Wintrust Wealth Management

What Wintrust Wealth Management does

Wintrust Wealth Management is the wealth management division of Wintrust Financial Corporation (NASDAQ: WTFC), operating through four integrated subsidiaries: Wintrust Investments (brokerage, insurance, and investment planning distributed through Financial Advisors), Wintrust Private Trust Company, N.A. (trust administration, estate settlement, and fiduciary services), Great Lakes Advisors, LLC (institutional and private asset management with proprietary equity, fixed income, and multi-asset strategies), and Chicago Deferred Exchange Company (1031 exchange services). The firm serves high-net-worth individuals, families, business owners, and institutions primarily across the Midwest (Illinois, Wisconsin), with selected presence in Florida, leveraging the Wintrust community bank network for distribution and Wintrust Private Client for private banking integration.

The business model is fee-based, with revenue generated from advisory and securities fees (processed through the LPL Financial broker-dealer platform), asset management fees (Great Lakes Advisors), insurance transaction commissions, and trust/fiduciary service fees. Distribution is sales-led: a network of Financial Advisors co-located at Wintrust community banking centers provides personalized advice, supplemented by dedicated business development teams for retirement, real estate trust, and business succession services. Technology is partly outsourced (LPL Financial for transaction processing and brokerage infrastructure) and partly proprietary (Great Lakes Advisors' multi-asset strategy platform with risk analytics and open-architecture external manager selection). The firm was founded in 1931 through the Wayne Hummer lineage, entered the Wintrust fold in 2001 via acquisition, and has since expanded both organically and through acquisitions of Advanced Investment Partners (2013) and Rothschild & Co Asset Management US (2023).

Name

Wintrust Wealth Management

Legal name

Wintrust Wealth Management

Website

https://wintrustwealth.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wintrust Wealth Management is the wealth management division of Wintrust Financial Corporation, operating four integrated subsidiaries (brokerage, trust, asset management, 1031 exchange) to serve high-net-worth individuals, families, business owners, and institutions across the Midwest and Florida.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN), Directed Trust & Trust Advisory Services (FSAAANAK), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Wealth management
• Brokerage services
• Trust and estate services
• Asset management
• Insurance solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Securities and Advisory Services: Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Wintrust Investments registered representatives offer investment products and services through LPL, earning commissions and advisory fees.
2. Investment Management Fees: Asset management services provided by Great Lakes Advisors, LLC generate fees for portfolio management services. Performance results are presented gross and net of investment management fees.
3. Insurance Products: Insurance products are offered through LPL or its licensed affiliates, including whole, universal, and term life insurance. Financial Advisors develop insurance strategies for income replacement, wealth transfer, and long-term healthcare financing.
4. Trust and Fiduciary Services: Trust and asset management services offered by Wintrust Private Trust Company, N.A. provide trust administration, estate settlement, and fiduciary services for families and institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wintrust Wealth Management provides investment planning, brokerage, insurance, trust and estate, and asset management services through four integrated operating companies: Wintrust Investments, Wintrust Private Trust Company, Great Lakes Advisors, and Chicago Deferred Exchange Company. Securities and advisory services are offered through LPL Financial, and clients can also access Wintrust Private Client for tailored credit and deposit solutions. The firm serves individuals, families, business owners, and institutions across the Midwest.

Product overview

Wintrust Wealth Management is a wealth management platform consisting of four companies providing comprehensive financial services. The core offerings include: Wintrust Investments (brokerage and insurance via LPL Financial, offering investment planning, advisory services, and insurance products), Wintrust Private Trust Company (trust administration, estate settlement, and fiduciary services), Great Lakes Advisors (proprietary asset management with equity and fixed income strategies), Chicago Deferred Exchange Company (1031 exchange services), and Wintrust Private Client (private banking for credit and deposit solutions). These integrated services enable Wintrust to serve individuals, business owners, and institutions with brokerage, insurance, trust, estate, and portfolio management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Investment Partners (AIP): Investment manager integrated into Great Lakes Advisors in October 2013.
• Rothschild & Co Asset Management US Inc.

