What Starware does

Starware is a Netherlands-based professional services firm that designs, implements, integrates, and supports Warehouse Management Systems (WMS) for enterprise logistics and supply chain operators. Founded in 1992 and headquartered in Gouda, the company operates as a WMS consultancy and systems integrator rather than as a packaged software vendor, serving clients across Europe, North America (including Canada), and Australia/New Zealand. Its delivery model is built around a reusable codebase of proven configurations branded as 'masterpieces' and a structured three-phase methodology (discovery, technology selection, implementation), followed by long-term optimization and support engagements.

The firm's technology stack is partner-led: Starware selects and integrates world-class third-party platforms rather than building its own WMS, with core supplier relationships spanning Blue Yonder and Infios (Korber) for WMS platforms, Cycle for testing frameworks, Augmex and Panasonic Connect for robotics and automation, and Centiro and Blue Ridge for orchestration and supply chain planning. This ecosystem allows Starware to assemble tailored, future-ready warehouse solutions that combine WMS software, automation hardware, and orchestration layers. The company markets itself as a 'curator' rather than a traditional implementer, emphasizing ongoing partnership and continuous optimization over one-time project delivery.

Starware generates revenue through professional services fees on consulting engagements, implementation projects, and ongoing support contracts. Go-to-market is exclusively direct enterprise sales — consultation calls and introductory meetings drive conversion — with no self-serve, marketplace, or channel partner distribution. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed funding rounds, parent company, institutional investors, or named enterprise customers in the available data, and operates a lean team of 51–100 employees from its Netherlands base.

Name

Starware

Legal name

Starware

Website

https://starware.dev

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Starware is a Dutch WMS consultancy and systems integrator that designs, implements, integrates, and supports warehouse management systems for enterprise logistics clients across Europe, North America, and Australia/New Zealand using partner platforms such as Blue Yonder and Infios.

Ownership category

akta.pro rank

Product category

Warehouse Management Consulting

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA)

akta.pro secondary industries

WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

Keywords

• Warehouse management systems
• WMS implementation services
• Warehouse integration consulting
• Warehouse automation
• Supply chain modernization

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. WMS Consulting and Implementation Services: Starware provides professional services for warehouse management system design, implementation, integration, and ongoing support. The company acts as a curator and system integrator, selecting appropriate partner technologies and tailoring them to client needs. Revenue is generated through consulting fees, implementation projects, and likely ongoing support/managed services contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Starware designs, implements, integrates, and supports warehouse management systems (WMS) for enterprise clients. The company acts as a curator and systems integrator, combining a reusable codebase of proven 'masterpieces' with partner technologies such as Blue Yonder and Infios/Korber to deliver tailored warehouse operations. Services span three structured phases — discovery, technology selection/design, and implementation/go-live — followed by ongoing optimization and long-term support.

Product overview

Starware is not a software vendor selling a packaged product; it is a WMS consultancy and systems integrator. Its offering is a service-led portfolio comprising WMS implementation, systems integration, and ongoing optimization and support. The core capability is the consulting team's expertise, which is applied using a reusable codebase of proven solutions ('masterpieces') and integrated with partner technology platforms — primarily Blue Yonder, Infios, Cycle, Augmex, Centiro, Panasonic Connect, and Blue Ridge — to deliver a tailored, future-ready warehouse. The offering is organized around three phases: The First Viewing (needs assessment), The Exhibition Plan (technology selection and design), and The Opening Night (implementation and go-live), followed by continuous long-term support and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• WMS Implementation and Integration Services

Quantifiable outcome

• Faster fulfilment: orders shipped on time, even at peak
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Blue YondercoreTechnology or IntegrationBlue Yonder provides a proven WMS platform that serves as one of the foundational 'materials' in Starware's ecosystem. As a partner/supplier, Blue Yonder's platform is selected and integrated into client warehouse solutions as part of Starware's curated approach to WMS implementation.
• Infios (Korber)coreTechnology or IntegrationInfios, part of the Korber Group, provides WMS and supply chain software platforms. Starware integrates Infios solutions as part of their technology ecosystem, selecting appropriate platforms based on client requirements.
• CyclecoreTechnology or IntegrationCycle Labs provides testing frameworks for warehouse management systems. Their testing solutions help ensure that integrated systems work seamlessly together before and after implementation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sedlak Management Consultants: US-based independent supply chain and warehouse/DC consultancy that designs and implements WMS and automation solutions for enterprise clients. Highly comparable to Starware in services-led positioning, niche specialization, and integrator role across multiple WMS platforms.
• St. Onge Company: Supply chain and warehouse logistics consultancy that plans, designs, and implements WMS, automation, and material handling solutions. Comparable to Starware as a boutique, multi-platform WMS implementation specialist focused on complex enterprise warehouses.
• enVista: Supply chain, WMS, and ERP consulting and technology services firm that delivers WMS implementations and managed services. Closely matches Starware's services-led model and target buyer (enterprise warehouse operations), with overlapping WMS platform partnerships.
• Panorama Consulting Group: Independent ERP and WMS advisory and implementation consultancy serving mid-market and enterprise clients. Comparable to Starware in being a specialist services firm rather than a software vendor, with similar selection-and-implement methodology.
• Cycle Labs: Specialist WMS testing and automation provider, and a named Starware partner. Overlaps with Starware on WMS delivery expertise, although narrower in scope (focused on testing); useful as a direct peer because both sit in the WMS integration ecosystem serving the same enterprise buyers.
• TPG (The Partnering Group): Supply chain and operations consulting firm that delivers WMS, labor, and process improvement projects for retailers and manufacturers. Comparable services-led WMS engagement model and similar enterprise buyer profile.

Broad incumbents

• Accenture: Global systems integrator with a large supply chain and WMS practice serving enterprise clients on Blue Yonder, SAP, Manhattan, and other platforms. Competes with Starware on large multi-workstream WMS transformations where scale and breadth are deciding factors.
• Deloitte: Big Four firm with a substantial supply chain and digital warehouse transformation practice. Competes with Starware on enterprise WMS modernization RFPs, especially when bundled with broader ERP or cloud programs.
• Infosys: Global IT services firm with a dedicated supply chain and WMS implementation practice. Competes with Starware on large enterprise WMS deals, typically at lower price points but with broader delivery scale.

Others

• Blue Yonder: Core WMS platform partner to Starware. Not a direct competitor today, but Blue Yonder's own professional services arm overlaps with Starware's offering and represents both the largest partnership opportunity and the largest channel conflict risk for Starware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4C2clm5b0uj2uzckYLKkeQ
• LinkedInlinkedin.com/company/starware
• Instagraminstagram.com/starware
• Xx.com/starwarenl
• Facebookfacebook.com/Starware.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starware