Good Health

What Good Health does

Good Health (legally Goodhealth Products Limited) is a privately-held New Zealand natural health supplements manufacturer founded in 1987 by John Blanchard and headquartered in Albany, Auckland. The company produces an extensive portfolio spanning 17 product categories including immune support (Viralex range), women's health, joint and bone health, gut health, stress/sleep/mood, children's wellness, marine nutrients, and beauty, with formulations incorporating scientifically-researched ingredients such as EpiCor and Wellmune alongside NZ-sourced materials like pasture-fed colostrum and bee products. Manufacturing operates under Good Manufacturing Practice (GMP) certification using ingredients primarily sourced from New Zealand farms and growers through proprietary enhancement processes designed to optimize natural properties.

The company generates revenue through wholesale distribution to pharmacies, health food stores, and duty-free retailers across New Zealand, supplemented by international exports to Australia, Indonesia, South Africa, Hong Kong, Vietnam, Korea, and China via licensed distributors and direct sales relationships. Its customer base consists of end-consumers across five primary segments: families seeking general wellness, women's health (menstruation through menopause), men's health, children's wellness, and joint/bone support. Marketing is conducted through content (health articles library), email (Goodhealth Club), and in-house naturopath consultation services, with a multi-language website supporting English, Chinese, and Vietnamese-speaking markets. The business is privately held with no disclosed institutional investors, funding rounds, M&A activity, or revenue figures.

Name

Good Health

Legal name

Goodhealth Products Limited

Website

https://goodhealth.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Health (Goodhealth Products Limited) is a New Zealand-based natural health supplements manufacturer founded in 1987, selling GMP-certified vitamins, minerals, and herbal formulations across 17 categories to consumers via pharmacies, health food stores, and licensed international distributors.

Ownership category

akta.pro rank

Product category

Natural Health Supplements

NAICS

Pharmaceutical and Medicine Manufacturing (32541)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

Keywords

• Natural health supplements
• Dietary supplements
• Herbal supplements
• Vitamin supplements
• Immune support products

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. B2B Retail Sales: Wholesale distribution of natural health supplements to pharmacies, health food stores, and duty-free retailers across New Zealand and international markets.
2. International Export Sales: Export of finished products to Australia, Indonesia, South Africa, Hong Kong, Vietnam, Korea, and China through licensed distributors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Good Health is a New Zealand-based natural health supplements manufacturer that develops, produces, and distributes an extensive range of dietary supplements across 17+ health categories, including immune support, joint and bone health, women's health, men's health, children's wellness, digestion, and stress/sleep support. Products are manufactured under Good Manufacturing Practice (GMP) certification using premium ingredients primarily sourced from New Zealand farms and growers, and sold through pharmacies, health food stores, and duty-free retailers domestically and via licensed distributors internationally.

Product overview

Good Health is a New Zealand-based natural health supplements company offering an extensive range of dietary supplements across 17 product categories including Beauty, Bee Products, Brain Support, Colostrum & Milk, Digestion & Detox, Eye Health, Energy, Heart and Circulation, Immune Support, Joint & Bone Health, Kids, Marine, Men's Health, Gummies, Stress Sleep & Mood, Viralex, Weight Management, and Women's Health. The portfolio includes core products like the Viralex immune support range, Probiotic Advanced for gut health, Magnesium Glycinate supplements for stress and sleep, and the Glucosamine and Chondroitin joint health formula. The company also offers specialized lines like Cycle Balance and Peri-Meno+ for women's health, and child-specific formulations including Viralex Kids and Magnesium Kids. Products are manufactured under GMP certification with ingredients sourced from New Zealand farms and certified international manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Viralex®: A trusted immune support range formulated with traditional herbs and nutrients, including high-strength Olive Leaf and scientifically researched EpiCor®.

Products and services

• Cycle Balance A women's health supplement designed to support hormonal balance during the menstrual cycle.
• Peri-Meno+ A women's health supplement formulated to support women through perimenopause and menopause.
• Pro Flora Care A women's health probiotic supplement supporting vaginal and digestive health.
• Viralex Attack Fast-acting immune support supplement formulated with Olive Leaf and EpiCor for winter ills and chills.
• Rapid Calm Effervescent supplement containing L-theanine, magnesium, and Vitamin D3 to support calm mind and mental focus during stress.
• Viralex Kids Children's immune support supplement for everyday wellness and winter illness prevention.
• Magnesium Kids Children's magnesium supplement supporting stress, sleep, and mood.
• Probiotic Advanced Triple-action gut health probiotic with 9 specific gut health strains, prebiotics, and postbiotics.
• Magnesium Glycinate Plus Scientifically researched magnesium glycinate powder with Taurine, L-Carnitine, and Vitamin C for muscle relaxation and nervous system support.
• Magnesium Glycinate Highly absorbable magnesium glycinate capsules supporting nervous system health, mood, and healthy sleep patterns. Suitable for vegetarians and vegans.
• Glucosamine and Chondroitin High-strength glucosamine formulation (1500mg) with chondroitin, Vitamin D3, and manganese for healthy cartilage, joint comfort, and mobility.

Quantifiable outcome

• Viralex with EpiCor starts working in as little as 2 hours
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Good Health South AfricacoreChannel Partner/ Reseller/ DistributorLicensed distributor for Southern Africa operating from Ground Floor, Block C, Plum Park 25 Gabriel Road, Cape Town, South Africa 7800. Handles sales and support for the Southern African market.
• Good Health VietnamcoreChannel Partner/ Reseller/ DistributorLicensed distributor for Vietnam operating from 10th Floor Zodiac Building, Duy Tan Street, Hanoi, Vietnam 123000. Manages distribution and customer support for the Vietnamese market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Sanderson: NZ-based supplements company offering immune, joint, women's, and children's ranges distributed through New Zealand pharmacies and health-food retailers in the same channel set.
• Thompson's: NZ/Australia heritage supplements brand with a comparable multi-category pharmacy-channel portfolio, competing head-to-head with Good Health in New Zealand and Australian retailers.
• Radiance: New Zealand-based natural health supplements company offering an overlapping multi-category range distributed through NZ health-food and pharmacy channels.

Direct peers

• Blackmores: Australia/NZ-based natural health supplements company offering an overlapping multi-category range (immune, women's, men's, joint, kids) sold through pharmacies and health-food channels across the same Trans-Tasman market.
• Swisse Wellness: Premium Australia-headquartered supplements brand with parallel category coverage (immune, beauty, men's, women's, kids) and pharmacy/health-food distribution in Australia and Asia-Pacific.
• Nature's Way: Global dietary supplements brand with extensive immunity, women's, children's, and joint ranges sold via pharmacy and mass channels; comparable premium-positioned CPG supplements model.
• Nature's Own: Australia-based supplements manufacturer with overlapping immune, joint, women's, and men's ranges sold through pharmacy channels in the same competitive set as Good Health.

Broad incumbents

• NOW Foods: Large US-headquartered supplements manufacturer with a very broad multi-category range, GMP-certified manufacturing, and international distribution — a broader incumbent benchmark rather than a direct pharmacy-channel peer.
• Herbalife: Global nutrition and wellness products company with a broad supplements, weight-management, and immune range distributed internationally — a broader incumbent competing for the same consumer wellness spend.
• Solgar: Premium-positioned vitamins and supplements brand with extensive immune, women's, men's, and joint ranges sold through pharmacy and health-food channels globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-health-nz
• Xx.com/goodhealthnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Health