Munich Hotel Partners

Name

Munich Hotel Partners

Legal name

MHP Hotel AG

Website

https://mhphotels.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Hotel Management and Investment

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel investment management
• Luxury hotel operations
• Franchise hospitality services
• Hotel asset management
• Premium hospitality platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel room revenue (Logis): Revenue from hotel room rentals across the managed portfolio of 12+ Premium and Luxury hotels in DACH region. Revenue is generated through franchise brand channels (Marriott Bonvoy, Hilton Honors, World of Hyatt) and direct bookings.
2. Food & Beverage (F&B) revenue: Revenue from restaurants, bars, and catering within hotels. Includes branded concepts like HERITAGE, GRETA OTO, YOU., IRMI, EUGEN21 across hotel properties.
3. Franchise and management fees: Revenue model based on long-term lease (Pacht) and franchise agreements with international hotel brand owners. MHP operates as an independent hotel investment and management platform, taking on operational risk and upside from property owners in exchange for franchise rights.
4. MOOONS brand expansion (Co-Investment): MHP develops its own brand MOOONS under long-term lease contracts with property developers/owners. The company takes operational responsibility and benefits from the margin profile of its own brand platform alongside franchise operations. First MOOONS Vienna opened 2021; MOOONS Frankfurt planned for 2029 (over 200 rooms, projected stabilized revenue 12-14M EUR/year).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Munich Hotel Partners (legal: MHP Hotel AG) is a DACH-region hotel investment and management platform that operates premium and luxury hotels under long-term lease (Pacht) and franchise agreements with international brands such as Marriott, Hilton, and Hyatt, alongside its proprietary upscale boutique brand MOOONS. The company also operates owned F&B concepts (HERITAGE, GRETA OTO, YOU., IRMI, EUGEN21) within its hotels and engages in co-investment partnerships in hotel real estate.

Product overview

MHP Hotel AG operates as a hotel investment and management platform managing a portfolio of premium and luxury hotels across the DACH region (Germany, Austria, Switzerland). The company operates under a three-pillar growth strategy: (1) franchise operations with international hotel brands including JW Marriott, The Luxury Collection, Conrad Hotels & Resorts, Le Méridien, Hyatt Regency, and Sheraton; (2) proprietary brand MOOONS - an upscale boutique lifestyle hotel concept; and (3) co-investment partnerships in hotel real estate. Additionally, MHP operates owned restaurant concepts including HERITAGE, GRETA OTO, YOU., IRMI, and EUGEN21 as integral parts of the guest experience. The company maintains franchise partnerships with Marriott International (Marriott Bonvoy), Hilton (Hilton Honors), and Hyatt (World of Hyatt) for global distribution and loyalty program access.

Differentiator

Problem solved

Functional benefit

Brands

• MOOONS: Own brand boutique lifestyle hotel concept. First hotel opened in Vienna 2021. Expansion planned in Frankfurt (2029) and other European locations. Upscale segment with design-oriented concept and F&B focus.

Products and services

• Hotel Management Services Professional hotel operations management for premium and luxury properties, covering front office, housekeeping, guest services, and operational oversight across the portfolio.
• Franchise Operations (International Brands) Management of hotels operating under international franchise brands including JW Marriott, The Luxury Collection, Conrad Hotels & Resorts, Le Méridien, Hyatt Regency, and Sheraton, with access to global distribution and loyalty programs.
• MOOONS (Proprietary Brand) MHP's proprietary upscale boutique lifestyle hotel brand featuring design-oriented guest experiences, innovative F&B concepts, and scalable operating model. Positioned as a growth pillar alongside franchise operations.
• Restaurant & F&B Operations Owned and operated restaurant and bar concepts including HERITAGE, GRETA OTO, YOU., IRMI, and EUGEN21, serving as integral brand experiences within MHP hotels across the DACH region.
• Co-Investment Services Strategic co-investment partnerships in hotel real estate alongside property owners, forming a growth pillar of MHP's business model with exposure to property upside alongside operational management.
• Hotel Luc, Autograph Collection (Berlin) Boutique hotel operation under Marriott's Autograph Collection in Berlin, positioned as a distinctive independent hotel experience with premium amenities.
• JW Marriott Hotel Frankfurt Premium hotel operation under JW Marriott brand in Frankfurt, featuring full-service amenities and access to Marriott Bonvoy loyalty program.
• Basel Marriott Hotel Premium hotel operation under Marriott brand in Basel, Switzerland, with Green Loan refinancing from Aareal Bank.
• Koenigshof, a Luxury Collection Hotel, Munich Luxury hotel operation under Marriott's Luxury Collection in central Munich with 106 rooms and suites, providing access to Marriott Bonvoy loyalty program.
• Conrad Hamburg Luxury hotel operation under Hilton's Conrad brand, the first Conrad property in Germany, with 283 rooms and suites and access to Hilton Honors loyalty program.
• Hyatt Regency Vienna Premium hotel operation under Hyatt Regency brand in Vienna, Austria, with access to World of Hyatt loyalty program.

