Wintrust Wealth Management
Wintrust Wealth Management is the wealth management division of Wintrust Financial Corporation, operating four integrated subsidiaries (brokerage, trust, asset management, 1031 exchange) to serve high-net-worth individuals, families, business owners, and institutions across the Midwest and Florida.
- Company typePrivate
- Founded1931
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Wintrust Wealth Management does
Wintrust Wealth Management is the wealth management division of Wintrust Financial Corporation (NASDAQ: WTFC), operating through four integrated subsidiaries: Wintrust Investments (brokerage, insurance, and investment planning distributed through Financial Advisors), Wintrust Private Trust Company, N.A. (trust administration, estate settlement, and fiduciary services), Great Lakes Advisors, LLC (institutional and private asset management with proprietary equity, fixed income, and multi-asset strategies), and Chicago Deferred Exchange Company (1031 exchange services). The firm serves high-net-worth individuals, families, business owners, and institutions primarily across the Midwest (Illinois, Wisconsin), with selected presence in Florida, leveraging the Wintrust community bank network for distribution and Wintrust Private Client for private banking integration.
The business model is fee-based, with revenue generated from advisory and securities fees (processed through the LPL Financial broker-dealer platform), asset management fees (Great Lakes Advisors), insurance transaction commissions, and trust/fiduciary service fees. Distribution is sales-led: a network of Financial Advisors co-located at Wintrust community banking centers provides personalized advice, supplemented by dedicated business development teams for retirement, real estate trust, and business succession services. Technology is partly outsourced (LPL Financial for transaction processing and brokerage infrastructure) and partly proprietary (Great Lakes Advisors' multi-asset strategy platform with risk analytics and open-architecture external manager selection). The firm was founded in 1931 through the Wayne Hummer lineage, entered the Wintrust fold in 2001 via acquisition, and has since expanded both organically and through acquisitions of Advanced Investment Partners (2013) and Rothschild & Co Asset Management US (2023).
Wintrust Wealth Management firmographics
Firmographics- Name
- Wintrust Wealth Management
- Legal name
- Wintrust Wealth Management
- Website
- https://wintrustwealth.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wintrust Wealth Management is the wealth management division of Wintrust Financial Corporation, operating four integrated subsidiaries (brokerage, trust, asset management, 1031 exchange) to serve high-net-worth individuals, families, business owners, and institutions across the Midwest and Florida.
- Ownership category
- akta.pro rank
Wintrust Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
- akta.pro secondary industries
- Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN), Directed Trust & Trust Advisory Services (FSAAANAK), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
Keywords
Where Wintrust Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Wintrust Wealth Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Securities and Advisory Services: Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Wintrust Investments registered representatives offer investment products and services through LPL, earning commissions and advisory fees.
- Investment Management Fees: Asset management services provided by Great Lakes Advisors, LLC generate fees for portfolio management services. Performance results are presented gross and net of investment management fees.
- Insurance Products: Insurance products are offered through LPL or its licensed affiliates, including whole, universal, and term life insurance. Financial Advisors develop insurance strategies for income replacement, wealth transfer, and long-term healthcare financing.
- Trust and Fiduciary Services: Trust and asset management services offered by Wintrust Private Trust Company, N.A. provide trust administration, estate settlement, and fiduciary services for families and institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Advisory services with fee schedules available upon request |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wintrust Wealth Management product offering
Product offeringCore offering
Wintrust Wealth Management provides investment planning, brokerage, insurance, trust and estate, and asset management services through four integrated operating companies: Wintrust Investments, Wintrust Private Trust Company, Great Lakes Advisors, and Chicago Deferred Exchange Company. Securities and advisory services are offered through LPL Financial, and clients can also access Wintrust Private Client for tailored credit and deposit solutions. The firm serves individuals, families, business owners, and institutions across the Midwest.
Product overview
Wintrust Wealth Management is a wealth management platform consisting of four companies providing comprehensive financial services. The core offerings include: Wintrust Investments (brokerage and insurance via LPL Financial, offering investment planning, advisory services, and insurance products), Wintrust Private Trust Company (trust administration, estate settlement, and fiduciary services), Great Lakes Advisors (proprietary asset management with equity and fixed income strategies), Chicago Deferred Exchange Company (1031 exchange services), and Wintrust Private Client (private banking for credit and deposit solutions). These integrated services enable Wintrust to serve individuals, business owners, and institutions with brokerage, insurance, trust, estate, and portfolio management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Advanced Investment Partners (AIP): Investment manager integrated into Great Lakes Advisors in October 2013.
- Rothschild & Co Asset Management US Inc.
Products and services
- Wintrust Investments Brokerage, investment planning, and insurance solutions delivered through Financial Advisors, with securities and advisory services offered through LPL Financial. Targeted at individuals, families, and business owners seeking investment planning, retirement planning, college planning, wealth transfer, family protection, and charitable giving strategies.
- Wintrust Private Trust Company Trust and estate services including personal trust administration, estate settlement, guardianships, special needs trusts, charitable trusts, agency accounts, and trustee services for RIAs. Serves families and institutions with fiduciary and estate planning needs.
- Great Lakes Advisors
- Chicago Deferred Exchange Company Qualified intermediary services for 1031 like-kind exchanges in real estate transactions, supporting tax-deferred property exchanges for business owners and real estate investors.
- Wintrust Private Client Private banking services providing tailored credit and deposit solutions for high-net-worth clients, integrated with the wealth management offering to deliver comprehensive financial solutions.
- Multi-Asset Strategy Portfolios Diversified investment portfolios combining internally managed equity and fixed income strategies with external funds and ETFs in an open architecture format, designed for private wealth and institutional clients seeking multi-asset diversification.