Products and services

• Wintrust Investments Brokerage, investment planning, and insurance solutions delivered through Financial Advisors, with securities and advisory services offered through LPL Financial. Targeted at individuals, families, and business owners seeking investment planning, retirement planning, college planning, wealth transfer, family protection, and charitable giving strategies.
• Wintrust Private Trust Company Trust and estate services including personal trust administration, estate settlement, guardianships, special needs trusts, charitable trusts, agency accounts, and trustee services for RIAs. Serves families and institutions with fiduciary and estate planning needs.
• Great Lakes Advisors
• Chicago Deferred Exchange Company Qualified intermediary services for 1031 like-kind exchanges in real estate transactions, supporting tax-deferred property exchanges for business owners and real estate investors.
• Wintrust Private Client Private banking services providing tailored credit and deposit solutions for high-net-worth clients, integrated with the wealth management offering to deliver comprehensive financial solutions.
• Multi-Asset Strategy Portfolios Diversified investment portfolios combining internally managed equity and fixed income strategies with external funds and ETFs in an open architecture format, designed for private wealth and institutional clients seeking multi-asset diversification.
• Disciplined and Fundamental Equity Strategies Equity strategies including Disciplined Equity (LargeCap, SMidCap, AllCap with ESG, values-based, and tax-managed capabilities) and Fundamental Equity (Large Cap Value, Large Cap Core, Small Cap Value, Small Cap Core, Small/Mid Cap Core, Global Value, International Value) for private and institutional clients.
• Fixed Income Strategies
• Insurance Solutions Insurance products including whole, universal, and term life insurance offered through LPL or its licensed affiliates, structured for income replacement, wealth transfer, and long-term healthcare financing for individuals, families, and business owners.
• Employee Retirement Benefits Administration Retirement plan services for business owners covering employee retirement benefits administration and coordination with Wintrust banking partners for comprehensive benefits solutions.
• Estate Planning Services Estate planning services including wills, trusts, and wealth transfer strategies designed to protect clients and ensure orderly administration of estates for families and individuals.
• Retirement Income Planning Retirement planning services including income strategy development, withdrawal planning, and Social Security optimization for individuals approaching or in retirement.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LPL FinancialcoreTechnology or IntegrationSecurities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Wintrust Investments registered representatives offer products and services using Wintrust Investments and may also be employees of Wintrust Financial Corporation. These products and services are being offered through LPL or its affiliates.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Northern Trust: Chicago-headquartered private bank and wealth manager offering HNW advisory, trust, custody, and asset management to ultra-wealthy families and institutions. Direct comparable in geography, client mix, and integrated platform, with a much larger scale.
• Mesirow Financial: Chicago-based diversified financial services firm offering investment management, wealth advisory, and trust services to individuals and institutions. Closely comparable in regional footprint and integrated offering to HNW clients.
• BMO Wealth Management: U.S. wealth management arm of Bank of Montreal serving Midwestern clients with private banking, advisory, and trust services. Directly comparable bank-affiliated wealth platform with similar geographic overlap.
• Fifth Third Private Bank: Midwest regional bank with a private banking/wealth management division providing investment, trust, and credit services. Comparable bank-affiliated wealth model serving similar Midwestern HNW client base.
• Robert W. Baird & Co. Milwaukee-headquartered wealth management firm with a strong Midwest footprint, offering private wealth advisory, asset management, and institutional services. Comparable in regional concentration and integrated wealth model.

Broad incumbents

• CIBC Private Wealth: North American private wealth arm of CIBC offering advisory, trust, and estate services to HNW/UHNW families. Comparable integrated wealth offering with larger scale and broader geographic reach than Wintrust.
• BNY Mellon Wealth Management: Global wealth manager offering private banking, investment management, and trust/custody to UHNW families. Comparable services but at far larger scale and broader geographic reach.

Regional players

• First Trust Advisors: Wheaton, Illinois-based investment advisor providing managed portfolios, ETFs, and unified wealth management. Comparable in Midwestern roots and multi-asset strategy emphasis, though product mix differs.
• Huntington National Bank Wealth Management: Midwest regional bank offering private banking, investment, and trust services to HNW clients. Comparable bank-affiliated wealth model, though primarily Ohio/Michigan-anchored.
• Marquette Financial Group: Midwest bank holding company providing wealth and investment advisory services through its subsidiaries. Smaller-scale regional peer with comparable integrated bank/wealth model in adjacent Midwest geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintrust Wealth Management