps with Amari's stainless steel and aluminium distribution plus processing activities, but as a much larger diversified metals group.
- ThyssenKrupp Materials Services: One of Europe's largest materials distribution and service companies, supplying metal semi-finished products and value-added services. Directly comparable distribution model and product mix (aluminium, stainless steel) at significantly larger scale than Amari Metals.
Direct peers
- Damstahl: European specialist distributor of stainless steel long products, tubes, and fittings serving industrial customers across multiple countries. Most closely comparable peer given the focus on stainless steel tubes, fittings, and value-added processing for industrial end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amari Metals social profiles
Digital presenceAmari Metals compliance and trust
Trust signalCompliance8 records
Amari Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amari Metals leadership team
Management profileNumber of profiles
Profiles1 record
Amari Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amari Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amari Metals
What does Amari Metals do?
Amari Metals distributes custom aluminium profiles, stainless steel (RVS) and steel pipes, and the ISOTUBI press fitting system. The company provides value-added services including engineering, extrusion coordination, anodizing, powder coating, assembly, stock management, logistics, and custom packaging. Customers span solar, construction, industrial, maritime, and technical wholesale sectors across Europe.
Is Amari Metals a public or private company?
Amari Metals is a private company. It is classified as corporate owned and is currently operating.
When was Amari Metals founded?
Amari Metals was founded in 1990. It employs 11 to 50 people.
Where is Amari Metals based?
Amari Metals is headquartered in Vianen, Netherlands, in the Europe region.
How does Amari Metals make money?
Three revenue lines are on record. Metal Products Sales are the primary driver. The others are press Fitting Systems and engineering and Processing Services.
Who are Amari Metals's main competitors?
Aalberts Industries (Hydronic Flow Control / Industrial) is listed as a peer. Broad incumbents are Klöckner & Co, Voestalpine Steel & Metal Service and ThyssenKrupp Materials Services. Damstahl is listed as a direct peer.
Does Amari Metals have an API?
No public API is recorded for Amari Metals.
What industry is Amari Metals in?
Amari Metals's product category is Industrial Metal Distribution. Its primary akta.pro industry code is IMAKACAK, Aluminum Trading, Marketing & Distribution, with a secondary code of IMAKACAM, Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems). Its NAICS code is 423510 and its SIC code is 5050.