- Disciplined and Fundamental Equity Strategies Equity strategies including Disciplined Equity (LargeCap, SMidCap, AllCap with ESG, values-based, and tax-managed capabilities) and Fundamental Equity (Large Cap Value, Large Cap Core, Small Cap Value, Small Cap Core, Small/Mid Cap Core, Global Value, International Value) for private and institutional clients.
- Fixed Income Strategies
- Insurance Solutions Insurance products including whole, universal, and term life insurance offered through LPL or its licensed affiliates, structured for income replacement, wealth transfer, and long-term healthcare financing for individuals, families, and business owners.
- Employee Retirement Benefits Administration Retirement plan services for business owners covering employee retirement benefits administration and coordination with Wintrust banking partners for comprehensive benefits solutions.
- Estate Planning Services Estate planning services including wills, trusts, and wealth transfer strategies designed to protect clients and ensure orderly administration of estates for families and individuals.
- Retirement Income Planning Retirement planning services including income strategy development, withdrawal planning, and Social Security optimization for individuals approaching or in retirement.
Companies that use Wintrust Wealth Management
Customer profileSegments4 records
Ideal customer profiles3 records
Wintrust Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wintrust Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LPL FinancialcoreSecurities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Wintrust Investments registered representatives offer products and services using Wintrust Investments and may also be employees of Wintrust Financial Corporation. These products and services are being offered through LPL or its affiliates.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Wintrust Wealth Management competitors and assessment
Company assessmentDirect peers
- Northern Trust: Chicago-headquartered private bank and wealth manager offering HNW advisory, trust, custody, and asset management to ultra-wealthy families and institutions. Direct comparable in geography, client mix, and integrated platform, with a much larger scale.
- Mesirow Financial: Chicago-based diversified financial services firm offering investment management, wealth advisory, and trust services to individuals and institutions. Closely comparable in regional footprint and integrated offering to HNW clients.
- BMO Wealth Management: U.S. wealth management arm of Bank of Montreal serving Midwestern clients with private banking, advisory, and trust services. Directly comparable bank-affiliated wealth platform with similar geographic overlap.
- Fifth Third Private Bank: Midwest regional bank with a private banking/wealth management division providing investment, trust, and credit services. Comparable bank-affiliated wealth model serving similar Midwestern HNW client base.
- Robert W. Baird & Co. Milwaukee-headquartered wealth management firm with a strong Midwest footprint, offering private wealth advisory, asset management, and institutional services. Comparable in regional concentration and integrated wealth model.
Broad incumbents
- CIBC Private Wealth: North American private wealth arm of CIBC offering advisory, trust, and estate services to HNW/UHNW families. Comparable integrated wealth offering with larger scale and broader geographic reach than Wintrust.
- BNY Mellon Wealth Management: Global wealth manager offering private banking, investment management, and trust/custody to UHNW families. Comparable services but at far larger scale and broader geographic reach.
Regional players
- First Trust Advisors: Wheaton, Illinois-based investment advisor providing managed portfolios, ETFs, and unified wealth management. Comparable in Midwestern roots and multi-asset strategy emphasis, though product mix differs.
- Huntington National Bank Wealth Management: Midwest regional bank offering private banking, investment, and trust services to HNW clients. Comparable bank-affiliated wealth model, though primarily Ohio/Michigan-anchored.
- Marquette Financial Group: Midwest bank holding company providing wealth and investment advisory services through its subsidiaries. Smaller-scale regional peer with comparable integrated bank/wealth model in adjacent Midwest geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wintrust Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wintrust Wealth Management leadership team
Management profileNumber of profiles
Profiles7 records
Wintrust Wealth Management subsidiaries and ownership
Company hierarchySubsidiaries5 records
Wintrust Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wintrust Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wintrust Wealth Management
What does Wintrust Wealth Management do?
Wintrust Wealth Management provides investment planning, brokerage, insurance, trust and estate, and asset management services through four integrated operating companies: Wintrust Investments, Wintrust Private Trust Company, Great Lakes Advisors, and Chicago Deferred Exchange Company. Securities and advisory services are offered through LPL Financial, and clients can also access Wintrust Private Client for tailored credit and deposit solutions. The firm serves individuals, families, business owners, and institutions across the Midwest.
Is Wintrust Wealth Management a public or private company?
Wintrust Wealth Management is a private company. It is classified as corporate owned and is currently operating.
When was Wintrust Wealth Management founded?
Wintrust Wealth Management was founded in 1931. It employs 5,001 to 10,000 people.
Where is Wintrust Wealth Management based?
Wintrust Wealth Management is headquartered in Chicago, United States, in the North America region.
How does Wintrust Wealth Management make money?
Four revenue lines are on record. Securities and Advisory Services are the primary driver. The others are investment Management Fees, insurance Products and trust and Fiduciary Services.
Who are Wintrust Wealth Management's main competitors?
Direct peers on record are Northern Trust, Mesirow Financial, BMO Wealth Management, Fifth Third Private Bank and Robert W. Baird & Co.. Broad incumbents are CIBC Private Wealth and BNY Mellon Wealth Management. Regional players are First Trust Advisors, Huntington National Bank Wealth Management and Marquette Financial Group.
Does Wintrust Wealth Management have an API?
No public API is recorded for Wintrust Wealth Management.
What industry is Wintrust Wealth Management in?
Wintrust Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAC, Private Banking & UHNW Wealth Advisory, with a secondary code of FSABADAK, Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO). Its NAICS code is 52394 and its SIC code is 6282.