Robinsons Homes
- Company typePrivate
- Founded1995
- HeadquartersQuezon, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Robinsons Homes firmographics
Firmographics- Name
- Robinsons Homes
- Legal name
- RLC Residences
- Website
- https://robinsonshomes.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Robinsons Homes industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Rental and Leasing Services (532), Real Estate Property Managers (53131)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)
Keywords
Where Robinsons Homes is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Robinsons Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Residential Property Sales: One-time purchase model for house-and-lot properties and condominium units. Properties are offered at various stages: Ready for Occupancy, Pre-selling, and Under Construction.
- Rental/Leasing: Short-term and long-term rental of residential units through a dedicated leasing website platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Property-specific pricing based on location, unit type, and development stage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Robinsons Homes product offering
Product offeringCore offering
RLC Residences develops, markets, and sells residential real estate in the Philippines, offering condominium units (studios to penthouses) and horizontal house-and-lot subdivisions across 50+ cities. Properties are sold at pre-selling, under-construction, and ready-for-occupancy stages, and select projects incorporate smart home features and EDGE-certified sustainable design. The company also operates a rental/leasing platform for short- and long-term tenants and provides a Homevestment Calculator digital tool for buyer financial planning.
Product overview
RLC Residences (Robinson Land Corporation Residences) is the residential division of Robinsons Land Corporation, offering a diverse portfolio of real estate products across the Philippines. The company provides two main product categories: condominiums (including studio to penthouse units with various amenities) and house and lot developments. The condominium portfolio includes branded developments like Galleria Residences, Gateway Regency, Aurora Escalades, Le Pont Residences (EDGE-certified sustainable condo), Sierra Valley Gardens (with smart home features), SYNC (with smart home features), The Residences at The Westin Manila, AmiSa Private Residences, The Trion Towers, MIRA, and more across major Philippine cities. The house and lot portfolio includes branded communities like Forest Parkhomes, Rosewood Parkhomes, Brighton, Springdale, Bloomfields, Robinsons Homes East, Forbes Estates, Grand Tierra, and others. The company also offers a Homevestment Calculator tool for financial planning. Projects are available across over 40 cities nationwide including Metro Manila (Quezon City, Pasig, Mandaluyong, Taguig, Makati, Manila, and others), Cebu, Davao, Cagayan de Oro, Batangas, and provincial areas, with properties ranging from pre-selling to ready-for-occupancy status.
Differentiator
Problem solved
Functional benefit
Products and services
- Condominium Residences Portfolio Portfolio of vertical residential developments across the Philippines ranging from studios to penthouses, with amenities such as pools, fitness centers, sky lounges, business centers, and private theatres. Includes projects such as Galleria Residences Cebu, Gateway Regency Studios, Aurora Escalades, Le Pont Residences (EDGE-certified), Sierra Valley Gardens, SYNC (smart home features), The Residences at The Westin Manila, AmiSa Private Residences, The Trion Towers, MIRA, Sonata Private Residences, and many others. Targeted at individual homebuyers and investors across Metro Manila, Cebu, Davao, and other Philippine cities.
- House and Lot Communities Portfolio Portfolio of horizontal residential subdivisions offering house-and-lot packages in master-planned communities across provincial and Metro Manila-adjacent cities. Includes branded developments such as Forest Parkhomes, Rosewood Parkhomes, Brighton communities, Springdale communities, Bloomfields communities, Robinsons Homes East, San Jose Estates, Forbes Estates Lipa, Grand Tierra, and others. Targeted at families and end-user homebuyers seeking country living or suburban addresses.
- Homevestment Calculator Online financial planning tool that helps prospective buyers identify properties that fit their budget and plan their home investment journey. Targeted at future homeowners and home investors evaluating purchase affordability across the RLC Residences portfolio.
- Residential Leasing Service Short-term and long-term rental/leasing of RLC Residences residential units, operated through a dedicated online leasing platform. Targeted at individual tenants and renters seeking move-in-ready, well-located rental properties.
Quantifiable outcome
- Multiple properties achieving 100% completion (Ready for Occupancy status)
- +1 more outcomes
Companies that use Robinsons Homes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Robinsons Homes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Robinsons Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- IRONMAN Group Philippines (Sunrise Events Inc.)flagshipTitle sponsorship partnership for IRONKIDS Lapu-Lapu and IRONKIDS Davao events in 2024. RLC Residences is the exclusive title sponsor for these youth athletic events, building community engagement and brand awareness in key markets.