Quantifiable outcome

• Revenue grew 11% to 178.1M EUR in 2025; 5-year revenue CAGR significant from COVID low of 37.4M EUR (H1 2022)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and major.

• Rock Capital GroupcoreStrategic or Co-development Partner · 6 May 2026Rock Capital Group (Grünwald, Germany) is the property developer and owner of the MOOONS Frankfurt hotel project at Stiftstraße 30, Frankfurt. MHP signed a long-term lease (Pacht) contract for the hotel to open in 2029 with 200+ rooms. Rock Capital Group is undertaking the conversion of an office building into the hotel and 2 additional floors. Legal counsel: GSK Stockmann, Munich. Technical project support: IBCOL Real Estate, Munich.
• Marriott InternationalcoreStrategic or Co-development PartnerMarriott International is the global franchisor for multiple MHP properties including JW Marriott Hotel Frankfurt, Koenigshof (The Luxury Collection), Hotel Luc (Autograph Collection), Le Méridien portfolio (Hamburg, München, Stuttgart, Wien), and Sheraton Düsseldorf Airport. MHP accesses Marriott Bonvoy loyalty program (100M+ members) and global distribution. Marriott provides brand standards, marketing platforms, and operational support frameworks.
• Hilton WorldwidecoreStrategic or Co-development PartnerHilton is the franchisor for the Conrad Hamburg (opened September 2025), the first Conrad Hotels & Resorts property in Germany under MHP management. MHP accesses Hilton Honors loyalty program and global distribution channels. Partnership expands MHP's luxury portfolio presence in Germany.
• Hyatt HotelscoreStrategic or Co-development PartnerHyatt is the franchisor for the Hyatt Regency Vienna, acquired by MHP in February 2026. MHP accesses World of Hyatt loyalty program. The acquisition expanded MHP's presence in the Austrian market.
• LBBW Immobilien-GruppemajorStrategic or Co-development PartnerLBBW Immobilien-Gruppe (Landesbank Baden-Württemberg real estate division) entered into a long-term lease agreement with MHP for an Autograph Collection hotel in Stuttgart Schlossgartenquartier, opening planned for 2028. This expands MHP's footprint in Germany with a Marriott luxury brand property.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• HR Group: Germany-based hotel management and investment company that operates hotels under multiple international brands (Marriott, IHG, Accor, etc.) in DACH and Europe. Closely comparable to MHP given its similar franchise-driven model and premium urban portfolio.
• GCH Hotel Group: German hotel management company operating a portfolio of branded and independent hotels across multiple DACH cities. Comparable to MHP as a third-party operator of franchise-flagged premium urban properties.
• Steigenberger Hotels (Deutsche Hospitality): Historic German premium hotel brand and operating company (now part of Huazhu Group) with properties across DACH and Europe. Comparable to MHP in the German premium segment, though Steigenberger is brand-owned rather than franchise-driven.
• Lindner Hotels: Family-owned German hotel group operating premium and lifestyle hotels in urban DACH locations. Comparable to MHP given shared focus on premium urban accommodation in Germany, though Lindner relies on its own brand rather than franchise partnerships.
• Vienna House: Austrian-headquartered hotel operator with a portfolio of premium and lifestyle properties across DACH and Central/Eastern Europe. Comparable to MHP through its DACH-centric urban hotel operations and similar positioning in the premium segment.
• PPHE Hotel Group: European hotel investor and operator listed in London, owning and managing full-service and upscale hotels (Park Plaza, art'otel) across Western and Central Europe. Comparable to MHP for its hybrid ownership/management model and European premium-segment focus.
• Motel One Group: Germany-based hotel group operating design-led budget/lifestyle hotels across DACH and major European cities. Comparable to MHP for its German-headquartered multi-city operating model, though Motel One targets the lifestyle/budget tier rather than premium.
• Pandox: Swedish-listed hotel property investor and operator focused on large full-service and conference hotels across Northern Europe and DACH. Comparable to MHP for its hybrid property ownership/operating model in European urban markets.
• Event Hotels (PPHE): German/Dutch hotel operator (now part of PPHE Hotel Group) that ran a multi-brand portfolio of premium and midscale hotels in DACH and Benelux. Comparable to MHP for its DACH franchise-driven operating model before being absorbed into PPHE.

Broad incumbents

• AccorInvest: European hotel owner-operator and subsidiary of Accor, managing a large portfolio of franchised and branded hotels across Europe. Comparable to MHP in operating model (franchise + management agreements) but at materially larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/munich-hotel-partners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munich Hotel Partners