Airthereal
Airthereal is a private direct-to-consumer home appliance brand selling HEPA air purifiers, ozone generators, kitchen composters, water heaters, and pool equipment to residential consumers in North America and Europe through airthereal.com and Amazon.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Airthereal does
Airthereal is a private direct-to-consumer home appliance company that designs, markets, and distributes a broad portfolio of consumer products under the Airthereal brand. The catalog is organized into three merchandising lines: Air Health (H13 HEPA air purifiers, humidifiers and dehumidifiers, ozone generators, replacement filters), Home Clean (electric kitchen composters, touchless vacuums, shoe dryers, portable range hoods), and Water Care (solar pool ionizers, sand filter pumps, reverse osmosis dispensers, whole-house water filters, and electric tankless water heaters). Sub-brands include Pure Morning, Glory Days, Ethereal Rain, Revive, AquaMind, Pristine, and Evening Tide, targeting residential consumers across health, eco-conscious, pet, pool, and water-heating use cases, with prices ranging from approximately $29.99 to $349.99.
The technology stack centers on multiple purification modalities: H13 medical-grade HEPA filtration capturing 99.97% of particles down to 0.1 microns; silent corona discharge ozone generation using Al₂O₃ ceramic plates with rare metal platinum, rated for 5 years or 20,000 hours; UV-C sterilization at 200-280 nm wavelengths with a 50,000-hour rated life; copper ionization for pool sanitation that reduces chlorine use by up to 85%; and the proprietary SHARKSDEN Tri-Blade cast-aluminum cutting system used in kitchen composters. Selected SKUs are WiFi-enabled and controlled through the proprietary AIR.ai mobile application on iOS and Android. Compliance posture includes CARB certification for the Ethereal Rain AEH300 combo, NSF/ANSI 42, 53, and 58 certification on the Pristine Lite3 RO dispenser, and CE marking plus SGS test reports on key ozone generators.
Revenue is generated through one-time hardware sales, recurring replacement filter and ozone plate purchases ($16.99 to $89.99 on 3-12 month cycles), the Subscribe & Save program offering 10% off with free shipping, third-party Extend warranty extensions, and a tiered Members Rewards loyalty program (Insider, Champion, Elite) earning 1 point per dollar spent. Distribution runs through airthereal.com as the primary channel, supplemented by an Amazon storefront and authorized dealers, with fulfillment warehouses in the United States, Canada, and Germany serving North America and most of Europe; ozone products are excluded from California under CARB rules. The company has earned RedDot Winner 2025 and iF Design Award 2026 recognition and has been featured on ABC's Good Morning America and The View.
Airthereal firmographics
Firmographics- Name
- Airthereal
- Legal name
- Airthereal
- Website
- https://airthereal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Airthereal is a private direct-to-consumer home appliance brand selling HEPA air purifiers, ozone generators, kitchen composters, water heaters, and pool equipment to residential consumers in North America and Europe through airthereal.com and Amazon.
- Ownership category
- akta.pro rank
Airthereal industry classification
Industry- Product category
- Home Appliances
- NAICS
- Small Electrical Appliance Manufacturing (33521), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)
- akta.pro secondary industries
- Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Airthereal is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Airthereal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: One-time sales of air purifiers, ozone generators, kitchen composters, water heaters, pool equipment, and related home care products. Products range from $10 e-gift cards to $349.99 for premium air purifiers.
- Consumables and Replacement Parts: Recurring revenue from replacement filters, ozone plates, carbon filters, and accessories. Filters typically cost $16.99-$89.99 and need replacement every 3-12 months depending on product and usage.
- Subscribe & Save Program: Subscription model offering 10% discount on filters and accessories with free shipping on all subscription deliveries. Customers choose delivery frequency (monthly to annually) and can pause, skip, or cancel anytime.
- Warranty Extensions: Extended protection plans offered through third-party partner Extend for accidental damage and mechanical failure coverage beyond the standard warranty period.
- Rewards Program: Airthereal Insider loyalty program where customers earn 1 point per $1 spent, redeemable for discounts, free filters (750+ points), and free products (2000+ points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Air Purifiers - $29.99 to $349.99 |
| One time/ perpetual license | Pay-as-you-go | Ozone Generators - $39.99 to $179.99 |
| One time/ perpetual license | Pay-as-you-go | Kitchen Composters - $249.99 to $299.99 |
| Subscription | Monthly | Subscribe & Save - 10% Discount |
| Unit Pricing | Pay-as-you-go | Replacement Filters - $16.99 to $89.99 |
| One time/ perpetual license | Pay-as-you-go | Tankless Water Heaters - $199.99 to $279.99 |
| Unit Pricing | Pay-as-you-go | Open Box Discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Airthereal product offering
Product offeringCore offering
Airthereal designs, manufactures, and sells its own branded home appliances directly to consumers, with a portfolio spanning air purifiers, ozone generators, kitchen composters, tankless water heaters, pool equipment, water filtration systems, vacuums, shoe dryers, and portable range hoods. The company complements its hardware with the AIR.ai mobile app, which provides connected control over compatible smart appliances.