- DMCI HomescoreJoint development partnership for Sonora Garden Residences in Las Piñas City. DMCI Homes, a leading Philippine real estate developer, collaborates with RLC Residences on this property offering combined expertise in residential development.
- Shang Properties, Inc.corePartnership for Aurelia Residences in Taguig City (BGC area). Shang Properties brings luxury residential development expertise to the joint project.
- RHK Land CorporationminorRHK Land Corporation develops The Velaris Residences in Pasig City. Collaboration on this mid-market residential project.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Robinsons Homes competitors and assessment
Company assessmentDirect peers
- Federal Land: Mid-to-upper tier residential developer in the Philippines, with major high-rise projects in BGC, Pasay, and Quezon City. Competes directly with RLC Residences' premium condominium offerings.
- SM Prime Holdings: Parent of SM Development Corporation (SMDC), one of the largest residential condominium developers in the Philippines. Directly competes with RLC Residences in the mid-market and aspirational condo segment, leveraging SM's mall ecosystem for distribution and foot traffic in a similar model.
- Vista Land & Lifescapes: Largest horizontal housing developer in the Philippines, with brands like Camella Homes. Competes directly with RLC Residences' house-and-lot portfolio in provincial and regional cities, including Cebu, Iloilo, and Davao.
- Filinvest Land: Diversified Philippine real estate developer with both residential subdivisions and high-rise developments. Competes with RLC Residences in mid-market housing and integrated communities in Metro Manila and key regional cities.
- DMCI Homes: Mid-market vertical residential developer in the Philippines. While DMCI Homes is also a partner on one RLC project (Sonora Garden Residences), the two companies compete head-to-head in the mid-market condo segment across Metro Manila.
- Century Properties: Philippine residential developer known for premium and branded high-rise developments in Metro Manila. Directly competes with RLC Residences in aspirational and luxury condominium segments.
- Megaworld Corporation: Leading Philippine township developer with extensive residential high-rise portfolio in BGC, Iloilo, Bacolod, and other growth cities. Competes directly with RLC Residences in upscale condominium developments and shares a mixed-use, integrated-township strategy.
- Shang Properties: Premium Philippine luxury residential developer and a partner on Aurelia Residences BGC. Competes with RLC Residences at the high end of the Philippine condominium market, particularly in BGC and other upscale Metro Manila locations.
- Ayala Land: The largest Philippine residential developer with vertical (high-rise) and horizontal (subdivision) developments nationwide. Competes head-to-head with RLC Residences in BGC, Makati, and other key Metro Manila markets, with a comparable mixed-use, integrated-community model.
Regional players
- Cebu Landmasters: Leading residential developer focused on the Visayas and Mindanao regions, including Cebu, where RLC Residences also has significant presence. Competes with RLC Residences in regional high-rise and horizontal developments but does not operate in Metro Manila.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Robinsons Homes social profiles
Digital presenceRobinsons Homes compliance and trust
Trust signalCompliance1 record
Robinsons Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robinsons Homes leadership team
Management profileNumber of profiles
Profiles1 record
Robinsons Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robinsons Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robinsons Homes
What does Robinsons Homes do?
RLC Residences develops, markets, and sells residential real estate in the Philippines, offering condominium units (studios to penthouses) and horizontal house-and-lot subdivisions across 50+ cities. Properties are sold at pre-selling, under-construction, and ready-for-occupancy stages, and select projects incorporate smart home features and EDGE-certified sustainable design. The company also operates a rental/leasing platform for short- and long-term tenants and provides a Homevestment Calculator digital tool for buyer financial planning.
Is Robinsons Homes a public or private company?
Robinsons Homes is a private company. It is classified as corporate owned and is currently operating.
When was Robinsons Homes founded?
Robinsons Homes was founded in 1995. It employs 101 to 250 people.
Where is Robinsons Homes based?
Robinsons Homes is headquartered in Quezon, Philippines, in the Asia region.
How does Robinsons Homes make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are rental/Leasing.
Who are Robinsons Homes's main competitors?
Direct peers on record are Federal Land, SM Prime Holdings, Vista Land & Lifescapes, Filinvest Land, DMCI Homes, Century Properties, Megaworld Corporation, Shang Properties and Ayala Land. Cebu Landmasters is listed as a regional player.
Does Robinsons Homes have an API?
No public API is recorded for Robinsons Homes.
What industry is Robinsons Homes in?
Robinsons Homes's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of THAMAHAG, Furnished Corporate Apartments (Urban, Mid-Rise). Its NAICS code is 236117 and its SIC code is 6532.