The Modern Firm

What The Modern Firm does

The Modern Firm, LLC is a privately held, bootstrapped digital services agency headquartered in Ann Arbor, Michigan, that exclusively serves small law firms in the United States. Founded in 2000 and operating as a remote-friendly business with 1-10 employees, the company has completed work for nearly 2,000 small law firm clients across its 20-plus-year history, with a portfolio spanning family law, estate planning, criminal defense, immigration, tax, class action, and other practice areas. Its core offerings are grouped into four service lines: custom website design built on WordPress with responsive/mobile-friendly layouts, recurring online marketing (SEO, paid advertising management, social media), branding (logo design, print and digital collateral, email signatures), and attorney content writing performed by staff who hold law degrees. The business model combines one-time project revenue (website builds, branding) with recurring revenue streams from website hosting/support and monthly marketing retainers, sold on a no-long-term-contract basis through a consultative direct sales motion.

Name

The Modern Firm

Legal name

The Modern Firm, LLC

Website

https://themodernfirm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Modern Firm is a bootstrapped, Ann Arbor-based digital agency that exclusively designs WordPress websites, branding, and online marketing services for nearly 2,000 small US law firms.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Law firm website design
• Attorney marketing services
• Legal branding and logos
• Law firm SEO services
• Attorney content writing

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design Services: Custom website design for law firms including responsive design, WordPress development, and ongoing hosting/support.
2. Law Firm Marketing Services: Online marketing services including SEO, content writing, paid advertising management, social media marketing. Monthly recurring marketing engagements.
3. Branding Services: Logo design, print and digital brand collateral, email signature services, and comprehensive branding for law firms.
4. Website Hosting and Support: Ongoing website hosting, maintenance, and technical support services for law firm websites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Modern Firm is a specialized digital agency that designs and builds WordPress-based responsive websites for small law firms and provides integrated online marketing, branding, logo design, and attorney-authored content writing services. Engagements typically begin with website design and branding and expand into recurring monthly marketing, hosting, and support services. The firm has served nearly 2,000 small law firms since its founding in 2000.

Product overview

The Modern Firm is a specialized digital agency exclusively serving small law firms, offering a unified suite of services that includes custom website design and development (built on WordPress), online marketing (SEO, paid advertising, social media), law firm branding and logo design, and professional content writing. The company's services are structured as an integrated offering where website design and branding typically form the foundation, with marketing and support services scaling up in partnership with clients. Key offerings include Website Design, Online Marketing Services, Branding Services, Attorney Content Writing, Website Rescue, Website Hosting and Support, Remote Support, Client Billing Portal, and Email Signature Service. The firm has served nearly 2,000 small law firms since 2000, with websites built using responsive design technology and WordPress.

Differentiator

Problem solved

Functional benefit

Products and services

• Law Firm Website Design Custom website design and development for law firms, including responsive/mobile-friendly design, content management system implementation, and ongoing website hosting and upkeep. Targets small law firms and solo practitioners.
• Law Firm Online Marketing Services
• Law Firm Branding Services
• Attorney Content Writing Services
• Website Rescue Services
• Website Hosting and Support
• Remote Support
• Client Portal (Bill & Pay)
• Email Signature Service

Quantifiable outcome

• Nearly 2,000 law firms served over 20+ years
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PaperStreet Web Design: Long-standing law firm website design and online marketing agency that, like The Modern Firm, exclusively serves legal clients with custom websites, SEO, and branding. Directly comparable on vertical focus, service mix, and SMB law firm target market.
• Custom Legal Marketing: Specialized digital marketing agency for law firms offering website design, SEO, and paid acquisition. Competes head-to-head with The Modern Firm for small and mid-sized firm clients in the same vertical.
• Esquire Media: Law firm-focused digital marketing and web design agency offering website development, SEO, and branding services to small and mid-sized firms. Closely comparable business model and customer base.
• Juris Digital: Boutique digital agency serving law firms with website design, content, and SEO. Operates in the same niche with similar service offerings and SMB law firm positioning as The Modern Firm.
• Rankings.io: SEO agency focused exclusively on personal injury and law firm clients. Comparable vertical specialization and SMB law firm target, though narrower on SEO than The Modern Firm's full-service mix.

Emerging players

• LawLytics: Legal marketing platform offering websites, intake, and compliance tools tailored to small law firms. Overlaps with The Modern Firm on web design and online presence but emphasizes software/platform delivery over services.

Broad incumbents

• Scorpion: Large, well-funded digital marketing company with a dedicated legal vertical offering websites, paid media, and client intake solutions for law firms. Broader portfolio and far greater scale than The Modern Firm, but directly overlapping in legal SMB.
• FindLaw: Thomson Reuters-owned legal marketing and website platform serving small and mid-sized law firms. A scaled incumbent competing for the same clients with bundled online presence and directory services.
• Martindale-Avvo: Combined legal directory and marketing platform (owned by Internet Brands) offering websites, SEO, and lead generation for law firms. Overlaps with The Modern Firm on web design and online marketing but at significantly larger scale.
• Justia: Legal marketing and directory platform offering websites, SEO, and content services to law firms of all sizes. Competes in the same SMB segment as The Modern Firm but as part of a broader free legal information business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/themodernfirm
• Facebookfacebook.com/themodernfirm
• LinkedInlinkedin.com/company/modernfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern Firm