Product overview
Airthereal is a home appliance company offering a diverse portfolio of products across three main categories: Air Health (HEPA air purifiers, humidifiers, dehumidifiers, ozone generators, and replacement filters), Home Clean (electric kitchen composters, touchless vacuum dustpans, mattress vacuums, shoe dryers, and portable range hoods), and Water Care (solar pool ionizers, sand filter pumps, reverse osmosis water dispensers, whole house water filters, and electric tankless water heaters). The product line includes branded sub-products such as Pure Morning air purifiers, Glory Days pet air purifiers, Zephyr 2-in-1 units, Revive kitchen composters, Ethereal Rain combination units, and AquaMind pool equipment. Some products feature WiFi connectivity and smart app control via the proprietary AIR.ai mobile application. The company also operates a Members Rewards loyalty program and Subscribe & Save subscription service for replacement filters and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Revive: Electric kitchen composter product line including R500, R800, V500 models
- Glory Days
- Evening Tide
- AquaMind
- Pristine
- Magic Compost Starter
- AIR.ai
- Sharksden
Products and services
- Air purifiers (HEPA) HEPA-based indoor air purifiers designed for residential use to improve household indoor air quality.
- Ozone generators
- Kitchen composters
- Tankless water heaters
- Pool equipment
- Water filtration systems
- Vacuums
- Shoe dryers
- Portable range hoods
- AIR.ai mobile app
Quantifiable outcome
- HEPA filters remove 99.97% of airborne particles down to 0.1 microns (medical grade H13)
- +6 more outcomes
Companies that use Airthereal
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Airthereal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Airthereal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ozongeneratorshop.huminorAuthorized European dealer for Airthereal ozone generators. Listed as the only verified authorized dealer for warranty support. Customers purchasing from unauthorized resellers cannot ensure product quality, authenticity, or warranty coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Airthereal competitors and assessment
Company assessmentDirect peers
- Winix: Mid-market HEPA air purifier brand with True HEPA + PlasmaWave technology. Direct competitor in the Pure Morning APH260/320 price band, with comparable technology positioning.
- Okaysou: DTC air purifier specialist with H13 True HEPA positioning and affordable pricing tiers. Competes in the Pure Morning entry-level segment with similar filtration claims and Amazon-first channel strategy.
- Lomi (by Pela): Electric kitchen composter brand with sustainability-led positioning and DTC sales. Direct comparable to Airthereal's Revive R800/R500 line in use case, target eco-conscious consumer, and price band.
- Blueair: Specialist in HEPA and activated-carbon air purifiers with smart app control and design-forward products. Closely aligned on H13 HEPA positioning, room-coverage tiers, and smart connectivity.
- FoodCycler: Electric indoor food waste composter brand competing in the same kitchen composter category. Comparable on value proposition (food waste-to-fertilizer in hours) and apartment-friendly use case.
- Coway: Global leader in air purifiers, water purifiers, and bidets with both DTC and retail models. Overlaps with Airthereal on the air-purifier-plus-water-filtration dual category thesis and recurring filter revenue model.
- Levoit: Direct-to-consumer brand specializing in HEPA air purifiers, humidifiers, and smart air-quality devices with a broad Amazon presence. Closely comparable DTC go-to-market, price points, and target health-conscious homeowner segment.
- Pure Enrichment: DTC home comfort brand selling air purifiers, humidifiers, heaters, and wellness products. Comparable horizontal multi-category DTC approach and Amazon-led distribution.
Broad incumbents
- Dyson: Premium incumbents across air purifiers, fans, heaters, vacuums, and hair care with significant R&D and global retail. Competes at the premium HEPA tier where Airthereal's Ethereal Rain AEH800 is positioned.
- Honeywell: Diversified consumer brand with broad air purifier, fan, and humidifier SKUs across mass retail. Competes in HEPA entry tiers and dehumidifier (Zephyr AZH200) categories with strong retailer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Airthereal social profiles
Digital presenceAirthereal compliance and trust
Trust signalCompliance7 records
Airthereal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airthereal leadership team
Management profileNumber of profiles
Airthereal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airthereal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airthereal
What does Airthereal do?
Airthereal designs, manufactures, and sells its own branded home appliances directly to consumers, with a portfolio spanning air purifiers, ozone generators, kitchen composters, tankless water heaters, pool equipment, water filtration systems, vacuums, shoe dryers, and portable range hoods. The company complements its hardware with the AIR.ai mobile app, which provides connected control over compatible smart appliances.
Is Airthereal a public or private company?
Airthereal is a private company. It is classified as unknown and is currently operating.
When was Airthereal founded?
Airthereal was founded in 2017. It employs 51 to 100 people.
Where is Airthereal based?
Airthereal is headquartered in Las Vegas, United States, in the North America region.
How does Airthereal make money?
Five revenue lines are on record. Hardware Product Sales are the primary driver. The others are consumables and Replacement Parts, subscribe & Save Program, warranty Extensions and rewards Program.
Who are Airthereal's main competitors?
Direct peers on record are Winix, Okaysou, Lomi (by Pela), Blueair, FoodCycler, Coway, Levoit and Pure Enrichment. Broad incumbents are Dyson and Honeywell.
Does Airthereal have an API?
No public API is recorded for Airthereal.
What industry is Airthereal in?
Airthereal's product category is Home Appliances. Its primary akta.pro industry code is CRACADAI, Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers), with a secondary code of CRACAGAG, Smart Appliances & Connected Kitchen/Laundry Retail. Its NAICS code is 33521 and its SIC code is 3630.